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市场调查报告书
商品编码
1643858

网路研讨会与虚拟活动市场成长机会，2024-2029

Growth Opportunities in the Webinars and Virtual Events Market, 2024-2029
出版日期: | 出版商: Frost & Sullivan | 英文 60 Pages | 商品交期: 最快1-2个工作天内

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简介目录

关注人工智慧、参与和访问将重塑繁荣后的市场

在经历了新冠疫情后的大幅放缓后，网路研讨会和虚拟活动市场预计将在 2024 年恢復适度增长，与前一年同期比较增长 4.8%，到 2024 年收入达到 14.5 亿美元。

随着现场活动出席人数飙升至四年多来的最高水平，活动供应商已经重新调整了他们的解决方案组合和策略，以迎接新的机会。为了响应重大的市场变化，网路活动变得更加智慧、资料主导、更具吸引力且更易于存取。从混合活动的兴起到人工智慧能力的爆炸性增长，影响网路研讨会和虚拟活动市场的结构性变化的步伐正在加快。从混合活动的兴起到人工智慧能力的爆炸性增长，影响网路研讨会和虚拟活动市场的结构性变化的步伐正在加快。网路研讨会和虚拟活动的未来呈现出三种趋势：注重与会者的参与度和体验、由人工智慧驱动的全面技术转型、以及混合活动的持续增强。

儘管线下活动强势回归，但在整个预测期内，虚拟和混合活动仍将是一个强劲的机会。扩大影响力、提高易用性、增强参与度、进阶分析和关注永续性是关键的成长动力。人工智慧、资料主导的洞察和超个人化是底层技术。随着人工智慧简化了活动策划和执行週期，市场正在以前所未有的速度进行创新。人工智慧主导的内容创作和个人化、与会者参与度和洞察力正在创造新的价值。

客户组织和市场参与企业（包括技术供应商、服务供应商、通路合作伙伴、经销商和 IT/电讯决策者）将发现利用本研究的结果来制定永续的网路事件成长策略很有价值。

作者：Rupam Jain 和 Robert Arnold

目录

转变网路事件

  • 成长为何变得越来越艰难？
  • The Strategic Imperative 8（TM）
  • 三大策略重点对网路活动产业的影响

生态系：范围和市场概况

  • 分析范围
  • 市场区隔
  • 市场概况
  • 使用趋势
  • 竞争格局

加州大学和人工智慧决策者调查的主要发现

  • 混合工作趋势
  • 整合通讯(UC) 与协作解决方案的投资驱动因素
  • 选择整合通讯和协作解决方案的因素
  • 虽然高阶主管仍然具有影响力，但业务线主管在技术决策方面的影响力变得更大
  • 高度关注 ESG 和永续性
  • 企业采用 AI 已超越概念验证阶段
  • 提高业务效率是人工智慧投资的关键驱动力
  • 资料问题和评估投资报酬率的能力是挑战
  • 跨业务职能实施人工智慧

科技趋势

  • 科技趋势

成长动力：收益和预测

  • 关键成长指标
  • 成长动力
  • 成长抑制因素
  • 预测考虑因素
  • 整体市场收益预测
  • 依网路事件类型预测总市场收益
  • 收益预测分析

竞争格局

  • 竞争环境
  • 市场占有率分析
  • 收益市场占有率
  • 2024 年的主要竞争对手

成长机会宇宙

  • 成长机会 1：专注于人工智慧和物联网，实现个人化和引人入胜的体验
  • 成长机会二：基于应用的体验
  • 成长机会三：可扩展、可程式设计的事件平台
  • 成长机会#4：视讯会议集成
  • 成长机会 5：永续性和包容性价值提案

附录与后续步骤

  • 成长机会的益处和影响
  • 后续步骤Next steps
  • 附件列表
  • 免责声明
简介目录
Product Code: K981-64

Focus on AI, Engagement, and Access Reshape the Market Beyond the Boom

After experiencing a significant post-Covid slump, the webinars and virtual events market returned to moderate growth in 2024. Growing at 4.8 percent over the previous year, revenue in 2024 is estimated to reach $1.45 billion.

As in-person event attendance surged to its highest level in more than four years, event vendors have realigned their solutions portfolio and strategies to address new opportunities. To accommodate significant market shifts, web events are becoming more intelligent, data-driven, engaging, and accessible.The pace of structural changes impacting the webinars and virtual events market-from the rise in hybrid events to an explosion in AI capabilities-is accelerating. Three converging trends are reshaping the future of webinars and virtual events: - Focus on attendee engagement and experience - Holistic AI-driven technology transformation - Continued strengthening in hybrid events

Despite the strong return to in-person events, virtual and hybrid events will remain a robust opportunity throughout the forecast period. Extended reach, enhanced ease of use, greater engagement, advanced analytics, and a focus on sustainability are the primary growth vectors. AI and data-driven insights, along with hyper-personalization, are the cornerstone technologies. The market is experiencing an unprecedented pace of innovation with AI simplifying the event planning and execution cycle. AI-driven content production and personalization, attendee engagement, and insights are creating new value.

Customer organizations and market participants, including technology vendors, service providers, channel partners, resellers, and IT/telecom decision-makers, among others, will find value in leveraging the findings of this study to develop sustainable web events growth strategies.

Authors: Roopam Jain & Robert Arnold

Table of Contents

Transformation in Web Events

  • Why is it Increasingly Difficult to Grow?
  • The Strategic Imperative 8™
  • The Impact of the Top 3 Strategic Imperatives on the Web Events Industry

Ecosystem: Research Scope and Market Overview

  • Scope of Analysis
  • Market Segmentation
  • Market Overview
  • Usage Trends
  • Competitive Landscape

Key Findings from UC and AI Decision Maker Surveys

  • Hybrid Work Trends
  • Unified Communications and Collaboration Solution Investment Drivers
  • Unified Communications and Collaboration Solution Selection Factors
  • C-suite Influence Remains High While the Influence of Line-of-Business Heads is Growing in Technology Decision Making
  • A Strong Focus on ESG and Sustainability
  • Enterprise AI Deployments Move Beyond Proof-of-Concept Stage
  • Improving Operational Efficiency is a Key Driver for AI Investments
  • Data Concerns and Ability to Assess ROI are Key Challenges
  • AI Deployments Across Business Functions

Technology Trends

  • Technology Trends

Growth Generator: Revenue Forecasts

  • Key Growth Metrics
  • Growth Drivers
  • Growth Restraints
  • Forecast Considerations
  • Total Market-Revenue Forecast
  • Total Market-Revenue Forecast by Web Event Type
  • Revenue Forecast Analysis

Competitive Landscape

  • Competitive Environment
  • Market Share Analysis
  • Revenue Market Share
  • Key Competitors 2024

Growth Opportunity Universe

  • Growth Opportunity 1: Focus on AI and IoT for Personalized, Engaging Experiences
  • Growth Opportunity 2: App-based Experiences
  • Growth Opportunity 3: Extensible, Programmable Events Platforms
  • Growth Opportunity 4: Video Conferencing Integration
  • Growth Opportunity 5: Sustainability and Inclusion Value Propositions

Appendix & Next Steps

  • Benefits and Impacts of Growth Opportunities
  • Next Steps
  • List of Exhibits
  • Legal Disclaimer