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市场调查报告书
商品编码
1564422
马来西亚消费者健康市场Consumer Health in Malaysia |
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价格
简介目录
以当前以金额为准，马来西亚消费者健康市场规模预计将在 2024 年保持稳定成长，儘管成长速度较回顾期初放缓。儘管核心通膨预计将低于2023年，但生活成本的上升导致许多消费者在购买习惯上变得更加挑剔，从而越来越倾向于在物有所值之间做出选择。
该报告审视了马来西亚消费者健康市场，并提供了市场概况，包括2019年至2023年的最新零售资料、市场机会和未来展望。
目录
执行摘要
市场指标
市场资料
附录
- OTC註册及分类
- 维生素和膳食食品的註册和分类
- 自我治疗/自我护理与预防医学
- 转变
免责声明
定义
资讯来源
马来西亚 止痛药
主要资料结果
2024年发展
- 在众多新产品创新的支持下，局部止痛药持续表现良好
- 人们越来越偏好使用更有效剂量的全身止痛药
- 草药/传统局部止痛药越来越受到重视
前景和机会
- 由于更便宜的非专利替代品的供应不断增加，预计止痛药将继续保持稳定的成长轨迹
- 局部止痛药持续受惠于创新新产品的推出
- 预计分销管道进一步多元化
分类资料
马来西亚咳嗽、感冒和过敏（花粉症）治疗
主要资料结果
2024年发展
- 由于消费者采取预防措施，咳嗽、感冒和过敏（花粉症）治疗药物持续稳定成长
- 企业加紧新产品开发，新配方普遍采用草药和传统成分
- 与增强免疫力的维生素和营养食品的持续竞争
前景和机会
- 草药/传统成分仍然是主要製造商的关注焦点，预计前景乐观
- 黏液降解药物等特殊用途新产品的开发以及电子商务的扩张将为市场带来新的日本品牌。
- 维生素和营养食品、止咳药、感冒药和过敏药（花粉症）之间的界线正在变得模糊。
分类资料
马来西亚消化药
主要资料结果
2024年发展
- 生活压力大导致制酸剂用量显着增加，腹泻治疗和泻药也越来越受欢迎。
- 国内厂商加大胃肠病治疗药物投入
- 行动格式满足时间紧迫的消费者的需求
前景和机会
- 忙碌的生活方式趋势预计将推动成人胃肠道药物的成长，而儿科药物仍然是利基市场
- 由于价格实惠，对本地製造的消化助剂的需求预计将增加
- 便利商店和加油站零售商可望增加市场占有率
分类资料
马来西亚 皮肤科
主要资料结果
2024年发展
- 龙年将鼓励出生率上升并促进尿布疹治疗方法的普及。
- 痔疮治疗逐渐普及
- 外用消毒剂/消毒剂受益于新产品推出数量的增加
前景和机会
- 本地製造商透过加强产品系列来提高竞争力
- 旨在防止脱髮的标准洗髮精的出现可能会为脱髮治疗带来激烈的竞争。
- 药局可能会继续占据主导地位，但电子商务正显示出有希望的迹象
分类资料
马来西亚的 NRT 戒烟协助
主要资料结果
2024年发展
- 立法修正案将刺激 NRT 戒烟辅助品的成长
- 市场领导Nicorette 推出新型 NRT戒烟辅助剂
- 政府介入旨在打击年轻人吸食尼古丁
前景和机会
- 儘管线上管道和其他管道的可用性有所增加，但由于生活成本上升，NRT 戒烟辅助剂可能面临挑战
- 随着《吸烟产品管制法案 852》的实施，随着电子烟使用率的上升，对 NRT 佐剂的需求预计也会增加。
- 竞争格局几乎没有改变。
类别指标
分类资料
马来西亚睡眠辅助品
2024年发展
马来西亚眼科护理
主要资料结果
2024年发展
- 由于萤幕时间增加，对眼部护理产品的需求增加
- 具有独特优势的新产品的推出推动了眼部护理的成长
- 本土製造商进军眼部护理领域以满足不断增长的需求
前景和机会
- 在预测期内，洗眼器的数量将急剧增加，洗眼器的类型将成为眼部保健领域的竞争者。
- 随着消费者采取预防措施，眼保健补充品继续对眼部保健构成威胁
- 线下通路的分销预计将保持强劲，便利商店的重要性预计将增加。
分类资料
马来西亚创伤护理
主要资料结果
2024年发展
- 创伤护理维持稳定成长，OK绷/OK绷进一步多元化
- 连锁药局生产的自有品牌产品与知名品牌的竞争更加激烈
- Alpro Pharmacy 与 Sugi Holdings 结盟，让消费者更广泛地接触日本创伤护理产品
前景和机会
- 在製造商对新应用形式的投资的支持下，创伤护理预计将继续健康成长。
- 引人注目的设计、多种尺寸和紧凑的包装增加了销量
- 药局连锁网路持续扩张，便利商店也势头强劲
分类资料
马来西亚维生素
主要资料结果
2024年发展
- 一旦疫情进入流行期，免疫趋势将趋于正常化
- 维生素 B 在神经系统健康中的地位代表着人口老化所带来的重大成长机会
- 随着越来越多的消费者在大流行后过着积极的生活方式，综合维他命的受欢迎程度飙升
前景和机会
- 综合维他命针对特定消费群组的需求，提高竞争力
- 随时随地使用的更方便的格式越来越受欢迎。
- 由于生活成本的上升，自有品牌预计将变得更受欢迎。
分类资料
马来西亚营养食品
主要资料结果
2024年发展
- 随着马来西亚人注重预防性健康措施，食品出现强劲成长
- 对健康老化的关注将导致针对关节疼痛和灵活性的 NMN补充品和产品的开发。
- 本土製造商的崛起
前景和机会
- 专注于睡眠调节和情绪管理的食品越来越受到关注
- 自有品牌营养食品可望扩大市场份额
- 分销格局变化，线下通路渐受青睐
分类资料
马来西亚的体重管理和健康
主要资料结果
2024年发展
- 生活成本上升影响体重管理和健康维持的需求，但营养补充品持续呈现健康成长
- GLP-1 产品开发可能会影响体重管理和健康
- 国际直销商进行在地化行销宣传活动以拉动消费
前景和机会
- 体重管理和健康领导者以个人化转型包装瞄准消费者
- 国际直销商继续引领体重管理和健康管理领域的销售，并专注于个人化计划
- 预计国内外企业在代餐和营养补充品领域的竞争将会更加激烈。
分类资料
马来西亚运动营养
主要资料结果
2024年发展
- 运动蛋白粉继续成为成长支柱，透明乳清蛋白成为受欢迎的选择
- 便捷的消费方式适应忙碌的生活方式
- 植物来源运动营养持续受到关注
前景和机会
- 由于製造商专注于更专业的产品，预计在现货蛋白粉的带动下将实现健康成长
- 对移动运动营养形式的需求增加
- 发行可能进一步转向线上
分类资料
马来西亚草药/传统产品
主要资料结果
2024年发展
- 对草本/传统产品的需求持续增长，其中营养食品引领潮流
- 专注于美容和健康的定位将支持草药/传统滋补品的增长，草药/传统咳嗽/感冒药的存在也会增加。
- 电子商务持续保持强劲势头
前景和机会
- 製造商积极利用当地生产的草药和传统成分
- 马来西亚政府对草药/传统产品采用新的监管指南
- 针对睡眠和情绪管理的产品预计将呈现上升趋势
分类资料
马来西亚儿科消费者健康
主要资料结果
2024年发展
- 儿科维生素和营养食品继续保持强劲增长势头，并持续关注预防保健
- 小儿咳嗽、感冒和过敏药物的需求正在增加
- 国内企业透过新产品发布产生影响
前景和机会
- 免疫增强产品预计成长势头强劲
- 支持认知功能的产品潜力巨大。
- 扩大药局网路将是成长的关键，但电子商务也将变得更加重要
分类资料
简介目录
Product Code: CHMY
The consumer health market in Malaysia is projected to maintain steady growth in current value terms in 2024, albeit at a slower pace compared to the initial years of the review period. While core inflation is anticipated to trend lower than in 2023, the elevated cost of living continues to drive many consumers towards more discerning purchasing habits, with a growing focus on value-for-money options. In response to these shifting consumer behaviours, both international and domestic players have...
