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数位户外广告 (DOOH) 市场规模、占有率、成长及全球产业分析：依类型、应用程式和地区划分的洞察与预测 (2024-2032)

Digital Out-of-Home Advertising Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032
出版日期: | 出版商: Fortune Business Insights Pvt. Ltd. | 英文 120 Pages | 商品交期: 请询问到货日

价格

数位户外广告 (DOOH) 市场成长推动因素

预计到 2024 年，全球数位户外广告 (DOOH) 市场规模将达到 181.4 亿美元，2025 年将达到 201.7 亿美元，最终到 2032 年将达到 460.9 亿美元。北美将在 2024 年以 34.4% 的市占率引领市场，这主要得益于先进的零售媒体网路、消费者高度行动化以及在城市中心、交通枢纽和公共场所整合互动式和程式化数位看板。

DOOH 广告结合了传统户外媒体的可见性和覆盖范围，以及数位平台的互动性、即时导向和灵活性。对高度精准定位和情境化广告日益增长的需求正在将数位户外广告 (DOOH) 转变为精准行销工具。品牌正在利用机场、交通枢纽和健身中心等高影响力场所的近即时位置数据，向受众投放高度相关的广告。例如，品牌可以向机场旅客推广旅行配件，并在健身房和健身工作室附近推广运动服饰。

生成式人工智慧对数位户外广告的影响

生成式人工智慧技术的兴起透过实现快速、个人化和可扩展的内容创作，显着提升了数位户外广告的营运效率。传统上，数位户外广告的内容创作依赖人工操作，这限制了广告的种类和投放频率。而像 GPT-4 和 DALL*E 这样的生成式人工智慧工具，能够根据位置、天气、时间以及受众人口统计讯息，实现动态的即时广告个人化。像 Katalyst 和 Broadsign 这样的公司正在利用人工智慧驱动的内容管理，在几秒钟内即时调整数千块萤幕，并在整个城市投放客製化资讯。

互惠关税的影响

数位户外广告 (DOOH) 严重依赖从中国、韩国和台湾等国家进口的数位元件，例如 LED 面板、控制器、网路设备和物联网感测器。对这些组件征收互惠关税可能会增加供应商的资本支出，减缓新库存的推出速度，并导致更高的广告价格。为了解决这个问题，公司可以考虑投资国内製造、在免税区寻找替代供应商或实现供应链本地化，但这些转型都会带来额外的成本和延误。

市场趋势与动态

数位户外广告与行动全通路行销活动的融合正在加速成长。透过将数位户外广告与地理围栏、信标和设备 ID 追踪等行动导向技术相结合，品牌可以持续不断地传递讯息。例如，在公共交通站点投放广告看板后，几分钟内即可推送行动端优惠讯息。零售媒体网路 (RMN) 也正利用其客户数据，在实体和数位空间中投放个人化讯息，从而推动市场成长。沃尔玛、亚马逊和克罗格等大型零售商正在扩展其 RMN，在店内增设数位户外广告 (DOOH) 萤幕，以加强与消费者在购买点的接触。

然而，缺乏标准化和衡量指标仍然是一个挑战。与网路广告不同，DOOH 缺乏受众测量、可见性和归因方面的通用标准，这使得跨平台的效果比较变得困难。

依细分市场分析

依形式划分，广告看板将在 2024 年占主导地位，受益于城市化和智慧城市投资，因为全球超过 56% 的人口居住在城市地区。预计场馆展示广告将达到最高成长率，目标客群主要集中在购物中心、机场、健身房和其他场所。

依类型划分，户外数位户外广告在2024年占最大占有率，但由于消费者停留时间更长、互动性更高，室内数位户外广告预计将增长最快。

依技术平台划分，程式化数位户外广告将在2024年发挥主导作用，实现基于即时数据的灵活广告投放。包括扩增实境（AR）、触控萤幕和手势辨识在内的互动式数位户外广告平台，因其沉浸式体验而备受关注。

依最终用途划分，零售和快速消费品（FMCG）产业将在2024年占主导地位，利用即时数据进行精准定位的广告活动。医疗保健产业也正在崛起，医院和健康中心正在利用数位户外广告进行病患教育和产品推广。

