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1529365

全球软性饮料浓缩液市场 - 2024-2031

Global Soft Drink Concentrates Market - 2024-2031

出版日期: 2024年08月06日 | 出版商:

DataM Intelligence | 英文 213 Pages | 商品交期: 最快1-2个工作天内

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简介目录

概述

2023年，全球软性饮料浓缩物市场规模达到328.1亿美元，预计2031年将达到537亿美元，2024-2031年预测期间复合年增长率为6.30%。

市场正在经历向健康和保健的重大转变。消费者越来越多地寻找含糖量较低、成分天然且对健康有益的饮料。这一趋势正在推动製造商创新并生产浓缩软性饮料，以满足注重健康的消费者的需求。含有维生素、矿物质和抗氧化剂等功能性成分的产品在市场上越来越受欢迎。

技术进步在市场中发挥着至关重要的作用。风味技术、保存方法和生产流程的创新正在提高浓缩软性饮料的品质和保质期。此外，人工智慧和巨量资料分析的使用可以帮助公司了解消费者偏好并优化其在市场上的产品。

例如，2024 年 2 月 26 日，GNT 集团推出了最新创新：一系列植物性 Exberry 浓缩物，旨在满足製造商对低 pH 值软性饮料中清洁标籤棕色色调的需求。推出 Shade Autumn Brown 和 Shade Golden Brown，这些新产品提供独特的红棕色和焦糖棕色色调，非常适合非碳酸饮料和碳酸软性饮料。

北美消费者越来越重视健康和保健，导致对更健康饮料选择的需求不断增长。这一趋势促使人们从传统的含糖软性饮料转向低热量、无糖和天然浓缩饮料。市场参与者正在透过引入更健康的配方并强调其产品的营养价值来回应。

动力学

对便利产品的需求不断增长

人们对便利产品的日益青睐提高了浓缩软性饮料的市场渗透率。当消费者寻求快速、简单的饮料选择时，浓缩软性饮料提供了一个实用的解决方案，使他们只需加水即可立即製备饮料。这种便利因素增强了市场的吸引力，并鼓励不同人群的更高采用率。

对便利产品的需求不断增长影响了市场细分，并明显转向易于使用的产品。这包括目标群体，如专业人士、学生和忙碌的家庭，他们在购买决策时优先考虑便利性。了解这些细分市场使公司能够调整其行销策略和产品供应，以满足这些群体的特定需求，进一步推动市场成长。

无糖低热量浓缩液的持续创新

消费者健康意识的增强推动了对更健康饮料选择的需求。无糖和低热量浓缩物的创新满足了这一需求，吸引了注重健康、寻求在不影响口味的情况下减少糖摄入量的个人。消费者偏好的这种转变刺激了这些更健康的浓缩物的市场，从而导致销售增加和市场成长。

创新的无糖和低热量浓缩物使品牌能够制定以健康益处为重点的引人注目的行销策略。在行销活动中强调不含糖和低热量含量，吸引了注重健康的消费者。强调这些创新的有效行销策略可以吸引新客户并保留现有客户，从而推动市场需求和成长。

人们对健康问题的认识不断增强

随着消费者越来越喜欢含有天然成分、低糖含量和功能优势的饮料，市场正在发生明显的转变。消费者偏好的这种变化是由于人们对健康问题的认识不断增强，例如肥胖、糖尿病和其他与生活方式相关的疾病，这些疾病通常与高含糖饮料的消费有关。因此，对传统浓缩软性饮料的需求预计将下降。

浓缩软性饮料市场也受到更健康饮料替代品创新的影响。该公司正在投资开发迎合注重健康的消费者的产品，例如含有天然甜味剂、添加维生素和功能性成分的浓缩物。虽然这种多元化可能带来机会，但它也标誌着市场动态从传统软性饮料浓缩物的转变。

The market is experiencing a significant shift towards health and wellness. Consumers are increasingly looking for beverages with reduced sugar content, natural ingredients, and added health benefits. This trend is pushing manufacturers to innovate and create soft drink concentrates that cater to health-conscious consumers. Products with functional ingredients like vitamins, minerals, and antioxidants are becoming more popular in the market.

Technological advancements are playing a crucial role in the market. Innovations in flavor technology, preservation methods, and production processes are enhancing the quality and shelf life of soft drink concentrates. Additionally, the use of artificial intelligence and big data analytics helps companies understand consumer preferences and optimize their product offerings in the market.

