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日本家庭护理市场规模、份额、趋势及预测（按产品类型、配销通路和地区），2025 年至 2033 年

Japan Home Care Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 122 Pages | 商品交期: 5-7个工作天内

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简介目录

2024年，日本家庭护理市场规模达57亿美元。展望未来， IMARC Group预测，到2033年，该市场规模将达到85亿美元，2025年至2033年的复合年增长率为4.60%。快速的城市化进程、对家居装修的日益关注、产品种类的丰富、便利的门店位置以及消费者对可持续和多功能解决方案日益增长的兴趣，都是推动市场增长的一些因素。

日本家庭护理市场正经历强劲增长，这得益于城市化进程加快以及 DIY 项目兴起，因为城市居民希望优化较小的居住空间。此外，对多功能和节省空间产品的需求也在显着增长，因为消费者更注重家居的效率和适应性，这有助于市场成长。此外，家庭护理中心提供各种工具、家具和装饰品，以满足此需求并刺激市场需求。此外，在线上教学和社群媒体灵感的推动下，DIY 文化日益壮大，正在吸引更多人流，尤其是年轻消费者光顾这些商店，从而促进市场扩张。此外，人们将家居装修视为休閒活动，鼓励人们增加对优质产品的支出，进一步促进了市场成长。

同时，随着消费者对环保产品的意识不断增强，永续性也成为另一个促进成长的因素。为此，商店越来越多地提供永续建筑材料、节能电器和环保涂料以满足这一需求，从而推动了市场发展。例如，仅使用LED照明就能有效减少白炽灯80%的温室气体排放，推动了家庭护理市场的蓬勃发展。此外，便利性和丰富的产品种类吸引了多元化的客户群，并支持了市场的成长。同时，政府不断增加的激励措施正在推广节能住宅和灾害防备措施，这些措施促进了建筑和安全相关产品的销售，从而推动了市场的发展。

日本家庭护理市场趋势：

环保产品扩展

市场需求主要由环保产品的扩张所驱动，因为消费者继续表现出对永续产品的渴望。各种商店都在展示更多节能产品、再生建筑材料和其他可生物降解的家用产品，从而推动了市场需求。这种趋势的转变是由于人们对环境的日益关注以及政府推出的政策，这些政策鼓励永续生活并促进了市场成长。例如，日本约有 45% 的消费者愿意为无退税产品多花点钱，这鼓励了人们对绿色标誌和低影响口袋的关注，有助于市场成长。除此之外，零售商正在其通路中采用策略实践，例如使用再生能源和尽量减少包装材料，以帮助市场成长。除此之外，这些行动也吸引了购物者，提升了品牌形象，使得在现有市场环境下未来销售能够持续进行，有助于市场扩张。

蓬勃发展的DIY文化

DIY 文化日益盛行，对日本家居护理市场产生了巨大影响。此外，消费者，尤其是年轻消费者，被家装项目的创造力和成本节约所吸引，这推动了市场的成长。此外，零售商透过提供各种工具、材料和预包装 DIY 套件来应对这一趋势，从而刺激了市场需求。根据日本 DIY 家居中心协会基于 4,970 家门市的报告，2023 年的总销售额将达到 3,9,750 亿日圆（233.9 亿欧元）。同时，越来越多的工作坊和店内展示吸引了顾客，并激发了新的项目，从而推动了市场扩张。此外，线上教学和社交媒体分享的日益普及放大了 DIY 活动的吸引力，使家居中心成为追求高品质和实惠的爱好者的首选目的地，从而巩固了市场份额。

科技驱动的购物体验

持续的技术进步正在增强客户参与度和便利性，从而支持市场成长。零售商正在采用电子商务平台和行动应用程式来提供无缝的购物体验，使消费者能够在线上浏览、比较和购买产品，从而推动了市场需求。此外，用于虚拟空间规划和产品视觉化的扩增实境 (AR) 工具也越来越受欢迎，使购物者可以在购买前尝试不同的设计理念，从而推动了市场的发展。例如，客户可以使用它来视觉化家中的家具，或开发具有自己选择外观的独特产品，例如绿色徽章和低影响口袋。这进一步刺激了该地区对家庭护理的市场需求。此外，资料分析提供个人化建议，确保量身定制的购物旅程并有助于市场扩张。这些创新正在提高客户满意度并增强零售商在不断发展的市场中的竞争地位，从而刺激市场需求。

The Japan home care market size was valued at USD 5.7 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 8.5 Billion by 2033, exhibiting a CAGR of 4.60% from 2025-2033. Rapid urbanization, the growing focus on home improvement, enhanced product variety, convenient store locations, and the increasing consumer interest in sustainable and multifunctional solutions are some factors impelling the market growth.

The Japan home care market is witnessing robust growth due to increasing urbanization and the rising trend of do-it-yourself (DIY) projects, as urban residents seek to optimize smaller living spaces. In addition to this, the demand for multifunctional and space-saving products is significantly rising, because consumers are prioritizing efficiency and adaptability in their homes, which is aiding the market growth. Moreover, home care centers provide a variety of tools, furniture, and decor items, catering to this need and boosting the market demand. Besides this, the expanding DIY culture, fueled by online tutorials and social media inspiration, is driving footfall to these stores, particularly among younger consumers, thus contributing to the market expansion. Furthermore, the shift toward home improvement as a leisure activity has encouraged higher spending on quality products, further bolstering the market growth.

