印尼零嘴零食市场

2024年，印尼零嘴零食销售将转正，但幅度较小，且金额将受到高单价的支撑。这些高单价是由于通膨压力以及原材料和製造成本上升造成的，参与企业采取了「缩膨」策略，在稳定价格分布的同时减少产品的数量和尺寸。另外值得注意的是，消费者在购买零嘴零食时往往对价格敏感。

本报告考察了印尼零嘴零食市场，并提供了市场概况、最新零售资料、消费者需求和销售成长背后的主要趋势和人口变化以及未来前景。

目录

执行摘要

市场资料

免责声明

资讯来源

印尼巧克力糖果零食

主要资料结果

2024年发展

• 可可价格上涨引发「缩胀」和折扣策略以维持巧克力糖果零食的销售
• Ceres 和 Mayora 在各自的专业领域仍然具有吸引力
• 便利商店和巧克力糖果零食销售依然强劲

前景和机会

• 除了永续的可可种植方法外，口味和配方方面也有望取得进展。
• 本地公司将在预测期内保持竞争优势
• 便利商店仍将是重要管道，但消费者将转向电商购买特色产品

分类资料

印尼口香糖

主要资料结果

2024年发展

• 2024年口香糖将继续经历结构性下滑
• 由于利息和投资低迷，竞争仍然激烈
• 便利商店依然强劲，但电商仍存在利基机会

前景和机会

• 口香糖的未来前景基本上并不起眼。
• 口香糖包装或现代化方面预计不会有重大创新。
• 需要加强分销管道

分类资料

糖果零食砂糖

主要资料结果

2024年发展

• 由于健康和福祉趋势，糖果零食砂糖面临结构性挑战
• 本地和国际选手齐聚的竞争类别
• 砂糖依赖衝动糖果零食

前景和机会

• 在预测期内，健康和保健趋势将继续成为砂糖糖果零食面临的挑战
• 产品开发预计将继续进行，重点可能是为儿童提供「更健康」的糖果零食。
• 跨品类合作带来机会

分类资料

印尼甜饼干、点心棒和水果零食

主要资料结果

2024年发展

• 甜饼干仍然很受欢迎，而水果零食则受益于当地的水果生产
• Mayora 凭藉其在甜饼干领域的成熟投资组合保持领先地位
• 销售管道根据产品在国家的成熟度而有所不同

前景和机会

• 零食的健康定位将推动成长
• 子类别成熟度的异质性带来了成长机会
• 电子商务可以在新兴奢侈品中发挥关键作用

分类资料

印尼冰淇淋

主要资料结果

2024年发展

• 消费者正从衝动购买转向带外带冰淇淋，但珍珠奶茶店的竞争仍在继续
• 价格竞争仍然很重要，但参与企业也瞄准了利基高级产品
• 对于忙碌的消费者来说，透过管道进行衝动购买仍然很重要

前景和机会

• 冰淇淋在印尼看到持续成长的机会
• 口味创新仍然是推动冰淇淋衝动购买的关键
• 多件装购买可能在电子商务中变得更加普遍

分类资料

印尼风味小吃

主要资料结果

2024年发展

• 咸味零食已成为一个成熟的品类
• 高度细分的类别，重点关注本地参与者
• 传统销售管道对于咸味零食仍然很重要

前景和机会

• 咸味零嘴零食可能会受益于便利商店销量的增加
• 辣味趋势持续流行，健康产品可望受到关注
• 价格促销仍是品牌增加销售的关键

分类资料

Snacks is seeing small positive volume sales in Indonesia in 2024, with value sales more strongly supported by high unit prices. These high prices are caused by inflationary pressures and hikes seen in the cost of raw ingredients and manufacturing, leading to some players using "shrinkflation" strategies whereby they reduce the volume/size of the product while keeping the price points stable. It is also worthy of note that consumers tend to be price-sensitive when purchasing snacks, as such prod...

Euromonitor International's Snacks in Indonesia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2019-2023, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are shaping the market in <|Year|> directly informs our forecasts to 2028, clearly indicating how the market is expected to change.

Product coverage: Confectionery, Ice Cream, Savoury Snacks, Sweet Biscuits, Snack Bars and Fruit Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Snacks market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Snacks in 2024: The big picture
• Key trends in 2024
• Competitive landscape
• Channel developments
• What next for snacks?

MARKET DATA

• Table 1 Sales of Snacks by Category: Volume 2019-2024
• Table 2 Sales of Snacks by Category: Value 2019-2024
• Table 3 Sales of Snacks by Category: % Volume Growth 2019-2024
• Table 4 Sales of Snacks by Category: % Value Growth 2019-2024
• Table 5 NBO Company Shares of Snacks: % Value 2020-2024
• Table 6 LBN Brand Shares of Snacks: % Value 2021-2024
• Table 7 Penetration of Private Label by Category: % Value 2019-2024
• Table 8 Distribution of Snacks by Format: % Value 2019-2024
• Table 9 Forecast Sales of Snacks by Category: Volume 2024-2029
• Table 10 Forecast Sales of Snacks by Category: Value 2024-2029
• Table 11 Forecast Sales of Snacks by Category: % Volume Growth 2024-2029
• Table 12 Forecast Sales of Snacks by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

