欧洲房车市场战略分析

在严格的车辆尺寸法规、排放标准和其他环境影响等挑战中，欧洲休閒车市场预计在未来几年会增长，以满足对车辆拥有和租赁服务的高需求。

本报告研究和分析了欧洲房车市场，审视了主要市场进入者及其市场进入策略，并全面概述了市场生态系统。

内容

战略要务

• 为什么增长变得越来越困难？
• 战略要务 8 (TM)
• 三大战略要务对欧洲房车行业的影响
• 增长机会推动增长 Pipeline Engine(TM)

增长机会分析

• 分析范围
• 推动增长的因素
• 抑制增长的因素
• 要点

RV：简介

• 休閒车的定义和概述
• 房车细分
• 休閒车法规
• 休閒车市场生态系统
• 休閒车市场公司：概览
• 房车市场的市场发展战略
• RV 市场启动每个阶段的参与者活动
• 推动欧洲房车市场发展的主要趋势
• 休閒车：潜在的商业应用
• 房车市场的问题
• 房车市场战略的演变

房车：房车

• 房车类型
• 房车的特点
• 竞争比较：房车与露营车
• 风靡欧洲的房车品牌
• 案例研究：Erwin Hymer 集团
• 在欧洲流行的房车车型（2022 年）
• 竞争分析：热门房车品牌
• 欧洲热门露营车（2022 年）
• 价格分析：房车的热门基本车型
• 案例研究：Stellantis
• 案例研究：梅赛德斯-奔驰
• 案例研究：大众汽车

房车：大篷车

• 大篷车与房车
• 大篷车类型
• 案例研究：阿德里亚
• 案例研究：Swift

电气化及技术进步情况

• 电动房车的发展与挑战
• 电动露营车模型分析
• 绿色房车和大篷车
• 数字服务在房车市场中的重要性
• 休閒车特有的安全功能
• 近期和预期的 RV 发布时间表
• 主要合作伙伴关係和公告

欧洲房车市场分析

• 房车製造厂
• 欧洲房车市场（2022 年）
• 欧洲主要休閒车市场分析
• 销售概况和要点
• 产品生命週期分析

增长机会领域

• 增长机会 1：房车租赁公司的增长
• 增长机会 2：对小型房车的需求
• 增长机会 3：房车市场的可持续实践
• 图表列表
• 免责声明

RV Rental Services, Innovative Designs, and Boom in Camping Trends Fuel Future Growth Potential

Recreational vehicles (RVs) are increasingly popular across Europe for the freedom, flexibility, comfort, and convenience of a house for travel, camping activities, and temporary accommodation. The growing RV market is attributed to the ever-expanding demand to travel in comfort and style. Motorhomes are the most popular type of RVs, followed by campervans and caravans.

Europe's RV market comprises many players that add value through their products. The major categories are traditional OEMs, such as Ford, Fiat, Mercedes-Benz, Volkswagen, Citroen, and Iveco, while assemblers include Adria, Groupe Pilote, Knauss-Tabbert, and Trigano, which procure chassis or vehicles from OEMs to modify or build custom RVs.

Applications for these vehicles are wide, including camping, adventure activities, and custom-built vehicles (e.g., food trucks and emergency vehicles). Overall, the European RV market segment is expected to grow in the coming years to meet the high demand for vehicle ownership and rental services amid challenges, such as strict regulations on vehicle sizes, emission norms, and other environmental impacts.

This Frost & Sullivan study provides a comprehensive overview of Europe's RV market ecosystem, examining the leading market participants and their go-to-market strategies. It seeks to:

• Illustrate Europe's RV market using the case studies of different players
• Analyze the various types of RVs with comparisons of different brands by segment, price, features, and regulations
• Study technological advancements in the RV industry
• Identify opportunities in RV electrification
• Explore growth opportunities in the RV industry for the Europe market

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the European Recreational Vehicle Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Growth Drivers
• Growth Restraints
• Key Takeaways

Recreational Vehicle: Introduction

• Recreational Vehicle Definition and Overview
• Recreational Vehicle Segmentation
• Recreational Vehicle Regulations
• Recreational Vehicle Market Ecosystem
• Recreational Vehicle Market Players: An Overview
• Go-to-Market Strategies in the Recreational Vehicle Market
• Stakeholder Activities for Each Step of the RV Go-to-Market
• Top Trends Driving the European Recreational Vehicle Market
• Recreational Vehicles: Potential Business Applications
• Recreational Vehicle Market Challenges
• Evolution of Strategy in he Recreational Vehicle Market

Recreational Vehicles: Motorhomes

• Types of Motorhomes
• Motorhome Features
• Competitive Comparison: Motorhomes vs Campervans
• Popular Motorhome Brands in Europe
• Case Study: Erwin Hymer Group
• Popular Motorhome Models in Europe, 2022
• Competitive Analysis: Popular Motorhome Brands
• Popular Campervans in Europe, 2022
• Price Analysis: Popular Base Models for Motorhomes
• Case Study: Stellantis
• Case Study: Mercedes-Benz
• Case Study: Volkswagen

Recreational Vehicles: Caravans

• Caravans vs Motorhomes
• Types of Caravans
• Case Study: Adria
• Case Study: Swift

Electrification and Technological Advancement Landscape

• Electric Motorhomes Growth and Challenges
• Electric Campervan Model Analysis
• Green Motorhomes and Caravans
• Significance of Digital Services in the Recreational Vehicle Market
• Safety Features Specific to Recreational Vehicles
• Recent and Expected RV Launch Timeline
• Major Partnerships and Announcements

European Recreational Vehicle Market Analysis

• Recreational Vehicle Manufacturing Plants
• Europe Recreational Vehicle Market in 2022
• Analysis of Key Recreational Vehicle Markets in Europe
• Sales Snapshot and Key Takeaways
• Product Life Cycle Analysis

Growth Opportunity Universe

• Growth Opportunity 1: Growth of Recreational Vehicle Rental Agencies
• Growth Opportunity 2: Demand for Compact Motorhomes
• Growth Opportunity 3: Sustainable Practices in the Recreational Vehicle Market
• List of Exhibits
• Legal Disclaimer