![]() |
市场调查报告书
商品编码
1801221
虚拟活动市场规模、份额、趋势及预测(按类型、解决方案类型、应用、最终用途和地区),2025 年至 2033 年Virtual Events Market Size, Share, Trends and Forecast by Type, Solution Type, Application, End Use, and Region, 2025-2033 |
2024年,全球虚拟活动市场规模达2,048亿美元。展望未来, IMARC Group预测,到2033年,市场规模将达到9,571亿美元,2025年至2033年的复合年增长率为18.7%。目前,北美占据市场主导地位,原因包括全球智慧型手机用户数量的增加、各种先进技术的涌现,以及企业越来越注重打造品牌形象和吸引更多客户,这些都是推动市场成长的关键因素。
虚拟活动市场的一个关键驱动力是各行各业日益普及的数位转型。企业正在利用虚拟平台举办会议、贸易展览和洽谈,以经济高效的方式触达全球受众。虚拟活动的灵活性和可扩展性消除了地域障碍,使组织能够吸引世界各地的与会者。人工智慧 (AI)、扩增实境 (AR) 和即时分析等先进技术透过个人化互动和沈浸式环境提升了与会者的体验。随着企业力求在后疫情时代最大限度地提高受众参与度,同时保持安全和便利,对融合线下和线上元素的混合活动模式的需求日益增长,进一步推动了市场成长。
在数位化普及和技术进步的推动下,美国在虚拟活动市场占据主导地位。该地区强大的资讯技术 (IT) 基础设施和高互联网普及率,使无缝的虚拟活动体验成为可能。企业、教育机构和政府组织越来越多地采用虚拟平台举办会议、网路研讨会和培训课程,反映出企业向「数位优先」策略的转变。融合线下和线上元素的混合活动日益流行,进一步刺激了需求。此外,Zoom 和 Hopin 等虚拟活动技术领域的领导企业都位于美国,推动创新。透过人工智慧和互动工具增强与会者参与度也推动了市场的成长。
商务活动数量不断增加
越来越多的企业在全球范围内开展业务,这增加了对网路、知识共享和协作的需求,从而提振了整个市场。例如,世界银行估计,2021 年全球约有 3.3299 亿家中小企业 (SME)。它们占全球所有商务人士的 90% 以上。此外,它们为传统的面对面聚会提供了一种便捷的替代方案。随着商务活动频率的增加,由于时间限制、差旅费用、日程安排衝突等原因,专业人士可能需要帮助才能亲自参加每一场活动。因此,举办面对面活动的支出能力不断增加也促使公司转向虚拟活动。根据 Event Cube 发表的一篇文章,近 65% 的公司报告 2023 年活动支出增加。虚拟活动允许与会者在任何有网路连线的地方参与,从而提高了可访问性和出席率。此外,根据 vFairs 进行的一项名为「虚拟活动的未来」的调查,约 93.2% 的受访者表示,他们的虚拟活动在参与人数方面取得了成功。此外,77.2% 的受访者更青睐虚拟活动,因为它们更容易参与。这反过来又促进了虚拟活动市场份额的成长。
线上串流媒体的流行
线上串流媒体作为现场演示的替代品,其日益普及正在刺激市场。根据《富比士》2024年2月发表的一篇文章,串流媒体服务在美国家庭中正变得越来越普遍。此外,Netflix、Amazon Prime Video 和 Apple TV+ 是美国最受欢迎的串流媒体服务,99% 的家庭至少订阅了其中一项。这些平台提供直播、点播内容存取、互动式工具、观众参与功能等功能,可满足演示者和与会者的需求。除此之外,随着越来越多的演示者和组织采用线上串流媒体进行演示,虚拟活动的范围已经超越了传统的会议和研讨会。现在,它们涵盖了各种各样的形式,包括网路研讨会、虚拟高峰会、产品发布会、培训课程和研讨会,以满足不同行业和观众的喜好。这刺激了虚拟活动市场的收入。例如,2024 年 1 月,雅马哈摩托车印度公司为其新产品系列举办了一场名为「雅马哈虚拟发表会」的活动。此外,苹果在 2024 年 5 月推出了一场名为「Let Loose」的线上活动,旨在展示更新的 iPad Air,包括更大的 12.9 吋尺寸。
技术进步
串流媒体技术的进步在塑造虚拟活动的格局中发挥着至关重要的作用。它们使虚拟活动的直播视讯更加流畅、品质更高。此外,专用的虚拟活动平台也应运而生,为虚拟活动的举办和管理提供全面的解决方案。这些平台提供的功能包括可自订的活动空间、与会者註册和管理、包括即时聊天、投票和问答在内的互动工具,以及与其他活动管理和行销工具的整合等。例如,2023年8月,虚拟和混合活动解决方案供应商Chati推出了一个虚拟活动平台,可以改变企业、组织和社群在虚拟和混合环境中与全球受众互动的方式。此外,Chati还包含分组视讯聊天功能,使与会者能够建立联繫并参与讨论。凭藉无缝整合技术,Chati还与流行的网路研讨会解决方案、社交媒体动态、CRM系统等相容。除此之外,人工智慧演算法的广泛应用有助于分析与会者资料,例如註册资讯、浏览历史记录、活动期间的互动等。例如,2024年1月,全球活动行销科技公司Splash推出了Attendance Insights,这是活动产业首个预测性人工智慧工具,该公司致力于协助企业创建大型现场、混合和虚拟活动。 Splash根据Splash上举办的类似活动来预测活动出席人数,并提供数据驱动的建议,以增加预计的出席人数。预计上述这些创新将在未来几年内提升虚拟活动市场规模。
The global virtual events market size was valued at USD 204.8 Billion in 2024. Looking forward, IMARC Group estimates the market to reach USD 957.1 Billion by 2033, exhibiting a CAGR of 18.7% from 2025-2033. North America currently dominates the market, due to increasing number of smartphone users around the world, the emergence of various advanced technologies, and the rising focus among companies on building brand image and engaging more customers represent some of the key factors driving the market growth.
