汽车售后市场电子零售（eRetailing）的成长机会

主流售后市场线上管道的兴起推动了全球全通路零件和服务销售

汽车售后零件交易正在经历一场变革，很大程度上受到数位技术引入的影响。到 2030 年，全球线上通路预计将销售约 1,530 亿美元的零件和配件，预计在大多数区域市场将实现显着普及。 Frost & Sullivan 多年来一直对该行业进行研究，2019 年的更新确定了竞争格局中的许多动态。儘管此后竞争格局并未发生太大变化，但线上管道的采用在 COVID-19 大流行后受到了重大影响。

目录

策略要务

• 为什么成长如此困难？
• The Strategic Imperative 8（TM）
• 关键策略要务对汽车售后市场电子零售（eRetailing）的影响
• 成长机会推动Growth Pipeline Engine（TM）

研究范围、目的、背景、调查方法

• 调查范围
• 研究目的和目标
• 调查回答的关键问题
• 渠道参与企业的定义
• 定义零件类别
• 预测假设

成长环境

• 汽车售后市场全球电子零售概况
• 售后市场电子零售的 5 个预测
• 新兴市场的主要发展
• 售后电子零售采购管道
• 主要竞争对手（按地区）

成长机会分析

• 全球电子零售售后市场仪表板
• 生长促进因子
• 成长抑制因素
• 主要趋势
• 经营模式
• 数位化销售基地
• 自有品牌计划
• 普及预测
• 按地区分類的普及
• 2023 年电子零售售后市场普及热图
• 成长前景
• 收益预测
• 按地区分類的收益预测
• 收益预测分析
• 特定地区的收益（按零件类别）
• 普及展望
• 通路参与企业比例
• 零件类别分享
• 按参与企业的收入比例
• 全球收益占有率
• 成长指标
• 主要发现与展望

成长机会分析 - 北美

• 成长指标
• 国家概况 -美国/加拿大
• 更换零件和配件的线上收益
• 北美售后市场电商版图

成长机会分析 - 选定的欧洲国家

• 成长指标
• 国家概况 -英国
• 更换零件和配件的线上收益-英国
• 国家概况 - 德国
• 更换零件和配件的线上收益- 德国
• 国家概况 - 法国
• 更换零件和配件的线上收益- 法国
• 国家概况 - 义大利
• 更换零件和配件的线上收益- 义大利
• 国家概况 - 西班牙
• 更换零件和配件的线上收益- 西班牙
• 欧洲售后市场电子商务版图

成长机会分析 - 印度

成长机会分析 - 中国

成长机会分析—南美洲

成长机会宇宙

• 成长机会 1 - 自有品牌
• 成长机会2－线上线下融合
• 成长机会 3 - 客户生命週期管理

概括

下一步

Emergence of the Online Channel in Mainstream Aftermarket to Catalyze Omnichannel Parts and Services Sales Globally

The automotive aftermarket parts trade is undergoing an evolution, largely influenced by the adoption of digital technologies. By 2030, approximately $153 billion in parts and accessories will be sold from the online channel worldwide, which represents significant penetration in most regional markets. Frost & Sullivan has been conducting research on this industry for many years, and this study is an update to the 2019 version that identified a lot of dynamics in the competitive landscape. Ever since, while the competitive scenario has not evolved much, adoption of the online channel has been significantly influenced post-COVID-19 pandemic.

Key Issues Addressed

• What is the penetration of online retailing in the automotive aftermarket?
• What is the long-term outlook for the penetration of eRetailing in different regions?
• What are the penetration levels of online retailing in the automotive aftermarket in primary regions, and how will they evolve?
• What are the new business models in aftermarket digitization?
• How are the different market participants reacting to the increasing popularity of online channels?

Table of Contents

Strategic Imperatives

• Why is it Increasingly Difficult to Grow?
• The Strategic Imperative 8™
• The Impact of the Top 3 Strategic Imperatives on Electronic Retailing (eRetailing) in the Automotive Aftermarket
• Growth Opportunities Fuel the Growth Pipeline Engine™

Research Scope, Objectives, Background, and Methodology

• Research Scope
• Research Aim and Objectives
• Key Questions This Study Will Answer
• Channel Participant Definitions
• Parts Category Definitions
• Forecast Assumptions

Growth Environment

• Global eRetailing in the Automotive Aftermarket Snapshot
• 5 Big Predictions for Aftermarket eRetailing
• Key Market Developments
• Aftermarket eRetailing Purchase Channels
• Key Competitors by Region

Growth Opportunity Analysis

• Global eRetailing Aftermarket Dashboard
• Growth Drivers
• Growth Restraints
• Key Trends
• Business Models
• Digital Points Of Sale
• Private Label Programs
• Penetration Forecast
• Regional Penetration
• eRetailing Aftermarket Penetration Heatmap, 2023
• Growth Outlook
• Revenue Forecast
• Revenue Forecast by Region
• Revenue Forecast Analysis
• Revenue in Select Regions by Parts Category
• Penetration Outlook
• Channel Participant Share
• Parts Category Share
• Percent Revenue Breakdown by Participant Type
• Global Revenue Share
• Growth Metrics
• Key Findings and Outlook

Growth Opportunity Analysis-North America

• Growth Metrics
• Country Snapshot-US and Canada
• Online Replacement Parts & Accessories Revenue
• North American Aftermarket Ecommerce Landscape

Growth Opportunity Analysis-Select Countries in Europe

• Growth Metrics
• Country Snapshot-UK
• Online Replacement Parts & Accessories Revenue-UK
• Country Snapshot-Germany
• Online Replacement Parts & Accessories Revenue-Germany
• Country Snapshot-France
• Online Replacement Parts & Accessories Revenue-France
• Country Snapshot-Italy
• Online Replacement Parts & Accessories Revenue-Italy
• Country Snapshot-Spain
• Online Replacement Parts & Accessories Revenue-Spain
• European Aftermarket Ecommerce Landscape

Growth Opportunity Analysis-India

• Growth Metrics
• Country Snapshot-India
• Online Replacement Parts & Accessories Revenue-India
• Indian Aftermarket Ecommerce Landscape

Growth Opportunity Analysis-China

• Growth Metrics
• Country Snapshot-China
• Online Replacement Parts & Accessories Revenue-China
• Chinese Aftermarket Ecommerce Landscape
• China's Leading Service Provider-Tuhu

Growth Opportunity Analysis-South America

• Growth Metrics
• Country Snapshot-Brazil
• Online Replacement Parts & Accessories Revenue-Brazil
• Country Snapshot-Mexico
• Online Replacement Parts & Accessories Revenue-Mexico
• South American Aftermarket eCommerce Landscape

Growth Opportunity Universe

• Growth Opportunity 1-Private Labeling
• Growth Opportunity 2-Online to Offline Integration
• Growth Opportunity 3-Customer Life Cycle Management

The Last Word

• The Last Word-3 Big Predictions

Next Steps

• Your Next Steps
• Why Frost, Why Now?
• List of Exhibits
• Legal Disclaimer