市场调查报告书
商品编码
1395103
内衣市场规模 - 按产品(胸罩、内裤、塑身衣)、按配销通路(线下、线上)、按材料(棉、蕾丝、丝绸)及全球预测,2023 - 2032 年Lingerie Market Size - By Product (Bras, Panties, Shapewear), By Distribution Channel (Offline, Online), By Material (Cotton, Lace, Silk) & Global Forecast, 2023 - 2032 |
由于时尚偏好的不断变化、材料技术的进步以及线上平台的激增,2023年至2032年全球内衣市场将以5.4%的CAGR成长。不断变化的消费者品味需要多样化的款式和设计,而材料的创新则增强了舒适性和美观性。网上购物的盛行提供了便利性和可近性,扩大了市场范围。时尚、科技和数位零售的融合将成为内衣产业显着成长的驱动力。
例如,2023年,时尚产业的杰出领导者Apparel Group将加拿大着名内衣和睡衣品牌La Vie En Rose引入印度市场。该品牌以其优质内衣、睡衣和泳衣而闻名,为印度内衣和睡衣市场增添了高品质和有吸引力的维度。
内衣市场根据产品、材料、配销通路和地区进行分类。
受其提供舒适感和增强身体轮廓的双重功能的推动,到 2032 年,塑身内衣市场规模将录得可观增长。人们对身体积极性的日益关注,加上塑身衣设计的多功能性和创新性,将推动其市场地位。随着消费者追求美学吸引力和功能性,塑身内衣市场脱颖而出,反映出包容性内衣选择迎合不同体型和偏好的更广泛趋势。
到 2032 年,丝绸细分市场将占据相当大的内衣市场份额。由于其奢华的感觉和自然的光泽,丝绸内衣提供了舒适与精緻的结合。其透气性和柔软触感使其成为追求优雅和舒适的消费者的持久最爱。材质固有的优雅和光滑的触感使其脱颖而出,反映出人们对优质面料的偏爱,以增强内衣的触感和美感。
到 2032 年,线上平台将获得显着收益,这要归功于这些平台提供的便利性、多样性和谨慎的购物体验。电子商务平台提供符合多样化产品系列的个人化购物体验,从而培养其市场地位。随着消费者越来越多地选择便利的线上购买,数位格局继续塑造内衣市场,将线上平台定位为其成长的关键贡献者。
在不断变化的时尚趋势、强大的零售格局以及对身体积极性日益重视的共同推动下,北美内衣行业从 2023 年到 2032 年将实现显着的CAGR。对多样化内衣款式的需求,加上电子商务的蓬勃发展,将推动市场成长。北美拥有欣赏经典和创新设计的挑剔消费者群,将成为塑造内衣产业前景和未来趋势的关键贡献者。
Global Lingerie Market will grow at a CAGR of 5.4% from 2023 to 2032, owing to evolving fashion preferences, technological advancements in materials, and the surge in online platforms. Changing consumer tastes demands a diverse range of styles and designs, while innovations in materials enhance comfort and aesthetics. The prevalence of online shopping offers convenience and accessibility, amplifying market reach. This convergence of fashion, technology, and digital retail will be a driving force in shaping the remarkable growth of the lingerie industry.
For instance, in 2023, Apparel Group, a prominent leader in the fashion industry, introduced the renowned Canadian lingerie and sleepwear brand La Vie En Rose to the Indian market. Recognized for its premium lingerie, sleepwear, and swimwear, the brand's entry added a high-quality and attractive dimension to India's lingerie and sleepwear market.
The lingerie market is classified based on product, material, distribution channel, and region.
The market size from the shapewear segment will record appreciable growth through 2032, driven by its dual functionality of providing comfort and enhancing body contours. The increasing focus on body positivity, combined with the versatility and innovation in shapewear designs, will propel its market prominence. As consumers seek both aesthetic appeal and functionality, the shapewear segment stands out, reflecting a broader trend toward inclusive lingerie options catering to diverse body types and preferences.
The silk segment will capture a decent lingerie market share by 2032. Due to its luxurious feel and natural sheen, silk lingerie offers a combination of comfort and sophistication. Its breathability and soft touch make it an enduring favorite among consumers seeking both elegance and comfort. The material's inherent elegance and smooth feel contribute to its prominence, reflecting a preference for premium fabrics that enhance both the tactile and aesthetic aspects of lingerie.
Online platforms will garner significant gains through 2032, attributed to the convenience, wide variety, and discreet shopping experience offered by these platforms. E-commerce platforms provide a personalized shopping experience in line with diverse product ranges, fostering their market prominence. As consumers increasingly opt for the ease of online purchases, the digital landscape continues to shape the lingerie market, positioning online platforms as key contributors to its growth.
North America lingerie industry will register a notable CAGR from 2023 to 2032, fueled by a combination of evolving fashion trends, a strong retail landscape, and a growing emphasis on body positivity. The demand for diverse lingerie styles, in tandem with a robust e-commerce presence, will fuel market growth. With a discerning consumer base appreciating both classic and innovative designs, North America will stand as a key contributor to shaping the lingerie industry outlook and future trends.