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市场调查报告书
商品编码
1890772
泰国食品市场规模、占有率、成长及全球产业分析:按类型、应用和地区划分的洞察与预测(2024-2032)Thai Cuisine Market Size, Share, Growth and Global Industry Analysis By Type & Application, Regional Insights and Forecast to 2024-2032 |
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受美食旅游、移民增加以及国际市场对正宗亚洲美食日益增长的需求的推动,全球泰国食品市场持续强劲增长。根据最新的产业预测,该市场预计在2024年达到90亿美元,并在2025年达到96.8亿美元。预计到2032年,该市场将进一步成长至164.7亿美元,2025年至2032年的复合年增长率(CAGR)为7.88%。亚太地区在2024年将占70.67%的市场占有率,继续保持领先地位,这得益于泰国蓬勃发展的旅游业、丰富的街头美食文化以及众多提供正宗泰国菜的餐厅运营商。
泰式料理以其甜、咸、酸、苦、辣五味和谐融合而闻名。泰式炒河粉、冬荫功汤、泰式咖哩和泰式炒饭等热门菜餚如今已出现在世界各大城市的菜单上,进一步提升了泰式饮食文化的国际吸引力。主要市场参与者包括MTY Food Group Inc.、Greyhound Cafe、Blue Elephant、Narathai Cuisine Co. Ltd.和Exquisine Global,它们都致力于拓展其连锁餐厅和包装食品产品组合。
市场驱动因素
泰国政府主导的旅游业成长
泰国旅游业的蓬勃发展持续推动着全球泰式食品市场的发展。 根据泰国旅游局 (TAT) 预测,到 2025 年,外国游客数量预计将达到 4000 万人次,旅游收入预计比 2024 年增长 7.5%。随着越来越多的游客在旅行中体验到正宗的泰国美食,泰国菜的全球知名度不断提升,推动了世界各地泰国餐厅的扩张。诸如“WOW!泰国护照优惠”等举措旨在推广卫生正宗的泰国菜,并提升游客体验。
均衡的口味造就全球流行
泰国菜的特色是口味均衡,并常用椰奶、香茅、辣椒、罗望子、莱姆叶和虾酱等食材。这种和谐的口味深受追求浓郁而又熟悉风味的西方消费者的喜爱。受中国和印度等邻国的影响,泰国菜的地域特色进一步丰富了菜单,并促进了传统泰国菜和融合菜餚在全球范围内的传播。
市场限制因子
食材及替代品供应的挑战
正宗泰式料理需要特定的食材,而这些食材对于泰国以外的餐厅经营者来说往往难以以合理的价格采购。这增加了生产成本,使得泰式料理对消费者而言价格相对较高。此外,来自越南菜、马来西亚菜和柬埔寨菜等类似亚洲菜系的竞争也限制了市场成长。
市场机会
全球泰式餐饮服务业的扩张
随着移民的增加,泰式饮食文化正迅速传播到世界各地。截至2024年,全球泰裔族群(居住在海外的泰国人)包括美国256,642人、韩国159,264人和德国84,324人。这些海外泰裔群体为将泰式料理推向全球市场做出了贡献。 全球拥有超过 17,478 家泰国餐厅,对经过认证的正宗泰国包装食品的需求日益增长。泰国的 "Thai Select" 认证进一步巩固了全球对泰国食品的信任。
按细分市场概览
按类型划分
泰式炒河粉凭藉其全球知名度和供应便利性,仍然是领先的细分市场。
预计到 2025 年,冬荫功汤将占 26% 的市场占有率,这得益于包装食品产品的不断推出。
咖哩预计将以 9.10% 的复合年增长率高速成长,这主要得益于红咖哩、绿咖哩和玛莎曼咖哩的广泛流行。
依食品类型划分
预计到 2024 年,非素食细分市场将占主导地位,市场占有率高达 69%,这主要得益于鸡肉、虾和猪肉菜餚的流行。 由于人们健康意识和永续发展趋势的增强,素食需求持续成长。
依通路划分
餐饮服务业引领市场,预计年复合成长率将达到7.95%,主要得益于速食店、云端厨房和线上订餐的扩张。泰国的包装食品零售业也蓬勃发展,预计到2025年,该细分市场的占有率将达到24%。
亚太地区
亚太地区预计在2024年将达到63.6亿美元,巩固其市场主导地位。泰国的美食旅游和蓬勃发展的街头小吃是推动该地区成长的主要动力。预计到2025年,在快餐店和食品零售网路不断扩张的推动下,该地区的市场规模将达到12.4亿美元。
北美
由于对跨文化美食的需求不断增长,北美市场需求持续增长。光是美国市场预计到 2025 年将达到 10.4 亿美元。
欧洲
受蓬勃发展的街头美食文化和对异国风味日益增长的需求的推动,欧洲市场预计到 2025 年将达到 9.6 亿美元。
南美洲
受城市化进程加快和泰国美食文化传播的推动,该地区市场预计到 2025 年将达到 3.6 亿美元。
中东和非洲
阿拉伯联合大公国(阿联酋)正崛起为一个充满潜力的市场,预计到 2025 年将达到 5,000 万美元,这得益于进口量的增加和高端泰国食品的推出。
The global Thai cuisine market continues to witness strong expansion driven by rising culinary tourism, increasing migration, and growing international demand for authentic Asian food. As per the latest industry estimates, the market was valued at USD 9.00 billion in 2024, is projected to reach USD 9.68 billion in 2025, and is expected to advance to USD 16.47 billion by 2032, growing at a CAGR of 7.88% during 2025-2032. With a 70.67% market share in 2024, the Asia Pacific region remains the dominant force, fueled by Thailand's thriving tourism sector, rich street food culture, and the strong presence of foodservice operators offering authentic Thai dishes.
