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全球休閒车市场 2023-2030Global Recreational Vehicles Market 2023-2030 |
在预测期内(2023-2030年),全球休閒车市场预计将以 9.2% 的CAGR成长。休閒车辆 (RV) 是专为休閒用途设计的机动车辆或拖车。房车通常设有居住区,例如厨房、浴室和睡眠区。它们可用于露营、钓鱼、公路旅行和其他户外活动。例如,2023 年 3 月,电动房车新创公司 Grounded 今天宣布推出全球首款完全可客製化的智慧电动房车。 Grounded G1 是一款最先进的房车,透过一流的布局客製化、太阳能和零排放,为永续旅行树立了新标准。
全球休閒车市场按类型和应用进行细分。根据类型,市场分为房车(a、b 和 c 级)和牵引车(第五轮、旅行拖车和露营拖车)。根据应用程序,市场分为个人和商业。在这些应用中,商业细分市场预计将占据相当大的市场份额,因为房车租赁服务的扩展使人们更容易尝试房车旅行而无需购买房车。这有助于向新一代消费者介绍房车出行,并推动房车销售需求。
其中,房车细分市场预计将在全球休閒车市场中占据相当大的份额。它是自行式房车,有多种尺寸。它们通常拥有最多的便利设施,例如设施齐全的厨房、浴室和起居区。这种细分市场的成长归因于多种因素,例如,人们将工作和旅行结合在一起的工作场所的日益普及,正在推动对房车的需求。房车提供了一种舒适便捷的远距工作方式,同时还可以享受户外活动,它提供了一种舒适便捷的方式来享受户外活动,使其成为家庭和个人的有吸引力的选择。因此,公司正在致力于开发更好的技术,并采取各种策略倡议,例如合作伙伴关係、产品发布和收购,以保持市场竞争力。例如,2022 年10 月,Cerence Inc. 宣布与WFCO Electronics 建立新的合作关係,为休閒车(RV) 打造首创的数位座舱体验,同时Cerence 的业务扩展到汽车之外,为所有类型的移动提供人工智慧解决方案。 WFCO 拥有 40 年的经验,是为房车提供创新、高品质电源产品的产业领导者。
全球休閒车市场根据地理位置进一步细分,包括北美(美国和加拿大)、欧洲(英国、义大利、西班牙、德国、法国和欧洲其他地区)、亚太地区(印度、中国、日本) 、韩国和亚洲其他地区)以及世界其他地区(中东和非洲以及拉丁美洲)。其中,由于房车租赁服务的不断扩张以及对豪华房车的需求不断增长,预计欧洲将在全球市场中占据显着份额。因此,市场参与者正在关注该地区的各种策略倡议。例如,2023 年 4 月,哥伦比亚温哥华发布了零排放休閒车 (RV) 愿景,探索替代燃料在不同车辆类别的应用。露营车概念的设计拥有宽敞的居住区、大型前挡风玻璃和良好的离地间隙,优先考虑驾驶员的舒适度和体验。 RV 概念展示了 First Hydrogen 如何探索燃料电池电动技术如何应用于大型车辆。
在所有地区中,北美地区预计在预测期内将以相当大的CAGR成长。区域成长归因于多种因素,例如房车露营地的可用性、户外活动和旅游业的日益普及以及可支配收入的增加。市场参与者不断致力于新的发展,例如产品推出和合作伙伴关係,以保持市场竞争力。例如,2023年10月,W Motorhome, Inc.宣布在美国最大的股权众筹平台StartEngine上进行Reg CF股权众筹。该经销公司尚未实现收入,但已收到 10,000 多个询问,并预售了 200 多辆房车,交付后将产生超过 3000 万美元的收入。
2023 年 5 月,Winnebago 宣布建立合作伙伴关係,在 Winnebago 品牌的休閒车中利用 EcoFlow 的解决方案,无论客户在哪里冒险,都可以无缝取得电力。 EcoFlow 的可持续且可靠的创新电力解决方案套件正在重塑世界获取能源的方式。随着人们对随时随地工作和娱乐以及能源独立的需求不断上升,EcoFlow 的电源解决方案和温尼伯戈业界领先的休閒车 (RV) 将开启从海滩到山区以及其间任何地方的新生活方式。
Global Recreational vehicles Market Size, Share & Trends Analysis Report by Type (Motorhomes (class a, b and c) and Towable RVs (Fifth Wheel, Travel Trailer and Camping Trailer)), and by Application (Personal and Commercial), Forecast Period (2023-2030)
The global recreational vehicles market is anticipated to grow at a CAGR of 9.2% during the forecast period (2023-2030). A recreational vehicle (RV) is a motor vehicle or trailer that is designed for recreational use. RVs typically have living quarters, such as a kitchen, bathroom, and sleeping area. They can be used for camping, fishing, road trips, and other outdoor activities. For instance, in March 2023, Grounded, an electric RV startup, today announced its launch of the world's first fully customizable smart electric RV. The Grounded G1 is a state-of-the-art RV that sets a new standard for sustainable travel with class-leading layout customization, solar power, and zero-emissions.
