市场调查报告书
商品编码
1355830
咸味零食市场规模 - 按产品类型(薯片、玉米片、椒盐捲饼、爆米花、饼干)、按健康与保健(低热量零食、无麸质零食)、按配销通路(超市、便利商店)和预测, 2023 - 2032Savory Snacks Market Size - By Product Type (Potato Chips, Tortilla Chips, Pretzels, Popcorn, Crackers), By Health & Wellness (Low-Calorie Snacks, Gluten-Free Snacks), By Distribution Channel (Supermarkets, Convenience Stores) & Forecast, 2023 - 2032 |
2023 年至 2032 年间,全球咸味零食市场复合年增长率将超过 5.2%。消费者生活方式的改变和繁忙的日程安排增加了对方便携带零食的需求,这将刺激市场成长。此外,人们对健康和保健意识的不断增强推动了对更健康零食选择的需求,促使公司利用更健康的成分和生产方法进行创新。此外,全球化为消费者带来了多样化的口味和美食,激发了对独特和异国风味小吃的渴望。电子商务和数位行销使消费者更容易获得和购买咸味零食,从而促进了咸味零食行业的成长。
领先公司之间不断增加的交易和讨论也支撑了市场。例如,2023年10月,塔塔集团消费者部门正在积极讨论收购知名零食生产商Haldiram’s至少51%的控股权。 Haldiram's 因其一系列美味小吃(包括广受欢迎的马铃薯「bhujia」)而在印度广受认可,该公司正在考虑出售 10% 的股权。
整个咸味零食市场根据产品类型、配销通路和地区进行分类。
爆米花细分市场将在 2023 年至 2032 年间经历重大发展。爆米花是一种多功能且有益健康的零食,因其健康益处和多样化的口味而广受欢迎。消费者寻求方便、无罪恶感的选择,而爆米花正是符合这项要求的,它热量低,而且通常不含麸质。它的吸引力延伸到传统和创新口味,使其成为不断扩大的咸味零食世界的主食。因此,消费者对爆米花的兴趣日益浓厚,导致该细分市场对咸味零食市场收入的贡献不断增加。
从 2023 年到 2032 年,便利商店领域的复合年增长率将令人称讚。随着忙碌的生活方式成为常态,消费者越来越依赖这些商店来获取快速、方便的零食选择。便利商店策略性地备有各种美味小吃,迎合不同的口味和喜好。便利因素加上不断的人流,使它们成为满足当今快节奏世界对美味小吃日益增长的需求的重要枢纽。
从地区来看,2023年至2032年,欧洲咸味零食市场将呈现出可观的复合年增长率。饮食习惯的改变、忙碌的生活方式以及对方便携带零食的日益偏好都刺激了需求。此外,注重健康的消费者正在推动市场转向更健康和创新的零食选择。该地区的多元文化也促进了对各种口味和质地的需求。此外,几家从事多种交易的欧洲公司也为该地区的市场提供了支持。
例如,2023 年 5 月,英国私募股权公司 A&M Capital Europe 实际上收购了 Innovative Bites Group 的控股权。 IBG 专门在英国拥有和分销咸味零食和糖果品牌。这些因素加上强大的零食文化,使欧洲成为全球咸味零食市场前景的关键参与者。
Global Savory Snacks Market will witness over 5.2% CAGR between 2023 and 2032. Changing consumer lifestyles and busy schedules have increased the demand for convenient, on-the-go snacks will stimulate market growth. Additionally, a growing awareness of health and wellness has driven the demand for healthier snack options, prompting companies to innovate with healthier ingredients and production methods. Moreover, globalization has introduced consumers to diverse flavors and cuisines, fueling the desire for unique and exotic savory snacks. E-commerce and digital marketing have made it easier for consumers to access and purchase savory snacks, contributing to the growth of the savory snacks industry.
The rising deals and discussions between leading companies also support the market. For instance, in October 2023, the consumer division of Tata Group was in active discussions to acquire a controlling interest of at least 51% in the well-established snack producer Haldiram's. Haldiram's, widely recognized in India for its range of savory snacks, including the popular "bhujia" made from potatoes, is considering the potential sale of a 10% ownership stake.
The overall Savory Snacks Market is classified based on product type, distribution channel, and region.
The popcorn segment will undergo significant development from 2023 to 2032. Popcorn, a versatile and wholesome snack, has gained popularity due to its health benefits and diverse flavor profiles. Consumers seek convenient, guilt-free options, and popcorn fits the bill, being low in calories and often gluten-free. Its appeal extends to both traditional and innovative flavors, making it a staple in the ever-expanding world of savory snacks. Therefore, the rising interest among consumers in popcorn leads to the growing contribution of the segment in the savory snacks market revenue.
The convenience stores segment will register a commendable CAGR from 2023 to 2032. As busy lifestyles become the norm, consumers increasingly rely on these stores for quick, accessible snack options. Convenience stores strategically stock a variety of savory snacks, catering to diverse tastes and preferences. The convenience factor, in line with the constant flow of foot traffic, makes them a vital hub for satisfying the growing appetite for savory snacks in today's fast-paced world.
Regionally, the Europe savory snacks market will showcase an appreciable CAGR from 2023 to 2032. Changing eating habits, busy lifestyles, and a growing preference for convenient on-the-go snacks have boosted demand. Additionally, health-conscious consumers are driving the market toward healthier and innovative snack options. The region's diverse cultures also contribute to the demand for a wide variety of flavors and textures. Additionally, several European companies being engaged in multiple dealings support the market in the region.
For instance, in May 2023, A&M Capital Europe, a private equity firm based in the UK, effectively acquired a controlling stake in Innovative Bites Group. IBG specializes in owning and distributing savory snacks and confectionery brands within the United Kingdom. These factors, in tandem with a strong snack culture, make Europe a key player in the global savory snacks market outlook.