马来西亚烹饪食材与餐饮市场

2025年，受价格上涨和持续推出便利、营养且价格实惠的新产品的推动，烹饪食材和餐点市场实现了强劲的价值增长。儘管由于消费者对价格的持续敏感以及零售价格的上涨，销量略有放缓，但政府的支持措施提振了需求，使超过540万低收入家庭能够购买到必需的烹饪产品。

Euromonitor International发布的《马来西亚烹饪食材及餐点市场》报告提供深入的全国性市场洞察，带来无与伦比的在地化视角和理解。报告重点关注主要企业、品牌和零售商，并提供2020年至2024年的最新零售销售数据，同时评估消费者需求和销售成长背后的关键趋势和人口结构变化。报告也着重阐述了健康与保健、永续性和疫情后復苏等关键趋势如何影响当前市场，并展望未来五年市场发展趋势，清晰展现市场未来的发展方向。

目标产品：食用油、食品和汤、酱汁、沾酱和调味料、甜味涂抹酱

数据范围：市场规模（过往表现）、企业市场占有率、品牌占有率、分销数据

为什么要购买这份报告？

• 深入整体情况。
• 确定成长领域并了解变革驱动因素
• 了解竞争格局、主要市场参与企业和主要品牌
• 利用五年预测来评估市场发展趋势

Euromonitor International拥有超过50年的市场研究报告、商业指南和线上资讯系统出版经验。该公司在伦敦、芝加哥、新加坡、上海、维尔纽斯、杜拜、开普敦、圣地牙哥、雪梨、东京、班加罗尔、圣保罗、首尔、香港、杜塞尔多夫和墨西哥城设有办事处，并在100个国家拥有分析师网络。凭藉其对多元化市场的独特洞察和深刻理解，公司开发了强大的资讯资源，为企业制定明智的策略规划提供支援。

目录

目录和表格

执行摘要

关键数据结果

产业表现

• 注重价格的消费者在健康和便利性仍然重要的同时，也寻求物有所值的产品。
• 政府援助促进了烹饪食材和食品的销售。
• 家庭烹饪的强劲趋势催生了兼具便利性和成本绩效的新产品。

未来趋势

• 政府援助支持了对烹饪食材和餐点的需求。
• 气炸锅的出现激发了酱料和腌料的研发。

竞争格局

• Lam Soon (M) Bhd 正在加强其在食用油领域的业务。
• Tricious Foods Sdn Bhd 是一家知名且成功的冷冻已调理食品公司。
• 参与企业之间的竞争日益加剧

频道

• 小规模本地杂货店透过提供价格实惠的品牌而受益。
• 超级市场和大卖场正透过价格促销来促进销售。

市场数据

国家报告免责声明

资讯来源

马来西亚食用油

关键数据结果

2025年的发展

• 健康和价格因素影响食用油类别。

产业表现

• 物价上涨和消费者健康意识增强推动了价值成长。
• 葵花籽油是最具活力的油品类别。

未来趋势

• 随着原料供应开始恢復正常，成长机会也随之而来。
• 以健康为导向的创新有望加速发展
• 政府对低收入家庭的援助为食用油类别提供了额外支持。

竞争格局

• 本地企业凭藉强大的商店网络和实惠的价格继续占据主导地位。

频道

• 由于距离居民区较近，小型本地杂货店仍然是食用油的主要销售商。

分类资料

国家报告免责声明

马来西亚菜餚和汤

关键数据结果

2025年的发展

• 不断调整策略以平衡价格可负担性和便利性

产业表现

• 优质化和创新支持价值成长
• 冷冻已调理食品市场的蓬勃发展反映了优质化。

未来趋势

• 消费者希望获得物超所值的促销活动和便利的餐饮解决方案。
• 「健康」的高蛋白饮食备受关注，健康也因此成为首要任务。
• 政府扶持计画将推动对价格实惠、方便快速、常温长的食品和汤品的需求。