区域展望

预计北美将引领市场，到 2024 年市场规模将达到 62.4 亿美元，这得益于零售媒体的融合以及先进的体育场馆基础设施，例如 SoFi 体育场和拉斯维加斯 Sphere。亚太地区预计将实现最快成长，这主要得益于中国和印度的快速城市化、智慧型手机普及率的提高以及智慧城市建设。欧洲、中东、非洲和南美洲也正经历稳定成长，这主要得益于公共基础设施的现代化、零售业的扩张以及交通和商业中心的数位化应用。

目录

第一章：引言

第二章：摘要整理

第三章：市场动态

  • 宏观与微观经济指标
  • 推动因素、阻碍因素、机会与趋势
  • 生成式人工智慧的影响
  • 互惠关税的影响

第四章：竞争格局

  • 主要公司采用的商业策略
  • 主要公司的综合SWOT分析
  • 全球户外数位广告主要公司（前3-5名）的市占率/排名（2024年）

第五章 全球户外数位广告市场规模估算及细分市场预测（2019-2032 年）

  • 主要发现
  • 依形式
    • 广告牌
    • 交通广告
    • 街道设施
    • 场馆安装式显示屏
  • 依类型
    • 室内
    • 室外
  • 依技术平台
    • 程式化户外广告
    • 互动式数位户外广告
    • 即时/情境数位户外广告
  • 依应用领域
    • 零售及消费品
    • 娱乐
    • 旅游
    • 政府
    • 金融、保险及证券
    • 医疗保健
    • 汽车
    • 房地产地产
  • 依地区
    • 北美
    • 欧洲
    • 亚太
    • 中东和非洲
    • 南美

第六章 北美数位户外广告市场规模估算与预测（依细分市场划分，2019-2032 年）

  • 依国家/地区
    • 美国
    • 加拿大
    • 墨西哥

第七章 欧洲数位户外广告市场规模估算与预测（依细分市场划分，2019-2032 年）

  • 依国家/地区
    • 美国王国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 比荷卢经济联盟
    • 北欧国家
    • 欧洲其他地区

第八章 亚太地区数位户外广告市场规模估算与预测（依细分市场划分，2019-2032 年）

  • 依国家划分
    • 中国
    • 印度
    • 日本
    • 韩国
    • 东协
    • 大洋洲
    • 亚太其他地区

第九章 中东与非洲数位户外广告市场规模估算与预测（依细分市场划分， 2019-2032)

  • 依国家划分
    • 土耳其
    • 以色列
    • 海湾合作委员会
    • 北非
    • 南非
    • 中东和非洲其他地区

第十章：南美洲数位户外广告市场规模估算与预测（依细分市场划分，2019-2032）

  • 依国家划分
    • 巴西
    • 阿根廷
    • 南美洲其他地区

第十一章：十大公司简介

  • 德高集团
  • Clear Channel Outdoor
  • Lamar Advertising
  • OUTFRONT媒体
  • Stroer SE &Co. KGaA.
  • Ocean Outdoor
  • Focus Media
  • Alliance Media
  • Daktronics
  • Talon Outdoor Ltd

第十二章：要点总结

Product Code: FBI113720

Growth Factors of digital out-of-home (DOOH) advertising Market

The global digital out-of-home (DOOH) advertising market was valued at USD 18.14 billion in 2024 and is projected to reach USD 20.17 billion in 2025, eventually growing to USD 46.09 billion by 2032. North America dominated the market in 2024 with a share of 34.4%, driven by advanced retail media networks, high consumer mobility, and integration of interactive and programmatic digital signage across urban centers, transit hubs, and public venues.

DOOH advertising merges the visibility and reach of traditional outdoor media with the interactivity, real-time targeting, and flexibility of digital platforms. Increasing demand for hyper-targeted and contextual advertising is transforming DOOH into a precision marketing tool. Brands are leveraging near real-time location data to serve highly relevant ads to audiences at high-intent venues such as airports, transit hubs, and fitness centers. For instance, travel accessories can be advertised to airport patrons while sportswear is promoted near gyms and fitness studios.

Impact of Generative AI on DOOH

The rise of generative AI technology is significantly enhancing DOOH operations by enabling fast, personalized, and scalable content production. Traditionally, content creation for DOOH was manual, limiting ad variants and update frequency. Generative AI tools such as GPT-4 and DALL*E allow dynamic, real-time ad personalization based on location, weather, time of day, and audience demographics. Companies like Katalyst and Broadsign are adopting AI-driven content management to adapt thousands of screens instantly, providing tailored messages across cities within seconds.

Impact of Reciprocal Tariffs

DOOH relies heavily on imported digital components like LED panels, controllers, networking devices, and IoT sensors from countries such as China, South Korea, and Taiwan. Reciprocal tariffs on these components could raise capital expenditure for providers, slow the deployment of new inventory, and potentially increase ad rates. In response, companies may invest in domestic manufacturing, seek alternative suppliers in tariff-exempt regions, or localize supply chains, although such transitions involve additional costs and delays.

Market Trends and Dynamics

Integration of DOOH with mobile and omnichannel campaigns is accelerating growth. By combining digital out-of-home ads with mobile targeting techniques such as geofencing, beacons, and device ID tracking, brands can deliver sequential messaging-e.g., showing a billboard at a transit station and following up with a mobile offer minutes later. Retail media networks (RMNs) are also boosting market growth by using first-party customer data to serve personalized messages in physical and digital spaces. Major retailers like Walmart, Amazon, and Kroger have expanded RMNs with in-store DOOH screens to engage consumers at points of purchase.

However, limited standardization and measurement metrics remain a challenge. Unlike online ads, DOOH lacks universal benchmarks for audience measurement, viewability, and attribution, making performance comparisons across platforms difficult.

Segmentation Analysis

By format, billboards dominated in 2024, benefiting from urbanization and smart city investments, with over 56% of the global population living in urban areas. Venue-based displays are expected to register the highest growth, targeting captive audiences in malls, airports, and gyms.

By type, outdoor DOOH captured the largest share in 2024, whereas indoor DOOH is anticipated to grow fastest due to longer consumer dwell times and higher engagement.

By technology platform, programmatic DOOH led in 2024, offering flexibility in ad delivery based on real-time data. Interactive DOOH platforms, including AR, touchscreens, and gesture recognition, are gaining traction for immersive experiences.

By end use, retail & FMCG dominated in 2024, leveraging real-time data for hyper-targeted campaigns. The healthcare segment is also emerging, using DOOH in hospitals and wellness centers for patient education and product promotions.

Regional Outlook

North America dominated in 2024 with USD 6.24 billion, benefiting from retail media integration and advanced stadium infrastructures like SoFi Stadium and Las Vegas Sphere. Asia Pacific is projected to grow fastest due to rapid urbanization, rising smartphone penetration, and smart city initiatives in China and India. Europe, Middle East & Africa, and South America are also witnessing steady growth, driven by public infrastructure modernization, retail expansion, and digital adoption in transit and commercial hubs.

Competitive Landscape

Key players include JCDecaux, Clear Channel Outdoor, Lamar Advertising, OUTFRONT Media, Stroer SE, Focus Media, and Daktronics. Companies are investing in AI-driven content, interactive platforms, and acquisitions to expand geographical reach. Recent developments include Lamar Advertising acquiring Premier Outdoor Media in May 2025 and JCDecaux launching a programmatic DOOH offering in April 2025.

Segmentation By Format

  • BillBoards
  • Transit Display
  • Street Furniture
  • Venue-based Displays

By Type

  • Indoor
  • Outdoor

By Technology Platform

  • Programmatic DOOH
  • Interactive DOOH
  • Real-time/Contextual DOOH

By End Use

  • Retail & FMCG
  • Entertainment
  • Travel & Tourism
  • Government
  • BFSI
  • Healthcare
  • Automotive
  • Real Estate

