消费者之声：印度电动两轮车购买者概况

Voice of Consumer-Buyer Profiles of Electric Two-wheelers in India

出版日期: 2025年02月03日 | 出版商:

Frost & Sullivan | 英文 48 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

电动两轮车在印度越来越受欢迎，因为它有利于永续性、节省成本和减少污染

由于汽油价格上涨、政府奖励和日益严重的环境问题，印度的电动两轮车市场正在迅速扩张。为了有效地锁定目标客户并满足他们的需求，OEM和负责人需要了解电动两轮车购买者的情况。该研究透过研究印度电动两轮车客户的特征、趋势和购买模式来检验消费者的声音。研究采用定性和定量研究方法，根据心理统计、人口统计和购买原因来识别不同的购买者群体。调查结果显示，购买电动两轮车的印度消费者都是年轻、精通科技且具有环保意识的专业。即使人们倾向于花更多的钱购买性能更强、电池寿命更长、智慧连接性更强和其他功能更强大的更昂贵的E2W，但价格敏感度仍然是一个重要的考虑因素。购买决策也受到对产品可靠性、充电基础设施和续航里程的持续关注的影响。研究表明，城市居民越来越多地使用电动两轮车来实现最后一英里的连接，其结论提供了战略见解，帮助製造商根据不断变化的客户需求调整其分销、产品开发和营销计划。透过了解买家的兴趣和痛点，OEM可以更好地定位他们的电动两轮车，以满足对永续移动解决方案日益增长的需求。

India's E2W market is expanding quickly due to rising petrol prices, government incentives, and growing environmental concerns. To effectively target customers and meet their needs, OEMs and marketers should understand the buyer profiles of electric two-wheelers. This study examines the Voice of the Consumer by looking at the traits, inclinations, and buying patterns of Indian electric two-wheeler customers. The study uses qualitative and quantitative research methods to identify different buyer segments according to psychographics, demographics, and reasons for buying. The results show that Indian customers who buy electric two-wheelers are younger, tech-savvy people and environmentally conscientious professionals. Even if buyers are inclined to spend money on expensive E2Ws with better performance, battery life, and features like smart connectivity, price sensitivity is still a major consideration. Purchase decisions are also influenced by persistent worries about product reliability, charging infrastructure, and range. The study shows that city dwellers are increasingly using electric two-wheelers for last-mile connectivity, and its conclusion offers manufacturers strategic insights to help them adjust their distribution, product development, and marketing plans in response to changing customer demands. By looking into the interests and worries of the buyers, OEMs may better position their electric two-wheeler offers and take advantage of the rising demand for sustainable mobility solutions.