Concurrent with this, sustainability is acting as another growth-inducing factor, as consumers are showing heightened awareness of eco-friendly products. In line with this, the stores are increasingly offering sustainable building materials, energy-efficient appliances, and environmentally friendly paints to align with this demand, thereby providing an impetus to the market. For example, the use of LED lighting alone can be an effective way of reducing greenhouse emissions by 80% with incandescent bulbs, thus driving the market demand for home care. Additionally, the convenience store locations and a broad product range attract a diverse customer base, supporting the market growth. In confluence with this, the increasing government incentives, are promoting energy-efficient homes, and disaster preparedness measures, which are boosting the sales of construction and safety-related products, thereby propelling the market forward.

Japan Home Care Market Trends:

Eco-friendly product expansion

The market demand is primarily driven by the expansion of eco-friendly products, as consumers continue to demonstrate a desire for sustainable products. Various stores are displaying more energy-efficient products, recycled building materials, and other biodegradable household products, driving the market demand. This shift in the trend is fueled by the increased concern for the environment and the introduction of policies in the government, which is encouraging sustainable living and boosting the market growth. For instance, about 45% of the consumers in Japan are ready to spend an extra amount for drawback-free products, which encourages attention towards green badges and low-impact pockets, aiding the market growth. Apart from this, retailers are adopting strategic practices in their channel such as the use of renewable energy, and minimized packaging material, aiding the market growth. Besides this, these actions engage shoppers, and improve brand image, allowing for ongoing future sales in the existing market environment, thus contributing to the market expansion.

Surging DIY culture

The expansion of DIY culture is gaining traction, which is significantly influencing the home care market in Japan. Moreover, consumers, especially the younger demographics, are drawn to the creativity and cost savings associated with home improvement projects, which is impelling the market growth. Furthermore, retailers are addressing this trend by offering a wide range of tools, materials, and pre-packaged DIY kits, bolstering the market demand. According to the report by the Japan DIY Home Centre Association based on 4, 970 outlets, the total sales of JPY 3,975 billion (EUR 23.39 billion) in 2023. Concurrently, the increasing workshops and in-store demonstrations are engaging customers, and inspiring new projects, thus fueling the market expansion. Additionally, the growing popularity of online tutorials and social media sharing has amplified the appeal of DIY activities, making home centers a go-to destination for enthusiasts seeking quality and affordability, strengthening the market share.

Technology-driven shopping experiences

The ongoing technological advancements are enhancing customer engagement and convenience, supporting the market growth. Retailers are adopting e-commerce platforms and mobile apps to offer seamless shopping experiences, enabling consumers to browse, compare, and purchase products online, driving the market demand. Besides this, augmented reality (AR) tools for virtual space planning and product visualization are gaining traction, allowing shoppers to experiment with design ideas before buying, propelling the market forward. For instance, the customer can use it to visualize furniture in their homes or develop unique products with the appearance of their choice. towards green badges and low-impact pockets. This is further fueling the market demand for home care in the region. Furthermore, data analytics provides personalized recommendations, ensuring a tailored shopping journey and aiding in the market expansion. These innovations are improving customer satisfaction and strengthening the retailers' competitive positions in the evolving market, thus boosting the market demand.

Japan Home Care Industry Segmentation:

Analysis by Product Type:

Kitchen Care
Household Care
Bathroom Care
Laundry Care
Others

The growing trend of home cooking and heightened hygiene awareness are boosting the demand for kitchen care products. Apart from this, the growing consumer preferences for specialty cleaning solution products are fueling the market demand as they are versatile, long-lasting, and multifunctional cookware.

Additionally, the surging demand for household care products, due to the enhanced cleaning and tidiness in the homes is boosting the market demand. This consists of consumers' need for devices and equipment that are more efficient and easier to use as indicated by advanced disinfects and innovative storage systems, aiding the market growth.

Furthermore, the changing lifestyles are driving the market demand for bathroom care, driven by the need to maintain greater personal hygiene. Apart from this, the surging use of cleaning solutions and functional products to improve the bathroom care is contributing to the market expansion.

Moreover, laundry clients are seeking enhanced garment care solutions to protect their clothes, impelling the market growth. Concurrently, specialized products such as eco-friendly detergents and fabric conditioners are increasing the customer preferences for quality and sustainability, boosting the market demand.

Analysis by Distribution Channel:

Supermarkets and Hypermarkets
Convenience Stores
Online Stores
Others

Supermarkets and hypermarkets appeal to the clients due to their product assortment, better prices, and promotional offers on various occasions, aiding the market growth. These factors make the products easy to market because customers seeking to buy household and personal care needs products prefer to purchase all things in one store, thus providing an impetus to the market.

In addition, convenience stores meet consumer needs for quick and accessible purchases. Moreover, their strategic locations and focus on everyday essentials, including kitchen and household care products, cater to individuals seeking efficiency in their shopping experience, bolstering the market demand.

