欧洲和北美的行动即服务 (MaaS) 成长机会

开放资料政策、资料共用、官民合作关係和政府支持对于成功至关重要

在北美和欧洲，由于工作环境的变化和产业结构的变化，消费者对城市出行的偏好正在改变。城市正在更加主动地重新思考其交通网络，以使其更加灵活和永续。需要创新的解决方案来满足公民的需求，确保全面且有效率的交通系统，并符合全球环境目标。永续交通可以解决快速都市化和日益严重的交通拥堵的挑战。

MaaS（行动即服务）将不同提供者的各种交通途径整合到一个应用程式中，该应用程式可以处理所有与旅游相关的事务（旅游计划、支付等）。未来很可能还会包括其他附加价值服务。 MaaS 已成为用户独立的企业对客户 (B2C) 解决方案，地方政府和区域公共对 MaaS 平台表现出了广泛的兴趣和采用。对于 MaaS 供应商来说，这是一个提供优化行动网路所需的工具、资料和技术的机会。 MaaS 市场仍处于起步阶段，业务和收益模式正在不断发展。

其他主题包括：

• MaaS 营运商和价值池的潜在市场（到 2030年终）
• 移动生态系统相关人员和生态系统的预期演变
• 实施模型和成功预测水平
• 短期、中期、长期市场趋势

目录

战略问题

• 为什么成长如此困难？
• The Strategic Imperative 8（TM）
• MaaS（移动即服务）产业关键策略激励措施的影响
• 成长机会推动Growth Pipeline Engine（TM）

成长机会分析

• 分析范围
• 定义
• 市场区隔
• 成长指标
• 生长促进因子
• 成长抑制因素
• 主要相关人员
• 实施模型
• 与各种实施模型的比较
• 独特的卖点
• 可能和收益收益
• 未来市场情景
• 主要竞争
• 预测假设
• 收益和预测
• 地区收益预测
• 按部门分類的收益预测
• 区域收益预测分析
• 竞争环境

成长机会分析：欧洲

• 成长指标
• 收益预测
• 按部门分類的收益预测
• MaaS 成熟度指数
• B2G 和 B2C MaaS 部署
• MaaS 计划和共用行动电信商映射
• B2C 和 B2G MaaS 应用程式的调查结果
• MaaS 影响评估

成长机会分析：北美

• 成长指标
• MaaS 市场收益与预测
• 按部门分類的收益预测
• MaaS 成熟度指数
• 不同型态的 MaaS 解决方案
• 与大众交通工具整合的范例
• 大众交通工具、跨国公司和规划应用程式之间的合作：成功还是失败？

主要企业简介

• Mobilleo
• Trafi
• Gaiyo
• Hacon
• SkedGo

成长机会宇宙

• 成长机会 1：改变出行和通勤模式
• 成长机会2：公私合作
• 成长机会3：市场整合

结论

• 结论

下一步

Open Data Policies, Data Sharing, Public-Private Partnerships, and Government Pushes Vital for Success

Evolving work environments and shifting industry structures in North America and Europe have changed consumer preferences for urban mobility. Cities have become more proactive in rethinking their transportation networks to make them more flexible and sustainable. Innovative solutions are necessary to meet citizens' needs, ensure integrated and efficient transportation systems, and comply with global environmental goals. Sustainable mobility can solve the challenges of rapid urbanization and increased congestion.

Mobility-as-a-service (MaaS) consolidates various transport modes from different providers into a single app that handles all travel matters (e.g., travel planning and payments). In the future, it will include other value-added services. MaaS emerged as a stand-alone business-to-customer (B2C) solution for users, and local and regional governments are registering widespread interest in and adoption of MaaS platforms. This is an opportunity for MaaS providers to offer the necessary tools, data, and technology to optimize mobility networks. The MaaS market is still in the nascent phase, with evolving business and revenue models.

Other topics covered include:

• the addressable market for MaaS operators and value pool by the end of 2030;
• mobility ecosystem stakeholders and the ecosystem's expected evolution;
• implementation models and projected success levels; and
• market trends in the short, medium, and long terms.

Table of Contents

Strategic Imperatives

• Why Is It Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on the Mobility-as-a-Service Industry
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Definition
• Market Segmentation
• Growth Metrics
• Growth Drivers
• Growth Restraints
• Major Stakeholders
• Implementation Models
• Various Implementation Models and Comparison
• Unique Selling Points
• Possible and Future Revenue Models
• Future Market Scenarios
• Key Competitors*
• Forecast Assumptions
• Revenue Forecast
• Revenue Forecast by Region
• Revenue Forecast by Segment
• Revenue Forecast Analysis by Region
• Competitive Environment

Growth Opportunity Analysis: Europe

• Growth Metrics
• Revenue Forecast
• Revenue Forecast by Segment
• MaaS Maturity Index
• B2G and B2C MaaS Deployments
• Mapping of MaaS Programs and Shared Mobility Operators
• B2C and B2G MaaS App Findings
• MaaS Impact Assessment

Growth Opportunity Analysis: North America

• Growth Metrics
• MaaS Market Revenue Forecast
• Revenue Forecast by Segment
• MaaS Maturity Index
• Different Forms of MaaS solutions
• Examples of Public Transit Integrations
• Public Transit Partnership with TNC and Planning Apps: Success or Letdown?

Key Company Profiles

• Mobilleo
• Trafi
• Gaiyo
• Hacon
• SkedGo

Growth Opportunity Universe

• Growth Opportunity 1: Changing Mobility and Commuting Patterns
• Growth Opportunity 2: Public-Private Collaborations
• Growth Opportunity 3: Market Consolidation

Conclusions

• Conclusions

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer