查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1636719

2030 年虚拟活动市场预测：按平台、组件、部署类型、活动类型、最终用户和地区进行的全球分析

Virtual Events Market Forecasts to 2030 - Global Analysis By Platform (Web-Based Platforms and Extended Reality Solutions), Component (Software and Services), Deployment Type, Event Type, End User and By Geography
出版日期: | 出版商: Stratistics Market Research Consulting | 英文 200+ Pages | 商品交期: 2-3个工作天内

价格

根据 Stratistics MRC 的数据，全球虚拟活动市场预计在 2024 年达到 1,191 亿美元，到 2030 年将达到 3,833 亿美元，预测期内的复合年增长率为 21.5%。

虚拟活动是指允许个人透过线上平台参与虚拟环境的线上活动。活动类似于面对面的活动，例如会议、展览会、网路研讨会和会议。虚拟活动让世界各地的人们无需出游即可参与。直播、聊天和虚拟实境等各种技术使得参与、连网和协作相对容易。虚拟活动更便宜、更容易参与、也更环保。

根据 EventMB 的一项调查，45% 的专业人士计划参加更多线上会议和网路研讨会。

数位平台的采用率提高

数位平台的日益普及是虚拟活动市场发展的关键驱动力。企业、教育机构和娱乐供应商越来越依赖虚拟平台来举办网路研讨会、会议和直播活动。这种转变是由互联网连接、视讯串流技术的进步以及对经济高效、扩充性解决方案的日益增长的偏好所推动的。数位平台提供的灵活性和全球影响力对于希望覆盖更多受众并降低营运成本的组织来说至关重要。

缺乏人际互动

虚拟活动中缺乏人际互动仍是市场发展的一大限制。与现场活动不同，虚拟活动通常无法复製实体活动所提供的情感连结和社交机会。这种限制可能导致参与者的参与度降低和满意度降低。儘管虚拟实境（VR）和互动等技术取得了进步，但无法完全模拟面对面的互动仍然是阻碍虚拟活动普及的一个挑战。

新兴经济体发展日益

新兴经济体为虚拟活动市场提供了巨大的成长机会。亚太、拉丁美洲和非洲国​​家网路基础设施发达，智慧型手机普及率不断上升，数位平台正快速普及。这些地区的政府和企业正在利用虚拟活动进行教育、企业培训和行销活动。虚拟平台具有成本效益且易于访问，在资源受限的环境中具有极大的吸引力，推动了市场扩张。

监理和合规问题

监管和合规问题对虚拟活动市场构成了威胁。资料隐私问题、网路安全风险以及遵守欧洲的 GDPR 和加州的 CCPA 等当地法律是平台提供者面临的主要挑战。不解决这些问题可能会导致法律处罚、声誉损害和失去客户信任。随着市场的成长，强大的安全措施和确保法规合规性对于持续的成功至关重要。

COVID-19 的影响：

由于封锁和社交距离措施迫使企业采用线上平台，COVID-19 疫情显着加速了虚拟活动市场的成长。虚拟会议、网路研讨会和会议已成为这段时期重要的沟通工具。即使在疫情结束后，虚拟活动由于其便利性、成本节省和全球影响力，仍然在各个行业中受到欢迎。

预计在预测期内，基于网路的平台部分将成为最大的部分

由于其广泛的可用性和用户友好的特性，预计基于网路的平台部分将在预测期内占据最大的市场占有率。这些平台提供可自订的功能，例如直播、聊天选项和各种事件类型的分析工具。它还可以在多种设备上运行，让更多的用户能够使用。由于企业优先考虑可在全球部署的经济高效的解决方案，基于网路的平台仍然是举办虚拟活动的首选。

在预测期内，云端基础的部分将以最高的复合年增长率成长。

在预测期内，由于云端基础领域具有扩充性、灵活性和增强的安全功能，因此预计其复合年增长率最高。云端基础的解决方案允许即时资料存取并与其他企业工具无缝整合。它可以以最小的延迟处理大型事件，使其成为世界会议和混合格式的理想选择。对永续商业实践的需求不断增长，进一步推动了各行各业对云端解决方案的采用。

区域份额

由于先进的技术基础设施和早期采用数位解决方案，预计北美将在预测期内占据最大的市场占有率。这项优势得益于 Zoom Video Communications Inc. 等大型科技公司的存在，以及美国和加拿大等国家的高网路普及率。此外，企业对网路研讨会和虚拟会议的强劲需求正在推动该地区的持续成长。

