日本虚拟活动市场报告（按类型、解决方案类型、应用、最终用途和地区）2025 年至 2033 年

2024年，日本虚拟活动市场规模达121.12亿美元。展望未来， IMARC Group预计到2033年，该市场规模将达到336.14亿美元，2025-2033年期间的复合年增长率（CAGR）为12.0%。推动市场发展的部分因素包括：人们对环境永续性的认识和关注日益加深；这些活动提供的资料和分析能力不断增强；高速网路的发展；与其他数位工具和平台的快速融合；混合活动模式的兴起；以及这些活动提供的创新赞助机会。

虚拟活动是指在数位领域而非实体场所举办的聚会、会议或活动。这些活动利用科技手段，为参与者创造沉浸式的线上体验，突破地理限制，实现全球连结。虚拟活动通常基于虚拟平台或专业活动软体举办，涵盖多种形式，包括网路研讨会、虚拟会议、贸易展览和社交活动。与会者可以透过即时聊天、视讯会议和虚拟展位进行即时互动。虚拟环境提供了一个动态灵活的环境，可以整合简报、影片和互动投票等多媒体元素。随着虚拟实境 (VR) 和扩增实境 (AR) 技术的进步，参与者甚至可以体验到更强烈的临场感和参与感。虚拟活动日益受到关注，尤其是在新冠疫情等全球挑战之后，它为组织和社区在日益数位化的世界中建立联繫、分享知识和促进合作提供了一种替代且有效的途径。

日本虚拟活动市场趋势：

日本市场主要受各行各业数位转型措施的推动。同时，随着企业认识到虚拟平台的效率和成本效益，越来越倾向于在线上举办会议、研讨会和贸易展览。新冠疫情是关键的催化剂，加速了虚拟活动的采用，以应对实体聚会的限制，并促使企业重新评估其活动策略。此外，虚拟活动的可近性和包容性也大大提升了其受欢迎程度。与会者不再受地域限制，这使得来自世界各地的多元化受众能够参与其中。这种访问的民主化扩大了活动的覆盖范围，增强了多样性和协作性。此外，虚拟活动在时间和参与方式方面的灵活性，吸引了日程繁忙、难以参与实体活动的人士。此外，技术进步在市场成长中发挥着至关重要的作用。虚拟实境 (VR) 和扩增实境 (AR) 技术的创新增强了沉浸式体验，使虚拟活动更具吸引力和互动性。 3D虚拟环境、可自订虚拟形象和虚拟社交空间等功能有助于营造更真实的活动氛围。随着这些技术日益成熟和普及，市场规模也进一步扩大。此外，虚拟活动的成本效益也推动了其需求。组织可以节省场地租赁、差旅、住宿和物流相关的开支，这使得虚拟活动从预算角度来看成为一个相当吸引人的选择。这种财务上的审慎在经济不确定时期尤其重要，这进一步增强了虚拟活动作为策略性和经济性选择的吸引力。

日本虚拟活动市场区隔：

类型洞察：

• 视讯会议与统一通讯与协作
• 网路会议

解决方案类型洞察：

• 网路研讨会与企业串流媒体
• 网路与合作
• 内容分享与媒体开发
• 活动行销
• 其他的

应用程式洞察：

• 虚拟会议
• 虚拟展会
• 线上教育项目
• 虚拟实境展览
• 其他的

最终用途洞察：

• 公司的
• 教育
• 卫生保健
• 金融与银行
• 政府
• 其他的

竞争格局：

市场研究报告也对竞争格局进行了全面的分析。报告涵盖了市场结构、关键参与者定位、最佳制胜策略、竞争仪錶板和公司评估象限等竞争分析。此外，报告还提供了所有主要公司的详细资料。

本报告回答的关键问题：

• 日本虚拟活动市场迄今表现如何？未来几年将如何表现？
• COVID-19 对日本虚拟活动市场有何影响？
• 日本虚拟活动市场依类型分为哪些类型？
• 根据解决方案类型，日本虚拟活动市场是如何分類的？
• 日本虚拟活动市场根据应用如何划分？
• 根据最终用途，日本虚拟活动市场是如何分類的？
• 日本虚拟活动市场的价值链分为哪些阶段？
• 日本虚拟活动的主要驱动因素和挑战是什么？
• 日本虚拟活动市场的结构是怎么样的？主要参与者是谁？
• 日本虚拟活动市场的竞争程度如何？