By Region

  • North America (By Format, Type, Technology Platform, End Use, and Country)
    • U.S.
    • Canada
    • Mexico
  • South America (By Format, Type, Technology Platform, End Use, and Country)
    • Brazil
    • Argentina
    • Rest of South America
  • Europe (By Format, Type, Technology Platform, End Use, and Country)
    • U.K.
    • Germany
    • Italy
    • France
    • Spain
    • Russia
    • Benelux
    • Nordics
    • Rest of Europe
  • Middle East & Africa (By Format, Type, Technology Platform, End Use, and Country)
    • Turkey
    • Israel
    • GCC
    • South Africa
    • North Africa
    • Rest of the Middle East & Africa
  • Asia Pacific (By Format, Type, Technology Platform, End Use, and Country)
    • China
    • Japan
    • India
    • South Korea
    • ASEAN
    • Oceania
    • Rest of Asia Pacific

Companies Profiled in the Report * JCDecaux (France)

  • Clear Channel Outdoor (U.S.)
  • Lamar Advertising (U.S.)
  • OUTFRONT Media (U.S.)
  • Stroer SE & Co. KGaA (Germany)
  • Ocean Outdoor (U.K.)
  • Focus Media (China)
  • Alliance Media (South Africa)
  • Daktronics (U.S.)
  • Talon Outdoor Ltd (U.K.)

Table of Content

1. Introduction

  • 1.1. Definition, By Segment
  • 1.2. Research Methodology/Approach
  • 1.3. Data Sources

2. Executive Summary

3. Market Dynamics

  • 3.1. Macro and Micro Economic Indicators
  • 3.2. Drivers, Restraints, Opportunities and Trends
  • 3.3. Impact of Generative AI
  • 3.4. Impact of Reciprocal Tariffs

4. Competition Landscape

  • 4.1. Business Strategies Adopted by Key Players
  • 4.2. Consolidated SWOT Analysis of Key Players
  • 4.3. Global Digital Out-of-Home Advertising Key Players (Top 3 - 5) Market Share/Ranking, 2024

5. Global Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 5.1. Key Findings
  • 5.2. By Format (USD)
    • 5.2.1. Billboards
    • 5.2.2. Transit Display
    • 5.2.3. Street Furniture
    • 5.2.4. Venue-based Displays
  • 5.3. By Type (USD)
    • 5.3.1. Indoor
    • 5.3.2. Outdoor
  • 5.4. By Technology Platform (USD)
    • 5.4.1. Programmatic DOOH
    • 5.4.2. Interactive DOOH
    • 5.4.3. Real-time/Contextual DOOH
  • 5.5. By End Use (USD)
    • 5.5.1. Retail & FMCG
    • 5.5.2. Entertainment
    • 5.5.3. Travel & Tourism
    • 5.5.4. Government
    • 5.5.5. BFSI
    • 5.5.6. Healthcare
    • 5.5.7. Automotive
    • 5.5.8. Real Estate
  • 5.6. By Region (USD)
    • 5.6.1. North America
    • 5.6.2. Europe
    • 5.6.3. Asia Pacific
    • 5.6.4. Middle East & Africa
    • 5.6.5. South America

6. North America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 6.1. Key Findings
  • 6.2. By Format (USD)
    • 6.2.1. Billboards
    • 6.2.2. Transit Display
    • 6.2.3. Street Furniture
    • 6.2.4. Venue-based Displays
  • 6.3. By Type (USD)
    • 6.3.1. Indoor
    • 6.3.2. Outdoor
  • 6.4. By Technology Platform (USD)
    • 6.4.1. Programmatic DOOH
    • 6.4.2. Interactive DOOH
    • 6.4.3. Real-time/Contextual DOOH
  • 6.5. By End Use (USD)
    • 6.5.1. Retail & FMCG
    • 6.5.2. Entertainment
    • 6.5.3. Travel & Tourism
    • 6.5.4. Government
    • 6.5.5. BFSI
    • 6.5.6. Healthcare
    • 6.5.7. Automotive
    • 6.5.8. Real Estate
  • 6.6. By Country (USD)
    • 6.6.1. United States
    • 6.6.2. Canada
    • 6.6.3. Mexico