Euromonitor International's Consumer Health in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.
Product coverage: Allergy Care, Herbal/Traditional Products, OTC, Paediatric Consumer Health, Sports Nutrition, Vitamins and Dietary Supplements, Weight Management and Wellbeing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Health market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Consumer health in 2024: the big picture
- 2024 key trends
- Competitive landscape
- Retailing developments
- What's next for consumer health?
MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services: Value 2019-2024
- Table 2 Life Expectancy at Birth 2019-2024
MARKET DATA
- Table 3 Sales of Consumer Health by Category: Value 2019-2024
- Table 4 Sales of Consumer Health by Category: % Value Growth 2019-2024
- Table 5 NBO Company Shares of Consumer Health: % Value 2020-2024
- Table 6 LBN Brand Shares of Consumer Health: % Value 2021-2024
- Table 7 Penetration of Private Label in Consumer Health by Category: % Value 2019-2024
- Table 8 Distribution of Consumer Health by Format: % Value 2019-2024
- Table 9 Distribution of Consumer Health by Format and Category: % Value 2024
- Table 10 Forecast Sales of Consumer Health by Category: Value 2024-2029
- Table 11 Forecast Sales of Consumer Health by Category: % Value Growth 2024-2029
APPENDIX
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- Switches
DISCLAIMER
DEFINITIONS
SOURCES
- Summary 1 Research Sources
ANALGESICS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Topical analgesics retain strong performance supported by high number of new product innovations
- Growing preference for stronger doses in systemic analgesics
- Growing presence of herbal/traditional topical analgesics
PROSPECTS AND OPPORTUNITIES
- Analgesics expected to continue on steady growth trajectory, boosted by rising availability of cheaper, generic alternatives
- Topical analgesics will continue to benefit from innovative new product launches
- Further diversification expected in terms of distribution channels
CATEGORY DATA
- Table 12 Sales of Analgesics by Category: Value 2019-2024
- Table 13 Sales of Analgesics by Category: % Value Growth 2019-2024
- Table 14 NBO Company Shares of Analgesics: % Value 2020-2024
- Table 15 LBN Brand Shares of Analgesics: % Value 2021-2024
- Table 16 Forecast Sales of Analgesics by Category: Value 2024-2029
- Table 17 Forecast Sales of Analgesics by Category: % Value Growth 2024-2029
COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Cough, cold and allergy (hay fever) remedies sustain steady growth as consumers engage in preventative measures
- Players ramp up new product development, with herbal/traditional ingredients commonly found in new formulations
- Ongoing competition from immunity-strengthening vitamins and dietary supplements
PROSPECTS AND OPPORTUNITIES
- Positive outlook expected, with herbal/traditional ingredients continuing as key manufacturer focus
- Development of new products for specialised use, including remedies to break down mucus, while the expansion of e-commerce will introduce new Japanese brands to the market
- Blurring of lines between vitamins and dietary supplements and cough, cold and allergy (hay fever) remedies
CATEGORY DATA
- Table 18 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2019-2024
- Table 19 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2019-2024
- Table 20 NBO Company Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2020-2024
- Table 21 LBN Brand Shares of Cough, Cold and Allergy (Hay Fever) Remedies: % Value 2021-2024
- Table 22 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: Value 2024-2029
- Table 23 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies by Category: % Value Growth 2024-2029
DIGESTIVE REMEDIES IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Stressful lifestyles contribute to strong growth in antacids, while diarrhoeal remedies and laxatives are gaining traction
- Domestic manufacturers ramp up their investment in digestive remedies
- On-the-go formats accommodate time-pressed consumers
