越南家庭护理市场

由于收入增加、都市化和对卫生的高度重视，越南家庭护理市场的零售量和现金额在整个审查期内（包括 2024 年）都保持稳定成长。据政府称，越南实现了到 2024 年将平均通膨率控制在 4.5% 以下的目标，这有助于提高可支配收入并保持消费者的购买力。这导致许多人寻求更高品质、更有效、更便利的产品。

本报告研究了越南家庭护理市场，确定了主要企业和主要品牌，并对影响市场的主要因素进行了策略分析，包括新产品开发、包装创新、经济/生活方式的影响、分销和定价问题。它还提供截至 2029 年的预测。

目录

目录及表格

执行摘要

市场指标

市场资料

免责声明

资讯来源

越南衣物洗护

关键资料发现

2024 年的发展

• 衣物洗护在整个研究期间（包括 2024 年）价值稳定成长
• 由全球品牌主导的竞争激烈的类别
• 二合一清洁剂和织物柔软精产品已成为香水竞争的战场

前景与机会

• 随着清洁剂向清洁剂的持续转变，洗衣产品预计将稳定成长。
• 预计新的创新功能将继续由全球品牌主导
• 电子商务平台上的大包装选择和免费送货优惠券的组合将吸引精明的消费者。

类别指标

分类资料

越南洗碗机

关键资料发现

2024 年的发展

• 调查期间，清洗销售量和销售额一直稳定成长。
• 本土品牌清洗竞争力强
• Sunlight 及其 RhamnoClean 技术在越南市场

前景与机会

• 预测期内，洗碗业预计将持续成长
• 消费者将越来越重视成分的安全
• 零售电子商务预计将持续快速成长

类别指标

分类资料

越南外观保养

关键资料发现

2024 年的发展

• 由于卫生习惯的改变，外观保养在报告期间内实现强劲增长
• 外观保养市场竞争激烈，全球品牌和本土品牌均有涉足
• 加值厨房清洁剂深受消费者欢迎

前景与机会

• 预测期内，外观保养预计将继续大幅成长
• 香味和清洗功效仍将重要，但消费者将越来越关心附加价值
• 建立消费者信任并扩大分销

分类资料

越南漂白水

关键资料发现

2024 年的发展

• 调查期间漂白水销售量一直保持稳定成长
• 环保成分和减少对消费者的伤害是推动需求的主要因素
• 漂白水在越南各种零售通路广泛销售

前景与机会

• 年终和地板护理继续推动漂白剂需求
• 植物来源香水品牌的机会
• 预计本地品牌的活动将会增加，尤其是在线上。

分类资料

越南的厕所清洁

关键资料发现

2024 年的发展

• 随着消费者重视家庭卫生，厕所清洁强劲成长
• 消费者想要能够减少擦洗的强效产品
• Vim 凭藉优质声誉扩大了厕所清洁领域的领先地位

前景与机会

• 快速方便的清洁和宜人的香味对消费者来说很重要
• 现代线下杂货零售商和零售电子商务预计将蓬勃发展
• 满足特定需求可以增加消费者的信任和忠诚度。

分类资料

越南磨料磨俱

关键资料发现

2024 年的发展

• 为了保持鞋子的高檔品质，高檔鞋油的需求正在推动鞋油整体的成长
• 消费者希望指甲油有光泽、耐用且易于使用
• 凝胶形式比液体形式更实用

前景与机会

• 预计成长将继续，但家具和金属抛光行业面临困境
• 扩大行销和分销可能有助于成长
• 简化抛光的多功能产品可能会表现得更好

分类资料

越南空气清净

关键资料发现

2024 年的发展

• 喷雾/气雾空气清新剂仍是主流，但消费者要求更多功能
• 虽然全球品牌占据主导地位，但一些本土品牌却因为采取了环保措施而表现良好。
• 零售电子商务和现代线下通路越来越受欢迎

前景与机会

• 消费者健康优先推动成长
• 气味的持久性仍然是一个重要因素
• 说故事和线上平台可以是吸引消费者的一种方式

分类资料

越南的家用杀虫剂

关键资料发现

2024 年的发展

• 登革热病例持续上升，推动家用杀虫剂持续成长
• 不同类别消费者对香味和无香味产品的偏好不同
• 消费者透过现代通路购买可靠的家用杀虫剂

前景与机会

• 登革热担忧推动持续成长
• 增值家用杀虫剂可能受到重视
• 现代零售通路持续抢占市场份额，而小型本地杂货店的市占率则不断下降

分类资料

Home care in Vietnam saw steady retail volume and current value growth throughout the review period, including 2024, due to rising incomes, urbanisation, and a strong focus on hygiene. According to the government, in 2024 Vietnam's average inflation rate met the target of remaining below 4.5%, and this drove rising disposable incomes and maintained consumers' purchasing power. Many people therefore looked for higher quality, more effective, and more convenient products.

Euromonitor International's Home Care in Vietnam market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Home Care market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Home care in 2024: The big picture
• 2024 key trends
• Competitive landscape
• Retailing developments
• What next for home care?

MARKET INDICATORS

• Table 1 Households 2019-2024

MARKET DATA

• Table 2 Sales of Home Care by Category: Value 2019-2024
• Table 3 Sales of Home Care by Category: % Value Growth 2019-2024
• Table 4 NBO Company Shares of Home Care: % Value 2020-2024
• Table 5 LBN Brand Shares of Home Care: % Value 2021-2024
• Table 6 Penetration of Private Label in Home Care by Category: % Value 2019-2024
• Table 7 Distribution of Home Care by Format: % Value 2019-2024
• Table 8 Distribution of Home Care by Format and Category: % Value 2024
• Table 9 Forecast Sales of Home Care by Category: Value 2024-2029
• Table 10 Forecast Sales of Home Care by Category: % Value Growth 2024-2029

DISCLAIMER

SOURCES

• Summary 1 Research Sources

LAUNDRY CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Laundry care experiences steady value growth throughout the review period, including in 2024
• Competitive category led by global brands
• 2-in-1 detergent and fabric softener products have become a battleground for fragrance competition

PROSPECTS AND OPPORTUNITIES

• Laundry care projected to experience steady growth, with a stronger shift from powder to liquid detergents
• New innovative features expected to continue to be led by global brands
• Large packaging options on e-commerce platforms, combined with free shipping vouchers, set to attract savvy consumers

CATEGORY INDICATORS

• Table 11 Household Possession of Washing Machines 2019-2024

CATEGORY DATA

• Table 12 Sales of Laundry Care by Category: Value 2019-2024
• Table 13 Sales of Laundry Care by Category: % Value Growth 2019-2024
• Table 14 Sales of Laundry Aids by Category: Value 2019-2024
• Table 15 Sales of Laundry Aids by Category: % Value Growth 2019-2024
• Table 16 Sales of Laundry Detergents by Category: Value 2019-2024
• Table 17 Sales of Laundry Detergents by Category: % Value Growth 2019-2024
• Table 18 Sales of In-Wash Spot and Stain Removers by Type: % Value Breakdown 2019-2024
• Table 19 NBO Company Shares of Laundry Care: % Value 2020-2024
• Table 20 LBN Brand Shares of Laundry Care: % Value 2021-2024
• Table 21 NBO Company Shares of Laundry Aids: % Value 2020-2024
• Table 22 LBN Brand Shares of Laundry Aids: % Value 2021-2024
• Table 23 NBO Company Shares of Laundry Detergents: % Value 2020-2024
• Table 24 LBN Brand Shares of Laundry Detergents: % Value 2021-2024
• Table 25 Forecast Sales of Laundry Care by Category: Value 2024-2029
• Table 26 Forecast Sales of Laundry Care by Category: % Value Growth 2024-2029

DISHWASHING IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Volume and value growth are steady for dishwashing during the review period
• Strong competitive presence of local brands in dishwashing
• Sunlight and its RhamnoClean technology in the Vietnamese market

PROSPECTS AND OPPORTUNITIES

• Dishwashing set to continue to grow in the forecast period
• Consumers will be increasingly focused on safe ingredients
• Retail e-commerce expected to continue growing rapidly

CATEGORY INDICATORS

• Table 27 Household Possession of Dishwashers 2019-2024

CATEGORY DATA

• Table 28 Sales of Dishwashing by Category: Value 2019-2024
• Table 29 Sales of Dishwashing by Category: % Value Growth 2019-2024
• Table 30 NBO Company Shares of Dishwashing: % Value 2020-2024
• Table 31 LBN Brand Shares of Dishwashing: % Value 2021-2024
• Table 32 Forecast Sales of Dishwashing by Category: Value 2024-2029
• Table 33 Forecast Sales of Dishwashing by Category: % Value Growth 2024-2029

SURFACE CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Surface care grows well during the review period due to changing hygiene habits
• Surface care is strongly competitive, from global to local brands
• Kitchen cleaners with added value are appreciated by consumers

PROSPECTS AND OPPORTUNITIES

• Surface care expected to continue growing well over the forecast period
• Fragrance and cleaning efficacy will remain essential, but consumers will be increasingly interested in added value
• Building consumer trust, and expansion of distribution

CATEGORY DATA

• Table 34 Sales of Surface Care by Category: Value 2019-2024
• Table 35 Sales of Surface Care by Category: % Value Growth 2019-2024
• Table 36 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2019-2024
• Table 37 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2019-2024
• Table 38 NBO Company Shares of Surface Care: % Value 2020-2024
• Table 39 LBN Brand Shares of Surface Care: % Value 2021-2024
• Table 40 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2020-2024
• Table 41 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2021-2024
• Table 42 Forecast Sales of Surface Care by Category: Value 2024-2029
• Table 43 Forecast Sales of Surface Care by Category: % Value Growth 2024-2029

BLEACH IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Bleach volume sales show solid growth throughout the review period
• Eco-friendly ingredients and reduced consumer harm are key factors driving demand
• Bleach is widely available across various retail channels in Vietnam

PROSPECTS AND OPPORTUNITIES

• The T?t holidays and floor care will continue to drive demand for bleach
• Opportunities for plant-based brands with fragrances
• Increased activity expected from local brands, particularly online

CATEGORY DATA

• Table 44 Sales of Bleach: Value 2019-2024
• Table 45 Sales of Bleach: % Value Growth 2019-2024
• Table 46 NBO Company Shares of Bleach: % Value 2020-2024
• Table 47 LBN Brand Shares of Bleach: % Value 2021-2024
• Table 48 Forecast Sales of Bleach: Value 2024-2029
• Table 49 Forecast Sales of Bleach: % Value Growth 2024-2029

TOILET CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Toilet care grows well, as consumers value household hygiene
• Consumers seek strong products which minimise scrubbing
• Vim extends its lead in toilet care thanks to a reputation for quality

PROSPECTS AND OPPORTUNITIES

• Quick, effortless cleaning and a pleasant fragrance will be important to consumers
• Modern offline grocery retailers and retail e-commerce set to perform well
• Addressing a specific need could increase consumer trust and loyalty

CATEGORY DATA

• Table 50 Sales of Toilet Care by Category: Value 2019-2024
• Table 51 Sales of Toilet Care by Category: % Value Growth 2019-2024
• Table 52 NBO Company Shares of Toilet Care: % Value 2020-2024
• Table 53 LBN Brand Shares of Toilet Care: % Value 2021-2024
• Table 54 Forecast Sales of Toilet Care by Category: Value 2024-2029
• Table 55 Forecast Sales of Toilet Care by Category: % Value Growth 2024-2029

POLISHES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Demand for premium shoe polish to maintain high-end footwear drives overall growth for polishes
• Consumers look for polishes which offer shine, durability, and ease of use
• Gel format seen as a more practical choice than liquid

PROSPECTS AND OPPORTUNITIES

• Growth set to continue, but furniture and metal polish will struggle
• Marketing and wider distribution could contribute to growth
• Versatile products which simplify polishing likely to perform well

CATEGORY DATA

• Table 56 Sales of Polishes by Category: Value 2019-2024
• Table 57 Sales of Polishes by Category: % Value Growth 2019-2024
• Table 58 NBO Company Shares of Polishes: % Value 2020-2024
• Table 59 LBN Brand Shares of Polishes: % Value 2021-2024
• Table 60 Forecast Sales of Polishes by Category: Value 2024-2029
• Table 61 Forecast Sales of Polishes by Category: % Value Growth 2024-2029

AIR CARE IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Spray/aerosol air fresheners continues to dominate, and consumers look for more features
• Global brands dominate, but some local brands perform well with an eco-friendly focus
• Retail e-commerce and modern offline channels become increasingly popular

PROSPECTS AND OPPORTUNITIES

• Consumers' prioritisation of their wellbeing will drive growth
• Scent durability will remain an important factor
• Storytelling and online platforms could be ways to engage consumers

CATEGORY DATA

• Table 62 Sales of Air Care by Category: Value 2019-2024
• Table 63 Sales of Air Care by Category: % Value Growth 2019-2024
• Table 64 Sales of Air Care by Fragrance: Value Ranking 2022-2024
• Table 65 NBO Company Shares of Air Care: % Value 2020-2024
• Table 66 LBN Brand Shares of Air Care: % Value 2021-2024
• Table 67 Forecast Sales of Air Care by Category: Value 2024-2029
• Table 68 Forecast Sales of Air Care by Category: % Value Growth 2024-2029

HOME INSECTICIDES IN VIETNAM

KEY DATA FINDINGS

2024 DEVELOPMENTS

• Persistent dengue cases drive continued growth for home insecticides
• Preference for fragranced and unscented products varies across categories
• Consumers shop for trusted home insecticides in modern distribution channels

PROSPECTS AND OPPORTUNITIES

• Concern about dengue will drive continued growth
• Home insecticides with added value likely to be valued
• Modern retail channels set to continue to gain share at the expense of small local grocers

CATEGORY DATA

• Table 69 Sales of Home Insecticides by Category: Value 2019-2024
• Table 70 Sales of Home Insecticides by Category: % Value Growth 2019-2024
• Table 71 Sales of Spray/Aerosol Insecticides by Type: % Value 2019-2024
• Table 72 NBO Company Shares of Home Insecticides: % Value 2020-2024
• Table 73 LBN Brand Shares of Home Insecticides: % Value 2021-2024
• Table 74 Forecast Sales of Home Insecticides by Category: Value 2024-2029
• Table 75 Forecast Sales of Home Insecticides by Category: % Value Growth 2024-2029