Thai cuisine is widely recognized for its harmonious blend of sweet, salty, sour, bitter, and spicy flavors. Popular dishes such as Pad Thai, Tom Yum Goong, Thai curries, and Thai fried rice are now featured in menus across major global cities, reinforcing the global appeal of Thailand's culinary heritage. Key market participants include MTY Food Group Inc., Greyhound Cafe, Blue Elephant, Narathai Cuisine Co. Ltd., and Exquisine Global, all of which focus on expanding restaurant chains and packaged food portfolios.
Market Drivers
Government-Led Tourism Growth in Thailand
Thailand's tourism boom remains a major catalyst for the global Thai cuisine market. According to the Tourism Authority of Thailand (TAT), foreign arrivals are estimated to reach 40 million in 2025, with revenue expected to grow 7.5% over 2024. As tourists experience authentic Thai food during travel, global exposure increases, encouraging expansion of Thai restaurants worldwide. Initiatives like "WOW! Thailand Passport Privileges" aim to elevate tourist experiences, promoting hygienic and authentic Thai food.
Balanced Flavor Profile Enhancing Global Popularity
Thai cuisine stands out for its well-balanced flavor combinations featuring ingredients such as coconut milk, lemongrass, chilies, tamarind, lime leaves, and shrimp paste. This balance appeals to Western consumers seeking bold yet familiar flavors. Regional variations, influenced by neighboring countries such as China and India, further enrich Thai menus, enhancing global acceptance of traditional and fusion Thai foods.
Market Restraints
Raw Material Challenges and Availability of Substitutes
Authentic Thai dishes require specific ingredients that are often difficult for foodservice operators outside Thailand to procure at reasonable cost. This raises production expenses, making Thai cuisine comparatively more expensive for consumers. Additionally, competition from similar Asian cuisines-such as Vietnamese, Malaysian, and Cambodian food-acts as a restraint on market growth.
Market Opportunities
Rise of Global Thai Foodservice Expansion
Growing migration has accelerated the spread of Thai food culture worldwide. As of 2024, global Thai diaspora numbers include 256,642 Thai nationals in the U.S., 159,264 in South Korea, and 84,324 in Germany, among others. This diaspora has helped businesses introduce Thai cuisine in global markets. With over 17,478 Thai restaurants worldwide, demand is rising for certified, authentic Thai packaged products. Thailand's "Thai SELECT" certification further strengthens global trust in Thai culinary offerings.
Segmental Highlights
By Type
Pad Thai remains the leading segment due to worldwide popularity and accessibility.
Tom Yum is expected to hold 26% of the market in 2025, supported by rising packaged food launches.
Gaeng (curries) is projected to grow at a strong CAGR of 9.10% due to widespread appeal of red, green, and massaman curries.
By Food Type
The non-vegetarian segment dominated with 69% share in 2024, driven by dishes using chicken, shrimp, and pork. Vegetarian demand continues to rise due to health consciousness and sustainability trends.
By Distribution Channel
The foodservice segment is the market leader and is expected to grow at 7.95% CAGR, driven by QSR expansion, cloud kitchens, and rising online ordering. Retail Thai packaged foods are also expanding, with the segment expected to reach 24% share in 2025.
Asia Pacific
Asia Pacific recorded USD 6.36 billion in 2024, reflecting its dominant position. Thailand's culinary tourism and strong street food presence drive regional growth. The region is expected to reach USD 1.24 billion in 2025, supported by expanding QSR and food retail networks.
North America
North America's demand continues to rise due to a growing appetite for cross-cultural cuisine. The U.S. market alone is expected to reach USD 1.04 billion in 2025.
Europe
Europe is forecasted to reach USD 0.96 billion in 2025, supported by strong street food culture and increasing demand for exotic flavors.
South America
The region is projected to reach USD 0.36 billion in 2025, driven by rising urbanization and cultural exposure to Thai cuisine.
Middle East & Africa
The UAE is emerging as a promising market, expected to reach USD 0.05 billion in 2025, supported by growth in imports and premium Thai food launches.
Conclusion
From USD 9.00 billion in 2024 to USD 16.47 billion by 2032, the Thai cuisine market is on a strong upward trajectory. Expanding tourism, global migration, diverse flavor profiles, and rising foodservice innovation continue to position Thai cuisine as one of the most influential culinary categories worldwide.
Segmentation By Type
By Food Type
By Distribution Channel
By Region