复合年增长率最高的地区：

由于中国、印度和日本等国家的快速数位转型，预计亚太地区将在预测期内实现最高成长率。智慧型手机的高普及率和对云端技术不断增加的投资使该地区成为虚拟活动采用的热门地区。中小企业对具有成本效益的行销策略的认识不断提高，进一步推动了亚太地区市场的扩张。

免费客製化服务：

订阅此报告的客户可享有以下免费自订选项之一：

  • 公司简介
    • 全面分析其他市场参与者（最多 3 家公司）
    • 主要企业的 SWOT 分析（最多 3 家公司）
  • 地理细分
    • 根据客户兴趣对主要国家进行的市场估计、预测和复合年增长率（註：基于可行性检查）
  • 竞争性基准化分析
    • 根据产品系列、地理分布和策略联盟对主要企业进行基准化分析

目录

第一章执行摘要

第 2 章 前言

  • 概述
  • 相关利益者
  • 研究范围
  • 调查方法
    • 资料探勘
    • 资料分析
    • 资料检验
    • 研究途径
  • 研究资讯来源
    • 主要研究资讯来源
    • 二手研究资料资讯来源
    • 先决条件

第三章 市场走势分析

  • 驱动程式
  • 限制因素
  • 机会
  • 威胁
  • 最终用户分析
  • 新兴市场
  • COVID-19 的影响

第 4 章 波特五力分析

  • 供应商的议价能力
  • 买家的议价能力
  • 替代品的威胁
  • 新进入者的威胁
  • 竞争对手之间的竞争

第五章 全球虚拟活动市场（依平台划分）

  • 网路为基础的平台
    • 活动管理平台
    • 直播平台
  • 延展实境(XR) 解决方案
    • 虚拟实境平台
    • 扩增实境解决方案

6. 全球虚拟活动市场按组成部分

  • 软体
    • 内容管理
    • 分析和报告
    • 报名和门票
  • 服务
    • 专业服务
    • 託管服务
    • 支援和维护

第 7 章 全球虚拟活动市集依部署类型

  • 本地
  • 云端基础

8. 全球虚拟活动市场（依活动类型）

  • 内部事件
    • 企业培训
    • 团队建立
    • 内部会议
  • 外部事件
    • 会议和大会
    • 展览
    • 产品发布
    • 教育研讨会
    • 行销活动

9. 全球虚拟活动市场（依最终用户划分）

  • 企业类别
  • 教育机构
  • 医疗机构
  • 政府和公共部门
  • 非营利组织

第 10 章。

  • 北美洲
    • 美国
    • 加拿大
    • 墨西哥
  • 欧洲
    • 德国
    • 英国
    • 义大利
    • 法国
    • 西班牙
    • 其他欧洲国家
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 澳洲
    • 纽西兰
    • 韩国
    • 其他亚太地区
  • 南美洲
    • 阿根廷
    • 巴西
    • 智利
    • 南美洲其他地区
  • 中东和非洲
    • 沙乌地阿拉伯
    • 阿拉伯聯合大公国
    • 卡达
    • 南非
    • 其他中东和非洲地区

第十一章 重大进展

  • 协议、伙伴关係、合作和合资企业
  • 收购与合併
  • 新产品发布
  • 业务扩展
  • 其他关键策略

第十二章 公司概况

  • Zoom Video Communications, Inc.
  • Microsoft Corporation
  • Google LLC
  • Cisco Systems, Inc.
  • vFairs LLC
  • Livestorm, Inc.
  • Hubilo Technologies Inc.
  • Airmeet Inc.
  • RingCentral, Inc.
  • Cvent, Inc.
  • BigMarker LLC
  • Whova, Inc.
  • Kaltura, Inc.
  • ON24, Inc.
  • Hopin Ltd.
  • Brella Oy
  • InEvent, Inc.
  • Bizzabo Ltd.
Product Code: SMRC28360

According to Stratistics MRC, the Global Virtual Events Market is accounted for $119.1 billion in 2024 and is expected to reach $383.3 billion by 2030 growing at a CAGR of 21.5% during the forecast period. Virtual events refer to online activities that enable individuals to participate in a virtual environment through an online platform. The events can resemble in-person ones, like conferences, trade shows, webinars, and meetings. Virtual events can host worldwide participation without one having to travel. With various technologies like live streaming, chat, and virtual reality, engagement, networking, and collaboration will be made relatively easy. Virtual events are cheaper, accessible, and friendly to the environment.