本报告回答的关键问题：

• 日本虚拟活动市场迄今表现如何？未来几年将如何表现？
• COVID-19 对日本虚拟活动市场有何影响？
• 日本虚拟活动市场依类型分为哪些类型？
• 根据解决方案类型，日本虚拟活动市场是如何分類的？
• 日本虚拟活动市场根据应用如何划分？
• 根据最终用途，日本虚拟活动市场是如何分類的？
• 日本虚拟活动市场的价值链分为哪些阶段？
• 日本虚拟活动的主要驱动因素和挑战是什么？
• 日本虚拟活动市场的结构是怎么样的？主要参与者是谁？
• 日本虚拟活动市场的竞争程度如何？

目录

第一章：前言

第二章：范围与方法

• 研究目标
• 利害关係人
• 资料来源
  • 主要来源
  • 次要来源
• 市场评估
  • 自下而上的方法
  • 自上而下的方法
• 预测方法

第三章：执行摘要

第四章：日本虚拟活动市集 - 简介

• 概述
• 市场动态
• 产业趋势
• 竞争情报

第五章：日本虚拟活动市场格局

• 历史与当前市场趋势（2019-2024）
• 市场预测（2025-2033）

第六章：日本虚拟活动市场-分类：依类型

• 视讯会议与统一通讯与协作
  • 概述
• 网路会议
  • 概述

第七章：日本虚拟活动市场-细分：依解决方案类型

• 网路研讨会与企业串流媒体
  • 概述
• 网路与合作
  • 概述
• 内容分享与媒体开发
  • 概述
• 活动行销
  • 概述
• 其他的

第 8 章：日本虚拟活动市场 - 细分：按应用

• 虚拟会议
  • 概述
• 虚拟展会
  • 概述
• 线上教育项目
  • 概述
• 虚拟实境展览
  • 概述
• 其他的

第 9 章：日本虚拟活动市场 - 分裂：最终用途别

• 公司的
  • 概述
• 教育
  • 概述
• 卫生保健
  • 概述
• 金融与银行
  • 概述
• 政府
  • 概述
• 其他的

第十章：日本虚拟活动市场-竞争格局

• 概述
• 市场结构
• 市场参与者定位
• 最佳获胜策略
• 竞争仪錶板
• 公司评估象限

第 11 章：关键参与者简介

• Company A
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company B
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company C
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company D
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events
• Company E
• Business Overview
• Product Portfolio
• Business Strategies
• SWOT Analysis
• Major News and Events

第 12 章：日本虚拟活动市场 - 产业分析

• 驱动因素、限制因素和机会
  • 概述
  • 驱动程式
  • 限制
  • 机会
• 波特五力分析
  • 概述
  • 买家的议价能力
  • 供应商的议价能力
  • 竞争程度
  • 新进入者的威胁
  • 替代品的威胁
• 价值链分析

第 13 章：附录

Japan virtual events market size reached USD 12,112 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 33,614 Million by 2033, exhibiting a growth rate (CAGR) of 12.0% during 2025-2033. The increasing awareness and concern for environmental sustainability, the rising number of data and analytics capabilities offered by these events, the growth of high-speed internet, the rapid integration with other digital tools and platforms, the rise of hybrid event models, and the innovative sponsorship opportunities offered by these events are some of the factors propelling the market.

Virtual events refer to gatherings, conferences, or occasions in the digital realm rather than in a physical location. Leveraging technology, these events create an immersive online experience for participants, transcending geographical constraints and enabling global connectivity. Typically hosted on virtual platforms or specialized event software, virtual events encompass various formats, including webinars, virtual conferences, trade shows, and networking sessions. Attendees can interact in real-time through live chats, video conferencing, and virtual booths. The virtual landscape offers a dynamic and flexible environment, allowing for the integration of multimedia elements like presentations, videos, and interactive polls. With the advancement of virtual reality (VR) and augmented reality (AR) technologies, participants can even experience a heightened sense of presence and engagement. Virtual events have gained prominence, especially after global challenges such as the COVID-19 pandemic, providing an alternative and effective means for organizations and communities to connect, share knowledge, and foster collaboration in an increasingly digitized world.

