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市场调查报告书
商品编码
1639345

牙刷市场机会、成长动力、产业趋势分析与预测 2024 - 2032

Toothbrush Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 210 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023年，全球牙刷市场规模达到115.7亿美元，预计2024年至2032年复合年增长率为4.5%。根据世界卫生组织 (WHO) 统计，全球约有 35 亿人患有口腔疾病。蛀牙、牙龈疾病和牙齿敏感等疾病的发生率不断增加，人们对口腔卫生的认识不断提高，从而刺激了对牙刷的需求。人们对高品质口腔护理产品的日益青睐激发了人们对优质牙刷的兴趣，包括电动牙刷和专用牙刷。这一趋势反映出人们更加重视预防性牙科护理和整体健康。

根据产品类型，市场分为手动牙刷和电动牙刷。 2023年，手动牙刷占据主导地位，价值为74.4亿美元，预计到2032年将达到108.3亿美元。此外，它们在超市和药局等零售店的广泛使用也有助于它们的受欢迎。手动牙刷也因其简单而受到青睐，因为它们不需要充电或更换电池。

从刷毛类型来看，市面上分为软毛、中毛、硬毛等。到 2023 年，中毛牙刷将占据 43% 的市场份额，预计在预测期内复合年增长率为 4.7%。这些牙刷在有效去除牙菌斑和舒适牙龈之间取得了理想的平衡，使其成为日常使用的首选。

市场范围
开始年份 2023年
预测年份 2024-2032
起始值 115.7 亿美元
预测值 171.9 亿美元
复合年增长率 4.5%

2023 年，亚太地区牙刷市场价值为 39.5 亿美元，预计到 2032 年将达到 60.2 亿美元。随着城市化进程的加快和可支配收入的增加，人们越来越多地采用改进的卫生习惯。不断扩大的中产阶级进一步支持了这种成长，消费者优先考虑更好的口腔健康并投资于更高品质的牙刷。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 干扰
    • 未来展望
    • 製造商
    • 经销商
  • 供应商格局
  • 利润率分析
  • 重要新闻和倡议
  • 监管环境
  • 衝击力
    • 成长动力
      • 口腔卫生意识不断增强
      • 牙刷的技术进步
      • 牙齿疾病增加
      • 增加可支配收入和不断变化的生活方式
    • 产业陷阱与挑战
      • 价格敏感度
      • 竞争激烈
  • 消费者购买行为分析
    • 人口趋势
    • 影响购买决策的因素
    • 消费品采用
    • 首选配销通路
    • 首选价格范围
  • 技术进步
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第 4 章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场估计与预测：依产品类型，2021-2032 年

  • 主要趋势
  • 电的
  • 手动的

第 6 章：市场估计与预测：按刷毛类型，2021-2032 年

  • 主要趋势
  • 柔软的
  • 中等的
  • 难的
  • 其他（超软）

第 7 章：市场估计与预测：依头部形状，2021-2032

  • 主要趋势
  • 椭圆形
  • 圆形的
  • 钻石形
  • 长方形
  • 其他（U型）

第 8 章：市场估计与预测：按价格，2021-2032

  • 主要趋势
  • 低的
  • 中等的
  • 高的

第 9 章：市场估计与预测：依最终用途，2021-2032 年

  • 主要趋势
  • 孩子们
  • 成年人

第 10 章：市场估计与预测：按配销通路，2021-2032 年

  • 主要趋势
  • 在线的
    • 电子商务
    • 公司网站
  • 离线
    • 大型零售店
    • 药局
    • 其他（个别店铺）

第 11 章：市场估计与预测：按地区划分，2021-2032 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第 12 章：公司简介

  • Oral-B
  • Colgate
  • Aqua fresh
  • Sensodyne
  • Wisdom
  • Humble Co.
  • Trisa
  • Unilever (Pepsodent)
  • Lion Corporation
  • Philips
  • Curaden AG
  • Perfora
  • Fang Oral Care
  • Sunstar
  • Perrigo
简介目录
Product Code: 12378

The Global Toothbrush Market reached USD 11.57 billion in 2023 and is projected to grow at a CAGR of 4.5% from 2024 to 2032. The rising prevalence of dental disorders is a major driver of this growth. According to the World Health Organization (WHO), approximately 3.5 billion individuals globally suffer from oral diseases. The increasing incidence of conditions like cavities, gum disease, and tooth sensitivity has heightened awareness about oral hygiene, fueling demand for toothbrushes.Changing consumer lifestyles and rising disposable incomes are also shaping the market. A growing preference for high-quality oral care products has spurred interest in premium toothbrushes, including electric and specialized options. This trend reflects a stronger emphasis on preventive dental care and overall health.