According to the EventMB study, 45% of professionals planned to attend more online conferences and webinars.

Market Dynamics:

Driver:

Increased adoption of digital platforms

The rising adoption of digital platforms is a significant driver for the virtual events market. Businesses, educational institutions, and entertainment providers increasingly rely on virtual platforms to host webinars, conferences, and live-streamed events. This shift is fueled by advancements in internet connectivity, video streaming technologies, and the growing preference for cost-effective, scalable solutions. The flexibility and global reach offered by digital platforms make them indispensable for organizations aiming to engage larger audiences and reduce operational costs.

Restraint:

Lack of personal interaction

The lack of personal interaction in virtual events remains a major restraint for the market. Unlike in-person gatherings, virtual events often fail to replicate the emotional connection and networking opportunities provided by physical events. This limitation can lead to lower engagement levels and reduced attendee satisfaction. Despite technological advancements like virtual reality (VR) and interactive features, the inability to fully mimic face-to-face interactions continues to challenge the widespread adoption of virtual events.

Opportunity:

Increased adoption in developing economies

Developing economies present significant growth opportunities for the virtual events market. With improving internet infrastructure and rising smartphone penetration, countries in Asia-Pacific, Latin America, and Africa are rapidly adopting digital platforms. Governments and businesses in these regions are leveraging virtual events for education, corporate training, and marketing initiatives. The cost-effectiveness and accessibility of virtual platforms make them highly appealing in resource-constrained environments, driving market expansion.

Threat:

Regulatory and compliance issues

Regulatory and compliance issues pose a threat to the virtual events market. Data privacy concerns, cybersecurity risks, and compliance with regional laws such as GDPR in Europe or CCPA in California are critical challenges for platform providers. Failure to address these issues can lead to legal penalties, reputational damage, and loss of customer trust. As the market grows, ensuring robust security measures and regulatory compliance will be essential for sustained success.

Covid-19 Impact:

The COVID-19 pandemic significantly accelerated the growth of the virtual events market as lockdowns and social distancing measures forced businesses to adopt online platforms. Virtual meetings, webinars, and conferences became essential tools for communication during this period. Even post-pandemic, the convenience, cost savings, and global reach offered by virtual events have ensured their continued popularity across industries.

The web-based platforms segment is expected to be the largest during the forecast period

The web-based platforms segment is expected to account for the largest market share during the forecast period due to its widespread availability and user-friendly nature. These platforms provide customizable features such as live streaming, chat options, and analytics tools that cater to diverse event types. Their compatibility with multiple devices makes them accessible to a broader audience. As businesses prioritize cost-effective solutions with global reach, web-based platforms remain a preferred choice for hosting virtual events.

The cloud-based segment is expected to have the highest CAGR during the forecast period

Over the forecast period, the cloud-based segment is expected to witness the highest CAGR due to its scalability, flexibility, and enhanced security features. Cloud-based solutions allow real-time data access and seamless integration with other enterprise tools. Their ability to handle large-scale events with minimal latency makes them ideal for global conferences or hybrid formats. The rising demand for sustainable business practices further drives their adoption across industries.

Region with largest share:

The North America region is anticipated to account for the largest market share during the forecast period due to its advanced technological infrastructure and early adoption of digital solutions. The presence of major tech companies like Zoom Video Communications Inc., along with high internet penetration rates in countries like the U.S. and Canada, supports this dominance. Additionally, strong corporate demand for webinars and virtual conferences drives consistent growth in this region.

Region with highest CAGR:

The Asia Pacific region is anticipated to register the highest growth rate over the forecast period owing to rapid digital transformation in countries like China, India, and Japan. High smartphone penetration rates combined with increasing investments in cloud technologies make this region a hotspot for virtual event adoption. Growing awareness about cost-efficient marketing strategies among small- and medium-sized enterprises (SMEs) further propels market expansion in Asia Pacific.

Key players in the market

Some of the key players in Virtual Events Market include Zoom Video Communications, Inc., Microsoft Corporation, Google LLC, Cisco Systems, Inc., vFairs LLC, Livestorm, Inc., Hubilo Technologies Inc., Airmeet Inc., RingCentral, Inc., Cvent, Inc., BigMarker LLC, Whova, Inc., Kaltura, Inc., ON24, Inc., Hopin Ltd., Brella Oy, InEvent, Inc. and Bizzabo Ltd.

Key Developments:

In April 2024, Kaltura Events has won Best Virtual Event Platform in North America at the 2024 Innovation in Business MarTech Awards and Best Virtual and Hybrid Event Platform at the 2024 Event Technology Awards.