7. Europe Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 7.1. Key Findings
  • 7.2. By Format (USD)
    • 7.2.1. Billboards
    • 7.2.2. Transit Display
    • 7.2.3. Street Furniture
    • 7.2.4. Venue-based Displays
  • 7.3. By Type (USD)
    • 7.3.1. Indoor
    • 7.3.2. Outdoor
  • 7.4. By Technology Platform (USD)
    • 7.4.1. Programmatic DOOH
    • 7.4.2. Interactive DOOH
    • 7.4.3. Real-time/Contextual DOOH
  • 7.5. By End Use (USD)
    • 7.5.1. Retail & FMCG
    • 7.5.2. Entertainment
    • 7.5.3. Travel & Tourism
    • 7.5.4. Government
    • 7.5.5. BFSI
    • 7.5.6. Healthcare
    • 7.5.7. Automotive
    • 7.5.8. Real Estate
  • 7.6. By Country (USD)
    • 7.6.1. United Kingdom
    • 7.6.2. Germany
    • 7.6.3. France
    • 7.6.4. Italy
    • 7.6.5. Spain
    • 7.6.6. Russia
    • 7.6.7. Benelux
    • 7.6.8. Nordics
    • 7.6.9. Rest of Europe

8. Asia Pacific Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 8.1. Key Findings
  • 8.2. By Format (USD)
    • 8.2.1. Billboards
    • 8.2.2. Transit Display
    • 8.2.3. Street Furniture
    • 8.2.4. Venue-based Displays
  • 8.3. By Type (USD)
    • 8.3.1. Indoor
    • 8.3.2. Outdoor
  • 8.4. By Technology Platform (USD)
    • 8.4.1. Programmatic DOOH
    • 8.4.2. Interactive DOOH
    • 8.4.3. Real-time/Contextual DOOH
  • 8.5. By End Use (USD)
    • 8.5.1. Retail & FMCG
    • 8.5.2. Entertainment
    • 8.5.3. Travel & Tourism
    • 8.5.4. Government
    • 8.5.5. BFSI
    • 8.5.6. Healthcare
    • 8.5.7. Automotive
    • 8.5.8. Real Estate
  • 8.6. By Country (USD)
    • 8.6.1. China
    • 8.6.2. India
    • 8.6.3. Japan
    • 8.6.4. South Korea
    • 8.6.5. ASEAN
    • 8.6.6. Oceania
    • 8.6.7. Rest of Asia Pacific

9. Middle East & Africa Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 9.1. Key Findings
  • 9.2. By Format (USD)
    • 9.2.1. Billboards
    • 9.2.2. Transit Display
    • 9.2.3. Street Furniture
    • 9.2.4. Venue-based Displays
  • 9.3. By Type (USD)
    • 9.3.1. Indoor
    • 9.3.2. Outdoor
  • 9.4. By Technology Platform (USD)
    • 9.4.1. Programmatic DOOH
    • 9.4.2. Interactive DOOH
    • 9.4.3. Real-time/Contextual DOOH
  • 9.5. By End Use (USD)
    • 9.5.1. Retail & FMCG
    • 9.5.2. Entertainment
    • 9.5.3. Travel & Tourism
    • 9.5.4. Government
    • 9.5.5. BFSI
    • 9.5.6. Healthcare
    • 9.5.7. Automotive
    • 9.5.8. Real Estate
  • 9.6. By Country (USD)
    • 9.6.1. Turkey
    • 9.6.2. Israel
    • 9.6.3. GCC
    • 9.6.4. North Africa
    • 9.6.5. South Africa
    • 9.6.6. Rest of MEA

10. South America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Segments, 2019-2032

  • 10.1. Key Findings
  • 10.2. By Format (USD)
    • 10.2.1. Billboards
    • 10.2.2. Transit Display
    • 10.2.3. Street Furniture
    • 10.2.4. Venue-based Displays
  • 10.3. By Type (USD)
    • 10.3.1. Indoor
    • 10.3.2. Outdoor
  • 10.4. By Technology Platform (USD)
    • 10.4.1. Programmatic DOOH
    • 10.4.2. Interactive DOOH
    • 10.4.3. Real-time/Contextual DOOH
  • 10.5. By End Use (USD)
    • 10.5.1. Retail & FMCG
    • 10.5.2. Entertainment
    • 10.5.3. Travel & Tourism
    • 10.5.4. Government
    • 10.5.5. BFSI
    • 10.5.6. Healthcare
    • 10.5.7. Automotive
    • 10.5.8. Real Estate
  • 10.6. By Country (USD)
    • 10.6.1. Brazil
    • 10.6.2. Argentina
    • 10.6.3. Rest of South America