Japan Virtual Events Market Trends:

The market in Japan is majorly driven by the rise in digital transformation initiatives across industries. In line with this, as businesses recognize the efficiency and cost-effectiveness of virtual platforms, there is a growing inclination to host conferences, seminars, and trade shows online. The COVID-19 pandemic has been a pivotal catalyst, accelerating the adoption of virtual events as a response to restrictions on physical gatherings and prompting businesses to reassess their event strategies. Furthermore, the accessibility and inclusivity afforded by virtual events contribute significantly to their popularity. Attendees no longer face geographical barriers, enabling a diverse and global audience to participate. This democratization of access broadens the reach of events and enhances diversity and collaboration. Additionally, the flexibility of virtual events in terms of timing and participation options appeals to individuals with busy schedules who may find it challenging to attend physical events. Moreover, technological advancements play a crucial role in the market's growth. Innovations in virtual reality (VR) and augmented reality (AR) technologies enhance the immersive experience, making virtual events more engaging and interactive. Features such as 3D virtual environments, customizable avatars, and virtual networking spaces contribute to creating a more authentic event atmosphere. As these technologies become more sophisticated and accessible, they further expand the market. Besides, the cost-effectiveness of virtual events is propelling its demand. Organizations can save on expenses related to venue rentals, travel, accommodation, and logistics, making virtual events an attractive option from a budgetary perspective. This financial prudence becomes especially relevant in times of economic uncertainty, reinforcing the appeal of virtual events as a strategic and economical choice.

Japan Virtual Events Market Segmentation:

Type Insights:

• Video Conferencing and Unified Communications and Collaborations
• Web Conferencing

Solution Type Insights:

• Webinars and Enterprise Streaming
• Networking and Collaborations
• Content Sharing and Media Development
• Event Marketing
• Others

Application Insights:

• Virtual Conferences
• Virtual Tradeshows
• Online Education Programs
• Virtual Reality Exhibitions
• Others

End Use Insights:

• Corporate
• Education
• Healthcare
• Finance and Banking
• Government
• Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

• How has the Japan virtual events market performed so far and how will it perform in the coming years?
• What has been the impact of COVID-19 on the Japan virtual events market?
• What is the breakup of the Japan virtual events market on the basis of type?
• What is the breakup of the Japan virtual events market on the basis of solution type?
• What is the breakup of the Japan virtual events market on the basis of application?
• What is the breakup of the Japan virtual events market on the basis of end use?
• What are the various stages in the value chain of the Japan virtual events market?
• What are the key driving factors and challenges in the Japan virtual events?
• What is the structure of the Japan virtual events market and who are the key players?
• What is the degree of competition in the Japan virtual events market?

Table of Contents

1 Preface

2 Scope and Methodology

• 2.1 Objectives of the Study
• 2.2 Stakeholders
• 2.3 Data Sources
  • 2.3.1 Primary Sources
  • 2.3.2 Secondary Sources
• 2.4 Market Estimation
  • 2.4.1 Bottom-Up Approach
  • 2.4.2 Top-Down Approach
• 2.5 Forecasting Methodology

3 Executive Summary

4 Japan Virtual Events Market - Introduction

• 4.1 Overview
• 4.2 Market Dynamics
• 4.3 Industry Trends
• 4.4 Competitive Intelligence

5 Japan Virtual Events Market Landscape

• 5.1 Historical and Current Market Trends (2019-2024)
• 5.2 Market Forecast (2025-2033)

6 Japan Virtual Events Market - Breakup by Type

• 6.1 Video Conferencing and Unified Communications and Collaborations
  • 6.1.1 Overview
  • 6.1.2 Historical and Current Market Trends (2019-2024)
  • 6.1.3 Market Forecast (2025-2033)
• 6.2 Web Conferencing
  • 6.2.1 Overview
  • 6.2.2 Historical and Current Market Trends (2019-2024)
  • 6.2.3 Market Forecast (2025-2033)

7 Japan Virtual Events Market - Breakup by Solution Type

• 7.1 Webinars and Enterprise Streaming
  • 7.1.1 Overview
  • 7.1.2 Historical and Current Market Trends (2019-2024)
  • 7.1.3 Market Forecast (2025-2033)
• 7.2 Networking and Collaborations
  • 7.2.1 Overview
  • 7.2.2 Historical and Current Market Trends (2019-2024)
  • 7.2.3 Market Forecast (2025-2033)
• 7.3 Content Sharing and Media Development
  • 7.3.1 Overview
  • 7.3.2 Historical and Current Market Trends (2019-2024)
  • 7.3.3 Market Forecast (2025-2033)
• 7.4 Event Marketing
  • 7.4.1 Overview
  • 7.4.2 Historical and Current Market Trends (2019-2024)
  • 7.4.3 Market Forecast (2025-2033)
• 7.5 Others
  • 7.5.1 Historical and Current Market Trends (2019-2024)
  • 7.5.2 Market Forecast (2025-2033)

