Product Code: SDVN
In 2024, soft drinks in Vietnam is set to see positive off-trade and on-trade volume growth, largely due to an increase in inbound and local tourist numbers in the country. A Ministry of Tourism report from September 2024 indicates that Vietnam welcomed over 12.5 million international visitors in the first nine months of 2024, which is a 43% increase from the previous year. This notable increase has contributed to the growth of soft drinks both on-trade and off-trade, as international visitors c...
Euromonitor International's Soft Drinks in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2019-2023), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Energy Drinks, Juice, RTD Coffee, RTD Tea, Sports Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
-  Get a detailed picture of the Soft Drinks market;
-  Pinpoint growth sectors and identify factors driving change;
-  Understand the competitive environment, the market's major players and leading brands;
-  Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Soft drinks in 2024: The big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- Foodservice vs retail split
- What next for soft drinks?
MARKET DATA
- Table 1 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2019-2024
- Table 2 Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2019-2024
- Table 3 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2019-2024
- Table 4 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2019-2024
- Table 5 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2024
- Table 6 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2024
- Table 7 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2024
- Table 8 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2024
- Table 9 Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2019-2024
- Table 10  Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2019-2024
- Table 11  Off-trade Sales of Soft Drinks by Category: Value 2019-2024
- Table 12  Off-trade Sales of Soft Drinks by Category: % Value Growth 2019-2024
- Table 13  Sales of Soft Drinks by Total Fountain On-trade: Volume 2019-2024
- Table 14  Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2019-2024
- Table 15  NBO Company Shares of Total Soft Drinks (RTD): % Volume 2020-2024
- Table 16  LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2021-2024
- Table 17  NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2020-2024
- Table 18  LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2021-2024
- Table 19  NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2020-2024
- Table 20  LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2021-2024
- Table 21  NBO Company Shares of Off-trade Soft Drinks: % Value 2020-2024
- Table 22  LBN Brand Shares of Off-trade Soft Drinks: % Value 2021-2024
- Table 23  Penetration of Private Label in Off-trade Soft Drinks (RTD) by Category: % Volume 2019-2024
- Table 24  Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2019-2024
- Table 25  Distribution of Off-trade Soft Drinks (as sold) by Format: % Volume 2019-2024
- Table 26  Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2024
- Table 27  Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: Volume 2024-2029
- Table 28  Forecast Off-trade vs On-trade Sales of Soft Drinks (RTD) by Channel: % Volume Growth 2024-2029
- Table 29  Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2024-2029
- Table 30  Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2024-2029
- Table 31  Forecast Off-trade Sales of Soft Drinks (RTD) by Category: Volume 2024-2029
- Table 32  Forecast Off-trade Sales of Soft Drinks (RTD) by Category: % Volume Growth 2024-2029
- Table 33  Forecast Off-trade Sales of Soft Drinks by Category: Value 2024-2029
- Table 34  Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2024-2029
- Table 35  Forecast Sales of Soft Drinks by Total Fountain On-trade: Volume 2024-2029
- Table 36  Forecast Sales of Soft Drinks by Total Fountain On-trade: % Volume Growth 2024-2029
APPENDIX
- Fountain sales in Vietnam
- Fountain sales continue to grow thanks to the expansion of fast food stores and cinemas
DISCLAIMER
SOURCES
- Summary 1 Research Sources
CARBONATES IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Both on-trade and off-trade sales of carbonates show positive performances
- Reduced sugar and sugar-free products continue to be welcomed by Vietnamese consumers
- Retail e-commerce gains a larger share of sales in carbonates
PROSPECTS AND OPPORTUNITIES
