KINTO 行动策略概况

最大化资产利用率，提高车辆长期价值，这是KINTO品牌的核心

这家高阶汽车製造商于 2015 年开始分拆全资子公司，负责处理非传统汽车持有模式。趋势已经改变，大众市场的OEM製造商已经占据主导，丰田的KINTO已成为市场上公认的品牌。自 2015 年以来，丰田在共享出行领域的策略发生了显着变化，从更被动的角色转变为更主动的角色。早在 2015 年，丰田就同时在汽车共享领域进行了多个试点，并与 Uber 和 Getaround 等其他营运商建立了多个合作伙伴关係。但现在独立子公司提供的服务涵盖了从几分钟到几小时到几个月的每个使用案例，并涵盖了从用户权限到所有权的全方位经营模式。此外，丰田继续扮演汽车供应商的角色。尤其是现在，随着共用车队（混合动力汽车汽车和氢动力汽车）越来越多地普及永续车辆。到 2040 年，丰田计划透过汽车共享、订阅和微移动服务来扩展其 MaaS 生态系统，与其减少事故、拥塞和污染的整体策略相结合。

本次分析的目的如下。

• Kinto 在全球行动市场的策略概况
• 介绍 Kinto 在行动领域的活动及其产品组合的扩展，包括新的行动产品和服务
• 2023年及未来Kinto在旅游领域活动的比较分析
• 了解彻底改变汽车产业的新型移动产品和服务
• 策略结论/建议

目录

战略衝动

• 为什么成长如此困难？
• The Strategic Imperative 8（TM）
• 战略要求对 KINTO 移动出行的影响
• 成长机会推动Growth Pipeline Engine（TM）

成长机会分析

• 分析范围
• 丰田集团的共享旅游计画：概述
• 生长促进因子
• 成长阻碍因素
• 丰田集团结构与移动定位
• 竞争形势
• OEM厂商出行子品牌及策略
• OEM行动倡议
• 按地区分類的共享行程
• OEM和自行驾驶细分市场：热图
• OEM和 Be：驱动和 MaaS 细分：热图
• 从拥有汽车到使用汽车：KINTO 的 USP

成长机会分析：KINTO Mobility

• KINTO移动愿景和策略
• KINTO区域概况
• KINTO 移动覆盖范围：欧洲
• KINTO 移动覆盖范围：亚太地区
• KINTO Mobility：美洲、中东、南非地区覆盖率

KINTO Mobility 的共享旅游解决方案

• 搭车共享：KINTO 加入
• 汽车共享：KINTO Share
• 叫车服务与需求响应型交通：KINTO Ride
• MaaS：KINTO Go
• 我的路线应用程式：日本 (KINTO Go)
• KINTO Mobility的竞争形势

KINTO Mobility 的长期行动解决方案

• KINTO One：服务与功能
• KINTO One 的主要亮点
• KINTO 租赁与弹性
• 丰田皮夹的特点
• KINTO Mobility的其他服务
• 日本的其他 KINTO 服务

丰田：未来行动解决方案

• 编织星球控股公司
• 编织城市概况
• 编织城市：发展主题
• 丰田集团：共享自动驾驶出行

综上所述

• 继续进行的方式

成长机会宇宙

• 成长机会一：车辆使用模式
• 成长机会2：共享车队的车辆供应商
• 成长机会3：PBV和VaaS模式
• 图表列表
• 免责声明

Maximizing Asset Utilization and Enhancing the Long-term Value of Vehicles, Central to the KINTO Brand

Spinning off wholly owned subsidiaries to handle nontraditional car ownership models started in 2015 with premium automakers. The trend has shifted, with volume OEMs taking the lead, and Toyota's Kinto has become a well-accepted brand in the market. Toyota's strategy in the shared mobility space has evolved quite a lot since 2015, from being more passive to taking on a more active role now. In 2015, Toyota had several pilots running simultaneously in the car-sharing space and had several partnerships with other operators such as Uber and Getaround. But now, its stand-alone subsidiary offers services covering all use cases, ranging from a few minutes to hours or months, covering the entire breadth of usership-to-ownership business models. In addition, Toyota continues to play the role of a vehicle supplier, especially now that the penetration of sustainable vehicles in shared fleets is increasing (both hybrid and hydrogen vehicles). By 2040, Toyota plans to expand its MaaS ecosystem through car-sharing, subscription, and micromobility services, tying in with the overall strategy of fewer accidents and lesser congestion and pollution.

The following are the objectives of the analytics:

• To provide a strategic overview of Kinto's presence in the global mobility market.

• To profile the activities of Kinto in the mobility space and its portfolio expansion to include new mobility products and services.

• To provide a comparative analysis of Kinto's activity in the mobility space in 2023 and the future.

• To understand the new mobility products and services revolutionizing the automotive industry.

• To provide strategic conclusions and recommendations.

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on KINTO Mobility
• Growth Opportunities Fuel the Growth Pipeline Engine™

Growth Opportunity Analysis

• Scope of Analysis
• Toyota Group's Shared Mobility Initiatives-An Overview
• Growth Drivers
• Growth Restraints
• The Toyota Group Structure and Where Mobility Fits In
• Competitive Landscape
• OEMs' Mobility Sub-brands and Strategies
• OEMs' Mobility Initiatives
• Shared Mobility by Region
• OEMs and the Drive-yourself Segment-Heatmap
• OEMs and the Be-driven and MaaS Segment-Heatmap
• From Car Ownership to Usership-KINTO's USP

Growth Opportunity Analysis-KINTO Mobility

• KINTO Mobility-Vision and Strategy
• KINTO Regional Summary
• KINTO Mobility Coverage-Europe
• KINTO Mobility Coverage-APAC
• KINTO Mobility Coverage-Americas, Middle East and South Africa Coverage

KINTO Mobility's Shared Mobility Solutions

• Ride-sharing-KINTO Join
• Car-sharing-KINTO Share
• Ride-hailing and Demand Responsive Transit-KINTO Ride
• MaaS-KINTO Go
• My Route App-Japan (KINTO Go)
• The Competitive Landscape for KINTO Mobility

KINTO Mobility's Long term Mobility Solutions

• KINTO One-Services and Features
• KINTO One-Key Highlights
• KINTO Rent and Flex
• Toyota Wallet Features
• Other Services in Japan-KINTO Mobility Market
• Other KINTO Services in Japan

Toyota- Future Mobility Solutions

• Woven Planet Holdings
• Woven City Overview
• Woven City-Development Themes
• The Toyota Group-Shared Autonomous Mobility

Conclusion

• The Way Forward

Growth Opportunity Universe

• Growth Opportunity 1-Vehicle Usership Models
• Growth Opportunity 2-Vehicle Suppliers for Shared Fleet
• Growth Opportunity 3-PBV and VaaS Models
• List of Exhibits
• Legal Disclaimer