8 Japan Virtual Events Market - Breakup by Application

• 8.1 Virtual Conferences
  • 8.1.1 Overview
  • 8.1.2 Historical and Current Market Trends (2019-2024)
  • 8.1.3 Market Forecast (2025-2033)
• 8.2 Virtual Tradeshows
  • 8.2.1 Overview
  • 8.2.2 Historical and Current Market Trends (2019-2024)
  • 8.2.3 Market Forecast (2025-2033)
• 8.3 Online Education Programs
  • 8.3.1 Overview
  • 8.3.2 Historical and Current Market Trends (2019-2024)
  • 8.3.3 Market Forecast (2025-2033)
• 8.4 Virtual Reality Exhibitions
  • 8.4.1 Overview
  • 8.4.2 Historical and Current Market Trends (2019-2024)
  • 8.4.3 Market Forecast (2025-2033)
• 8.5 Others
  • 8.5.1 Historical and Current Market Trends (2019-2024)
  • 8.5.2 Market Forecast (2025-2033)

9 Japan Virtual Events Market - Breakup by End Use

• 9.1 Corporate
  • 9.1.1 Overview
  • 9.1.2 Historical and Current Market Trends (2019-2024)
  • 9.1.3 Market Forecast (2025-2033)
• 9.2 Education
  • 9.2.1 Overview
  • 9.2.2 Historical and Current Market Trends (2019-2024)
  • 9.2.3 Market Forecast (2025-2033)
• 9.3 Healthcare
  • 9.3.1 Overview
  • 9.3.2 Historical and Current Market Trends (2019-2024)
  • 9.3.3 Market Forecast (2025-2033)
• 9.4 Finance and Banking
  • 9.4.1 Overview
  • 9.4.2 Historical and Current Market Trends (2019-2024)
  • 9.4.3 Market Forecast (2025-2033)
• 9.5 Government
  • 9.5.1 Overview
  • 9.5.2 Historical and Current Market Trends (2019-2024)
  • 9.5.3 Market Forecast (2025-2033)
• 9.6 Others
  • 9.6.1 Historical and Current Market Trends (2019-2024)
  • 9.6.2 Market Forecast (2025-2033)

10 Japan Virtual Events Market - Competitive Landscape

• 10.1 Overview
• 10.2 Market Structure
• 10.3 Market Player Positioning
• 10.4 Top Winning Strategies
• 10.5 Competitive Dashboard
• 10.6 Company Evaluation Quadrant

11 Profiles of Key Players

• 11.1 Company A
  • 11.1.1 Business Overview
  • 11.1.2 Product Portfolio
  • 11.1.3 Business Strategies
  • 11.1.4 SWOT Analysis
  • 11.1.5 Major News and Events
• 11.2 Company B
  • 11.2.1 Business Overview
  • 11.2.2 Product Portfolio
  • 11.2.3 Business Strategies
  • 11.2.4 SWOT Analysis
  • 11.2.5 Major News and Events
• 11.3 Company C
  • 11.3.1 Business Overview
  • 11.3.2 Product Portfolio
  • 11.3.3 Business Strategies
  • 11.3.4 SWOT Analysis
  • 11.3.5 Major News and Events
• 11.4 Company D
  • 11.4.1 Business Overview
  • 11.4.2 Product Portfolio
  • 11.4.3 Business Strategies
  • 11.4.4 SWOT Analysis
  • 11.4.5 Major News and Events
• 11.5 Company E
  • 11.5.1 Business Overview
  • 11.5.2 Product Portfolio
  • 11.5.3 Business Strategies
  • 11.5.4 SWOT Analysis
  • 11.5.5 Major News and Events

12 Japan Virtual Events Market - Industry Analysis

• 12.1 Drivers, Restraints, and Opportunities
  • 12.1.1 Overview
  • 12.1.2 Drivers
  • 12.1.3 Restraints
  • 12.1.4 Opportunities
• 12.2 Porters Five Forces Analysis
  • 12.2.1 Overview
  • 12.2.2 Bargaining Power of Buyers
  • 12.2.3 Bargaining Power of Suppliers
  • 12.2.4 Degree of Competition
  • 12.2.5 Threat of New Entrants
  • 12.2.6 Threat of Substitutes
• 12.3 Value Chain Analysis

13 Appendix