马来西亚零嘴零食市场

由于去年的低迷，马来西亚零嘴零食市场的零售量预计将于 2024 年开始下降。成长受到以色列-哈马斯战争和乌克兰衝突后原材料（特别是可可和砂糖）价格上涨的影响。由于地方政府考虑取消燃料补贴计画以减少支出，能源价格也可能上涨。

本报告审视了马来西亚零嘴零食市场，并提供了市场概况、最新零售资料、消费者需求和销售成长背后的主要趋势和人口变化以及未来前景。

目录

执行摘要

竞争格局

市场资料

免责声明

资讯来源

马来西亚巧克力糖果零食

主要资料结果

2024年发展

• 由于价格持续上涨，巧克力糖果零食销售低迷
• 参与企业推出新产品以维持消费者兴趣
• 国内参与企业在建立强大影响力方面面临挑战

前景和机会

• 价格进一步上涨背景下，降价、减员仍将凸显
• 各大公司拓展新领域
• 超级市场和大卖场预计将蓬勃发展

分类资料

马来西亚口香糖

主要资料结果

2024年发展

• 2024年口香糖将持续面临下滑
• 由于分销限制和父母健康问题，泡泡糖销售持续直线下降
• 国际参与企业箭牌保持主导地位

前景和机会

• 鑑于主要企业的退出和来自砂糖替代品的竞争，口香糖的未来充满不确定性
• 泡泡糖继续螺旋式下降
• 便利商店、加油站和零售电商的正成长预测

分类资料

糖果零食砂糖

主要资料结果

2024年发展

• 预计 2024 年砂糖糖果零食将进一步下降
• 健康和保健趋势影响市场
• 标准薄荷糖和药用糖果零食表现出一定的弹性，但太妃糖、焦糖和牛轧糖预计将大幅下降

前景和机会

• 消费者更有可能转向更实惠的品牌
• 煮糖、太妃糖、焦糖、牛轧糖等砂糖的表现较弱。
• 聚焦定位更健康的新产品

分类资料

马来西亚甜饼干、点心棒和水果零食

主要资料结果

2024年发展

• 巧克力涂层饼干和饼干将在 2024 年引领成长
• 原味饼干和威化饼干正在激烈争夺货架空间。
• 参与企业持续投资新产品创新以刺激需求

前景和机会

• 取消政府补贴可能会影响预测期间的零售需求
• 水果零食销售下滑，点心棒难以大幅成长
• 便利商店通路进一步拓展将支撑需求

分类资料

马来西亚冰淇淋

主要资料结果

2024年发展

• 随着消费者削减可自由支配支出，对冰淇淋的需求进一步下降。
• 单份乳製品冰淇淋受益于新产品创新浪潮
• 植物来源尚未取得进展

前景和机会

• 在预测期内，单份乳製品冰淇淋的表现将优于水冰淇淋
• 外带的乳製品冰淇淋继续扩大
• 参与企业旨在改善动态便利商店通路的分销

分类资料

马来西亚风味小吃

主要资料结果

2024年发展

• 2024年咸味零食的表现将好坏参半
• 持续的新产品创新将维持2024年薯片的成长
• 国内参与企业抓住机会

前景和机会

• 薯片将在预测期内推动成长
• 咸味饼干和其他咸味零嘴零食预计表现良好
• 新的竞争对手逐渐出现

分类资料

The market for snacks in Malaysia is set to decline in retail volume terms in 2024, following the sluggish performance of the previous year. Growth is being impacted by the increasing prices of raw materials (notably, cocoa and sugar), sparked by the ramifications of the Israel-Hamas war and the conflict in Ukraine. Energy prices are also likely to soar, as the local government looks to wind up its blanket fuel subsidy programme in order to reduce its mounting expenditure and to a facilitate a s...

Euromonitor International's Snacks in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Snacks in 2024: The big picture
• Key trends in 2024

Competitive Landscape

• Channel developments
• What next for snacks?

MARKET DATA

• Table 1 Sales of Snacks by Category: Volume 2019-2024
• Table 2 Sales of Snacks by Category: Value 2019-2024
• Table 3 Sales of Snacks by Category: % Volume Growth 2019-2024
• Table 4 Sales of Snacks by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Snacks: % Value 2020-2024
• Table 6 LBN Brand Shares of Snacks: % Value 2021-2024
• Table 7 Penetration of Private Label by Category: % Value 2019-2024
• Table 8 Distribution of Snacks by Format: % Value 2019-2024
• Table 9 Forecast Sales of Snacks by Category: Volume 2024-2029
• Table 10 Forecast Sales of Snacks by Category: Value 2024-2029
• Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Snacks by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Stagnant performance for chocolate confectionery as unit prices continue to surge
• Players introduce new products to retain consumer interest
• Domestic players face challenges in establishing strong presence

PROSPECTS AND OPPORTUNITIES

• Downtrading and downsizing will remain prominent, in context of further price spikes
• Major players set to venture into new segments
• Supermarkets and hypermarkets are projected to prosper

CATEGORY DATA

• Summary 2 Other Chocolate Confectionery by Product Type: 2024
• Table 13 Sales of Chocolate Confectionery by Category: Volume 2019-2024
• Table 14 Sales of Chocolate Confectionery by Category: Value 2019-2024
• Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
• Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
• Table 17 Sales of Chocolate Tablets by Type: % Value 2019-2024
• Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2020-2024
• Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2021-2024
• Table 20 Distribution of Chocolate Confectionery by Format: % Value 2019-2024
• Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2024-2029
• Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2024-2029
• Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2024-2029
• Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2024-2029

GUM IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Gum faces continued decline in 2024
• Bubble gum sales continues to plummet, in light of limited distribution and parental health concerns
• International player Wrigley maintains its dominance

PROSPECTS AND OPPORTUNITIES

• Sticky future for gum, in light of withdrawal of key players and competition from sugar confectionery alternatives
• Bubble gum will continue its downward spiral
• Positive growth forecast for convenience stores, forecourt retailers and retail e-commerce

CATEGORY DATA

• Table 25 Sales of Gum by Category: Volume 2019-2024
• Table 26 Sales of Gum by Category: Value 2019-2024
• Table 27 Sales of Gum by Category: % Volume Growth 2019-2024
• Table 28 Sales of Gum by Category: % Value Growth 2019-2024
• Table 29 Sales of Gum by Flavour: Rankings 2019-2024
• Table 30 NBO Company Shares of Gum: % Value 2020-2024
• Table 31 LBN Brand Shares of Gum: % Value 2021-2024
• Table 32 Distribution of Gum by Format: % Value 2019-2024
• Table 33 Forecast Sales of Gum by Category: Volume 2024-2029
• Table 34 Forecast Sales of Gum by Category: Value 2024-2029
• Table 35 Forecast Sales of Gum by Category: % Volume Growth 2024-2029
• Table 36 Forecast Sales of Gum by Category: % Value Growth 2024-2029

SUGAR CONFECTIONERY IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for sugar confectionery is set to dip further in 2024
• Health and wellness trends impact the market
• Standard mints and medicated confectionery show some resilience, while toffees, caramels and nougat is set to post a significant decline

PROSPECTS AND OPPORTUNITIES

• Consumers are likely to trade down to more affordable brands
• Boiled sweets, toffees, caramels and nougat and other sugar confectionery will see gloomy performance
• Emphasis on new products with healthier positioning

CATEGORY DATA

• Summary 3 Other Sugar Confectionery by Product Type: 2024
• Table 37 Sales of Sugar Confectionery by Category: Volume 2019-2024
• Table 38 Sales of Sugar Confectionery by Category: Value 2019-2024
• Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
• Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
• Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2019-2024
• Table 42 NBO Company Shares of Sugar Confectionery: % Value 2020-2024
• Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2021-2024
• Table 44 Distribution of Sugar Confectionery by Format: % Value 2019-2024
• Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2024-2029
• Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2024-2029
• Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2024-2029
• Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2024-2029