The market is segmented into manual and electric toothbrushes based on product type. In 2023, manual toothbrushes held the dominant share, valued at USD 7.44 billion, and are expected to reach USD 10.83 billion by 2032. Their affordability makes them accessible to a broader demographic, especially in cost-sensitive regions. Additionally, their widespread availability in retail outlets like supermarkets and pharmacies contributes to their popularity. Manual toothbrushes are also preferred for their simplicity, as they require no charging or battery replacements.

In terms of bristle type, the market is categorized into soft, medium, hard, and others. Medium-bristle toothbrushes accounted for 43% of the market share in 2023 and are anticipated to grow at a CAGR of 4.7% during the forecast period. These toothbrushes strike an ideal balance between effective plaque removal and gum comfort, making them a preferred choice for daily use.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$11.57 Billion
Forecast Value$17.19 Billion
CAGR4.5%

Asia-Pacific toothbrush market was valued at USD 3.95 billion in 2023 and is projected to reach USD 6.02 billion by 2032. The region's large and growing population, particularly in countries like China and India, drives demand for oral care products. As urbanization accelerates and disposable incomes rise, the adoption of improved hygiene practices is increasing. The expanding middle class further supports this growth, with consumers prioritizing better oral health and investing in higher-quality toothbrushes.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Growing awareness of oral hygiene
      • 3.6.1.2 Technological advancements in toothbrushes
      • 3.6.1.3 Rising dental disorders
      • 3.6.1.4 Increasing disposable income and evolving lifestyles
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Price sensitivity
      • 3.6.2.2 Intense competition
  • 3.7 Consumer buying behavior analysis
    • 3.7.1 Demographic trends
    • 3.7.2 Factors Affecting Buying Decision
    • 3.7.3 Consumer Product Adoption
    • 3.7.4 Preferred Distribution Channel
    • 3.7.5 Preferred Price Range
  • 3.8 Technological advancements
  • 3.9 Growth potential analysis
  • 3.10 Porter's analysis
  • 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2032 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Electric
  • 5.3 Manual

Chapter 6 Market Estimates & Forecast, By Bristle Type, 2021-2032 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Soft
  • 6.3 Medium
  • 6.4 Hard
  • 6.5 Others(Ultra soft)

Chapter 7 Market Estimates & Forecast, By Head Shape, 2021-2032 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Oval
  • 7.3 Round
  • 7.4 Diamond shaped
  • 7.5 Rectangle
  • 7.6 Others( U-shaped)

Chapter 8 Market Estimates & Forecast, By Price, 2021-2032 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Low
  • 8.3 Medium
  • 8.4 High

Chapter 9 Market Estimates & Forecast, By End Use, 2021-2032 (USD Billion) (Million Units)

  • 9.1 Key Trends
  • 9.2 Kids
  • 9.3 Adults

Chapter 10 Market Estimates & Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

  • 10.1 Key Trends
  • 10.2 Online
    • 10.2.1 E-commerce
    • 10.2.2 Company websites
  • 10.3 Offline
    • 10.3.1 Mega retail stores
    • 10.3.2 Pharma stores
    • 10.3.3 Others( individual stores)

Chapter 11 Market Estimates & Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

  • 11.1 Key trends
  • 11.2 North America
    • 11.2.1 U.S.
    • 11.2.2 Canada
  • 11.3 Europe
    • 11.3.1 UK
    • 11.3.2 Germany
    • 11.3.3 France
    • 11.3.4 Italy
    • 11.3.5 Spain
    • 11.3.6 Russia
  • 11.4 Asia Pacific
    • 11.4.1 China
    • 11.4.2 India
    • 11.4.3 Japan
    • 11.4.4 South Korea
    • 11.4.5 Australia
  • 11.5 Latin America
    • 11.5.1 Brazil
    • 11.5.2 Mexico
  • 11.6 MEA
    • 11.6.1 South Africa
    • 11.6.2 Saudi Arabia
    • 11.6.3 UAE

Chapter 12 Company Profiles

  • 12.1 Oral-B
  • 12.2 Colgate
  • 12.3 Aqua fresh
  • 12.4 Sensodyne
  • 12.5 Wisdom
  • 12.6 Humble Co.
  • 12.7 Trisa
  • 12.8 Unilever (Pepsodent)
  • 12.9 Lion Corporation
  • 12.10 Philips
  • 12.11 Curaden AG
  • 12.12 Perfora
  • 12.13 Fang Oral Care
  • 12.14 Sunstar
  • 12.15 Perrigo