11. Company Profiles for Top 10 Players (Based on data availability in public domain and/or on paid databases)

  • 11.1. JCDecaux
    • 11.1.1. Overview
      • 11.1.1.1. Key Management
      • 11.1.1.2. Headquarters
      • 11.1.1.3. Offerings/Business Segments
    • 11.1.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.1.2.1. Employee Size
      • 11.1.2.2. Past and Current Revenue
      • 11.1.2.3. Geographical Share
      • 11.1.2.4. Business Segment Share
      • 11.1.2.5. Recent Developments
  • 11.2. Clear Channel Outdoor
    • 11.2.1. Overview
      • 11.2.1.1. Key Management
      • 11.2.1.2. Headquarters
      • 11.2.1.3. Offerings/Business Segments
    • 11.2.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.2.2.1. Employee Size
      • 11.2.2.2. Past and Current Revenue
      • 11.2.2.3. Geographical Share
      • 11.2.2.4. Business Segment Share
      • 11.2.2.5. Recent Developments
  • 11.3. Lamar Advertising
    • 11.3.1. Overview
      • 11.3.1.1. Key Management
      • 11.3.1.2. Headquarters
      • 11.3.1.3. Offerings/Business Segments
    • 11.3.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.3.2.1. Employee Size
      • 11.3.2.2. Past and Current Revenue
      • 11.3.2.3. Geographical Share
      • 11.3.2.4. Business Segment Share
      • 11.3.2.5. Recent Developments
  • 11.4. OUTFRONT Media
    • 11.4.1. Overview
      • 11.4.1.1. Key Management
      • 11.4.1.2. Headquarters
      • 11.4.1.3. Offerings/Business Segments
    • 11.4.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.4.2.1. Employee Size
      • 11.4.2.2. Past and Current Revenue
      • 11.4.2.3. Geographical Share
      • 11.4.2.4. Business Segment Share
      • 11.4.2.5. Recent Developments
  • 11.5. Stroer SE & Co. KGaA.
    • 11.5.1. Overview
      • 11.5.1.1. Key Management
      • 11.5.1.2. Headquarters
      • 11.5.1.3. Offerings/Business Segments
    • 11.5.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.5.2.1. Employee Size
      • 11.5.2.2. Past and Current Revenue
      • 11.5.2.3. Geographical Share
      • 11.5.2.4. Business Segment Share
      • 11.5.2.5. Recent Developments
  • 11.6. Ocean Outdoor
    • 11.6.1. Overview
      • 11.6.1.1. Key Management
      • 11.6.1.2. Headquarters
      • 11.6.1.3. Offerings/Business Segments
    • 11.6.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.6.2.1. Employee Size
      • 11.6.2.2. Past and Current Revenue
      • 11.6.2.3. Geographical Share
      • 11.6.2.4. Business Segment Share
      • 11.6.2.5. Recent Developments
  • 11.7. Focus Media
    • 11.7.1. Overview
      • 11.7.1.1. Key Management
      • 11.7.1.2. Headquarters
      • 11.7.1.3. Offerings/Business Segments
    • 11.7.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.7.2.1. Employee Size
      • 11.7.2.2. Past and Current Revenue
      • 11.7.2.3. Geographical Share
      • 11.7.2.4. Business Segment Share
      • 11.7.2.5. Recent Developments
  • 11.8. Alliance Media
    • 11.8.1. Overview
      • 11.8.1.1. Key Management
      • 11.8.1.2. Headquarters
      • 11.8.1.3. Offerings/Business Segments
    • 11.8.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.8.2.1. Employee Size
      • 11.8.2.2. Past and Current Revenue
      • 11.8.2.3. Geographical Share
      • 11.8.2.4. Business Segment Share
      • 11.8.2.5. Recent Developments
  • 11.9. Daktronics
    • 11.9.1. Overview
      • 11.9.1.1. Key Management
      • 11.9.1.2. Headquarters
      • 11.9.1.3. Offerings/Business Segments
    • 11.9.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.9.2.1. Employee Size
      • 11.9.2.2. Past and Current Revenue
      • 11.9.2.3. Geographical Share
      • 11.9.2.4. Business Segment Share
      • 11.9.2.5. Recent Developments
  • 11.10. Talon Outdoor Ltd
    • 11.10.1. Overview
      • 11.10.1.1. Key Management
      • 11.10.1.2. Headquarters
      • 11.10.1.3. Offerings/Business Segments
    • 11.10.2. Key Details (Key details are consolidated data and not product/service specific)
      • 11.10.2.1. Employee Size
      • 11.10.2.2. Past and Current Revenue
      • 11.10.2.3. Geographical Share
      • 11.10.2.4. Business Segment Share
      • 11.10.2.5. Recent Developments

