印度家庭护理市场

2024年，印度家庭护理市场稳步成长，这得益于都市区的优质化和农村地区渗透率的提升。儘管价格与疫情后的通膨时期相比有所稳定，但消费者的需求仍注重便利性、有效性和省时性。为了适应更忙碌的生活方式，越来越多的都市区家庭选择使用液体清洁剂、手洗餐具清洁剂和多功能表面清洁剂。

Euromonitor International的这份市场研究报告对印度家庭护理市场进行了分析和预测。报告提供了最新的零售数据（历史数据范围），并指出了推动成长的行业。该报告还列出了主要企业和主要品牌，并对影响市场的关键因素（新产品开发、包装创新、经济/生活方式影响、分销、定价问题等）进行了策略分析。 2029年的预测显示了市场未来将如何变化。

目标产品：空气清净、漂白、洗碗、家用杀虫剂、衣物洗护、抛光、表面护理、厕所清洁

数据范围：市场规模表现（过去和预测）、企业市场占有率、品牌份额、分销数据

为什么要购买这份报告？

• 详细了解居家照护市场
• 确定成长领域并确定变革的动力
• 了解竞争格局、主要市场参与者和主要品牌
• 使用五年预测来评估市场预期如何发展

Euromonitor International在出版市场研究报告、商业参考书和线上资讯系统方面拥有超过50年的经验。公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并拥有遍布100个国家的分析师网络。凭藉其独特的能力和对多元化市场的理解，公司有信心开发可靠的资讯资源，为制定明智的策略提供支援。

目录

目录和表格

执行摘要

• 2024 年居家照护：整体情况
• 2024年的主要趋势
• 竞争格局
• 零售发展
• 居家照护的下一步是什么？

市场指标

市场数据

免责声明

资讯来源

印度衣物洗护

关键数据发现

2024年的发展

• 消费者越来越多地从粉末转向液体
• 主要企业正在投资创新以保持市场领先地位
• 儘管数位化进步，线下零售仍占优势

前景与机会

• 永续性成为产品和包装创新的核心
• 优质化专业洗衣解决方案创造空间
• 农村市场蕴藏着尚未开发的流动模式潜力

类别指标

分类资料

印度的洗碗业

关键数据发现

2024年的发展

• 清洗的普及速度缓慢意味着手动清洗仍然是常态
• 联合利华巩固领先地位，而竞争对手则投资天然成分配方
• 线下通路占据主导地位，杂货零售商成为分销中心

前景与机会

• 自有品牌透过价值主导的定位来确立自身地位
• 健康和永续性议题改变了食物偏好
• 高端格式在都市区家庭中越来越受欢迎

类别指标

分类资料

印度的外观保养

关键数据发现

2024年的发展

• 由于功能重迭和价格敏感性，品牌忠诚度仍然较低
• 利洁套件以强大的产品组合和持续的创新引领产业
• 儘管数位化发展迅速，食品杂货零售商仍保持领先地位

前景与机会

• 自有品牌和价值形式在成本敏感领域越来越受欢迎
• 香味是产品吸引力和忠诚度的核心
• 多功能优势和优质体验塑造创新的未来

分类资料

印度厕所清洁

关键数据发现

2024年的发展

• 卫生推动成长，但功能性仍是主要驱动力
• 利洁时凭藉 Harpic 的多样化产品系列保持优势
• 线下零售主导分销，社区杂货店引领潮流

前景与机会

• 较小的包装尺寸提高了可用性，但限制了优质化的潜力
• 政府卫生计画释放农村市场潜力
• 香味和易用性塑造创新的未来

分类资料

印度的波兰语

关键数据发现

2024年的发展

• 随着生活方式的改变导致使用模式的改变，网路流量持续稳定成长
• 利洁时以传统品牌领先，创新有限
• 传统零售通路继续主导品类销售

前景与机会

• 皮鞋使用量下降，亟需品类重组
• 对多用途、增值磨料产品的需求不断增加
• 自有品牌和环保产品具有颠覆性潜力

分类资料

印度空气清净

关键数据发现

2024年的发展

• 空气清净类别持续稳定成长，喷雾在都市区颇受欢迎
• Dabur 和 Godrej 引领家居和汽车护理领域的创新
• 受衝动性食品杂货购买的推动，线下零售继续占据主导地位

