南美的客户经验外包服务市场，2022年:Frost Radar

Frost Radar: Customer Experience Outsourcing Services in Latin America, 2022

出版日期: 2023年01月27日 | 出版商:

Frost & Sullivan | 英文 45 Pages | 商品交期: 最快1-2个工作天内

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本报告提供南美的客户经验外包服务市场相关调查，市场概要，以及策略性要务，成长的机会等资讯。

The customer experience (CX) outsourcing services landscape is expected to sustain a strong growth trajectory during the next 5 years. Two drivers will fuel this momentum: increasing acceptance of CX as a formidable competitive differentiation strategy and compelling incentives for companies to outsource their CX operations.

Improving CX ranked as the number one business goal for the third year in a row among IT decision-makers (N = 1,120) who participated in a

Frost & Sullivan survey. Organizations across the board now realize that providing a superior CX is imperative for staying relevant in their market. This shift brings greater attention and investment opportunities to the CX outsourcing services market.

Companies expect continuous process enhancement and rapid innovation. As organizations adapt to changing market conditions, they are looking to partner with nimble CX service providers (CXSPs) to accelerate time to market. The right mix of people, processes, and technologies is the key to success and will help providers deliver reliable and agile transformation capabilities to their clients.

In a highly fragmented market with over 200 organizations, Frost & Sullivan independently plotted the top 19 companies in terms of market reach, user adoption, growth rates, product innovation, and CX in this Frost Radar™ analysis: AeC, AlmavivA, Alorica, Atento, Comdata, Concentrix, Emtelco, Flex, ibex, KM2 Solutions, Konecta, NEO, Sitel Group®, Sutherland Global Services, Teleperformance, TELUS International, Telvista, TTEC, and Webhelp.

Frost & Sullivan benchmarks the companies across 10 criteria on the Frost Radar™, where the leading companies in the industry are then positioned:

Growth index (GI) measures a company's growth performance and track record, along with its ability to develop and execute a fully-aligned growth strategy and vision; a robust growth pipeline system; and effective market, competitor, and end-user-focused sales and marketing strategies.

GI1: Market Share (previous 3 years)
GI2: Revenue Growth (previous 3 years)
GI3: Growth Pipeline
GI4: Vision and Strategy
GI5: Sales and Marketing

Innovation index (II) measures a company's ability to develop products/services/solutions with a clear understanding of disruptive Mega Trends, are globally applicable, can evolve and expand to serve multiple markets, and are aligned to customers' changing needs. Key elements of this index include:

II1: Innovation Scalability
II2: Research and Development
II3: Product Portfolio
II4: Megatrends Leverage
II5: Customer Alignment

The Frost Radar™ reveals the market positioning of companies in an industry using their Growth and Innovation scores as highlighted in its methodology. The document presents competitive profiles of each company based on their strengths, opportunities, and a small discussion on their positioning.