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市场调查报告书
商品编码
1887049
手动牙刷市场规模、占有率、成长及全球产业分析:按类型、应用和地区划分的洞察,以及2024年至2032年的预测Manual Toothbrush Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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全球手动牙刷市场仍然是口腔护理行业最重要的细分市场之一,其成长主要受价格实惠、易于获取以及口腔卫生意识不断提高的驱动。根据财富商业洞察(Fortune Business Insights)预测,到2024年,该市场规模将达到63.2亿美元,这主要得益于口腔卫生意识的提高以及全球口腔疾病的增加。在产品普及率提高和政府主导的宣传活动的推动下,预计到2025年,该市场规模将增长至67.1亿美元。展望未来,对价格实惠的口腔护理解决方案和永续牙刷技术的持续需求将进一步推动市场成长,预计到2032年,该市场规模将达到111.1亿美元,展现出长期稳定的成长动能。
到2024年,亚太地区将以34.81%的市场占有率引领市场,这主要得益于人口的快速增长、政府主导的卫生倡议以及软毛和环保牙刷的日益普及。该地区预计将继续以高于全球需求的速度成长,这得益于庞大的消费群体和不断扩大的零售基础设施。
主要市场驱动因子
全球口腔卫生意识的提高是市场成长的主要驱动因素。公共卫生机构、牙科诊所和非营利组织所进行的教育活动正在提高消费者对预防性口腔护理习惯重要性的认识。手动牙刷因其价格低廉、城乡均可购买以及能够有效保持日常口腔卫生,仍然是最广泛使用的解决方案。在印度和中国等国家,不断壮大的中产阶级以及政府开展的卫生和清洁运动进一步推动了对价格适中的手动牙刷的需求。
牙科疾病发生率的上升也是推动市场成长的因素。龋齿、牙龈炎、牙菌斑和牙周病持续影响全球数百万人,凸显了定期刷牙的重要性。例如,根据美国国家牙科和颅颜调查,美国20至64岁成年人中90%患有龋齿。这些数据强调了使用手动牙刷维持良好口腔护理习惯的重要性。
市场限制因子
儘管需求强劲,手动牙刷市场仍面临着一个显着的挑战:电动牙刷的日益普及。由于电动牙刷具备先进的清洁技术、内建计时器、压力感应器和智慧型手机连接等功能,消费者对电动牙刷的兴趣日益浓厚,尤其是在已开发市场。主要口腔护理品牌的大力行销和牙科专业人士的推荐正在加速这一转变。因此,在一些高收入经济体中,手动牙刷市场的成长速度有所放缓,但在新兴地区,由于注重成本的消费者仍然偏好手动牙刷,手动牙刷市场仍保持强劲成长。
市场机会
与牙科专业人士合作蕴藏着巨大的机会。他们对消费者的购买决策有显着的影响力。根据美国牙科协会 (ADA) 统计,超过 60% 的消费者在选择口腔护理产品时会参考牙医的建议。这使得牙科专业人士成为推广手动牙刷特性(例如超软刷毛、符合人体工学的手柄和对牙龈友好的设计)的关键合作伙伴。
对环保牙刷日益增长的需求也带来了新的机会。随着越来越多的消费者寻求无塑胶替代品,竹子、可生物降解的尼龙刷毛和玉米淀粉手柄等永续材料越来越受欢迎。为了吸引具有环保意识的消费者,越来越多的品牌开始采用可回收包装和可堆肥设计。
按刷毛类型
2024年,超软刷毛牙刷市场占据主导地位,因为它适合儿童、老年人和牙龈敏感人群使用。
中等硬度刷毛牙刷市场预计将在2032年之前实现最快成长,这得益于其清洁效果均衡,同时最大限度地减少对牙龈的刺激。
按最终使用者
2024年,成人占据最大市场占有率,这主要受龋齿和牙周疾病发病率上升以及人们对日常口腔卫生意识不断增强的推动。
在全美口腔卫生宣传活动和婴幼儿人口增长的推动下(例如,预计美国婴幼儿人口将从2022年的7250万增长到2050年的7820万),婴幼儿市场预计将稳步增长。
依通路划分
超市和大型超市因其便利性和可近性而占据市场主导地位。
受评论、数位促销和行动商务日益普及的推动,预计线上零售将成长最快。
区域概览
亚太地区
预计到2024年,该地区市场规模将达到22亿美元。人口增长、卫生意识的提高以及手动牙刷价格的亲民,使该地区占据领先地位。电子商务的成长和环保产品的广泛应用进一步巩固了该地区的市场主导地位。
北美
预计该地区将以最高的复合年增长率增长,其增长动力来自较高的口腔卫生意识以及三个月更换一次牙刷的建议所带来的定期购买。
欧洲
欧洲仍然是第二大区域市场,这得益于其强大的零售网络、公共卫生宣传活动以及消费者对可生物降解牙刷日益增长的偏好。
南美洲、中东和非洲
这些地区不断加强的宣传活动、更便捷的零售管道以及消费者对个人卫生重要性的日益重视,正在推动市场长期扩张。
The global manual toothbrush market remains one of the most essential segments of the oral care industry, driven by affordability, accessibility, and rising awareness of oral hygiene. According to Fortune Business Insights, the market reached USD 6.32 billion in 2024, supported by growing dental hygiene consciousness and increased prevalence of oral diseases globally. With expanding product availability and government-led awareness campaigns, the market is projected to rise to USD 6.71 billion in 2025. Looking ahead, continued demand for affordable oral care solutions and sustainable toothbrush innovations is expected to push the market further to USD 11.11 billion by 2032, reflecting steady long-term growth.