In November 2023, RingCentral, Inc., a leading provider of AI-first global enterprise cloud communications, video meetings, collaboration, and contact center solutions, today announced the global availability of RingCentral Events(TM), an all-in-one solution for virtual, onsite, and hybrid event needs. Formerly Hopin Events, RingCentral Events is designed to be immersive and personalized, enabling businesses to provide engaging experiences that take events to the next level.

In September 2022, Bizzabo has announced a 724% increase in in-person events hosted on its platform between January and September 2022, along with a 20% overall increase in events compared to the previous year.

Platforms Covered:

  • Web-Based Platforms
  • Extended Reality (XR) Solutions

Components Covered:

  • Software
  • Services

Deployment Types Covered:

  • On-Premise
  • Cloud-Based

Event Types Covered:

  • Internal Events
  • External Events

End Users Covered:

  • Corporate Sector
  • Educational Institutions
  • Healthcare Organizations
  • Government & Public Sector
  • Non-Profit Organizations

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2022, 2023, 2024, 2026, and 2030
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 End User Analysis
  • 3.7 Emerging Markets
  • 3.8 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Virtual Events Market, By Platform

  • 5.1 Introduction
  • 5.2 Web-Based Platforms
    • 5.2.1 Event Management Platforms
    • 5.2.2 Live Streaming Platforms
  • 5.3 Extended Reality (XR) Solutions
    • 5.3.1 Virtual Reality Platforms
    • 5.3.2 Augmented Reality Solutions

6 Global Virtual Events Market, By Component

  • 6.1 Introduction
  • 6.2 Software
    • 6.2.1 Content Management
    • 6.2.2 Analytics & Reporting
    • 6.2.3 Registration & Ticketing
  • 6.3 Services
    • 6.3.1 Professional Services
    • 6.3.2 Managed Services
    • 6.3.3 Support & Maintenance

7 Global Virtual Events Market, By Deployment Type

  • 7.1 Introduction
  • 7.2 On-Premise
  • 7.3 Cloud-Based

8 Global Virtual Events Market, By Event Type

  • 8.1 Introduction
  • 8.2 Internal Events
    • 8.2.1 Corporate Training
    • 8.2.2 Team Building
    • 8.2.3 Company Meetings
  • 8.3 External Events
    • 8.3.1 Conferences & Conventions
    • 8.3.2 Trade Shows & Exhibitions
    • 8.3.3 Product Launches
    • 8.3.4 Educational Seminars
    • 8.3.5 Marketing Events

9 Global Virtual Events Market, By End User

  • 9.1 Introduction
  • 9.2 Corporate Sector
  • 9.3 Educational Institutions
  • 9.4 Healthcare Organizations
  • 9.5 Government & Public Sector
  • 9.6 Non-Profit Organizations

10 Global Virtual Events Market, By Geography

  • 10.1 Introduction
  • 10.2 North America
    • 10.2.1 US
    • 10.2.2 Canada
    • 10.2.3 Mexico
  • 10.3 Europe
    • 10.3.1 Germany
    • 10.3.2 UK
    • 10.3.3 Italy
    • 10.3.4 France
    • 10.3.5 Spain
    • 10.3.6 Rest of Europe
  • 10.4 Asia Pacific
    • 10.4.1 Japan
    • 10.4.2 China
    • 10.4.3 India
    • 10.4.4 Australia
    • 10.4.5 New Zealand
    • 10.4.6 South Korea
    • 10.4.7 Rest of Asia Pacific
  • 10.5 South America
    • 10.5.1 Argentina
    • 10.5.2 Brazil
    • 10.5.3 Chile
    • 10.5.4 Rest of South America
  • 10.6 Middle East & Africa
    • 10.6.1 Saudi Arabia
    • 10.6.2 UAE
    • 10.6.3 Qatar
    • 10.6.4 South Africa
    • 10.6.5 Rest of Middle East & Africa

11 Key Developments

  • 11.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 11.2 Acquisitions & Mergers
  • 11.3 New Product Launch
  • 11.4 Expansions
  • 11.5 Other Key Strategies

12 Company Profiling

  • 12.1 Zoom Video Communications, Inc.
  • 12.2 Microsoft Corporation
  • 12.3 Google LLC
  • 12.4 Cisco Systems, Inc.
  • 12.5 vFairs LLC
  • 12.6 Livestorm, Inc.
  • 12.7 Hubilo Technologies Inc.
  • 12.8 Airmeet Inc.
  • 12.9 RingCentral, Inc.
  • 12.10 Cvent, Inc.
  • 12.11 BigMarker LLC
  • 12.12 Whova, Inc.
  • 12.13 Kaltura, Inc.
  • 12.14 ON24, Inc.
  • 12.15 Hopin Ltd.
  • 12.16 Brella Oy
  • 12.17 InEvent, Inc.
  • 12.18 Bizzabo Ltd.