Apart from this, the e-commerce platforms are getting more popular, and convenient, as they provide several types of products for sale and offer good discounts, thereby supporting the market growth. Besides this, home delivery and reviews from customers also contribute to the increased use of online shops to buy home care products, driving the market forward.

Competitive Landscape:

The competitive landscape of the Japan home care market is characterized by the dominance of well-established players, regional chains, and new entrants focusing on niche segments. Major retailers compete by offering extensive product ranges, competitive pricing, and customer loyalty programs to attract diverse consumer groups. Moreover, technological integration, including e-commerce platforms and in-store innovations like AR tools, provides a competitive edge, enhancing customer experience and convenience and boosting the market demand. Besides this, sustainability is becoming a significant differentiator, as companies increasingly offer eco-friendly and energy-efficient products. Apart from this, regional players leverage localized strategies, such as catering to specific climate needs or cultural preferences, to maintain market relevance.

The report provides a comprehensive analysis of the competitive landscape in the Japan home care market with detailed profiles of all major companies, including:

Henkel Japan Ltd. (Henkel AG & Co. KGaA)
Kao Corporation
The Procter & Gamble Company
Unilever plc

Latest News and Developments:

In February 2024, Henkel acquired Vidal Sassoon from Procter & Gamble aiming to enhance its position in the Chinese market, aligning with their strategic emphasis on expanding its hair care division.

Key Questions Answered in This Report

1.What is home care?
2.How big is the Japan home care market?
3.What is the expected growth rate of the Japa home care market during
4.What are the key factors driving the Japan home care market?
5.Who are the key players/companies in the Japan home care market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Home Care Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Home Care Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Home Care Market - Breakup by Product Type

6.1 Kitchen Care
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Household Care
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Bathroom Care
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Laundry Care
- 6.4.1 Overview
- 6.4.2 Historical and Current Market Trends (2019-2024)
- 6.4.3 Market Forecast (2025-2033)
6.5 Others
- 6.5.1 Historical and Current Market Trends (2019-2024)
- 6.5.2 Market Forecast (2025-2033)

7 Japan Home Care Market - Breakup by Distribution Channel

7.1 Supermarkets and Hypermarkets
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Convenience Stores
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)
7.3 Online Stores
- 7.3.1 Overview
- 7.3.2 Historical and Current Market Trends (2019-2024)
- 7.3.3 Market Forecast (2025-2033)
7.4 Others
- 7.4.1 Historical and Current Market Trends (2019-2024)
- 7.4.2 Market Forecast (2025-2033)

8 Japan Home Care Market - Competitive Landscape

8.1 Overview
8.2 Market Structure
8.3 Market Player Positioning
8.4 Top Winning Strategies
8.5 Competitive Dashboard
8.6 Company Evaluation Quadrant

9 Profiles of Key Players

9.1 Henkel Japan Ltd. (Henkel AG & Co. KGaA)
- 9.1.1 Business Overview
- 9.1.2 Product Portfolio
- 9.1.3 Business Strategies
- 9.1.4 SWOT Analysis
- 9.1.5 Major News and Events
9.2 Kao Corporation
- 9.2.1 Business Overview
- 9.2.2 Product Portfolio
- 9.2.3 Business Strategies
- 9.2.4 SWOT Analysis
- 9.2.5 Major News and Events
9.3 The Procter & Gamble Company
- 9.3.1 Business Overview
- 9.3.2 Product Portfolio
- 9.3.3 Business Strategies
- 9.3.4 SWOT Analysis
- 9.3.5 Major News and Events
9.4 Unilever plc
- 9.4.1 Business Overview
- 9.4.2 Product Portfolio
- 9.4.3 Business Strategies
- 9.4.4 SWOT Analysis
- 9.4.5 Major News and Events

10 Japan Home Care Market - Industry Analysis

10.1 Drivers, Restraints, and Opportunities
- 10.1.1 Overview
- 10.1.2 Drivers
- 10.1.3 Restraints
- 10.1.4 Opportunities
10.2 Porters Five Forces Analysis
- 10.2.1 Overview
- 10.2.2 Bargaining Power of Buyers
- 10.2.3 Bargaining Power of Suppliers
- 10.2.4 Degree of Competition
- 10.2.5 Threat of New Entrants
- 10.2.6 Threat of Substitutes
10.3 Value Chain Analysis

11 Appendix

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License/价格

日本家庭护理市场规模、份额、趋势及预测（按产品类型、配销通路和地区），2025 年至 2033 年

Japan Home Care Market Size, Share, Trends and Forecast by Product Type, Distribution Channel, and Region, 2025-2033

日本家庭护理市场趋势：

目录

第一章：前言

第二章：范围与方法

第三章：执行摘要

第四章：日本家庭护理市场－简介

第五章：日本家庭护理市场格局

第六章：日本家庭护理市场-细分：依产品类型

第七章：日本家庭护理市场-细分：按配销通路

第八章：日本家庭护理市场－竞争格局

第九章：关键参与者简介

第十章：日本家庭护理市场-产业分析

第 11 章：附录