PROSPECTS AND OPPORTUNITIES
- Trend towards busier lifestyles projected to spur growth in digestive remedies for adults, with paediatric treatments remaining niche
- Demand on locally manufactured digestive remedies is anticipated to grow, thanks to their affordable prices
- Convenience stores and forecourt retailers are poised for growing share of the market
CATEGORY DATA
- Table 24 Sales of Digestive Remedies by Category: Value 2019-2024
- Table 25 Sales of Digestive Remedies by Category: % Value Growth 2019-2024
- Table 26 NBO Company Shares of Digestive Remedies: % Value 2020-2024
- Table 27 LBN Brand Shares of Digestive Remedies: % Value 2021-2024
- Table 28 Forecast Sales of Digestive Remedies by Category: Value 2024-2029
- Table 29 Forecast Sales of Digestive Remedies by Category: % Value Growth 2024-2029
DERMATOLOGICALS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Year of the Dragon spurs higher birth rate, driving growth in nappy rash treatments
- Haemorrhoid treatments slowly gain momentum
- Topical germicidals/antiseptics benefit from high number of new product launches
PROSPECTS AND OPPORTUNITIES
- Local manufacturers will become more competitive with enhanced product portfolios
- Emerging number of standard shampoos aimed at preventing hair loss could pose strong competition to hair loss treatments
- Pharmacies are likely to remain dominant but e-commerce shows signs of promise
CATEGORY DATA
- Table 30 Sales of Dermatologicals by Category: Value 2019-2024
- Table 31 Sales of Dermatologicals by Category: % Value Growth 2019-2024
- Table 32 NBO Company Shares of Dermatologicals: % Value 2020-2024
- Table 33 LBN Brand Shares of Dermatologicals: % Value 2021-2024
- Table 34 LBN Brand Shares of Hair Loss Treatments: % Value 2021-2024
- Table 35 Forecast Sales of Dermatologicals by Category: Value 2024-2029
- Table 36 Forecast Sales of Dermatologicals by Category: % Value Growth 2024-2029
NRT SMOKING CESSATION AIDS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Legislative changes support growth in NRT smoking cessation aids
- Market leader Nicorette launches new NRT smoking cessation aid in spray format
- Government interventions aim to combat nicotine smoking amongst young people
PROSPECTS AND OPPORTUNITIES
- NRT smoking cessation aids could face challenges due to high cost of living, despite improving availability, including via online channels
- Implementation of Control of Smoking Products Act 852 expected to boost demand for NRT aids, amid rising vaping rates
- Little change in competitive landscape
CATEGORY INDICATORS
- Table 37 Number of Smokers by Gender 2019-2024
CATEGORY DATA
- Table 38 Sales of NRT Smoking Cessation Aids by Category: Value 2019-2024
- Table 39 Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2019-2024
- Table 40 NBO Company Shares of NRT Smoking Cessation Aids: % Value 2020-2024
- Table 41 LBN Brand Shares of NRT Smoking Cessation Aids: % Value 2021-2024
- Table 42 Forecast Sales of NRT Smoking Cessation Aids by Category: Value 2024-2029
- Table 43 Forecast Sales of NRT Smoking Cessation Aids by Category: % Value Growth 2024-2029
SLEEP AIDS IN MALAYSIA
2024 DEVELOPMENTS
EYE CARE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Increasing levels of screen time drive demand for eye care products
- New product launches featuring distinctive benefits drive growth in eye care
- Local manufacturers expand into eye care to tap into growing demand
PROSPECTS AND OPPORTUNITIES
- Varieties of eye wash emerge as competition for eye care in forecast period as surging number of eye wash seen
- Eye health supplements will continue to post threat to eye care as consumers engage in preventative measures
- Distribution through offline channels will remain solid, with convenience stores expected to grow in importance
CATEGORY DATA
- Table 44 Sales of Eye Care by Category: Value 2019-2024
- Table 45 Sales of Eye Care by Category: % Value Growth 2019-2024
- Table 46 NBO Company Shares of Eye Care: % Value 2020-2024
- Table 47 LBN Brand Shares of Eye Care: % Value 2021-2024
- Table 48 Forecast Sales of Eye Care by Category: Value 2024-2029
- Table 49 Forecast Sales of Eye Care by Category: % Value Growth 2024-2029
WOUND CARE IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Wound care maintains steady growth, with sticking plasters/adhesive bandages seeing further diversification
- Private label offerings produced by chained pharmacies represent more serious competition to leading brands
- Partnership between Alpro Pharmacy and Sugi Holdings give consumers wider access to Japanese wound care products
PROSPECTS AND OPPORTUNITIES
- Wound care will continue to see healthy growth, supported by manufacturer investment in new application formats
- Eye-catching designs, variety of sizes and compact packaging will boost sales
- Pharmacy chain network will continue to expand but convenience stores will also gain traction
CATEGORY DATA
- Table 50 Sales of Wound Care by Category: Value 2019-2024
- Table 51 Sales of Wound Care by Category: % Value Growth 2019-2024
- Table 52 NBO Company Shares of Wound Care: % Value 2020-2024
- Table 53 LBN Brand Shares of Wound Care: % Value 2021-2024
- Table 54 Forecast Sales of Wound Care by Category: Value 2024-2029
- Table 55 Forecast Sales of Wound Care by Category: % Value Growth 2024-2029
VITAMINS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Normalisation of immunity trend as pandemic enters an endemic phase where
- Nerve-health positioning of vitamin B represents strong growth opportunity, in conjunction with ageing population
- Surging popularity of multivitamins as consumers engage in active lifestyles post-pandemic
PROSPECTS AND OPPORTUNITIES
- Multivitamins will target the needs of specific consumer groups in order to become more competitive
- More convenient, on-the-go formats will grow in popularity
- Private labels anticipated to gain traction as a result of high cost of living
CATEGORY DATA
- Table 56 Sales of Vitamins by Category: Value 2019-2024
- Table 57 Sales of Vitamins by Category: % Value Growth 2019-2024
- Table 58 Sales of Multivitamins by Positioning: % Value 2019-2024
- Table 59 NBO Company Shares of Vitamins: % Value 2020-2024
- Table 60 LBN Brand Shares of Vitamins: % Value 2021-2024
- Table 61 Forecast Sales of Vitamins by Category: Value 2024-2029
- Table 62 Forecast Sales of Vitamins by Category: % Value Growth 2024-2029
DIETARY SUPPLEMENTS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Robust growth for dietary supplements, as Malaysians focus on preventative health measures
- Focus on healthy ageing leads to development of NMN supplements as well as products targeting joint pain and flexibility
- Emerging number of local manufacturers
PROSPECTS AND OPPORTUNITIES
- Greater focus on dietary supplements focused on sleep regulation and mood management
- Private label dietary supplements are expected to gain share
- Shifting distribution landscape, with offline channels becoming increasingly popular
CATEGORY DATA
- Table 63 Sales of Dietary Supplements by Category: Value 2019-2024
- Table 64 Sales of Dietary Supplements by Category: % Value Growth 2019-2024
- Table 65 Sales of Dietary Supplements by Positioning: % Value 2019-2024
- Table 66 NBO Company Shares of Dietary Supplements: % Value 2020-2024
- Table 67 LBN Brand Shares of Dietary Supplements: % Value 2021-2024
- Table 68 Forecast Sales of Dietary Supplements by Category: Value 2024-2029
- Table 69 Forecast Sales of Dietary Supplements by Category: % Value Growth 2024-2029
WEIGHT MANAGEMENT AND WELLBEING IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- High cost of living impacts demand for weight management and wellbeing, although supplement nutrition drinks continue to see healthy growth
- Development of GLP-1 products could have implications for weight management and wellbeing
- International direct sellers adopt localised marketing campaigns to boost consumption
PROSPECTS AND OPPORTUNITIES
- Weight management and wellbeing leaders target consumers with personalised transformation packages