List of Tables

  • Table 1 Global Virtual Events Market Outlook, By Region (2022-2030) ($MN)
  • Table 2 Global Virtual Events Market Outlook, By Platform (2022-2030) ($MN)
  • Table 3 Global Virtual Events Market Outlook, By Web-Based Platforms (2022-2030) ($MN)
  • Table 4 Global Virtual Events Market Outlook, By Event Management Platforms (2022-2030) ($MN)
  • Table 5 Global Virtual Events Market Outlook, By Live Streaming Platforms (2022-2030) ($MN)
  • Table 6 Global Virtual Events Market Outlook, By Extended Reality (XR) Solutions (2022-2030) ($MN)
  • Table 7 Global Virtual Events Market Outlook, By Virtual Reality Platforms (2022-2030) ($MN)
  • Table 8 Global Virtual Events Market Outlook, By Augmented Reality Solutions (2022-2030) ($MN)
  • Table 9 Global Virtual Events Market Outlook, By Component (2022-2030) ($MN)
  • Table 10 Global Virtual Events Market Outlook, By Software (2022-2030) ($MN)
  • Table 11 Global Virtual Events Market Outlook, By Content Management (2022-2030) ($MN)
  • Table 12 Global Virtual Events Market Outlook, By Analytics & Reporting (2022-2030) ($MN)
  • Table 13 Global Virtual Events Market Outlook, By Registration & Ticketing (2022-2030) ($MN)
  • Table 14 Global Virtual Events Market Outlook, By Services (2022-2030) ($MN)
  • Table 15 Global Virtual Events Market Outlook, By Professional Services (2022-2030) ($MN)
  • Table 16 Global Virtual Events Market Outlook, By Managed Services (2022-2030) ($MN)
  • Table 17 Global Virtual Events Market Outlook, By Support & Maintenance (2022-2030) ($MN)
  • Table 18 Global Virtual Events Market Outlook, By Deployment Type (2022-2030) ($MN)
  • Table 19 Global Virtual Events Market Outlook, By On-Premise (2022-2030) ($MN)
  • Table 20 Global Virtual Events Market Outlook, By Cloud-Based (2022-2030) ($MN)
  • Table 21 Global Virtual Events Market Outlook, By Event Type (2022-2030) ($MN)
  • Table 22 Global Virtual Events Market Outlook, By Internal Events (2022-2030) ($MN)
  • Table 23 Global Virtual Events Market Outlook, By Corporate Training (2022-2030) ($MN)
  • Table 24 Global Virtual Events Market Outlook, By Team Building (2022-2030) ($MN)
  • Table 25 Global Virtual Events Market Outlook, By Company Meetings (2022-2030) ($MN)
  • Table 26 Global Virtual Events Market Outlook, By External Events (2022-2030) ($MN)
  • Table 27 Global Virtual Events Market Outlook, By Conferences & Conventions (2022-2030) ($MN)
  • Table 28 Global Virtual Events Market Outlook, By Trade Shows & Exhibitions (2022-2030) ($MN)
  • Table 29 Global Virtual Events Market Outlook, By Product Launches (2022-2030) ($MN)
  • Table 30 Global Virtual Events Market Outlook, By Educational Seminars (2022-2030) ($MN)
  • Table 31 Global Virtual Events Market Outlook, By Marketing Events (2022-2030) ($MN)
  • Table 32 Global Virtual Events Market Outlook, By End User (2022-2030) ($MN)
  • Table 33 Global Virtual Events Market Outlook, By Corporate Sector (2022-2030) ($MN)
  • Table 34 Global Virtual Events Market Outlook, By Educational Institutions (2022-2030) ($MN)
  • Table 35 Global Virtual Events Market Outlook, By Healthcare Organizations (2022-2030) ($MN)
  • Table 36 Global Virtual Events Market Outlook, By Government & Public Sector (2022-2030) ($MN)
  • Table 37 Global Virtual Events Market Outlook, By Non-Profit Organizations (2022-2030) ($MN)

Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.