Product Code: SDPH
Despite ongoing inflationary pressures during the first half of the year, volume sales of soft drinks in the Philippines are poised for robust growth across both on-trade and off-trade channels in 2024. This positive outlook is largely driven by a resurgence in consumer mobility, which has supported spending in foodservice establishments as Filipinos return to their fast-paced routines and spend more time outside the home. As daily routines normalise, there has also been a notable increase in im...
Euromonitor International's Soft Drinks in Philippines report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Soft drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 10 Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 11 Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 12 Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 13 Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 14 Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Table 15 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
- Table 16 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
- Table 17 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
- Table 18 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
- Table 19 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
- Table 20 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
- Table 21 NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
- Table 22 LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
- Table 23 Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
- Table 24 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
- Table 25 Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
- Table 26 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
- Table 27 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
- Table 28 Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
- Table 29 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
- Table 30 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
- Table 31 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
- Table 32 Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
- Table 33 Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
- Table 34 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
- Table 35 Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
- Table 36 Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
- Fountain sales in the Philippines
Trends
DISCLAIMER
SOURCES
- Summary 1 Research Sources
CARBONATES IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Carbonates enjoy accelerated growth in 2024
- Increase in demand for reduced sugar carbonates
- Incumbent players invest in cross-industry product innovation
PROSPECTS AND OPPORTUNITIES
- Coca-Cola ramps up its investment, driving continued growth
- Continued focus on health and wellness
- Growing demand for convenient packaging, while roll-out of PET bottles is anticipated to accelerate
CATEGORY DATA
- Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
- Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
- Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
- Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
- Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
- Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
- Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
- Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
- Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
- Table 46 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
- Table 47 NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
- Table 48 LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
- Table 49 NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
- Table 50 LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
- Table 51 Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
- Table 52 Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
- Table 53 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
- Table 54 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
- Table 55 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
- Table 56 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029
JUICE IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Modest growth for juice amid increase in snacking occasions
- Health and wellness trend benefits key juice products
- New product launches fuel growth the market
PROSPECTS AND OPPORTUNITIES
- Juice set for further growth amid economic recovery, with focus on product expansion
- Health and wellness trends to drive growth in 100% juice and coconut water
- E-commerce will continue to grow
CATEGORY DATA
- Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
- Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
- Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
- Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
- Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
- Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
- Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
- Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
- Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
- Table 66 Forecast Off-trade Sales of Juice by Category: Value 2024-2029
- Table 67 Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
- Table 68 Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Popularity of bottled water expands beyond urban centres
- Functional bottle water gains traction amid health and wellness trends
- Philippine Spring Water Resources strengthens its market leadership
PROSPECTS AND OPPORTUNITIES
- Demand for clean, safe water will generate sustained growth
- Bottled water will win over consumer preferences in foodservice, despite availability of safe options
- Further innovation expected in sparkling and functional waters
CATEGORY DATA
- Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
- Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
- Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
- Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
- Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
- Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
- Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
- Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
- Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
- Table 78 Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
- Table 79 Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
- Table 80 Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- PepsiCo names Drink Water Rivera as Gatorade ambassador to promote hydration and wellness
- New competitor SIP Plus enters the sports drinks market as Gatorade Zero leads shift towards healthier options
- Consumers seek more than just hydration
PROSPECTS AND OPPORTUNITIES
- Sports drinks market is poised for recovery, driven by health and wellness trends
- Greater focus on functionality and added benefits
- Reduced-sugar sports drinks have positive future
CATEGORY DATA
- Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
- Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
- Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
- Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
- Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
- Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
- Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
- Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
- Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
- Table 90 Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
- Table 91 Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
- Table 92 Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
ENERGY DRINKS IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Energy drinks register continued growth as they emerge as viable alternatives to carbonates
- Reduced sugar energy drinks gain traction, alongside expansion of convenience stores
- Coca-Cola Beverages Philippines re-enters energy drinks
PROSPECTS AND OPPORTUNITIES
- Energy drinks will see a positive trajectory
- Demand for reduced sugar energy drinks may grow significantly
- PET bottle format will continue to lead packaging
- Shift to PET bottle packaging will drive growth
CATEGORY DATA
- Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
- Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
- Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
- Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
- Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
- Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
- Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
- Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
- Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
- Table 102 Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
- Table 103 Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
- Table 104 Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Powder concentrates show some momentum, but lack of convenience remains a challenge
- Mondelez Philippines launches Tang Fruit+ with Stevia in keeping with trend towards health-focused product innovation
- Smaller players gain traction through direct selling and e-commerce
PROSPECTS AND OPPORTUNITIES
- Powder concentrates will see renewed interest
- Health and wellness trends will create growth opportunities for zero-sugar concentrates
- Lack of innovation in liquid concentrates highlights opportunity for inclusion of value-added features
CATEGORY DATA
- Concentrates conversions
- Summary 2 Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
- Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
- Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
- Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
- Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
- Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
- Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
- Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
- Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
- Table 114 NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
- Table 115 LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
- Table 116 Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
- Table 117 Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
- Table 118 Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
- Table 119 Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- RTD tea continues to see robust gains
- Coca-Cola Beverages seeks focuses on increasing product variety
- Foodservice generates strong demand
PROSPECTS AND OPPORTUNITIES
- Further expansion for RTD tea
- Reduced sugar RTD tea could benefit from health and wellness trend
- Carbonated tea and kombucha may see noticeable shares
CATEGORY DATA
- Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
- Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
- Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
- Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
- Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
- Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
- Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
- Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
- Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
- Table 129 Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
- Table 130 Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
- Table 131 Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
- Table 132 Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN THE PHILIPPINES
KEY DATA FINDINGS
2024 DEVELOPMENTS
- RTD coffee sees sustained growth
- Nestle steps up its marketing efforts
- Premiumisation drives growth in imported RTD coffee
PROSPECTS AND OPPORTUNITIES
- Further volume growth anticipated for RTD coffee, driven by premiumisation
- Tie-ups with foodservice establishments could be a key growth strategy
- E-commerce presence will become crucial
CATEGORY DATA
- Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
- Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
- Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
- Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
- Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
- Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
- Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
- Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
- Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
- Table 142 Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
- Table 143 Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
- Table 144 Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029