In 2024, Asia Pacific dominated the market with a 34.81% share, driven by rapid population growth, government hygiene initiatives, and increased adoption of soft-bristle and eco-friendly toothbrushes. The region continues to outpace global demand due to its large consumer base and expanding retail infrastructure.
Key Market Drivers
The primary factor driving market growth is increasing oral health awareness worldwide. Educational initiatives led by public health authorities, dental clinics, and nonprofit organizations have encouraged consumers to prioritize preventive oral care routines. Manual toothbrushes remain the most widely used solution due to their low cost, availability in both rural and urban markets, and effectiveness in maintaining daily hygiene. In countries like India and China, expanding middle-class populations and government campaigns on hygiene and sanitation further amplify demand for affordable manual toothbrushes.
Rising cases of dental disorders also boost the market. Tooth decay, gingivitis, plaque buildup, and gum disease continue to affect millions globally, reinforcing the need for regular brushing. For example, in the U.S., the National Institute of Dental and Craniofacial Research reports that 90% of adults aged 20 to 64 have experienced tooth decay. Such statistics underscore the importance of consistent oral care habits supported by manual toothbrushes.
Market Restraints
Despite strong demand, the manual toothbrush market faces a notable challenge from the rising popularity of electric toothbrushes. Consumers-especially in developed markets-are increasingly drawn to advanced cleaning technologies, built-in timers, pressure sensors, and smartphone integration. Strong marketing initiatives by leading oral care brands and encouragement from dental professionals have accelerated this shift. As a result, growth in the manual segment has slowed in certain high-income economies, although it remains resilient in emerging regions where cost-sensitive consumers still prefer manual brushes.
Market Opportunities
Significant opportunities exist through collaboration with dental practitioners, who greatly influence consumer purchase decisions. According to the American Dental Association (ADA), over 60% of consumers depend on their dentist's recommendation when choosing oral care products. This positions dental professionals as key partners in promoting manual toothbrush features such as ultra-soft bristles, ergonomic handles, and gum-sensitive designs.
Growing demand for eco-friendly toothbrushes presents another opportunity. Sustainable materials like bamboo, biodegradable nylon bristles, and corn-starch handles are becoming common as consumers seek plastic-free alternatives. Brands are increasingly adopting recyclable packaging and compostable designs to appeal to environmentally conscious buyers.
By Bristle Type
The ultra-soft bristle segment dominated in 2024 due to its suitability for children, elderly individuals, and sensitive-gum users.
The medium bristle segment is projected to grow fastest through 2032, offering balanced cleaning without gum irritation.
By End-User
Adults accounted for the largest share in 2024, driven by rising prevalence of cavities, gum disease, and increased commitment to daily oral hygiene.
The children's segment is expected to expand steadily, supported by global hygiene campaigns and growing child populations, such as the projected increase from 72.5 million U.S. children in 2022 to 78.2 million by 2050.
By Distribution Channel
Supermarkets and hypermarkets led the market due to widespread availability and convenience.
Online retail is set to grow fastest, fueled by reviews, digital promotions, and increased mobile commerce adoption.
Regional Overview
Asia Pacific
Valued at USD 2.20 billion in 2024, the region leads due to population growth, rising hygiene initiatives, and affordability of manual toothbrushes. E-commerce growth and eco-friendly product adoption further strengthen the region's dominance.
North America
Expected to grow at the fastest CAGR, the region benefits from high oral hygiene awareness and recurring purchases due to three-month toothbrush replacement guidelines.
Europe
Europe remains the second-largest regional market, driven by strong retail networks, public health campaigns, and rising preference for biodegradable toothbrush options.
South America & Middle East/Africa
These regions are experiencing rising awareness campaigns, increased access to retail outlets, and stronger emphasis on personal hygiene-boosting long-term market expansion.
Conclusion
Rising from USD 6.32 billion in 2024 to a projected USD 11.11 billion by 2032, the global manual toothbrush market continues to show stable growth. Increasing oral health awareness, sustainable product innovations, and strong retail expansion will ensure ongoing demand for manual toothbrushes across all demographics.
Segmentation By Bristle Type
By End-User
By Distribution Channel
By Region