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Chocolate coated biscuits and cookies lead in growth in 2024
• Plain biscuits and wafers experience intense competition for shelf space
• Players invest in ongoing new product innovation in bid to stimulate demand

PROSPECTS AND OPPORTUNITIES

• Removal of government subsidies is likely to impact retail demand over the forecast period
• Fruit snacks will see decline in volume sales, while snack bars will struggle to achieve significant growth
• Further expansion of convenience store channel will help to support demand

CATEGORY DATA

• Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
• Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
• Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
• Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
• Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2024
• Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2024
• Table 55 NBO Company Shares of Sweet Biscuits: % Value 2020-2024
• Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2021-2024
• Table 57 NBO Company Shares of Snack Bars: % Value 2020-2024
• Table 58 LBN Brand Shares of Snack Bars: % Value 2021-2024
• Table 59 NBO Company Shares of Fruit Snacks: % Value 2020-2024
• Table 60 LBN Brand Shares of Fruit Snacks: % Value 2021-2024
• Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2019-2024
• Table 62 Distribution of Sweet Biscuits by Format: % Value 2019-2024
• Table 63 Distribution of Snack Bars by Format: % Value 2019-2024
• Table 64 Distribution of Fruit Snacks by Format: % Value 2019-2024
• Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2024-2029
• Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2024-2029
• Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2024-2029
• Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2024-2029

ICE CREAM IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Ice cream suffers further decline in demand, as consumers cut down on discretionary spending
• Single portion dairy ice cream benefits from wave of new product innovation
• Plant-based ice cream fails to make strides

PROSPECTS AND OPPORTUNITIES

• Single portion dairy ice cream will outperform its water-based counterpart over the forecast period
• Take-home dairy ice cream will continue to expand
• Players will seek to improve their distribution in dynamic convenience store channel

CATEGORY DATA

• Table 69 Sales of Ice Cream by Category: Volume 2019-2024
• Table 70 Sales of Ice Cream by Category: Value 2019-2024
• Table 71 Sales of Ice Cream by Category: % Volume Growth 2019-2024
• Table 72 Sales of Ice Cream by Category: % Value Growth 2019-2024
• Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2019-2024
• Table 74 Sales of Impulse Ice Cream by Format: % Value 2019-2024
• Table 75 NBO Company Shares of Ice Cream: % Value 2020-2024
• Table 76 LBN Brand Shares of Ice Cream: % Value 2021-2024
• Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2020-2024
• Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2021-2024
• Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2020-2024
• Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2021-2024
• Table 81 Distribution of Ice Cream by Format: % Value 2019-2024
• Table 82 Forecast Sales of Ice Cream by Category: Volume 2024-2029
• Table 83 Forecast Sales of Ice Cream by Category: Value 2024-2029
• Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2024-2029
• Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2024-2029

SAVOURY SNACKS IN MALAYSIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Mixed performance for savoury snacks in 2024
• Ongoing new product innovation helps to sustain growth for potato chips in 2024
• Domestic players harness opportunities

PROSPECTS AND OPPORTUNITIES

• Potato chips to lead growth over the forecast period
• Savoury biscuits and other savoury snacks are likely to see strong performances
• New rivals will gradually emerge

CATEGORY DATA

• Summary 4 Other Savoury Snacks by Product Type: 2024
• Table 86 Sales of Savoury Snacks by Category: Volume 2019-2024
• Table 87 Sales of Savoury Snacks by Category: Value 2019-2024
• Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
• Table 89 Sales of Savoury Snacks by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Savoury Snacks: % Value 2020-2024
• Table 91 LBN Brand Shares of Savoury Snacks: % Value 2021-2024
• Table 92 Distribution of Savoury Snacks by Format: % Value 2019-2024
• Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2024-2029
• Table 94 Forecast Sales of Savoury Snacks by Category: Value 2024-2029
• Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2024-2029
• Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2024-2029