前景与机会

• 优质化和香味定制将塑造下一波成长
• 永续性和可再填充性成为新的差异化因素
• 自有品牌和数位优先品牌透过智慧定价和定位向现有品牌发起挑战

分类资料

印度家用杀虫剂

关键数据发现

2024年的发展

• 随着季风季节之后使用范围的扩大，电动形式推动需求稳定
• Godrej 透过产品多样化和自然创新保持领先地位
• 一般贸易在分销中占主导地位，电子商务渗透率仍然很小

前景与机会

• 天然和植物来源解决方案在註重健康的家庭中越来越受欢迎
• 低成本模式与微SKU创新推动农村市场扩张
• 智慧型设备和续费订阅刺激都市区的奢侈品需求

分类资料

印度漂白剂

2024年的发展

分类资料

Home care in India continued to record steady growth in 2024, supported by a blend of premiumisation in urban markets and rising penetration in rural areas. Pricing stabilised compared to the post-pandemic inflationary period, yet consumer demand remained focused on convenience, effectiveness, and time-saving benefits. Urban households increasingly gravitated towards liquid detergents, hand dishwashing formats, and multi-purpose surface cleaners that aligned with busier lifestyles. In contrast,...

Euromonitor International's Home Care in India market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home care in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for home care?

MARKET INDICATORS

• Table 1 Households 2019-2024

MARKET DATA

• Table 2 Sales of Home Care by Category: Value 2019-2024
• Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
• Table 4 NBO Company Shares of Home Care: % Value 2020-2024
• Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
• Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
• Table 7 Distribution of Home Care by Format: % Value 2019-2024
• Table 8 Distribution of Home Care by Format and Category: % Value 2024
• Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
• Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

LAUNDRY CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Consumers increasingly shift from powders to liquid formats
• Key players invest in innovation to maintain market leadership
• Offline retail remains dominant despite digital gains

PROSPECTS AND OPPORTUNITIES

• Sustainability takes centre stage in product and packaging innovation
• Premiumisation creates room for specialised laundry solutions
• Rural markets offer untapped potential for liquid formats

CATEGORY INDICATORS

• Table 11 Household Possession of Washing Machines 2019-2024

CATEGORY DATA

• Table 12 Sales of Laundry Care by Category: Value 2019-2024
• Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
• Table 14 Sales of Laundry Aids by Category: Value 2019-2024
• Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
• Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
• Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
• Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
• Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
• Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
• Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
• Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
• Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
• Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
• Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
• Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029

DISHWASHING IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Manual cleaning remains the norm as machine dishwashing adoption lags
• Unilever consolidates dominance while rivals invest in natural formulations
• Grocery retailers anchor distribution as offline channels dominate

PROSPECTS AND OPPORTUNITIES

• Private label gains ground with value-driven positioning
• Health and sustainability concerns reshape ingredient preferences
• Premium formats gain traction among urban households

CATEGORY INDICATORS

• Table 27 Household Possession of Dishwashers 2019-2024

CATEGORY DATA

• Table 28 Sales of Dishwashing by Category: Value 2019-2024
• Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
• Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
• Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
• Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
• Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029

SURFACE CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Low brand loyalty persists due to functional overlap and price sensitivity
• Reckitt Benckiser leads through portfolio strength and constant innovation
• Grocery retailers retain dominance despite digital traction

PROSPECTS AND OPPORTUNITIES

• Private label and value formats gain traction in cost-sensitive segments
• Fragrance becomes a core driver of product appeal and loyalty
• Multipurpose efficacy and premium experiences shape future innovation

CATEGORY DATA

• Table 34 Sales of Surface Care by Category: Value 2019-2024
• Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
• Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
• Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
• Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
• Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
• Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
• Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
• Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
• Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029

TOILET CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Hygiene awareness boosts growth, but functionality remains the primary driver
• Reckitt Benckiser sustains dominance through Harpic's diversified product range
• Offline retail dominates distribution, led by neighbourhood grocery stores