For instance, on February 26, 2024, GNT Group launched its latest innovation: a range of plant-based Exberry concentrates designed to cater to manufacturers' needs for clean-label brown shades in low-pH soft drinks. Introducing Shade Autumn Brown and Shade Golden Brown, these new offerings provide distinct reddish-brown and caramel-brown hues, perfectly suited for both still and carbonated soft drinks.

Consumers in North America are increasingly prioritizing health and wellness, leading to a growing demand for healthier beverage options. This trend has prompted a shift away from traditional sugary soft drinks towards low-calorie, sugar-free, and natural concentrate options. Market players are responding by introducing healthier formulations and emphasizing the nutritional benefits of their products.

Dynamics

Rising Demand for Convenience Products

The increasing preference for convenience products enhances the market penetration of soft drink concentrates. As consumers look for quick and easy beverage options, soft drink concentrates offer a practical solution, enabling them to prepare their drinks instantly by simply adding water. This convenience factor boosts the market's appeal and encourages higher adoption rates across various demographics.

The rising demand for convenience products influences market segmentation, with a noticeable shift towards products that offer ease of use. This includes targeting segments such as working professionals, students, and busy families who prioritize convenience in their purchasing decisions. Understanding these segments allows companies to tailor their marketing strategies and product offerings to meet the specific needs of these groups, further driving market growth.

Continuous Innovation in Sugar-free and Low-calorie Concentrates

The increasing health consciousness among consumers drives the demand for healthier beverage options. Innovations in sugar-free and low-calorie concentrates cater to this demand, attracting health-conscious individuals who seek to reduce their sugar intake without compromising on taste. This shift in consumer preferences stimulates the market for these healthier concentrates, leading to increased sales and market growth.

Innovative sugar-free and low-calorie concentrates enable brands to craft compelling marketing strategies focused on health benefits. Highlighting the absence of sugar and the low-calorie content in marketing campaigns appeals to health-conscious consumers. Effective marketing strategies that emphasize these innovations attract new customers and retain existing ones, driving market demand and growth.

Growing Awareness about Health Concerns

The market is witnessing a noticeable shift as consumers increasingly prefer beverages with natural ingredients, lower sugar content, and functional benefits. This change in consumer preference is driven by the growing awareness of health issues such as obesity, diabetes, and other lifestyle-related diseases that are often associated with the high consumption of sugary drinks. As a result, the demand for traditional soft drink concentrates is expected to decline.

The soft drink concentrates market is also being affected by innovations in healthier beverage alternatives. Companies are investing in the development of products that cater to the health-conscious consumer, such as concentrates with natural sweeteners, added vitamins, and functional ingredients. While this diversification could present opportunities, it also signifies a shift in market dynamics away from traditional soft drink concentrates.

Segment Analysis

The global soft drink concentrates market is segmented based on type, flavor, packaging, distribution channel, and region.

Increasing Consumption and Innovations in Carbonated Concentrates

Carbonated concentrates are poised to hold the largest share of the global soft drink concentrates market. Carbonated soft drinks have traditionally been among the most popular beverages worldwide, enjoying widespread consumption across various demographics. As a result, carbonated concentrates, which are used to produce these beverages, command a significant portion of the overall soft drink concentrates market.

Despite concerns about health and sugar content, manufacturers of carbonated concentrates continually innovate to meet changing consumer preferences. This includes the introduction of sugar-free, low-calorie, and natural formulations to appeal to health-conscious consumers while retaining the essence of carbonated beverages. Such innovation ensures the relevance and continued dominance of carbonated concentrates in the market.

Geographical Penetration

Rising Demand for carbonated and non-carbonated beverages in North America

North America is positioned to dominate the global soft drink concentrates market. The established consumer base and robust demand for carbonated and non-carbonated beverages contribute to the region's dominance. North America has a long-standing tradition of soft drink consumption, with a high per capita consumption rate compared to other regions globally. This strong consumer demand creates a sizable market opportunity for soft drink concentrate manufacturers and suppliers operating in North America.

North America has several leading soft drink companies and beverage manufacturers with extensive distribution networks and brand recognition. These companies leverage their market presence, brand equity, and production capabilities to drive sales and market share in the region. As a result, North American soft drink concentrate manufacturers benefit from strategic partnerships and collaborations with established beverage companies, enabling them to access a wide customer base and expand their market reach in the region.

COVID-19 Impact Analysis

The global soft drink concentrates market faced significant supply chain disruptions during the COVID-19 pandemic. Lockdowns and restrictions on the movement led to interruptions in the production and distributing of raw materials and finished products. These disruptions caused delays and shortages, impacting the availability of soft drink concentrates in the soft drink concentrates market.