CHOCOLATE CONFECTIONERY IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• High cocoa prices lead to "shrinkflation" and discount strategies, to maintain sales in chocolate confectionery
• Ceres and Mayora hold their appeal across their specialist subcategories
• Convenience stores maintain their strength for chocolate confectionery sales

PROSPECTS AND OPPORTUNITIES

• Developments expected in flavours and formulations, alongside sustainable cocoa practices
• Local players will maintain their competitive advantage over the forecast period
• Convenience stores will remain an important channel, while consumers turn to e-commerce for specialist products

CATEGORY DATA

• Summary 2 Other Chocolate Confectionery by Product Type: 2024
• Table 13 Sales of Chocolate Confectionery by Category: Volume 2019-2024
• Table 14 Sales of Chocolate Confectionery by Category: Value 2019-2024
• Table 15 Sales of Chocolate Confectionery by Category: % Volume Growth 2019-2024
• Table 16 Sales of Chocolate Confectionery by Category: % Value Growth 2019-2024
• Table 17 Sales of Chocolate Tablets by Type: % Value 2019-2024
• Table 18 NBO Company Shares of Chocolate Confectionery: % Value 2020-2024
• Table 19 LBN Brand Shares of Chocolate Confectionery: % Value 2021-2024
• Table 20 Distribution of Chocolate Confectionery by Format: % Value 2019-2024
• Table 21 Forecast Sales of Chocolate Confectionery by Category: Volume 2024-2029
• Table 22 Forecast Sales of Chocolate Confectionery by Category: Value 2024-2029
• Table 23 Forecast Sales of Chocolate Confectionery by Category: % Volume Growth 2024-2029
• Table 24 Forecast Sales of Chocolate Confectionery by Category: % Value Growth 2024-2029

GUM IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Gum continues its structural decline in 2024
• Competition remains consolidated due to low levels of interest or investment
• Convenience stores maintain strength, with niche opportunities still to be found in e-commerce

PROSPECTS AND OPPORTUNITIES

• Few notable prospects ahead for gum
• No major innovations expected in gum packaging or modernisation
• Stronger developments in distribution channels needed

CATEGORY DATA

• Table 25 Sales of Gum by Category: Volume 2019-2024
• Table 26 Sales of Gum by Category: Value 2019-2024
• Table 27 Sales of Gum by Category: % Volume Growth 2019-2024
• Table 28 Sales of Gum by Category: % Value Growth 2019-2024
• Table 29 Sales of Gum by Flavour: Rankings 2019-2024
• Table 30 NBO Company Shares of Gum: % Value 2020-2024
• Table 31 LBN Brand Shares of Gum: % Value 2021-2024
• Table 32 Distribution of Gum by Format: % Value 2019-2024
• Table 33 Forecast Sales of Gum by Category: Volume 2024-2029
• Table 34 Forecast Sales of Gum by Category: Value 2024-2029
• Table 35 Forecast Sales of Gum by Category: % Volume Growth 2024-2029
• Table 36 Forecast Sales of Gum by Category: % Value Growth 2024-2029

SUGAR CONFECTIONERY IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sugar confectionery continues to face structural challenges due to health and wellbeing trends
• A competitive category with a mix of local and international names
• Sugar confectionery remains dependent on impulse sales

PROSPECTS AND OPPORTUNITIES

• Health and wellness trends will continue to pose a challenge to sugar confectionery over the forecast period
• Ongoing product developments expected, with a likely focus on "healthier" sweets for children
• Cross-category collaborations offer opportunities

CATEGORY DATA

• Summary 3 Other Sugar Confectionery by Product Type: 2024
• Table 37 Sales of Sugar Confectionery by Category: Volume 2019-2024
• Table 38 Sales of Sugar Confectionery by Category: Value 2019-2024
• Table 39 Sales of Sugar Confectionery by Category: % Volume Growth 2019-2024
• Table 40 Sales of Sugar Confectionery by Category: % Value Growth 2019-2024
• Table 41 Sales of Pastilles, Gummies, Jellies and Chews by Type: % Value 2019-2024
• Table 42 NBO Company Shares of Sugar Confectionery: % Value 2020-2024
• Table 43 LBN Brand Shares of Sugar Confectionery: % Value 2021-2024
• Table 44 Distribution of Sugar Confectionery by Format: % Value 2019-2024
• Table 45 Forecast Sales of Sugar Confectionery by Category: Volume 2024-2029
• Table 46 Forecast Sales of Sugar Confectionery by Category: Value 2024-2029
• Table 47 Forecast Sales of Sugar Confectionery by Category: % Volume Growth 2024-2029
• Table 48 Forecast Sales of Sugar Confectionery by Category: % Value Growth 2024-2029

SWEET BISCUITS, SNACK BARS AND FRUIT SNACKS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sweet biscuits maintain popularity, while fruit snacks benefits from local fruit production
• Mayora maintains its lead thanks to well-established portfolio within sweet biscuits
• Sales channels vary, depending on product maturity in the country

