2021年橄榄球联盟世界杯 (Rugby League World Cup):活动后分析

Rugby League World Cup, 2021 - Post Event Analysis

出版日期: 2022年12月30日 | 出版商:

GlobalData | 英文 22 Pages | 订单完成后即时交付

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简介目录

BBC的平台收看了2021年橄榄球联盟世界杯的男子，女子，轮椅淘汰赛的61场比赛的累积平均比赛观众数是2,924万人。还有观众动员数为42万3,789，低于2013年大会的45万3,483人。赞助商方面，2021年的橄榄球联盟世界杯的赞助商总合为18家公司，年度总额上升到1,340万美元。

本报告提供2021年橄榄球联盟世界杯 (Rugby League World Cup) 调查，活动概要，赞助商组合，电视台，赏金，观众动员，票销售等分析。

摘要整理
电视台
2021年橄榄球联盟世界杯:英国的明细
2021年橄榄球联盟世界杯:其他地区的明细
赞助商
2021年橄榄球联盟世界杯:赞助商的明细
2021年橄榄球联盟世界杯:年度赞助商的明细
参加、赏金
橄榄球联盟世界杯2021:参加、赏金明细
观众动员、票销售
橄榄球联盟世界杯2021:观众动员数的明细
橄榄球联盟世界杯2021:票券销售的明细

附录

简介目录

Product Code: GDUKSPC91188

An analysis of the recent 2021 Rugby League World Cup, which provides insight the event's broadcasters, sponsorship portfolio, prize money, attendance and ticketing

This year's final between Australia and Samoa boasted a total attendance figure of 67,502, the highest attended match of the tournament.

Adult tickets varied from £25 ($30.97) to £180 ($223.47) at this year's tournament, with approximately 350,000 tickets sold before the event began. England's semi-final against Samoa generated a TV audience of 2.5 million in the United Kingdom across BBC platforms, the larger TV audience of any match at the event.

England's quarter-final match against Papua New Guinea accrued a peak audience of 1.7 million, the second highest viewed match at the tournament. The event's current sponsorship deals are worth an estimated $13.4 million, as per GlobalData.

The deal with Cazoo, an online automotive retailer who serve as a principal sponsor the event, is the largest sponsor on this year's roster. GlobalData estimates this deal to be worth $2 million annually and covers the duration of the tournament.

Key Highlights

A cumulative average match audience of 29.24 million tuned into the 2021 Rugby League World Cup on BBC platforms, from the 61 games from the men's, women's and wheelchair tournaments. Alongside this, aggregate attendance stoof at 423,789, which is less than the 453,483 at the 2013 event.
Regarding sponsorship, the 2021 Rugby League World Cup had a total of 18 sponsors, which are worth a total of $13.4 million annually.

Scope

This report provides an overview of the event including a look at the event's sponsorship portfolio, broadcasters, prize money, attendance and ticketing. An analysis of the 2021 Rugby League World Cup sponsors is included and the estimated annual values for some of these deals. Information regarding some of the events broadcasting and ticketing figures