竞争格局

• 规模较大的参与企业将受益于古龙强大的品牌组合和价值定位。
• 提高国内运动员的地位

频道

• 便利性、规模和产品种类使大卖场在食品和汤品的配送方面具有显着优势。
• 便利商店的扩张正在推动销售成长，因为它满足了人们忙碌的生活方式。

分类资料

国家报告免责声明

马来西亚酱料、沾酱和调味品

关键数据结果

2025年的发展

• 创新吸引追求健康与便利的消费者

产业表现

• 价格上涨推动价值成长，因为消费者在酱料、蘸酱和调味品方面追求健康和便利。
• 政府扶持措施有助于酱油产业的復兴。

未来趋势

• 价格敏感性和政府支持预计将提振消费。
• 在价格敏感的环境下，价值、多功能性和健康特性推动了产品成长。
• 气炸锅的流行趋势和针对区域偏好定制的创新液体酱料将推动品类成长。

竞争格局

• 味之素（马来西亚）有限公司在品牌忠诚度和创新方面取得领先地位
• 小规模品牌正在崛起，对大品牌构成威胁。
• 圣雷莫通心粉公司和Zara食品工业公司表现良好

频道

• 大卖场以其无与伦比的商品种类和价值而闻名。
• 超级市场正透过灵活应变、价格实惠和提升消费者参与度来巩固其市场地位。

分类资料

国家报告免责声明

马来西亚甜点

关键数据结果

2025年的发展

• 价格上涨和创新为甜味抹酱带来了可喜的成长。

产业表现

• 透过价格上涨和更明智的选择实现价值增长
• 创新的坚果和种子类涂抹酱推动参与企业的销售成​​长

未来趋势

• 甜味抹酱品类的成熟将影响价格敏感度和以价值为导向的策略。
• 随着品牌越来越注重产品的功能性、天然性和健康性，健康意识的创新正在推动甜食市场的成长。
• 更严格的进口糖果甜点标籤检视法规可能会使本土品牌获得竞争优势。

竞争格局

• 费列罗公司以其创新的行销策略而脱颖而出。
• Lotus Bakeries NV 利用策略伙伴关係来巩固其地位

频道

• 大型大卖场透过种类繁多的商品、优惠的促销活动以及对各类消费者的吸引力，促进了经济成长。
• 得益于政府的SARA支持计画和便利的位置，超级市场发展势头强劲。

分类资料

国家报告免责声明

Cooking ingredients and meals experienced solid value growth in 2025, driven by rising prices and a steady flow of new products offering quick, nutritious, and affordable options. Volume sales weakened slightly in the face of ongoing price sensitivity and higher retail prices, although demand was boosted by government aid enabling over 5.4 million low-income households to buy essential cooking products.

Euromonitor International's Cooking Ingredients and Meals in Malaysia report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, brands and retail outlets, and assesses the key trends and demographic shifts behind consumer demand and sales growth. How key trends such as health and wellness, sustainability and recovery from the pandemic are currently shaping the market along with prospects for the next five years, clearly indicating how the market is expected to change.

Product coverage: Edible Oils, Meals and Soups, Sauces, Dips and Condiments, Sweet Spreads.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Cooking Ingredients and Meals market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market's major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 50 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo, Bengaluru, Sao Paulo, Seoul, Hong Kong, Dusseldorf and Mexico City and a network of analysts in 100 countries, Euromonitor International has a unique capability and an understanding of diverse markets to develop reliable information resources to help drive informed strategic planning. To learn more about how our research solutions can support you, contact your local Euromonitor International office.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

• Solid performance for cooking ingredients and meals

KEY DATA FINDINGS

INDUSTRY PERFORMANCE

• Price sensitive shoppers seek value as health and convenience remain of key importance
• Government aid boosts sales of cooking ingredients and meals
• Strong home cooking trend encourages a steady stream of new products delivering convenience and value for money

WHAT'S NEXT?

• Government aid will support demand for cooking ingredients and meals
• Adoption of air fryers will inspire sauce and marinade developments

COMPETITIVE LANDSCAPE

• Lam Soon (M) Bhd leads with its core presence in edible oils
• Tricious Foods Sdn Bhd is stand out player with success in frozen ready meals
• Competitive landscape heats up between domestic and international players

CHANNELS

• Small local grocers benefit from offering affordable brands
• Supermarkets and hypermarkets push sales via price promotions

MARKET DATA

• Table 1 Sales of Cooking Ingredients and Meals by Category: Volume 2020-2025
• Table 2 Sales of Cooking Ingredients and Meals by Category: Value 2020-2025
• Table 3 Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2020-2025
• Table 4 Sales of Cooking Ingredients and Meals by Category: % Value Growth 2020-2025
• Table 5 NBO Company Shares of Cooking Ingredients and Meals: % Value 2021-2025
• Table 6 LBN Brand Shares of Cooking Ingredients and Meals: % Value 2022-2025
• Table 7 Penetration of Private Label by Category: % Value 2020-2025
• Table 8 Distribution of Cooking Ingredients and Meals by Format: % Value 2020-2025
• Table 9 Forecast Sales of Cooking Ingredients and Meals by Category: Volume 2025-2030
• Table 10 Forecast Sales of Cooking Ingredients and Meals by Category: Value 2025-2030
• Table 11 Forecast Sales of Cooking Ingredients and Meals by Category: % Volume Growth 2025-2030
• Table 12 Forecast Sales of Cooking Ingredients and Meals by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SOURCES

• Summary 1 Research Sources

EDIBLE OILS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Health and affordability shapes the edible oils category

INDUSTRY PERFORMANCE

• Price inflation and health-driven consumer choices drive value growth
• Sunflower oil is the most dynamic category

WHAT'S NEXT?

• Growth opportunities as supply of raw material begins to normalise
• Health-forward innovation is expected to accelerate
• Government aid for low-income families will provide extra support to edible oils category

COMPETITIVE LANDSCAPE

• Local companies continue to dominate with strong shelf presence and affordability

CHANNELS

• Small local grocers are still the go-to channel for edible oils given close proximity to households

CATEGORY DATA

• Table 13 Sales of Edible Oils by Category: Volume 2020-2025
• Table 14 Sales of Edible Oils by Category: Value 2020-2025
• Table 15 Sales of Edible Oils by Category: % Volume Growth 2020-2025
• Table 16 Sales of Edible Oils by Category: % Value Growth 2020-2025
• Table 17 NBO Company Shares of Edible Oils: % Value 2021-2025
• Table 18 LBN Brand Shares of Edible Oils: % Value 2022-2025
• Table 19 Distribution of Edible Oils by Format: % Value 2020-2025
• Table 20 Forecast Sales of Edible Oils by Category: Volume 2025-2030
• Table 21 Forecast Sales of Edible Oils by Category: Value 2025-2030
• Table 22 Forecast Sales of Edible Oils by Category: % Volume Growth 2025-2030
• Table 23 Forecast Sales of Edible Oils by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

MEALS AND SOUPS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Strategies evolve to balance affordability with convenience

INDUSTRY PERFORMANCE

• Premiumisation and innovation underpins value growth
• Dynamism in frozen ready meals reflects premiumisation

WHAT'S NEXT?

• Consumers will seek value-driven promotions and convenient meal solutions
• "Better for you" and high protein meals to gain traction and embrace the overriding focus on health
• Government aid programmes to drive demand for affordable and convenient shelf stable meals and soups

COMPETITIVE LANDSCAPE

• Leading player benefits from strong brand portfolio and Gulong's value-positioning
• Domestic players improve their position

CHANNELS

• Convenience, scale and product variety give hypermarkets a strong lead in meals and soups distribution
• Expansion of convenience stores drives sales growth as the channel supports busy lifestyles

CATEGORY DATA

• Table 24 Sales of Meals and Soups by Category: Volume 2020-2025
• Table 25 Sales of Meals and Soups by Category: Value 2020-2025
• Table 26 Sales of Meals and Soups by Category: % Volume Growth 2020-2025
• Table 27 Sales of Meals and Soups by Category: % Value Growth 2020-2025
• Table 28 Sales of Chilled Ready Meals by Ethnicity: % Value 2020-2025
• Table 29 Sales of Frozen Ready Meals by Ethnicity: % Value 2020-2025
• Table 30 Sales of Soup by Leading Flavours: Rankings 2020-2025
• Table 31 NBO Company Shares of Meals and Soups: % Value 2021-2025
• Table 32 LBN Brand Shares of Meals and Soups: % Value 2022-2025
• Table 33 Distribution of Meals and Soups by Format: % Value 2020-2025
• Table 34 Forecast Sales of Meals and Soups by Category: Volume 2025-2030
• Table 35 Forecast Sales of Meals and Soups by Category: Value 2025-2030
• Table 36 Forecast Sales of Meals and Soups by Category: % Volume Growth 2025-2030
• Table 37 Forecast Sales of Meals and Soups by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SAUCES, DIPS AND CONDIMENTS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Innovations entice consumers seeking health and convenience benefits

INDUSTRY PERFORMANCE

• Rising prices drive value growth as consumers seek health and convenience in sauces, dips, and condiments
• Government aid initiatives contribute to dynamism of soy sauces

WHAT'S NEXT?