A key driver in the Virtual Events Market is the increasing adoption of digital transformation across industries. Businesses are leveraging virtual platforms to host conferences, trade shows, and meetings to reach global audiences cost-effectively. The flexibility and scalability of virtual events eliminate geographical barriers, allowing organizations to engage attendees worldwide. Advanced technologies, such as artificial intelligence (AI), augmented reality (AR), and real-time analytics, enhance attendee experiences through personalized interactions and immersive environments. The growing demand for hybrid event models, combining in-person and virtual elements, further fuels market growth as companies aim to maximize audience engagement while maintaining safety and convenience in a post-pandemic era.
The U.S. dominates the virtual events market, driven by widespread digital adoption and technological advancements. The region's strong information technology (IT) infrastructure and high internet penetration enable seamless virtual event experiences. Corporations, educational institutions, and government organizations increasingly adopt virtual platforms for conferences, webinars, and training sessions, reflecting a shift toward digital-first strategies. The growing popularity of hybrid events, combining in-person and virtual elements, further boosts demand. Additionally, leading players in the virtual event technology space, such as Zoom and Hopin, are based in the U.S., driving innovation. Enhanced attendee engagement through AI and interactive tools also fuels the market's growth.
Rising Number of Business Events
The growing number of businesses operating on a more global scale is increasing the need for networking, knowledge sharing, and collaborations, which is bolstering the overall market. For instance, the World Bank estimated there were about 332.99 million small and medium enterprises (SMEs) worldwide in 2021. They represent more than 90% of all business professionals worldwide. Additionally, they offer a convenient alternative to traditional in-person gatherings. With the increasing frequency of business events, professionals may need help to attend every event in person due to time constraints, travel costs, scheduling conflicts, etc. As a result, the increasing expenditure capacities on the conduction of in-person events are also shifting companies towards virtual events. According to an article published by Event Cube, nearly 65% of companies reported an increase in event spending in 2023. Virtual events allow attendees to participate from anywhere with an internet connection, thereby elevating accessibility and attendance rates. Moreover, according to a survey conducted by vFairs, titled "The Future of Virtual Events", roughly about 93.2% of respondents said their virtual event was a success in terms of attendance. Furthermore, 77.2% of those polled favored virtual events, as they are easier to attend. This, in turn, is contributing to the virtual events market share.
Popularity of Online Streaming
The rising popularity of online streaming as a replacement for in-person presentations is stimulating the market. According to an article published by Forbes in February 2024, streaming services are becoming common in households across the U.S. Moreover, Netflix, Amazon Prime Video, and Apple TV+ represent the most popular streaming services in the United States, with 99% of households having at least one subscription. These platforms offer features, such as live streaming, on-demand content access, interactive tools, audience engagement features, etc., catering to the needs of presenters and attendees alike. Apart from this, as more presenters and organizations embrace online streaming for presentations, the scope of virtual events has expanded beyond traditional conferences and seminars. They now encompass a wide range of formats, including webinars, virtual summits, product launches, training sessions, and workshops, according to diverse industries and audience preferences. This is stimulating the virtual events market revenue. For instance, in January 2024, Yamaha Motor India conducted an event, 'Yamaha Virtual Launch,' for its new product range. Additionally, in May 2024, Apple unveiled a virtual event called "Let Loose." The event aimed to showcase refreshed iPad Airs, including a larger 12.9-inch size.