The global recreational vehicles market is segmented on the type, and application. Based on the type, the market is sub-segmented into motorhomes (class a, b and c) and towable (fifth wheel, travel trailer and camping trailer). Based on the application, the market is sub-segmented into Personal and Commercial. Among the application, the commercial sub-segment is anticipated to hold a considerable share of the market, owing to the expansion of RV rental services is making it easier for people to try out motorhoming without having to purchase a motorhome. This is helping to introduce motorhoming to a new generation of consumers and is driving demand for motorhome sales.
Among the type, the motorhomes sub-segment is expected to hold a considerable share of the global recreational vehicles market. It is self-propelled RVs that come in a variety of sizes. They typically have the most amenities, such as a full kitchen, bathroom, and living area. This segmental growth is attributed to several factor such as, the growing popularity of workcations, where people combine work and travel, is driving the demand for motorhomes. Motorhomes provide a comfortable and convenient way to work remotely while also enjoying the outdoors and it provide a comfortable and convenient way to enjoy the outdoors, making it an attractive option for families and individuals. Hence, companies are working on development of better technology and adopting various strategic initiatives such as partnership, product launch and acquisition to stay competitive in the market. For instance, In October 2022, Cerence Inc. announced a new partnership with WFCO Electronics to create a first-of-its kind digital cabin experience for recreational vehicles (RVs) as Cerence expands beyond the car to deliver AI solutions for all types of mobility. With 40 years of experience, WFCO is the industry leader in providing innovative, high-quality power products for RVs.
The global recreational vehicles market is further segmented based on geography including North America (the US, and Canada), Europe (UK, Italy, Spain, Germany, France, and the Rest of Europe), Asia-Pacific (India, China, Japan, South Korea, and Rest of Asia), and the Rest of the World (the Middle East & Africa, and Latin America). Among these, Europe is anticipated to hold a prominent share of the market across the globe, owing to increasing expansion of RV rental services and growing demand for luxury RVs. Hence the market players are focusing various strategic initiatives in the region. For instance, in April 2023, Vancouver, Columbia releases its vision for a zero emission Recreational Vehicle (RV) as it explores the applications for alternative fuels across different vehicle classes. Designed to have spacious living quarters, a large front windshield and good ground clearance, the campervan concept prioritizes driver comfort and experience. The RV concept illustrates how First Hydrogen is exploring how fuel cell electric technology could be applied to larger vehicles.
Among all regions, the North America regions is anticipated to grow at a considerable CAGR over the forecast period. Regional growth is attributed to several factors such as, RV campground availability, rising popularity of outdoor activities and tourism, and increasing disposable income. The market players are continuously working on new development such as, products launch and partnership to stay competitive in the market. For instance, In October 2023, W Motorhome, Inc., announces its Reg CF equity crowdfunding on StartEngine, which is the largest equity crowdfunding platform in the US. The distribution company is pre-revenue, but has already received over 10,000 inquiries and pre-sold over 200 motorhomes which will generate over $30 million in revenue when delivered.
In May 2023, Winnebago, announced a partnership to leverage EcoFlow's solutions in Winnebago-branded recreational vehicles to deliver seamless access to power wherever their customers' adventures take them. EcoFlow's innovative suite of sustainable and dependable power solutions are reinventing the way the world accesses energy. As demand for work-and-play-from-anywhere and energy independence continues to rise, EcoFlow's power solutions and Winnebago's industry-leading recreational vehicles (RVs) will unlock new ways of living from the beach to the mountains and everywhere in between.
The major companies serving the recreational vehicles market include Northwood Manufacturing, Oliver Travel Trailers, REV Recreation Group, Swift Group Limited, Thor Industries Inc., Tiffin Motorhomes, Trigona SA, Winnebago Industries Inc., and others. The market players are considerably contributing to the market growth by the adoption of various strategies including mergers and acquisitions, partnerships, collaborations, funding, and new product launches, to stay competitive in the market. For instance, in September 2023, RVshare and Grounded Partner to Launch Nations First Electric RV Rental Program in Detroit. a new partnership with electric RV startup, to bring a pioneering Electric Recreational Vehicle rental program to the Detroit market. These rentals are available exclusively on RVshare, making Grounded RVs the first electric vehicle fleet on the platform. This program, which is also supported by the Michigan Office for Future Mobility and Electrification (OFME), will provide sustainable travel options for travelers in a historically underserved city via a fleet of E-RVs available for daily hire.