The pandemic has accelerated a shift in consumer preferences towards healthier and more immune-boosting beverages. This shift has somewhat restrained the market for traditional soft drink concentrates, which are often high in sugar and artificial ingredients. Consumers have shown a greater preference for beverages that promote health and wellness, such as natural juices, functional drinks, and those with added vitamins.

Russia-Ukraine War Impact Analysis

The war has led to severe disruptions in supply chains, particularly affecting the transportation and availability of raw materials essential for producing soft drink concentrates. Both Russia and Ukraine are significant suppliers of various agricultural products and raw materials. The conflict has hindered the export and import processes, creating bottlenecks and delays in the market.

The geopolitical instability caused by the Russia-Ukraine war has led to significant market uncertainty and volatility. Investors and businesses are cautious, impacting market investments and expansion plans. This uncertainty affects the soft drink concentrates market as companies hesitate to make significant financial commitments amidst an unpredictable economic environment.

By Type

Carbonated Concentrates
Non-Carbonated Concentrates

By Flavor

Fruit
Citrus
Cola
Others

By Packaging

Bottle
Cans
Stand Up Pouches

By Distribution Channel

Supermarkets and Hypermarkets
Convenience Stores
Online Retail
Others

By Region

North America
- U.S.
- Canada
- Mexico
Europe
- Germany
- UK
- France
- Italy
- Russia
- Rest of Europe
South America
- Brazil
- Argentina
- Rest of South America
Asia-Pacific
- China
- India
- Japan
- Australia
- Rest of Asia-Pacific
Middle East and Africa

Key Developments

On Feb 26, 2024, GNT Group launched a new line of plant-based Exberry concentrates designed to clean label soft drinks. The newly introduced Shade Autumn Brown and Shade Golden Brown provide distinct reddish-brown and caramel-brown hues, ideal for both still and carbonated soft drinks. This innovation meets the growing consumer demand for natural brown colors that are free from health concerns and the 14 allergens specified under the EU Labeling Regulation.
In March 2022, PepsiCo's SodaStream unit introduced Pepsi syrup mixes in California, designed to complement the carbonated water produced by the DIY soda appliance. These syrup options cater to various preferences, including Pepsi Zero Sugar, Diet Pepsi, Sierra Mist Zero Sugar, and Sierra Mist, offering consumers a convenient way to create their favorite sodas at home using concentrates.
In September 2021, Rasna, renowned for its soft drink concentrates, made its foray into the soft drink market with the introduction of 'Indie Cola.' This unique fruit cola offering was initially targeted towards middle-class families residing in smaller towns, before capturing the attention of the upscale metro audience.

Competitive Landscape

The major global players in the soft drink concentrates market include SUGAM PRODUCTS, MARUTI AROMATICS & FLAVOURS, Flavoron Impex (I) Private Limited, Tastarom Products LLP, L.liladhar And Co., Shah Food Processing Private Limited, Ecofresco, Magic Flairs, One on One Flavors, and Dohler GmbH.

Why Purchase the Report?

To visualize the global soft drink concentrates market segmentation based on type, flavor, packaging, distribution channel, and region, as well as understand critical commercial assets and players.
Identify commercial opportunities by analyzing trends and co-development.
Excel data sheet with numerous global soft drink concentrates market-level data points with all segments.
PDF report consists of a comprehensive analysis after exhaustive qualitative interviews and an in-depth study.
Product mapping available as excel consisting of critical products of all the major players.

The global soft drink concentrates market report would provide approximately 70 tables, 63 figures, and 213 Pages.

Target Audience 2023

Manufacturers/ Buyers
Industry Investors/Investment Bankers
Research Professionals
Emerging Companies

1. Methodology and Scope

1.1. Research Methodology
1.2. Research Objective and Scope of the Report

2. Definition and Overview

3. Executive Summary

3.1. Snippet by Type
3.2. Snippet by Flavor
3.3. Snippet by Packaging
3.4. Snippet by Distribution Channel
3.5. Snippet by Region

4. Dynamics

4.1. Impacting Factors
- 4.1.1. Drivers
  - 4.1.1.1. Rising Demand for Convenience Products
  - 4.1.1.2. Continuous Innovation in Sugar-free and Low-calorie Concentrates
- 4.1.2. Restraints
  - 4.1.2.1. Growing Awareness about Health Concerns
- 4.1.3. Opportunity
- 4.1.4. Impact Analysis

5. Industry Analysis

5.1. Porter's Five Force Analysis
5.2. Supply Chain Analysis
5.3. Pricing Analysis
5.4. Regulatory Analysis
5.5. Russia-Ukraine War Impact Analysis
5.6. DMI Opinion

