新加坡的家庭护理市场

预计 2024 年新加坡家庭护理市场将呈现正面态势，成长率将略高于最近的审查期，接近 2019-2020 年的金额成长水准。同时，零售量虽然从 2023 年的急剧下滑中恢復，但仍略显疲软。整体呈现正成长态势，是由于消费行为健康意识和环保意识不断增强，对卫生和多功能产品的需求不断增加。

本报告研究了新加坡家庭护理市场，确定了主要企业和主要品牌，并对影响市场的主要因素进行了策略分析，包括新产品开发、包装创新、经济/生活方式的影响、分销和定价问题。它还提供截至 2029 年的预测。

目录

目录及表格

执行摘要

市场指标

市场资料

免责声明

资讯来源

新加坡衣物洗护

关键资料发现

2024 年的发展

• 液体片剂清洁剂吸引了那些追求易用性和良好效果的繁忙都市区消费者
• 优质化趋势持续成长，支撑价值销售
• 抗菌性能对于清洁剂来说至关重要

前景与机会

• 清洁剂受欢迎程度持续下降
• 生态趋势推动持续创新
• 预测期内预计洗衣护理将出现两极化

类别指标

分类资料

新加坡的洗碗机

关键资料发现

2024 年的发展

• 外带和外食的「新常态」将限制对洗碗产品的需求
• 手洗餐具的文化和实际偏好仍然存在
• 自有品牌吸引註重成本的消费者，而 FairPrice 提升了「绿色」信誉

前景与机会

• 对天然成分的需求推动创新
• 洗碗机普及率提升推动自动洗碗机产品销售
• 电子商务便利性推动销售

类别指标

分类资料

新加坡的外观保养

关键资料发现

2024 年的发展

• 在后疫情时代，优先事项将发生变化，清洁频率将减少
• 感染风险认知导致人们对家用消毒剂的兴趣降低
• 多用途清洁剂仍然受消费者欢迎

前景与机会

• 环保外观保养推动未来产品开发
• 平衡价格敏感度与品质和有效性
• 电子商务便利性推动销售

分类资料

新加坡的漂白剂

关键资料发现

2024 年的发展

• 人们对使用漂白剂的健康担忧持续增加
• 自有品牌以实惠的价格提供实用的清洗解决方案，因此具有抗漂白作用。
• 电子商务在漂白水销售中持续保持强劲势头

前景与机会

• 漂白水会成为一种流行的万能解决方案吗？
• 自有品牌持续引领漂白水市场
• 漂白剂面临多表面清洗的竞争

分类资料

新加坡的厕所清洁

关键资料发现

2024 年的发展

• 注重卫生和清洁推动厕所清洁需求
• 便利性推动了厕所清洁产品的创新，清洁剂/泡沫厕所清洁剂仍然是最受欢迎的产品
• 环保和永续趋势在厕所清洁领域也日益兴起

前景与机会

• DIY 清洁解决方案为有环保意识的消费者提供环保选择
• 便利性仍然是主要销售动力
• 电子商务也支援销售

分类资料

新加坡的磨料

关键资料发现

2024 年的发展

• 擦鞋服务的销售主要受军事需求的推动。
• 现代家居风格对家具抛光提出挑战
• 庄臣在综合磨料类别中保持主导地位

前景与机会

• 预测期内擦鞋业绩预计将保持平稳
• 家具抛光剂需求有限持续带来挑战
• 预计会有来自小品牌的竞争

分类资料

新加坡空气清净

关键资料发现

2024 年的发展

• 永续性和天然成分推动空气护理的发展
• 健康空气清新剂提供了一个有吸引力的利基市场
• 智慧空气护理设备会成为下一个热门话题吗？

前景与机会

• 环保、可再填充的空气护理解决方案推动持续发展
• 多功能空气清净产品和本地香味提供新的发展领域
• 电动式空气清新剂市场可望持续成长

分类资料

新加坡的家用杀虫剂

关键资料发现

2024 年的发展

• 家庭害虫防治对环保、无毒解决方案的需求
• 蚊虫问题持续聚焦疾病预防
• 智慧自动化害虫防治集成

前景与机会

• 期待无毒、儿童安全的选择进一步创新
• 购买决策将继续受到健康和环境问题的影响
• 预防医学与公共卫生宣传活动并进

分类资料

Home care showed positive value gains in Singapore in 2024, at a slightly higher rate than seen over the recent review period, and inching closer to the level of value growth seen in 2019-2020. Retail volume, meanwhile, remains in a small slump - albeit at a rate which is recovering from a steeper dip seen in 2023. Overall positive growth is attributed to increasing demand for hygienic and multi-functional products, amidst rising health awareness and eco-conscious consumer behaviours.

Euromonitor International's Home Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home care in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for home care?