Technological Advancements
Technological advancements in streaming play a crucial role in shaping the landscape of virtual events. They have enabled smoother and higher-quality live video streaming for virtual events. Moreover, dedicated virtual event platforms have emerged, offering comprehensive solutions for hosting and managing virtual events. These platforms provide features, such as customizable event spaces, attendee registration and management, interactive tools, including live chat, polls, and Q&A, integrations with other event management and marketing tools, etc. For instance, in August 2023, Chati, one of the virtual and hybrid event solutions providers, launched a virtual event platform that can alter how businesses, organizations, and communities interact with global audiences in virtual and hybrid environments. In addition, Chati incorporates breakout video chat sessions, enabling attendees to forge connections and engage in discussions. With seamless integration technology, Chati is also compatible with popular webinar solutions, social feeds, CRM systems, and more. Besides this, the widespread integration of AI algorithms helps in analyzing attendee data, such as registration information, browsing history, interactions during the event, etc. For instance, in January 2024, Splash, a worldwide event marketing technology firm that enables businesses to create large-scale live, hybrid, and virtual events, introduced Attendance Insights, the first predictive artificial intelligence tool across the event industry. It anticipates event attendance based on comparable events hosted on Splash. It also offers data-driven recommendations to increase projected attendance. These innovations mentioned above are expected to elevate the virtual events market scope in the coming years.
Video conferencing and unified communications & collaborations stands as the largest component in 2024 due to their ability to support seamless, real-time communication and collaboration across geographies. As remote work and hybrid work models become increasingly prevalent, organizations are relying on these solutions to conduct meetings, webinars, and conferences without the constraints of physical presence. These platforms offer features like instant messaging, file sharing, screen sharing, and video calls, enabling teams to collaborate efficiently. Additionally, they cater to industries like education, healthcare, and corporate sectors, where virtual face-to-face communication is essential. The integration of advanced technologies like AI and cloud-based tools enhances user experience and accessibility, further driving the adoption of video conferencing and unified communications as critical solutions for virtual events.
The virtual events market is diverse, with several key solution types driving its growth. Webinars and enterprise streaming allow organizations to host live sessions, reaching large audiences for educational, promotional, or corporate purposes, enhancing audience engagement. Networking and collaboration solutions are crucial, facilitating real-time interaction among attendees, speakers, and sponsors, thus enriching the event experience. Content sharing and media development solutions provide tools for delivering rich multimedia content, enabling seamless presentations and content distribution. Event marketing solutions play a pivotal role in promoting events, enhancing visibility, and attracting attendees through social media, email campaigns, and targeted advertisements. Other solutions, including event analytics, registration platforms, and virtual booths, also contribute to streamlining event management and improving overall event outcomes. These solutions support effective, scalable virtual events across various sectors.
The global virtual events market is segmented by application, with each category experiencing significant growth. Virtual conferences are widely adopted for industry networking, thought leadership, and knowledge sharing, reducing travel costs and increasing global accessibility. Virtual tradeshows facilitate online product showcases, fostering business opportunities while enabling exhibitors to reach wider audiences. Online education programs, especially in the post-pandemic era, have gained popularity, offering flexible learning environments for students and professionals. Virtual reality exhibitions are emerging as an innovative tool, providing immersive experiences for product demos and brand interactions. Additionally, other applications, including webinars, team meetings, and networking events, further contribute to market growth by catering to diverse needs across industries. These applications leverage advanced technologies to enhance engagement and provide seamless virtual experiences.
Corporate represented the leading market segment due to the increasing adoption of digital solutions for business operations. Companies use virtual platforms for a variety of purposes, including meetings, training sessions, conferences, product launches, and hybrid events. The growing demand for cost-effective and scalable event solutions drives this trend, allowing organizations to reach global audiences without the need for extensive travel or logistics. Additionally, the flexibility and convenience of virtual events enable businesses to streamline operations, reduce costs, and enhance employee collaboration. As companies embrace remote work and hybrid models, the need for seamless, interactive, and engaging virtual events continues to rise, reinforcing the corporate sector's dominance in the market.
In 2024, North America accounted for the largest market share driven by robust technological infrastructure and high digital adoption rates. The widespread integration of advanced tools like AI, AR, and real-time analytics in virtual event platforms enhanced attendee engagement and efficiency. The region's corporate sector extensively utilized virtual events for training, conferences, and hybrid formats, reflecting a shift toward cost-effective and scalable solutions. Educational institutions and government organizations also contributed significantly by adopting virtual platforms for learning and public outreach. Additionally, the presence of major market players, coupled with growing demand for personalized and secure digital experiences, solidified North America's leadership in the rapidly evolving virtual events market.