6. COVID-19 Analysis

6.1. Analysis of COVID-19
- 6.1.1. Scenario Before COVID
- 6.1.2. Scenario During COVID
- 6.1.3. Scenario Post COVID
6.2. Pricing Dynamics Amid COVID-19
6.3. Demand-Supply Spectrum
6.4. Government Initiatives Related to the Market During Pandemic
6.5. Manufacturers Strategic Initiatives
6.6. Conclusion

7. By Type

7.1. Introduction
- 7.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 7.1.2. Market Attractiveness Index, By Type
7.2. Carbonated Concentrates*
- 7.2.1. Introduction
- 7.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
7.3. Non-Carbonated Concentrates

8. By Flavor

8.1. Introduction
- 8.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 8.1.2. Market Attractiveness Index, By Flavor
8.2. Fruit *
- 8.2.1. Introduction
- 8.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
8.3. Citrus
8.4. Cola
8.5. Others

9. By Packaging

9.1. Introduction
- 9.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 9.1.2. Market Attractiveness Index, By Packaging
9.2. Bottle *
- 9.2.1. Introduction
- 9.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
9.3. Cans
9.4. Stand Up Pouches

10. By Distribution Channel

10.1. Introduction
- 10.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 10.1.2. Market Attractiveness Index, By Distribution Channel
10.2. Supermarkets and Hypermarkets*
- 10.2.1. Introduction
- 10.2.2. Market Size Analysis and Y-o-Y Growth Analysis (%)
10.3. Convenience Stores
10.4. Online Retail
10.5. Others

11. By Region

11.1. Introduction
- 11.1.1. Market Size Analysis and Y-o-Y Growth Analysis (%), By Region
- 11.1.2. Market Attractiveness Index, By Region
11.2. North America
- 11.2.1. Introduction
- 11.2.2. Key Region-Specific Dynamics
- 11.2.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.2.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.2.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.2.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.2.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.2.7.1. U.S.
  - 11.2.7.2. Canada
  - 11.2.7.3. Mexico
11.3. Europe
- 11.3.1. Introduction
- 11.3.2. Key Region-Specific Dynamics
- 11.3.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.3.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.3.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.3.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.3.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.3.7.1. Germany
  - 11.3.7.2. UK
  - 11.3.7.3. France
  - 11.3.7.4. Italy
  - 11.3.7.5. Russia
  - 11.3.7.6. Rest of Europe
11.4. South America
- 11.4.1. Introduction
- 11.4.2. Key Region-Specific Dynamics
- 11.4.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.4.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.4.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.4.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.4.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.4.7.1. Brazil
  - 11.4.7.2. Argentina
  - 11.4.7.3. Rest of South America
11.5. Asia-Pacific
- 11.5.1. Introduction
- 11.5.2. Key Region-Specific Dynamics
- 11.5.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.5.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.5.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.5.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel
- 11.5.7. Market Size Analysis and Y-o-Y Growth Analysis (%), By Country
  - 11.5.7.1. China
  - 11.5.7.2. India
  - 11.5.7.3. Japan
  - 11.5.7.4. Australia
  - 11.5.7.5. Rest of Asia-Pacific
11.6. Middle East and Africa
- 11.6.1. Introduction
- 11.6.2. Key Region-Specific Dynamics
- 11.6.3. Market Size Analysis and Y-o-Y Growth Analysis (%), By Type
- 11.6.4. Market Size Analysis and Y-o-Y Growth Analysis (%), By Flavor
- 11.6.5. Market Size Analysis and Y-o-Y Growth Analysis (%), By Packaging
- 11.6.6. Market Size Analysis and Y-o-Y Growth Analysis (%), By Distribution Channel

12. Competitive Landscape

12.1. Competitive Scenario
12.2. Market Positioning/Share Analysis
12.3. Mergers and Acquisitions Analysis

13. Company Profiles

13.1. SUGAM PRODUCTS*
- 13.1.1. Company Overview
- 13.1.2. Product Portfolio and Description
- 13.1.3. Financial Overview
- 13.1.4. Key Developments
13.2. MARUTI AROMATICS & FLAVOURS
13.3. Flavoron Impex (I) Private Limited
13.4. Tastarom Products LLP
13.5. L.liladhar And Co.
13.6. Shah Food Processing Private Limited
13.7. Ecofresco
13.8. Magic Flairs
13.9. One on One Flavors
13.10. Dohler GmbH

LIST NOT EXHAUSTIVE