策略分析：Kavak

Strategic Profiling: Kavak

出版日期: 2024年01月22日 | 出版商:

Frost & Sullivan | 英文 51 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

客户经验和技术策略推动二手车市场成长

自 COVID-19 大流行开始以来，二手车市场蓬勃发展，线上交易公司 (OTC) 也越来越受欢迎。其中，Kavak 在拉丁美洲脱颖而出，因为它拥有自己的认证车辆。该公司于2016年在墨西哥成立，成为全国第一家独角兽公司。我们目前在拉丁美洲和中东开展业务，并致力于加强我们在关键市场的品牌。

自成立以来，Kavak 投资建立了多品牌库存，拥有近乎新车和状况良好的二手车。我们也提供与客户相关的附加价值服务，例如资金筹措和延长保固。

本简介概况了 Kavak 的经营模式和关键策略，重点关注产品系列。它还分析了其主要竞争对手，并检验了该公司已进行的重要合作伙伴关係和收购。

由于线上交易市场在全球范围内面临若干障碍，且参与企业正在倒闭，因此本研究分析了 Kavak 必须解决的关键挑战，以保持强劲的市场规模。

此外，我们分析了驱动和抑製成长的因素，并确定了 Kavak 在该领域应利用的机会。

Since the COVID-19 pandemic started, the used car market has boomed, and online transactional companies (OTCs) have gained traction. Among them, Kavak has stood out in Latin America with its owned certified vehicles. Created in 2016 in Mexico, the company became the 1st unicorn from the country. Currently, it has operations in Latin America and the Middle East and is focused on strengthening its brand in key markets.

Since its inception, Kavak has invested in a multi-brand inventory, with nearly new and used vehicles in good shape. In addition, the company provides relevant value-added services to its customers, such as financing and extended warranty.

This profile overviews Kavak's business model and key strategies, focusing on its product portfolio. It also analyzes main competitors and examines important partnerships and acquisitions the company has made.

As the online transactional market has been facing some obstacles globally, with participants going out of business, this study analyzes key challenges that Kavak should address to maintain its good numbers.

In addition, it analyzes the factors driving and restraining growth and identifies the opportunities emerging from this space for Kavak to leverage.