- Carbonates expected to record steady growth in volume and current value terms
- Innovative products will help to attract consumers' attention
- Companies likely to continue to work on sustainable development to improve their brand reputation
CATEGORY DATA
- Table 37 Off-trade vs On-trade Sales of Carbonates: Volume 2019-2024
- Table 38 Off-trade vs On-trade Sales of Carbonates: Value 2019-2024
- Table 39 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2019-2024
- Table 40 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2019-2024
- Table 41 Off-trade Sales of Carbonates by Category: Volume 2019-2024
- Table 42 Off-trade Sales of Carbonates by Category: Value 2019-2024
- Table 43 Off-trade Sales of Carbonates by Category: % Volume Growth 2019-2024
- Table 44 Off-trade Sales of Carbonates by Category: % Value Growth 2019-2024
- Table 45 Total Sales of Carbonates by Fountain On-trade: Volume 2019-2024
- Table 46  Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2019-2024
- Table 47  NBO Company Shares of Off-trade Carbonates: % Volume 2020-2024
- Table 48  LBN Brand Shares of Off-trade Carbonates: % Volume 2021-2024
- Table 49  NBO Company Shares of Off-trade Carbonates: % Value 2020-2024
- Table 50  LBN Brand Shares of Off-trade Carbonates: % Value 2021-2024
- Table 51  Forecast Off-trade Sales of Carbonates by Category: Volume 2024-2029
- Table 52  Forecast Off-trade Sales of Carbonates by Category: Value 2024-2029
- Table 53  Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2024-2029
- Table 54  Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2024-2029
- Table 55  Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2024-2029
- Table 56  Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2024-2029
JUICE IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Juice experiences positive growth rates as health is important
- Innovative packaging stimulates consumer interest and demand
- Juice becomes more competitive in 2024
PROSPECTS AND OPPORTUNITIES
- Juice set to experience heathy growth over the forecast period
- Sales via retail e-commerce, especially TikTok, set to gradually increase in the future
- Juice players likely to target children
CATEGORY DATA
- Table 57 Off-trade Sales of Juice by Category: Volume 2019-2024
- Table 58 Off-trade Sales of Juice by Category: Value 2019-2024
- Table 59 Off-trade Sales of Juice by Category: % Volume Growth 2019-2024
- Table 60 Off-trade Sales of Juice by Category: % Value Growth 2019-2024
- Table 61 NBO Company Shares of Off-trade Juice: % Volume 2020-2024
- Table 62 LBN Brand Shares of Off-trade Juice: % Volume 2021-2024
- Table 63 NBO Company Shares of Off-trade Juice: % Value 2020-2024
- Table 64 LBN Brand Shares of Off-trade Juice: % Value 2021-2024
- Table 65 Forecast Off-trade Sales of Juice by Category: Volume 2024-2029
- Table 66  Forecast Off-trade Sales of Juice by Category: Value 2024-2029
- Table 67  Forecast Off-trade Sales of Juice by Category: % Volume Growth 2024-2029
- Table 68  Forecast Off-trade Sales of Juice by Category: % Value Growth 2024-2029
BOTTLED WATER IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Bottled water continues to record strong performances as hotter weather is seen
- Product innovations tend to attract Vietnamese consumers
- Sustainable development is the focus of players in bottled water
PROSPECTS AND OPPORTUNITIES
- Bottled water set to see healthy growth as consumers look to limit sugar intake
- More companies will boost advertising and sales on online platforms
- Bottled water set to be more competitive, which will require suitable strategies
CATEGORY DATA
- Table 69 Off-trade Sales of Bottled Water by Category: Volume 2019-2024
- Table 70 Off-trade Sales of Bottled Water by Category: Value 2019-2024
- Table 71 Off-trade Sales of Bottled Water by Category: % Volume Growth 2019-2024
- Table 72 Off-trade Sales of Bottled Water by Category: % Value Growth 2019-2024
- Table 73 NBO Company Shares of Off-trade Bottled Water: % Volume 2020-2024
- Table 74 LBN Brand Shares of Off-trade Bottled Water: % Volume 2021-2024
- Table 75 NBO Company Shares of Off-trade Bottled Water: % Value 2020-2024
- Table 76 LBN Brand Shares of Off-trade Bottled Water: % Value 2021-2024
- Table 77 Forecast Off-trade Sales of Bottled Water by Category: Volume 2024-2029
- Table 78  Forecast Off-trade Sales of Bottled Water by Category: Value 2024-2029
- Table 79  Forecast Off-trade Sales of Bottled Water by Category: % Volume Growth 2024-2029
- Table 80  Forecast Off-trade Sales of Bottled Water by Category: % Value Growth 2024-2029
SPORTS DRINKS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Sports drinks records growth thanks to regular major sports events in 2024
- The presence of sugar-free products is increasing in the market
- Retail e-commerce helps to boost sales of sports drinks
PROSPECTS AND OPPORTUNITIES
- Sport drinks set to continue to rise as sports events continue to be held
- Players will continue to cooperate with and sponsor sports events to attract consumers' attention
- Sports drinks will face stronger competition from other soft drinks categories
CATEGORY DATA
- Table 81 Off-trade Sales of Sports Drinks: Volume 2019-2024
- Table 82 Off-trade Sales of Sports Drinks: Value 2019-2024
- Table 83 Off-trade Sales of Sports Drinks: % Volume Growth 2019-2024
- Table 84 Off-trade Sales of Sports Drinks: % Value Growth 2019-2024
- Table 85 NBO Company Shares of Off-trade Sports Drinks: % Volume 2020-2024
- Table 86 LBN Brand Shares of Off-trade Sports Drinks: % Volume 2021-2024
- Table 87 NBO Company Shares of Off-trade Sports Drinks: % Value 2020-2024
- Table 88 LBN Brand Shares of Off-trade Sports Drinks: % Value 2021-2024
- Table 89 Forecast Off-trade Sales of Sports Drinks: Volume 2024-2029
- Table 90  Forecast Off-trade Sales of Sports Drinks: Value 2024-2029
- Table 91  Forecast Off-trade Sales of Sports Drinks: % Volume Growth 2024-2029
- Table 92  Forecast Off-trade Sales of Sports Drinks: % Value Growth 2024-2029
ENERGY DRINKS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Energy drinks experiences continued growth in 2024 due to busier lives
- Stronger competition in energy drinks
- Regular dynamic marketing activities are undertaken by companies
PROSPECTS AND OPPORTUNITIES
- Energy drinks expected to see solid growth despite increasing maturity
- Product innovation expected to stimulate sales
- Manufacturers likely to target the younger generation in the future
CATEGORY DATA
- Table 93 Off-trade Sales of Energy Drinks: Volume 2019-2024
- Table 94 Off-trade Sales of Energy Drinks: Value 2019-2024
- Table 95 Off-trade Sales of Energy Drinks: % Volume Growth 2019-2024
- Table 96 Off-trade Sales of Energy Drinks: % Value Growth 2019-2024
- Table 97 NBO Company Shares of Off-trade Energy Drinks: % Volume 2020-2024
- Table 98 LBN Brand Shares of Off-trade Energy Drinks: % Volume 2021-2024
- Table 99 NBO Company Shares of Off-trade Energy Drinks: % Value 2020-2024
- Table 100 LBN Brand Shares of Off-trade Energy Drinks: % Value 2021-2024
- Table 101 Forecast Off-trade Sales of Energy Drinks: Volume 2024-2029
- Table 102  Forecast Off-trade Sales of Energy Drinks: Value 2024-2029
- Table 103  Forecast Off-trade Sales of Energy Drinks: % Volume Growth 2024-2029
- Table 104  Forecast Off-trade Sales of Energy Drinks: % Value Growth 2024-2029
CONCENTRATES IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Off-trade sales of concentrates see growth as tourist numbers rise
- Consumers are ready to try innovative products
- Retail e-commerce gains a larger share of sales of concentrates
PROSPECTS AND OPPORTUNITIES
- Concentrates predicted to see solid growth in the forecast period
- Players will continue to launch new products to attract consumers
- Concentrates expected to be more competitive in the future
CATEGORY DATA
- Concentrates conversions
- Summary 2       Concentrates Conversion Factors for Ready-to-Drink (RTD) Format
- Table 105 Off-trade Sales of Concentrates (RTD) by Category: Volume 2019-2024
- Table 106 Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2019-2024
- Table 107 Off-trade Sales of Concentrates by Category: Value 2019-2024
- Table 108 Off-trade Sales of Concentrates by Category: % Value Growth 2019-2024
- Table 109 LBN Brand Shares of Off-trade Concentrates (RTD): % Volume 2021-2024
- Table 110 NBO Company Shares of Off-trade Concentrates: % Value 2020-2024
- Table 111 LBN Brand Shares of Off-trade Concentrates: % Value 2021-2024
- Table 112 NBO Company Shares of Off-trade Liquid Concentrates (RTD): % Volume 2020-2024
- Table 113 LBN Brand Shares of Off-trade Liquid Concentrates (RTD): % Volume 2021-2024
- Table 114  NBO Company Shares of Off-trade Powder Concentrates (RTD): % Volume 2020-2024
- Table 115  LBN Brand Shares of Off-trade Powder Concentrates (RTD): % Volume 2021-2024
- Table 116  Forecast Off-trade Sales of Concentrates (RTD) by Category: Volume 2024-2029
- Table 117  Forecast Off-trade Sales of Concentrates (RTD) by Category: % Volume Growth 2024-2029
