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封面
市场调查报告书
商品编码
1881676

牙刷市场－全球产业规模、份额、趋势、机会和预测，按类型、刷毛、销售通路、地区和竞争格局划分，2020-2030年预测

Toothbrush Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Type, By Bristles, By Sales Channel By Region & Competition, 2020-2030F
出版日期: | 出版商: TechSci Research | 英文 182 Pages | 商品交期: 2-3个工作天内

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简介目录

全球牙刷市场规模预计将从2024年的96.9亿美元成长到2030年的121.8亿美元，年复合成长率为3.89%。牙刷是一种重要的口腔卫生工具，旨在透过机械方式清除牙齿、牙龈和舌头上的牙菌斑和食物残渣，从而预防龋齿和牙周疾病。全球牙刷市场的成长主要得益于全球口腔健康意识的提高、新兴经济体可支配收入的增加以及持续进行的倡导养成良好刷牙习惯的公共卫生宣传活动。

市场概览
预测期 2026-2030
2024年市场规模 96.9亿美元
2030年市场规模 121.8亿美元
2025-2030年复合年增长率 3.89%
成长最快的细分市场 电动牙刷
最大的市场 亚太地区

主要市场驱动因素

主要市场挑战

主要市场趋势

目录

第一章：产品概述

第二章：研究方法

第三章：执行概要

第四章：顾客之声

第五章：全球牙刷市场展望

  • 市场规模及预测
    • 按价值
  • 市占率及预测
    • 依类型（手动牙刷、电动牙刷）
    • 按刷毛粗细（软、中、硬）
    • 依销售管道（百货公司、大型超市/超市、药局、线上、其他）
    • 按地区
    • 按公司（2024 年）
  • 市场地图

第六章：北美牙刷市场展望

  • 市场规模及预测
  • 市占率及预测
  • 北美洲：国家分析
    • 美国
    • 加拿大
    • 墨西哥

第七章：欧洲牙刷市场展望

  • 市场规模及预测
  • 市占率及预测
  • 欧洲：国家分析
    • 德国
    • 法国
    • 英国
    • 义大利
    • 西班牙

第八章：亚太地区牙刷市场展望

  • 市场规模及预测
  • 市占率及预测
  • 亚太地区：国家分析
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲

第九章：中东和非洲牙刷市场展望

  • 市场规模及预测
  • 市占率及预测
  • 中东和非洲：国家分析
    • 沙乌地阿拉伯
    • 阿联酋
    • 南非

第十章：南美牙刷市场展望

  • 市场规模及预测
  • 市占率及预测
  • 南美洲：国家分析
    • 巴西
    • 哥伦比亚
    • 阿根廷

第十一章：市场动态

  • 司机
  • 挑战

第十二章：市场趋势与发展

  • 併购（如有）
  • 产品发布（如有）
  • 最新进展

第十三章：全球牙刷市场：SWOT分析

第十四章：波特五力分析

  • 产业竞争
  • 新进入者的潜力
  • 供应商议价能力
  • 顾客的力量
  • 替代产品的威胁

第十五章：竞争格局

  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Unilever plc
  • Conair LLC
  • Den-Mat Holdings, LLC
  • HRB Brands, LLC
  • Koninklijke Philips NV
  • Lion Corporation
  • Panasonic Holding Corporation
  • Shenzhen Risun Technology Co. Ltd.

第十六章：策略建议

第17章调查会社について・免责事项

简介目录
Product Code: 21421

The Global Toothbrush Market will grow from USD 9.69 Billion in 2024 to USD 12.18 Billion by 2030 at a 3.89% CAGR. A toothbrush is an essential oral hygiene instrument designed to mechanically remove plaque and food debris from teeth, gums, and tongue, thereby preventing dental caries and periodontal diseases. The global toothbrush market's growth is primarily driven by increasing worldwide awareness of oral health, rising disposable incomes in emerging economies, and persistent public health campaigns promoting regular brushing habits.

Market Overview
Forecast Period2026-2030
Market Size 2024USD 9.69 Billion
Market Size 2030USD 12.18 Billion
CAGR 2025-20303.89%
Fastest Growing SegmentElectric Toothbrush
Largest MarketAsia Pacific

Key Market Drivers

Growing oral health awareness significantly influences the global toothbrush market by directly shaping consumer behavior and increasing the perceived value of consistent oral hygiene. As populations become more informed about the link between oral health and overall systemic well-being, the demand for effective brushing tools rises. This heightened understanding drives consumers to seek products offering superior cleaning and protective benefits. According to the Delta Dental Plans Association, in May 2024, 91% of adults believe a dental visit is as important as an annual physical, reflecting a strong societal recognition of oral care's importance.

Key Market Challenges

The pervasive presence of counterfeit products poses a significant impediment to the growth of the global toothbrush market. These illicit goods often replicate the appearance of reputable brands but consistently fail to meet established quality and safety standards. This discrepancy directly erodes consumer trust, as individuals who unknowingly purchase and use ineffective or harmful counterfeit toothbrushes may attribute negative experiences to legitimate brands. Such an undermining of confidence can lead to reduced brand loyalty and a reluctance to purchase even genuine products, thereby dampening overall market demand.

Key Market Trends

The rising adoption of smart and AI-powered toothbrushes is significantly influencing the global toothbrush market by introducing advanced technology that offers personalized brushing experiences and real-time feedback. These devices leverage integrated sensors and artificial intelligence to meticulously analyze brushing technique, pressure, and coverage, providing users with actionable insights through connected applications. This emphasis on intelligent features enhances cleaning efficacy and empowers individuals to proactively improve their oral hygiene habits. Despite this innovation, a survey conducted by the American Dental Hygienists' Association in February 2024 indicated that 53.3% of dental hygienists had no exposure to dental AI technology, underscoring the substantial potential for increased professional integration and subsequent consumer adoption as awareness and training expand.

Key Market Players

  • Church & Dwight Co., Inc.
  • Colgate-Palmolive Company
  • Unilever plc
  • Conair LLC
  • Den-Mat Holdings, LLC
  • HRB Brands, LLC
  • Koninklijke Philips N.V.
  • Lion Corporation
  • Panasonic Holding Corporation
  • Shenzhen Risun Technology Co. Ltd.

Report Scope:

In this report, the Global Toothbrush Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Toothbrush Market, By Type:

  • Manual Toothbrush
  • Electric Toothbrush

Toothbrush Market, By Bristles:

  • Soft
  • Medium
  • Firm

Toothbrush Market, By Sales Channel:

  • Departmental Stores
  • Hypermarkets/Supermarkets
  • Pharmacies
  • Online
  • Others

Toothbrush Market, By Region:

  • North America
    • United States
    • Canada
    • Mexico
  • Europe
    • France
    • United Kingdom
    • Italy
    • Germany
    • Spain
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
  • South America
    • Brazil
    • Argentina
    • Colombia
  • Middle East & Africa
    • South Africa
    • Saudi Arabia
    • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Toothbrush Market.

Available Customizations:

Global Toothbrush Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

  • Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

  • 1.1. Market Definition
  • 1.2. Scope of the Market
    • 1.2.1. Markets Covered
    • 1.2.2. Years Considered for Study
    • 1.2.3. Key Market Segmentations

2. Research Methodology

  • 2.1. Objective of the Study
  • 2.2. Baseline Methodology
  • 2.3. Key Industry Partners
  • 2.4. Major Association and Secondary Sources
  • 2.5. Forecasting Methodology
  • 2.6. Data Triangulation & Validation
  • 2.7. Assumptions and Limitations

3. Executive Summary

  • 3.1. Overview of the Market
  • 3.2. Overview of Key Market Segmentations
  • 3.3. Overview of Key Market Players
  • 3.4. Overview of Key Regions/Countries
  • 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Toothbrush Market Outlook

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
  • 5.2. Market Share & Forecast
    • 5.2.1. By Type (Manual Toothbrush, Electric Toothbrush)
    • 5.2.2. By Bristles (Soft, Medium, Firm)
    • 5.2.3. By Sales Channel (Departmental Stores, Hypermarkets/Supermarkets, Pharmacies, Online, Others)
    • 5.2.4. By Region
    • 5.2.5. By Company (2024)
  • 5.3. Market Map