United States Virtual Events Market Analysis
The growth of remote work, increasing internet usage, and technological improvements fuel the virtual events market in the United States. With more than 90% of American homes having internet connectivity as of 2023, a solid basis exists for the acceptance of virtual events. The corporate sector is one of the major contributors, with over 70% of companies using webinars and virtual conferences to connect with a geographically scattered workforce, as per an industry report. With over 60% of colleges and universities using virtual platforms for workshops and seminars, the education sector is also doing its bit. Due to the financial and environmental benefits of virtual events, the events that include trade exhibits, music performances, and new product launches have also taken place online. Additionally, social media sites such as YouTube, Facebook, and LinkedIn have developed into important catalysts as they host millions of virtual events annually. The growth of this industry is additionally fueled by government funding projects for sustainability and digital transformation. Further, the adoption of more interactive technologies, such as virtual reality (VR) and augmented reality (AR), increases the engagement level of attendees and expands the reach of the possible audience for virtual events in the United States.
Europe Virtual Events Market Analysis
A high corporate demand for hybrid event solutions and a digitally literate population are propelling the virtual events market in Europe. While nations like Germany and the UK are among the top worldwide markets for digital transformation, over 85% of Europeans have access to the internet, as per Digital Economy and Society Index Report 2020. Virtual events have been used by the corporate sector as an affordable means of holding conferences, training sessions, and meetings. For example, a study by industry found that, among B2B marketing and sales executives, webinars are the most successful technique for creating quality leads, as perceived by 73%. Virtual platforms have become primarily used for communication and cooperation by European governments, international organisations, and European Union when it comes to member states. Music festivals and art exhibitions, among other forms of cultural and entertainment content, have now reached their global audiences as well with virtual formats. Virtual events are more environmentally friendly and less carbon-intensive than traditional events, which aligns with Europe's commitment to sustainability through the EU Green Deal.
Asia Pacific Virtual Events Market Analysis
The virtual events market is growing rapidly in Asia-Pacific because of the region's high rate of digital adoption and an expanding middle class. Virtual platforms are being adopted most rapidly by countries like China, India, and Japan. The region has evolved into an online exhibition, virtual conference, and e-learning hub with over 2 billion internet users, as per an industry report. In the pandemic, for example, over 70% of business events in India migrated to online, while virtual trade displays skyrocketed in China. According to a study paper, the effects of the pandemic have been changing the conceptions of webinar within recent days, with the number increased by over 300% in medical field from 2019 to 2020. In recent days, these webinars were extensively used and participated upon by various societies, pharmaceutical companies, and other education institutes. E-learning systems also drive the business, as South Korea, for instance, has more than 80% adoption among schools for online learning. The quality of virtual events is also enhanced by the emergence of 5G networks, whereas the expansion of the market is supported by government programs that support digital economies.
Latin America Virtual Events Market Analysis
Growing digital connection and demand for affordable event solutions are driving the virtual events market in Latin America. According to an industry report, the two biggest markets lie between Brazil and Mexico as these have more than 200 million internet users. Together, 67.3% of households in the region had internet access in 2022, as stated by United Nations Development Programme. Local businesses have recently started using webinars and virtual conferences to target workers and customers who do not reside within the vicinity. The adoption of virtual classrooms and workshops has also increased in the education sector. Cultural events, like virtual concerts and film festivals, have also gained popularity as cheaper alternatives to attending the live events. Government initiatives aimed at increasing digital inclusion further expand the market of the region.
Middle East and Africa Virtual Events Market Analysis
The virtual events business in the Middle East and Africa is being driven by growing popularity of remote work and increased internet penetration. As per an industry report, more than 70% of people in some of the Middle Eastern countries have access to the internet, and nations like Saudi Arabia and the United Arab Emirates are at the forefront of digital transformation led due to the rising internet penetration. Virtual events are utilized extensively in industries like business training, healthcare, and education. Virtual platform adoption is aided by Africa's expanding internet user population, especially in nations like South Africa and Nigeria. Additionally, organizations with low resources find virtual events intriguing due to their cost-effectiveness, which promotes their expansion in the area.
The virtual events market is highly competitive, driven by technological advancements and evolving customer preferences. Key players focus on offering innovative solutions, integrating features like AI-driven analytics, augmented reality, and interactive tools to enhance attendee engagement. The market also witnesses strong competition in pricing strategies, customization options, and platform scalability to cater to diverse industries. Emerging trends, such as hybrid event formats, have intensified the need for flexible and seamless integration of physical and virtual components. Continuous developments in cloud technology and robust information technology (IT) infrastructure are pivotal for sustaining competitiveness. Additionally, the increasing demand for data security and privacy compliance has led to the adoption of advanced security measures, further shaping the competitive dynamics of the market.