PROSPECTS AND OPPORTUNITIES

• Smaller pack sizes drive accessibility but limit premiumisation potential
• Government sanitation programmes unlock rural market potential
• Fragrance and ease-of-use shape the future of innovation

CATEGORY DATA

• Table 44 Sales of Toilet Care by Category: Value 2019-2024
• Table 45 Sales of Toilet Care by Category: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Toilet Care: % Value 2020-2024
• Table 47 LBN Brand Shares of Toilet Care: % Value 2021-2024
• Table 48 Forecast Sales of Toilet Care by Category: Value 2024-2029
• Table 49 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029

POLISHES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Steady growth continues as evolving lifestyles reshape usage patterns
• Reckitt Benckiser leads with heritage brands amid limited innovation
• Traditional retail channels continue to dominate category sales

PROSPECTS AND OPPORTUNITIES

• Declining leather shoe usage prompts need for category reinvention
• Demand rises for multipurpose and value-enhanced polish products
• Private label and eco-friendly offerings present disruptive potential

CATEGORY DATA

• Table 50 Sales of Polishes by Category: Value 2019-2024
• Table 51 Sales of Polishes by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Polishes: % Value 2020-2024
• Table 53 LBN Brand Shares of Polishes: % Value 2021-2024
• Table 54 Forecast Sales of Polishes by Category: Value 2024-2029
• Table 55 Forecast Sales of Polishes by Category: % Value Growth 2024-2029

AIR CARE IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Air care category maintains strong growth with sprays leading urban preference
• Dabur and Godrej dominate with innovations across home and car care formats
• Offline retail remains dominant, led by impulse-led grocery purchases

PROSPECTS AND OPPORTUNITIES

• Premiumisation and fragrance customisation to shape the next wave of growth
• Sustainability and refillability rise as new differentiators
• Private label and digital-first brands challenge incumbents with smart pricing and targeting

CATEGORY DATA

• Table 56 Sales of Air Care by Category: Value 2019-2024
• Table 57 Sales of Air Care by Category: % Value Growth 2019-2024
• Table 58 Sales of Air Care by Fragrance: Value Ranking 2022-2024
• Table 59 NBO Company Shares of Air Care: % Value 2020-2024
• Table 60 LBN Brand Shares of Air Care: % Value 2021-2024
• Table 61 Forecast Sales of Air Care by Category: Value 2024-2029
• Table 62 Forecast Sales of Air Care by Category: % Value Growth 2024-2029

HOME INSECTICIDES IN INDIA

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Electric formats drive consistent demand as usage expands beyond monsoon months
• Godrej maintains leadership through product diversification and natural-based innovation
• General trade dominates distribution with minimal e-commerce penetration

PROSPECTS AND OPPORTUNITIES

• Natural and plant-based solutions gain favour among health-conscious households
• Rural market expansion driven by low-cost formats and micro-SKU innovations
• Smart devices and refill subscriptions tap into premium urban demand

CATEGORY DATA

• Table 63 Sales of Home Insecticides by Category: Value 2019-2024
• Table 64 Sales of Home Insecticides by Category: % Value Growth 2019-2024
• Table 65 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
• Table 66 NBO Company Shares of Home Insecticides: % Value 2020-2024
• Table 67 LBN Brand Shares of Home Insecticides: % Value 2021-2024
• Table 68 Forecast Sales of Home Insecticides by Category: Value 2024-2029
• Table 69 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029

BLEACH IN INDIA

2024 DEVELOPMENTS

CATEGORY DATA

• Table 70 Sales of Bleach: Value 2019-2024
• Table 71 Sales of Bleach: % Value Growth 2019-2024
• Table 72 NBO Company Shares of Bleach: % Value 2020-2024
• Table 73 LBN Brand Shares of Bleach: % Value 2021-2024
• Table 74 Forecast Sales of Bleach: Value 2024-2029
• Table 75 Forecast Sales of Bleach: % Value Growth 2024-2029