12. Key Takeaways

List of Tables

  • Table 1: Global Digital Out-of-Home Advertising Market Size Estimates and Forecasts, 2019 - 2032
  • Table 2: Global Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Format, 2019 - 2032
  • Table 3: Global Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Type, 2019 - 2032
  • Table 4: Global Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Technology Platform, 2019 - 2032
  • Table 5: Global Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By End Use, 2019 - 2032
  • Table 6: Global Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Region, 2019 - 2032
  • Table 7: North America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, 2019 - 2032
  • Table 8: North America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Format, 2019 - 2032
  • Table 9: North America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Type, 2019 - 2032
  • Table 10: North America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Technology Platform, 2019 - 2032
  • Table 11: North America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By End Use, 2019 - 2032
  • Table 12: North America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Country, 2019 - 2032
  • Table 13: Europe Digital Out-of-Home Advertising Market Size Estimates and Forecasts, 2019 - 2032
  • Table 14: Europe Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Format, 2019 - 2032
  • Table 15: Europe Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Type, 2019 - 2032
  • Table 16: Europe Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Technology Platform, 2019 - 2032
  • Table 17: Europe Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By End Use, 2019 - 2032
  • Table 18: Europe Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Country, 2019 - 2032
  • Table 19: Asia Pacific Digital Out-of-Home Advertising Market Size Estimates and Forecasts, 2019 - 2032
  • Table 20: Asia Pacific Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Format, 2019 - 2032
  • Table 21: Asia Pacific Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Type, 2019 - 2032
  • Table 22: Asia Pacific Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Technology Platform, 2019 - 2032
  • Table 23: Asia Pacific Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By End Use, 2019 - 2032
  • Table 24: Asia Pacific Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Country, 2019 - 2032
  • Table 25: Middle East & Africa Digital Out-of-Home Advertising Market Size Estimates and Forecasts, 2019 - 2032
  • Table 26: Middle East & Africa Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Format, 2019 - 2032
  • Table 27: Middle East & Africa Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Type, 2019 - 2032
  • Table 28: Middle East & Africa Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Technology Platform, 2019 - 2032
  • Table 29: Middle East & Africa Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By End Use, 2019 - 2032
  • Table 30: Middle East & Africa Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Country, 2019 - 2032
  • Table 31: South America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, 2019 - 2032
  • Table 32: South America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Format, 2019 - 2032
  • Table 33: South America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Type, 2019 - 2032
  • Table 34: South America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Technology Platform, 2019 - 2032
  • Table 35: South America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By End Use, 2019 - 2032
  • Table 36: South America Digital Out-of-Home Advertising Market Size Estimates and Forecasts, By Country, 2019 - 2032.

