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数位户外广告市场规模、份额和成长分析（按格式类型、应用程式、地点、最终用户和地区划分）—产业预测（2026-2033 年）

市场调查报告书

商品编码

1897639

数位户外广告市场规模、份额和成长分析（按格式类型、应用程式、地点、最终用户和地区划分）—产业预测（2026-2033 年）

Digital Out-of-Home Advertising Market Size, Share, and Growth Analysis, By Format Type (Digital Billboard, Digital Signage), By Application (Street Furniture, Public Location Based), By Location, By End User, By Region - Industry Forecast 2026-2033

出版日期: 2025年12月17日 | 出版商:

SkyQuest | 英文 157 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2024 年，全球数位户外广告市场规模将达到 204 亿美元，到 2025 年将达到 222.6 亿美元，到 2033 年将达到 446.8 亿美元，在预测期（2026-2033 年）内，复合年增长率为 9.1%。

全球户外数位广告 (DOOH) 市场持续发展，其驱动力来自消费者偏好的转变以及对能够提供动态互动内容的数位电子看板日益增长的需求。人工智慧、数据分析和扩增实境等先进技术的整合显着提升了宣传活动的效能，使广告主能够为目标受众创造更具个人化和吸引力的讯息。然而，儘管取得了这些进步，市场仍面临许多挑战，例如高昂的实施成本以及缺乏衡量宣传活动效果的标准化指标。这些障碍对中小企业的影响尤其显着，限制了它们充分利用 DOOH 广告潜力的能力。总而言之，该市场蕴藏着巨大的机会，同时也伴随着许多挑战，需要製定策略性因应措施才能成功实施。

全球数位户外广告市场驱动因素

人工智慧 (AI)、扩增实境(AR) 和数据分析等最尖端科技的不断发展和应用，显着提升了户外数位广告 (DOOH)宣传活动的有效性。这些技术创新使广告主能够创建更具个人化、互动性和吸引力的内容，从而增强与受众的互动和联繫。由此带来的即时、情境化讯息传递能力，进一步提升了广告活动的整体影响力。这种发展趋势持续推动全球户外数位广告市场向前迈进，促进了更高的用户参与度，并催生出能够与消费者产生更深层共鸣的成功广告策略。

限制全球数位户外广告市场的因素

全球户外数位广告 (DOOH) 市场的主要限制因素之一是数位显示技术和基础设施所需的高额初始投资。从传统广告转向 DOOH 的企业面临着购买和安装数位萤幕、软体解决方案以及维护方面的巨额费用。此外，技术的快速发展可能导致设备过时，引发广告主对投资报酬率 (ROI) 的担忧。这种财务障碍以及持续营运支援的需求可能会阻碍中小企业有效进入 DOOH 市场，并限制整个市场的成长潜力。

全球数位户外广告市场趋势

全球数位户外广告市场正经历显着的转型，朝着融合先进技术的方向发展，尤其是人工智慧 (AI) 和数据分析，从而实现更精准、更个人化的广告策略。这种变革提高了宣传活动的有效性，并能够根据不断变化的消费者行为和偏好进行即时优化。此外，程式化广告的兴起正在重塑整个产业，提供自动化、数据驱动的工具，从而实现高效的宣传活动管理和精准的受众定位。随着这些技术的日益普及，广告主正在充分利用其潜力，在竞争激烈的市场中最大限度地提高用户参与度，并获得更高的投资报酬率 (ROI)。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 亚太其他地区
拉丁美洲
- 巴西
- 其他拉丁美洲地区
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前五大公司对比
主要企业的市场定位（2025 年）
主要市场参与者所采取的策略
近期市场趋势
公司市占率分析（2025 年）
主要企业公司简介
- 公司详情
- 产品系列分析
- 依业务板块进行公司股票分析
- 2023-2025年营收年比比较

主要企业简介

JCDecaux（France）
Clear Channel Outdoor Holdings, Inc.（United States）
Lamar Advertising Company（United States）
Stroer SE & Co. KGaA（Germany）
Outfront Media Inc.（United States）
Broadsign International LLC（Canada）
Focus Media（China）
Global Outdoor Media Limited（United Kingdom）
Daktronics Inc.（United States）
APG|SGA（Switzerland）
Ocean Outdoor（United Kingdom）
Pattison Outdoor Advertising（Canada）
Mediaco Outdoor（France）
Exterion Media（United Kingdom）
Intersection（United States）
Neo Advertising（Switzerland）
Primedia Outdoor（South Africa）
Stark Outdoor（Italy）
Asiaray Media Group（Hong Kong）

结论与建议

简介目录

Product Code: SQMIG50T2001

Global Digital Out-of-Home Advertising Market size was valued at USD 20.4 Billion in 2024 and is poised to grow from USD 22.26 Billion in 2025 to USD 44.68 Billion by 2033, growing at a CAGR of 9.1% during the forecast period (2026-2033).