6. North America Toothbrush Market Outlook

  • 6.1. Market Size & Forecast
    • 6.1.1. By Value
  • 6.2. Market Share & Forecast
    • 6.2.1. By Type
    • 6.2.2. By Bristles
    • 6.2.3. By Sales Channel
    • 6.2.4. By Country
  • 6.3. North America: Country Analysis
    • 6.3.1. United States Toothbrush Market Outlook
      • 6.3.1.1. Market Size & Forecast
        • 6.3.1.1.1. By Value
      • 6.3.1.2. Market Share & Forecast
        • 6.3.1.2.1. By Type
        • 6.3.1.2.2. By Bristles
        • 6.3.1.2.3. By Sales Channel
    • 6.3.2. Canada Toothbrush Market Outlook
      • 6.3.2.1. Market Size & Forecast
        • 6.3.2.1.1. By Value
      • 6.3.2.2. Market Share & Forecast
        • 6.3.2.2.1. By Type
        • 6.3.2.2.2. By Bristles
        • 6.3.2.2.3. By Sales Channel
    • 6.3.3. Mexico Toothbrush Market Outlook
      • 6.3.3.1. Market Size & Forecast
        • 6.3.3.1.1. By Value
      • 6.3.3.2. Market Share & Forecast
        • 6.3.3.2.1. By Type
        • 6.3.3.2.2. By Bristles
        • 6.3.3.2.3. By Sales Channel

7. Europe Toothbrush Market Outlook

  • 7.1. Market Size & Forecast
    • 7.1.1. By Value
  • 7.2. Market Share & Forecast
    • 7.2.1. By Type
    • 7.2.2. By Bristles
    • 7.2.3. By Sales Channel
    • 7.2.4. By Country
  • 7.3. Europe: Country Analysis
    • 7.3.1. Germany Toothbrush Market Outlook
      • 7.3.1.1. Market Size & Forecast
        • 7.3.1.1.1. By Value
      • 7.3.1.2. Market Share & Forecast
        • 7.3.1.2.1. By Type
        • 7.3.1.2.2. By Bristles
        • 7.3.1.2.3. By Sales Channel
    • 7.3.2. France Toothbrush Market Outlook
      • 7.3.2.1. Market Size & Forecast
        • 7.3.2.1.1. By Value
      • 7.3.2.2. Market Share & Forecast
        • 7.3.2.2.1. By Type
        • 7.3.2.2.2. By Bristles
        • 7.3.2.2.3. By Sales Channel
    • 7.3.3. United Kingdom Toothbrush Market Outlook
      • 7.3.3.1. Market Size & Forecast
        • 7.3.3.1.1. By Value
      • 7.3.3.2. Market Share & Forecast
        • 7.3.3.2.1. By Type
        • 7.3.3.2.2. By Bristles
        • 7.3.3.2.3. By Sales Channel
    • 7.3.4. Italy Toothbrush Market Outlook
      • 7.3.4.1. Market Size & Forecast
        • 7.3.4.1.1. By Value
      • 7.3.4.2. Market Share & Forecast
        • 7.3.4.2.1. By Type
        • 7.3.4.2.2. By Bristles
        • 7.3.4.2.3. By Sales Channel
    • 7.3.5. Spain Toothbrush Market Outlook
      • 7.3.5.1. Market Size & Forecast
        • 7.3.5.1.1. By Value
      • 7.3.5.2. Market Share & Forecast
        • 7.3.5.2.1. By Type
        • 7.3.5.2.2. By Bristles
        • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Toothbrush Market Outlook

  • 8.1. Market Size & Forecast
    • 8.1.1. By Value
  • 8.2. Market Share & Forecast
    • 8.2.1. By Type
    • 8.2.2. By Bristles
    • 8.2.3. By Sales Channel
    • 8.2.4. By Country
  • 8.3. Asia Pacific: Country Analysis
    • 8.3.1. China Toothbrush Market Outlook
      • 8.3.1.1. Market Size & Forecast
        • 8.3.1.1.1. By Value
      • 8.3.1.2. Market Share & Forecast
        • 8.3.1.2.1. By Type
        • 8.3.1.2.2. By Bristles
        • 8.3.1.2.3. By Sales Channel
    • 8.3.2. India Toothbrush Market Outlook
      • 8.3.2.1. Market Size & Forecast
        • 8.3.2.1.1. By Value
      • 8.3.2.2. Market Share & Forecast
        • 8.3.2.2.1. By Type
        • 8.3.2.2.2. By Bristles
        • 8.3.2.2.3. By Sales Channel
    • 8.3.3. Japan Toothbrush Market Outlook
      • 8.3.3.1. Market Size & Forecast
        • 8.3.3.1.1. By Value
      • 8.3.3.2. Market Share & Forecast
        • 8.3.3.2.1. By Type
        • 8.3.3.2.2. By Bristles
        • 8.3.3.2.3. By Sales Channel
    • 8.3.4. South Korea Toothbrush Market Outlook
      • 8.3.4.1. Market Size & Forecast
        • 8.3.4.1.1. By Value
      • 8.3.4.2. Market Share & Forecast
        • 8.3.4.2.1. By Type
        • 8.3.4.2.2. By Bristles
        • 8.3.4.2.3. By Sales Channel
    • 8.3.5. Australia Toothbrush Market Outlook
      • 8.3.5.1. Market Size & Forecast
        • 8.3.5.1.1. By Value
      • 8.3.5.2. Market Share & Forecast
        • 8.3.5.2.1. By Type
        • 8.3.5.2.2. By Bristles
        • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Toothbrush Market Outlook

  • 9.1. Market Size & Forecast
    • 9.1.1. By Value
  • 9.2. Market Share & Forecast
    • 9.2.1. By Type
    • 9.2.2. By Bristles
    • 9.2.3. By Sales Channel
    • 9.2.4. By Country
  • 9.3. Middle East & Africa: Country Analysis
    • 9.3.1. Saudi Arabia Toothbrush Market Outlook
      • 9.3.1.1. Market Size & Forecast
        • 9.3.1.1.1. By Value
      • 9.3.1.2. Market Share & Forecast
        • 9.3.1.2.1. By Type
        • 9.3.1.2.2. By Bristles
        • 9.3.1.2.3. By Sales Channel
    • 9.3.2. UAE Toothbrush Market Outlook
      • 9.3.2.1. Market Size & Forecast
        • 9.3.2.1.1. By Value
      • 9.3.2.2. Market Share & Forecast
        • 9.3.2.2.1. By Type
        • 9.3.2.2.2. By Bristles
        • 9.3.2.2.3. By Sales Channel
    • 9.3.3. South Africa Toothbrush Market Outlook
      • 9.3.3.1. Market Size & Forecast
        • 9.3.3.1.1. By Value
      • 9.3.3.2. Market Share & Forecast
        • 9.3.3.2.1. By Type
        • 9.3.3.2.2. By Bristles
        • 9.3.3.2.3. By Sales Channel

10. South America Toothbrush Market Outlook

  • 10.1. Market Size & Forecast
    • 10.1.1. By Value
  • 10.2. Market Share & Forecast
    • 10.2.1. By Type
    • 10.2.2. By Bristles
    • 10.2.3. By Sales Channel
    • 10.2.4. By Country
  • 10.3. South America: Country Analysis
    • 10.3.1. Brazil Toothbrush Market Outlook
      • 10.3.1.1. Market Size & Forecast
        • 10.3.1.1.1. By Value
      • 10.3.1.2. Market Share & Forecast
        • 10.3.1.2.1. By Type
        • 10.3.1.2.2. By Bristles
        • 10.3.1.2.3. By Sales Channel
    • 10.3.2. Colombia Toothbrush Market Outlook
      • 10.3.2.1. Market Size & Forecast
        • 10.3.2.1.1. By Value
      • 10.3.2.2. Market Share & Forecast
        • 10.3.2.2.1. By Type
        • 10.3.2.2.2. By Bristles
        • 10.3.2.2.3. By Sales Channel
    • 10.3.3. Argentina Toothbrush Market Outlook
      • 10.3.3.1. Market Size & Forecast
        • 10.3.3.1.1. By Value
      • 10.3.3.2. Market Share & Forecast
        • 10.3.3.2.1. By Type
        • 10.3.3.2.2. By Bristles
        • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

  • 11.1. Drivers
  • 11.2. Challenges

12. Market Trends & Developments

  • 12.1. Merger & Acquisition (If Any)
  • 12.2. Product Launches (If Any)
  • 12.3. Recent Developments

13. Global Toothbrush Market: SWOT Analysis

14. Porter's Five Forces Analysis

  • 14.1. Competition in the Industry
  • 14.2. Potential of New Entrants
  • 14.3. Power of Suppliers
  • 14.4. Power of Customers
  • 14.5. Threat of Substitute Products

15. Competitive Landscape

  • 15.1. Church & Dwight Co., Inc.
    • 15.1.1. Business Overview
    • 15.1.2. Products & Services
    • 15.1.3. Recent Developments
    • 15.1.4. Key Personnel
    • 15.1.5. SWOT Analysis
  • 15.2. Colgate-Palmolive Company
  • 15.3. Unilever plc
  • 15.4. Conair LLC
  • 15.5. Den-Mat Holdings, LLC
  • 15.6. HRB Brands, LLC
  • 15.7. Koninklijke Philips N.V.
  • 15.8. Lion Corporation
  • 15.9. Panasonic Holding Corporation
  • 15.10. Shenzhen Risun Technology Co. Ltd.

16. Strategic Recommendations

17. About Us & Disclaimer