List of Figures

  • Figure 1: Global Digital Out-of-Home Advertising Market Revenue Share (%), 2024 and 2032
  • Figure 2: Global Digital Out-of-Home Advertising Market Revenue Share (%), By Format, 2024 and 2032
  • Figure 3: Global Digital Out-of-Home Advertising Market Revenue Share (%), By Type, 2024 and 2032
  • Figure 4: Global Digital Out-of-Home Advertising Market Revenue Share (%), By Technology Platform, 2024 and 2032
  • Figure 5: Global Digital Out-of-Home Advertising Market Revenue Share (%), By End Use, 2024 and 2032
  • Figure 6: Global Digital Out-of-Home Advertising Market Revenue Share (%), By Region, 2024 and 2032
  • Figure 7: North America Digital Out-of-Home Advertising Market Revenue Share (%), 2024 and 2032
  • Figure 8: North America Digital Out-of-Home Advertising Market Revenue Share (%), By Product Type, 2024 and 2032
  • Figure 9: North America Digital Out-of-Home Advertising Market Revenue Share (%), By Type, 2024 and 2032
  • Figure 10: North America Digital Out-of-Home Advertising Market Revenue Share (%), By Technology Platform, 2024 and 2032
  • Figure 11: North America Digital Out-of-Home Advertising Market Revenue Share (%), By End Use, 2024 and 2032
  • Figure 12: North America Digital Out-of-Home Advertising Market Revenue Share (%), By Country, 2024 and 2032
  • Figure 13: Europe Digital Out-of-Home Advertising Market Revenue Share (%), 2024 and 2032
  • Figure 14: Europe Digital Out-of-Home Advertising Market Revenue Share (%), By Product Type, 2024 and 2032
  • Figure 15: Europe America Digital Out-of-Home Advertising Market Revenue Share (%), By Type, 2024 and 2032
  • Figure 16: Europe Digital Out-of-Home Advertising Market Revenue Share (%), By Product Type, 2024 and 2032
  • Figure 17: Europe Digital Out-of-Home Advertising Market Revenue Share (%), By End Use, 2024 and 2032
  • Figure 18: Europe Digital Out-of-Home Advertising Market Revenue Share (%), By Country, 2024 and 2032
  • Figure 19: Asia Pacific Digital Out-of-Home Advertising Market Revenue Share (%), 2024 and 2032
  • Figure 20: Asia Pacific Digital Out-of-Home Advertising Market Revenue Share (%), By Product Type, 2024 and 2032
  • Figure 21: Asia Pacific Digital Out-of-Home Advertising Market Revenue Share (%), By Type, 2024 and 2032
  • Figure 22: Asia Pacific Digital Out-of-Home Advertising Market Revenue Share (%), By Technology Platform, 2024 and 2032
  • Figure 23: Asia Pacific Digital Out-of-Home Advertising Market Revenue Share (%), By End Use, 2024 and 2032
  • Figure 24: Asia Pacific Digital Out-of-Home Advertising Market Revenue Share (%), By Country, 2024 and 2032
  • Figure 25: Middle East & Africa Digital Out-of-Home Advertising Market Revenue Share (%), 2024 and 2032
  • Figure 26: Middle East & Africa Digital Out-of-Home Advertising Market Revenue Share (%), By Product Type, 2024 and 2032
  • Figure 27: Middle East & Africa Digital Out-of-Home Advertising Market Revenue Share (%), By Type, 2024 and 2032
  • Figure 28: Middle East & Africa Digital Out-of-Home Advertising Market Revenue Share (%), By Technology Platform, 2024 and 2032
  • Figure 29: Middle East & Africa Digital Out-of-Home Advertising Market Revenue Share (%), By End Use, 2024 and 2032
  • Figure 30: Middle East & Africa Digital Out-of-Home Advertising Market Revenue Share (%), By Country, 2024 and 2032
  • Figure 31: South America Digital Out-of-Home Advertising Market Revenue Share (%), 2024 and 2032
  • Figure 32: South America Digital Out-of-Home Advertising Market Revenue Share (%), By Product Type, 2024 and 2032
  • Figure 33: South America Digital Out-of-Home Advertising Market Revenue Share (%), By Type, 2024 and 2032
  • Figure 34: South America Digital Out-of-Home Advertising Market Revenue Share (%), By Technology Platform, 2024 and 2032
  • Figure 35: South America Digital Out-of-Home Advertising Market Revenue Share (%), By End Use, 2024 and 2032
  • Figure 36: South America Digital Out-of-Home Advertising Market Revenue Share (%), By Country, 2024 and 2032
  • Figure 37: Global Digital Out-of-Home Advertising Market Share/Ranking (%), 2024