MARKET INDICATORS

• Table 1 Households 2019-2024

MARKET DATA

• Table 2 Sales of Home Care by Category: Value 2019-2024
• Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
• Table 4 NBO Company Shares of Home Care: % Value 2020-2024
• Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
• Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
• Table 7 Distribution of Home Care by Format: % Value 2019-2024
• Table 8 Distribution of Home Care by Format and Category: % Value 2024
• Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
• Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

LAUNDRY CARE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Liquid tablet detergents appeal to busy urban consumers seeking a superior result with ease of use
• Premiumisation trend continues to grow, supporting value sales
• Antibacterial properties become an essential feature in laundry detergents

PROSPECTS AND OPPORTUNITIES

• Powder detergents continue to decline in popularity
• Eco trends will drive ongoing innovations
• Polarisation expected in laundry care over the forecast period

CATEGORY INDICATORS

• Table 11 Household Possession of Washing Machines 2019-2024

CATEGORY DATA

• Table 12 Sales of Laundry Care by Category: Value 2019-2024
• Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
• Table 14 Sales of Laundry Aids by Category: Value 2019-2024
• Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
• Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
• Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
• Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
• Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
• Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
• Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
• Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
• Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
• Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
• Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
• Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029

DISHWASHING IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• "New normal" of food delivery and dining out restricts the need for dishwashing products
• Cultural and practical preferences for hand dishwashing continue
• Private labels attract cost-conscious consumers, while FairPrice enhances its "green" credentials

PROSPECTS AND OPPORTUNITIES

• Demand for natural formulations drives innovation
• Growth in dishwasher penetration will support sales of automatic dishwashing products
• Convenience of e-commerce helps to support sales

CATEGORY INDICATORS

• Table 27 Household Possession of Dishwashers 2019-2024

CATEGORY DATA

• Table 28 Sales of Dishwashing by Category: Value 2019-2024
• Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
• Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
• Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
• Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
• Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029

SURFACE CARE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Shifting priorities in the post-pandemic landscape mean a lower frequency of cleaning
• Reduced focus on home care disinfectants due to perceived risks of infection
• Multi-purpose cleaners continue to appeal to consumers

PROSPECTS AND OPPORTUNITIES

• Eco-friendly surface care set to drive future product development
• Balancing price sensitivity with quality and efficacy
• Convenience of e-commerce helps to support sales

CATEGORY DATA

• Table 34 Sales of Surface Care by Category: Value 2019-2024
• Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
• Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
• Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
• Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
• Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
• Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
• Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
• Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
• Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029

BLEACH IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Growing health concerns continue regarding the use of bleach
• Private label is strong in bleach, due to offering affordable and practical cleaning solutions
• E-commerce continues to gain ground for bleach sales

PROSPECTS AND OPPORTUNITIES

• Could bleach become a popular multi-purpose solution?
• Private labels will continue to lead bleach
• Bleach will continue to face competition from multi-surface cleaners

CATEGORY DATA

• Table 44 Sales of Bleach: Value 2019-2024
• Table 45 Sales of Bleach: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Bleach: % Value 2020-2024
• Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
• Table 48 Forecast Sales of Bleach: Value 2024-2029
• Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029

TOILET CARE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Focus on hygiene and cleanliness drives demand for toilet care
• Convenience drives product innovation in toilet care, while toilet liquids/foam remains the most popular product overall
• Eco-friendly and sustainable trends also on the rise in toilet care

PROSPECTS AND OPPORTUNITIES

• DIY cleaning solutions offer eco-friendly options to environmentally aware consumers
• Convenience will remain a key driver of sales
• E-commerce will also support sales

CATEGORY DATA

• Table 50 Sales of Toilet Care by Category: Value 2019-2024
• Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024
• Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029

POLISHES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Shoe polish sales largely supported by military demand
• Furniture polish faces challenges due to modern household styles
• SC Johnson maintains its overall monopoly in the consolidated category of polishes

PROSPECTS AND OPPORTUNITIES

• A flat performance expected for shoe polish over the forecast period
• Limited demand for furniture polish will continue to create challenges
• Emerging competition from smaller brands expected

CATEGORY DATA

• Table 56 Sales of Polishes by Category: Value 2019-2024
• Table 57 Sales of Polishes by Category: % Value Growth 2019-2024
• Table 58 NBO Company Shares of Polishes: % Value 2020-2024
• Table 59 LBN Brand Shares of Polishes: % Value 2021-2024
• Table 60 Forecast Sales of Polishes by Category: Value 2024-2029
• Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029

AIR CARE IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Sustainability and natural ingredients drive developments in air care
• Wellness-focussed air fresheners provide an attractive niche
• Are smart air care devices set to be the next big thing?

PROSPECTS AND OPPORTUNITIES

• Eco-friendly and refillable air care solutions will drive ongoing developments
• Multi-functional air care products and local scents provide other areas for development
• Niche of electric air fresheners offers ongoing growth prospects

CATEGORY DATA

• Table 62 Sales of Air Care by Category: Value 2019-2024
• Table 63 Sales of Air Care by Category: % Value Growth 2019-2024
• Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024
• Table 65 NBO Company Shares of Air Care: % Value 2020-2024
• Table 66 LBN Brand Shares of Air Care: % Value 2021-2024
• Table 67 Forecast Sales of Air Care by Category: Value 2024-2029
• Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029

HOME INSECTICIDES IN SINGAPORE

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for eco-friendly and non-toxic solutions in home insecticides
• Focus on disease prevention continues due to mosquito problems
• Integration of smart and automated insect control

PROSPECTS AND OPPORTUNITIES

• Further innovation in non-toxic and child-safe options expected
• Purchasing decisions will continue to be influenced by health and environmental concerns
• Preventive care aligns with public health campaigns

CATEGORY DATA

• Table 69 Sales of Home Insecticides by Category: Value 2019-2024
• Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024
• Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
• Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024
• Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024
• Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029
• Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029