扩增实境(XR)的全球市场预测

扩展现实 (XR) 市场持续扩张，为游戏和娱乐、教育、零售、企业、医疗保健等领域带来了广泛的好处和机会。儘管消费者担忧以及经济衰退导致的通货膨胀上升，但 XR 市场在预测期内并未出现萎缩的迹象。

本报告探讨了全球扩展实境 (XR) 市场，并提供了市场成长、关键硬体趋势以及虚拟实境 (VR)、混合实境 (MR) 和扩增实境 (AR) 市场前景的资讯。

市场趋势

儘管苹果在 2024 年进入该市场，但 XR 市场的成长率依然低迷，仅为 6.9%。

由于一体机类别（2024 年出货量最大，总出货量达 1,420 万台）的兴趣和活跃度下降，预计 2025 年该细分市场将成长 3.4%。

成长最快的 XR 类别是 AR，这得益于其实用的用例和消费者更熟悉的外形。

• AI 眼镜是 2024 年的趋势，雷朋 Meta 眼镜出货量达 110 万台，併计划到 2026 年再生产 1000 万台。

目录

• 执行摘要
• XR 市场展望
• PCVR
• 一体机
• PSVR
• AR 眼镜
• XR 用例

The extended reality (XR) market continues to expand, presenting a wide range of benefits and opportunities across gaming and entertainment, education, retail, corporates, medicine and more. Despite the economic downturn, leading to consumer anxiety and heightened inflation, the XR market shows no signs of contraction over the forecast period.

In this global extended reality (XR) market report, Futuresource Consulting explores market growth, key hardware trends and the market outlook for virtual reality (VR), mixed reality (MR) and augmented reality (AR).

Market Trends:

2024 was a slow year for the XR market, which grew by 6.9% despite Apple's entrance into the space.

In 2025, the segment is expected to grow by 3.4% as there is less interest and less action in the All-in-One category, which was the largest category with a total of 14.2m unit shipments in 2024.

The XR category witnessing the fastest growth is AR, because of its practical use cases and form factor that feels more familiar to the average consumer.

• AI glasses have been the trend of 2024, with Ray-Ban Meta shipping 1.1m units and planning to manufacture another 10m until 2026.

Areas Explored:

• XR market size analysis, quantifying and tracking worldwide sales of VR head mounted displays
• Market forecasting, with five-year sales forecasts, reviewing key XR product types
• Product, technology and competitive reviews, interpreting key market developments and trends

Did you know?

Futuresource has been tracking, researching and consulting on the CE landscape for more than 30 years. This publication is one in a series of research reports, produced to provide businesses with a fully rounded view of the market.

Any business with interests in the XR market will benefit from this report, particularly:

• Manufacturers and their suppliers
• Intermediaries and supply chain
• Retailers
• CE market strategists, marketing and sales professionals
• Investors

Table of Contents

• Executive Summary
• XR Market Outlook
• PCVR
• All-in-One
• PSVR
• AR Glasses
• XR Use Cases