The global Digital Out-of-Home (DOOH) Advertising market is evolving, driven by changing consumer preferences and heightened demand for digital signage that offers dynamic, interactive content. The integration of advanced technologies, including artificial intelligence, data analytics, and augmented reality, has significantly enhanced campaign capabilities, enabling advertisers to craft more personalized and engaging messages for their target audiences. However, despite these advancements, the market faces challenges such as high implementation costs and a lack of standardized metrics for measuring campaign effectiveness. These obstacles particularly affect smaller businesses, limiting their ability to fully embrace the potential of DOOH advertising. Overall, the market presents vast opportunities paired with challenges that require strategic navigation for successful implementation.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Digital Out-of-Home Advertising market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Digital Out-of-Home Advertising Market Segments Analysis

Global Digital Out-of-Home Advertising Market is segmented by Format Type, Application, Location, End User and region. Based on Format Type, the market is segmented into Digital Billboard, Digital Signage, Digital Screens and Others. Based on Application, the market is segmented into Street Furniture, Public Location Based, Transit and Others. Based on Location, the market is segmented into Indoor and Outdoor. Based on End User, the market is segmented into Automotive, Personal Care and Households, Entertainment, Retail, Food and Beverages, Telecom, BFSI and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Digital Out-of-Home Advertising Market

The ongoing advancement and incorporation of state-of-the-art technologies, such as artificial intelligence, augmented reality, and data analytics, have greatly elevated the effectiveness of digital out-of-home (DOOH) advertising campaigns. These technological innovations enable advertisers to produce more tailored, engaging, and interactive content, resulting in heightened audience interaction and connection. As a result, the ability to deliver real-time, contextually relevant messages enhances the overall impact of advertising efforts. This evolution continues to propel the global digital out-of-home advertising market forward, fostering increased engagement and driving successful advertising strategies that resonate more deeply with consumers.

Restraints in the Global Digital Out-of-Home Advertising Market

One key market restraint for the global digital out-of-home (DOOH) advertising market is the high initial investment required for digital display technology and infrastructure. Businesses transitioning from traditional advertising to DOOH face substantial costs associated with purchasing and installing digital screens, software solutions, and maintenance. Additionally, the rapid pace of technological advancements may result in obsolescence, causing apprehension among advertisers regarding the return on investment. This financial barrier, along with the need for ongoing operational support, may deter small and medium-sized enterprises from effectively participating in the DOOH market, limiting overall market growth potential.

Market Trends of the Global Digital Out-of-Home Advertising Market

The Global Digital Out-of-Home Advertising market is experiencing a notable shift towards advanced technologies, particularly the integration of artificial intelligence and data analytics, which allows for more targeted and personalized advertising strategies. This evolution enhances campaign effectiveness and enables real-time optimization based on evolving consumer behaviors and preferences. Additionally, the rise of programmatic advertising is transforming the landscape, offering automated, data-driven tools that facilitate efficient campaign management and precise audience targeting. As these technologies become increasingly prevalent, advertisers are leveraging their potential to maximize engagement and drive better ROI in a highly competitive market.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Regulatory Landscape
Case Studies
Technological Advancement

Global Digital Out-of-Home Advertising Market Size by Format Type & CAGR (2026-2033)

Market Overview
Digital Billboard
Digital Signage
Digital Screens
Others

Global Digital Out-of-Home Advertising Market Size by Application & CAGR (2026-2033)

Market Overview
Street Furniture
Public Location Based
Transit
Others

Global Digital Out-of-Home Advertising Market Size by Location & CAGR (2026-2033)

Market Overview
Indoor
Outdoor

Global Digital Out-of-Home Advertising Market Size by End User & CAGR (2026-2033)

Market Overview
Automotive
Personal Care and Households
Entertainment
Retail
Food and Beverages
Telecom
BFSI
Others

Global Digital Out-of-Home Advertising Market Size & CAGR (2026-2033)

North America (Format Type, Application, Location, End User)
- US
- Canada
Europe (Format Type, Application, Location, End User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Format Type, Application, Location, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Format Type, Application, Location, End User)
- Brazil
- Rest of Latin America
Middle East & Africa (Format Type, Application, Location, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

JCDecaux (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Clear Channel Outdoor Holdings, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lamar Advertising Company (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stroer SE & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Outfront Media Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Broadsign International LLC (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Focus Media (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Global Outdoor Media Limited (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Daktronics Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
APG|SGA (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ocean Outdoor (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Pattison Outdoor Advertising (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Mediaco Outdoor (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Exterion Media (United Kingdom)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Intersection (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Neo Advertising (Switzerland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Primedia Outdoor (South Africa)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Stark Outdoor (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Asiaray Media Group (Hong Kong)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments