饮料市场 - 饮料所扮演的角色:消费者的洞察，趋势，永续的分析，案例研究

饮料，今后数年，在餐饮业整体业绩中发挥重要作用。如果有效进行行销，饮料能提高品牌形象与客户体验，增加客户和忠诚度。

本报告提供饮料市场相关调查，混杂消费者的洞察，趋势，永续的分析等，案例研究。

目录

目录

• 简介
• 趋势详细内容
• 案例研究
• 外带

附录

This report is part of a series on key trends which are currently affecting the foodservice landscape. This report explains the various reasons why Localism is important to the consumer and how industry players can leverage it, with a view to how the trend will evolve over the next few years

Beverages have a crucial role to play in the overall performance of foodservice operators in the next few years. ​When marketed effectively, beverages can enhance brand image and customer experience as well as increasing custom and loyalty.​

Scope

• Beverages are often a secondary focus and underutilized in the foodservice industry.​
• Brands are starting to take advantage of innovative formulations and technologies on the market to provide added-value, multi-benefit, and novel experiences.
• Partnerships between beverage and foodservice brands will help businesses weather the current economic climate.

Reasons to Buy

• Understand the challenges and opportunities for foodservice brands in order to tap into the food waste trend.
• Gain insight into how competitors are responding to this trend.
• Access valuable strategic take-outs to help direct future decision-making and inform new product and service development.

Table of Contents

Table of Contents

• Introduction
• Trends deep dive
• Case studies
• Take-outs

Appendix