- Table 118  Forecast Off-trade Sales of Concentrates by Category: Value 2024-2029
- Table 119  Forecast Off-trade Sales of Concentrates by Category: % Value Growth 2024-2029
RTD TEA IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- RTD tea continues to record strong performances both off-trade and on-trade
- Fresh tea from convenience stores limits the growth of RTD tea in 2024
- Manufacturers launch new innovative products to attract consumers
PROSPECTS AND OPPORTUNITIES
- RTD tea predicted to grow well in the future thanks to a brighter economic performance
- Retail e-commerce and digital marketing set to boost volume sales of RTD tea
- The presence of kombucha is expected to remain negligible
CATEGORY DATA
- Table 120 Off-trade Sales of RTD Tea by Category: Volume 2019-2024
- Table 121 Off-trade Sales of RTD Tea by Category: Value 2019-2024
- Table 122 Off-trade Sales of RTD Tea by Category: % Volume Growth 2019-2024
- Table 123 Off-trade Sales of RTD Tea by Category: % Value Growth 2019-2024
- Table 124 Leading Flavours for Off-trade RTD Tea: % Volume 2019-2024
- Table 125 NBO Company Shares of Off-trade RTD Tea: % Volume 2020-2024
- Table 126 LBN Brand Shares of Off-trade RTD Tea: % Volume 2021-2024
- Table 127 NBO Company Shares of Off-trade RTD Tea: % Value 2020-2024
- Table 128 LBN Brand Shares of Off-trade RTD Tea: % Value 2021-2024
- Table 129  Forecast Off-trade Sales of RTD Tea by Category: Volume 2024-2029
- Table 130  Forecast Off-trade Sales of RTD Tea by Category: Value 2024-2029
- Table 131  Forecast Off-trade Sales of RTD Tea by Category: % Volume Growth 2024-2029
- Table 132  Forecast Off-trade Sales of RTD Tea by Category: % Value Growth 2024-2029
RTD COFFEE IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- RTD coffee experiences growth as the number of tourists increases
- Product innovation continues with new Nescafe launch
- RTD coffee faces competition from innovative non-RTD coffee products
PROSPECTS AND OPPORTUNITIES
- RTD coffee set to maintain healthy growth, especially on-trade
- Competition from other types of coffee expected in the future
- Key players will focus on product innovation to generate interest
CATEGORY DATA
- Table 133 Off-trade Sales of RTD Coffee: Volume 2019-2024
- Table 134 Off-trade Sales of RTD Coffee: Value 2019-2024
- Table 135 Off-trade Sales of RTD Coffee: % Volume Growth 2019-2024
- Table 136 Off-trade Sales of RTD Coffee: % Value Growth 2019-2024
- Table 137 NBO Company Shares of Off-trade RTD Coffee: % Volume 2020-2024
- Table 138 LBN Brand Shares of Off-trade RTD Coffee: % Volume 2021-2024
- Table 139 NBO Company Shares of Off-trade RTD Coffee: % Value 2020-2024
- Table 140 LBN Brand Shares of Off-trade RTD Coffee: % Value 2021-2024
- Table 141 Forecast Off-trade Sales of RTD Coffee: Volume 2024-2029
- Table 142  Forecast Off-trade Sales of RTD Coffee: Value 2024-2029
- Table 143  Forecast Off-trade Sales of RTD Coffee: % Volume Growth 2024-2029
- Table 144  Forecast Off-trade Sales of RTD Coffee: % Value Growth 2024-2029
ASIAN SPECIALITY DRINKS IN VIETNAM
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Vietnamese consumers continue to tighten their spending, but rising tourist numbers drive growth
- The presence of rice water drinks is increasing in Vietnam
- Online channels help boost sales of Asian speciality drinks
PROSPECTS AND OPPORTUNITIES
- Rise in tourism expected to boost sales of Asian speciality drinks
- New product launches expected to attract consumers
- Presence of sugar-free products set to increase in the market
CATEGORY DATA
- Table 145 Off-trade Sales of Asian Speciality Drinks: Volume 2019-2024
- Table 146 Off-trade Sales of Asian Speciality Drinks: Value 2019-2024
- Table 147 Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2019-2024
- Table 148 Off-trade Sales of Asian Speciality Drinks: % Value Growth 2019-2024
- Table 149 NBO Company Shares of Off-trade Asian Speciality Drinks: % Volume 2020-2024
- Table 150 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Volume 2021-2024
- Table 151 NBO Company Shares of Off-trade Asian Speciality Drinks: % Value 2020-2024
- Table 152 LBN Brand Shares of Off-trade Asian Speciality Drinks: % Value 2021-2024
- Table 153 Forecast Off-trade Sales of Asian Speciality Drinks: Volume 2024-2029
- Table 154  Forecast Off-trade Sales of Asian Speciality Drinks: Value 2024-2029
- Table 155  Forecast Off-trade Sales of Asian Speciality Drinks: % Volume Growth 2024-2029
- Table 156  Forecast Off-trade Sales of Asian Speciality Drinks: % Value Growth 2024-2029