PROSPECTS AND OPPORTUNITIES

• Healthy positioning of snacks set to be a growth driver
• Uneven maturity of subcategories offers growth opportunities
• E-commerce can play important role for emerging premium products

CATEGORY DATA

• Table 49 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2019-2024
• Table 50 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2019-2024
• Table 51 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2019-2024
• Table 52 Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2019-2024
• Table 53 NBO Company Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2020-2024
• Table 54 LBN Brand Shares of Sweet Biscuits, Snack Bars and Fruit Snacks: % Value 2021-2024
• Table 55 NBO Company Shares of Sweet Biscuits: % Value 2020-2024
• Table 56 LBN Brand Shares of Sweet Biscuits: % Value 2021-2024
• Table 57 NBO Company Shares of Snack Bars: % Value 2020-2024
• Table 58 LBN Brand Shares of Snack Bars: % Value 2021-2024
• Table 59 NBO Company Shares of Fruit Snacks: % Value 2020-2024
• Table 60 LBN Brand Shares of Fruit Snacks: % Value 2021-2024
• Table 61 Distribution of Sweet Biscuits, Snack Bars and Fruit Snacks by Format: % Value 2019-2024
• Table 62 Distribution of Sweet Biscuits by Format: % Value 2019-2024
• Table 63 Distribution of Snack Bars by Format: % Value 2019-2024
• Table 64 Distribution of Fruit Snacks by Format: % Value 2019-2024
• Table 65 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Volume 2024-2029
• Table 66 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: Value 2024-2029
• Table 67 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Volume Growth 2024-2029
• Table 68 Forecast Sales of Sweet Biscuits, Snack Bars and Fruit Snacks by Category: % Value Growth 2024-2029

ICE CREAM IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Competition from bubble tea shops remains, although consumers switch from impulse to take-home ice cream
• Price competition remains important, while players also target niche premium offerings
• Impulse sales remain important through channels catering for on-the-go consumers

PROSPECTS AND OPPORTUNITIES

• Ice cream sees ongoing growth opportunities in Indonesia
• Innovation in flavours remains important to drive impulse ice cream
• Multipack purchases may become more common in e-commerce

CATEGORY DATA

• Table 69 Sales of Ice Cream by Category: Volume 2019-2024
• Table 70 Sales of Ice Cream by Category: Value 2019-2024
• Table 71 Sales of Ice Cream by Category: % Volume Growth 2019-2024
• Table 72 Sales of Ice Cream by Category: % Value Growth 2019-2024
• Table 73 Sales of Ice Cream by Leading Flavours: Rankings 2019-2024
• Table 74 Sales of Impulse Ice Cream by Format: % Value 2019-2024
• Table 75 NBO Company Shares of Ice Cream: % Value 2020-2024
• Table 76 LBN Brand Shares of Ice Cream: % Value 2021-2024
• Table 77 NBO Company Shares of Impulse Ice Cream: % Value 2020-2024
• Table 78 LBN Brand Shares of Impulse Ice Cream: % Value 2021-2024
• Table 79 NBO Company Shares of Take-home Ice Cream: % Value 2020-2024
• Table 80 LBN Brand Shares of Take-home Ice Cream: % Value 2021-2024
• Table 81 Distribution of Ice Cream by Format: % Value 2019-2024
• Table 82 Forecast Sales of Ice Cream by Category: Volume 2024-2029
• Table 83 Forecast Sales of Ice Cream by Category: Value 2024-2029
• Table 84 Forecast Sales of Ice Cream by Category: % Volume Growth 2024-2029
• Table 85 Forecast Sales of Ice Cream by Category: % Value Growth 2024-2029

SAVOURY SNACKS IN INDONESIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Savoury snacks suffers from already being a mature category
• Highly fragmented category with a focus on local players
• Traditional channels remain important for savoury snacks

PROSPECTS AND OPPORTUNITIES

• Savoury snacks could benefit from stronger sales through convenience stores
• Spicy flavour trends remain popular, with and interest in healthier products expected
• Price promotions will remain key for brands to gain sales

CATEGORY DATA

• Summary 4 Other Savoury Snacks by Product Type: 2024
• Table 86 Sales of Savoury Snacks by Category: Volume 2019-2024
• Table 87 Sales of Savoury Snacks by Category: Value 2019-2024
• Table 88 Sales of Savoury Snacks by Category: % Volume Growth 2019-2024
• Table 89 Sales of Savoury Snacks by Category: % Value Growth 2019-2024
• Table 90 NBO Company Shares of Savoury Snacks: % Value 2020-2024
• Table 91 LBN Brand Shares of Savoury Snacks: % Value 2021-2024
• Table 92 Distribution of Savoury Snacks by Format: % Value 2019-2024
• Table 93 Forecast Sales of Savoury Snacks by Category: Volume 2024-2029
• Table 94 Forecast Sales of Savoury Snacks by Category: Value 2024-2029
• Table 95 Forecast Sales of Savoury Snacks by Category: % Volume Growth 2024-2029
• Table 96 Forecast Sales of Savoury Snacks by Category: % Value Growth 2024-2029