• Consumption set to rise amid price sensitivity and government aid
• Value, versatility and wellness features will spur growth amid price sensitivity
• Innovative liquid sauces catering to air fryer trends and local tastes will boost category growth

COMPETITIVE LANDSCAPE

• Ajinomoto (M) Sdn Bhd secures lead through brand loyalty and innovation
• Smaller brands are gaining traction posing threat to leading players
• San Remo Macaroni Co and Zara Foodstuff Industries display strong performances

CHANNELS

• Hypermarkets excel with unbeatable variety and value
• Supermarkets enjoy strong position through agility, affordability, and shopper engagement

CATEGORY DATA

• Table 38 Sales of Sauces, Dips and Condiments by Category: Volume 2020-2025
• Table 39 Sales of Sauces, Dips and Condiments by Category: Value 2020-2025
• Table 40 Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2020-2025
• Table 41 Sales of Sauces, Dips and Condiments by Category: % Value Growth 2020-2025
• Table 42 Sales of Liquid Recipe Sauces by Type: % Value 2020-2025
• Table 43 Sales of Other Sauces and Condiments by Type: Rankings 2020-2025
• Table 44 NBO Company Shares of Sauces, Dips and Condiments: % Value 2021-2025
• Table 45 LBN Brand Shares of Sauces, Dips and Condiments: % Value 2022-2025
• Table 46 Distribution of Sauces, Dips and Condiments by Format: % Value 2020-2025
• Table 47 Forecast Sales of Sauces, Dips and Condiments by Category: Volume 2025-2030
• Table 48 Forecast Sales of Sauces, Dips and Condiments by Category: Value 2025-2030
• Table 49 Forecast Sales of Sauces, Dips and Condiments by Category: % Volume Growth 2025-2030
• Table 50 Forecast Sales of Sauces, Dips and Condiments by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER

SWEET SPREADS IN MALAYSIA

KEY DATA FINDINGS

2025 DEVELOPMENTS

• Rising prices and innovations give welcome boost to sweet spreads

INDUSTRY PERFORMANCE

• Value growth driven by rising prices and more discerning choices
• Players drive sales growth with innovative nut and seed based spreads

WHAT'S NEXT?

• Maturity of sweet spreads category will drive value-focused strategies as price sensitivity remains heightened
• Health-led innovation supports growth of sweet spreads as brands focus on functional, natural and better-for-you offerings
• Stricter labelling laws for imported sweet spreads could give local brands a competitive advantage

COMPETITIVE LANDSCAPE

• Ferrero SpA is stand out player employing innovative marketing strategies
• Lotus Bakeries NV leverages strategic partnerships to bolster position

CHANNELS

• Hypermarkets support growth with extensive product variety, value promotions, and broad consumer appeal
• Supermarkets achieve dynamism supported by the government's SARA aid programme and convenient locations

CATEGORY DATA

• Table 51 Sales of Sweet Spreads by Category: Volume 2020-2025
• Table 52 Sales of Sweet Spreads by Category: Value 2020-2025
• Table 53 Sales of Sweet Spreads by Category: % Volume Growth 2020-2025
• Table 54 Sales of Sweet Spreads by Category: % Value Growth 2020-2025
• Table 55 Sales of Jams and Preserves by Leading Flavours: Rankings 2020-2025
• Table 56 NBO Company Shares of Sweet Spreads: % Value 2021-2025
• Table 57 LBN Brand Shares of Sweet Spreads: % Value 2022-2025
• Table 58 Distribution of Sweet Spreads by Format: % Value 2020-2025
• Table 59 Forecast Sales of Sweet Spreads by Category: Volume 2025-2030
• Table 60 Forecast Sales of Sweet Spreads by Category: Value 2025-2030
• Table 61 Forecast Sales of Sweet Spreads by Category: % Volume Growth 2025-2030
• Table 62 Forecast Sales of Sweet Spreads by Category: % Value Growth 2025-2030

COUNTRY REPORTS DISCLAIMER