- International direct sellers will continue to dominate sales in weight management and wellbeing, with increased focus on personalisation programmes
- Both international and domestic players forecasted to compete intensely in meal replacement and supplement nutrition drinks
CATEGORY DATA
- Table 70 Sales of Weight Management and Wellbeing by Category: Value 2019-2024
- Table 71 Sales of Weight Management and Wellbeing by Category: % Value Growth 2019-2024
- Table 72 NBO Company Shares of Weight Management and Wellbeing: % Value 2020-2024
- Table 73 LBN Brand Shares of Weight Management and Wellbeing: % Value 2021-2024
- Table 74 Forecast Sales of Weight Management and Wellbeing by Category: Value 2024-2029
- Table 75 Forecast Sales of Weight Management and Wellbeing by Category: % Value Growth 2024-2029
SPORTS NUTRITION IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Sports protein powder continues as key driver of growth, with clear whey protein emerging as popular option
- Convenient consumption formats cater to busy on-the-go lifestyles
- Plant-based sports nutrition continues to gain traction
PROSPECTS AND OPPORTUNITIES
- Healthy growth expected, led by spots protein powder, as manufacturers focus on more specialised products
- On-the-go sports nutrition formats will see stronger demand
- Distribution likely to see a further shift online
CATEGORY DATA
- Table 76 Sales of Sports Nutrition by Category: Value 2019-2024
- Table 77 Sales of Sports Nutrition by Category: % Value Growth 2019-2024
- Table 78 NBO Company Shares of Sports Nutrition: % Value 2020-2024
- Table 79 LBN Brand Shares of Sports Nutrition: % Value 2021-2024
- Table 80 Forecast Sales of Sports Nutrition by Category: Value 2024-2029
- Table 81 Forecast Sales of Sports Nutrition by Category: % Value Growth 2024-2029
HERBAL/TRADITIONAL PRODUCTS IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Demand for herbal/traditional products continues to grow, with dietary supplements leading the way
- Beauty and health-focused positionings propel growth in herbal/traditional tonics, while herbal/traditional cough/cold remedies also have a growing presence
- E-commerce continues to gain traction
PROSPECTS AND OPPORTUNITIES
- Locally-produced herbal/traditional ingredients will be actively utilised by manufacturers
- Malaysian government adopts new regulatory guidelines for herbal/traditional products
- Products with a sleep and mood management positioning are anticipated to show an upward trend
CATEGORY DATA
- Table 82 Sales of Herbal/Traditional Products by Category: Value 2019-2024
- Table 83 Sales of Herbal/Traditional Products by Category: % Value Growth 2019-2024
- Table 84 NBO Company Shares of Herbal/Traditional Products: % Value 2020-2024
- Table 85 LBN Brand Shares of Herbal/Traditional Products: % Value 2021-2024
- Table 86 Forecast Sales of Herbal/Traditional Products by Category: Value 2024-2029
- Table 87 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2024-2029
PAEDIATRIC CONSUMER HEALTH IN MALAYSIA
KEY DATA FINDINGS
2024 DEVELOPMENTS
- Paediatric vitamins and dietary supplements continue with strong growth momentum, thanks to continuing focus on preventative health
- Paediatric cough, cold and allergy remedies demonstrate rising demand
- Domestic players make impact with host of new product launches
PROSPECTS AND OPPORTUNITIES
- Immune-strengthening products are anticipated to see strong growth momentum
- Strong potential for products that can support cognitive functioning
- Expansion of pharmacy network will be key driver of growth, but e-commerce will grow in importance
CATEGORY DATA
- Table 88 Sales of Paediatric Consumer Health by Category: Value 2019-2024
- Table 89 Sales of Paediatric Consumer Health by Category: % Value Growth 2019-2024
- Table 90 NBO Company Shares of Paediatric Consumer Health: % Value 2020-2024
- Table 91 LBN Brand Shares of Paediatric Consumer Health: % Value 2021-2024
- Table 92 Forecast Sales of Paediatric Consumer Health by Category: Value 2024-2029
- Table 93 Forecast Sales of Paediatric Consumer Health by Category: % Value Growth 2024-2029
