市场调查报告书
商品编码
1441940
内衣市场 - 按产品类型(胸罩、三角裤、睡衣、塑身衣等)、价格范围(低 {<25$}、中 {25$-50$}、高 {>50$})、按配销通路(线上通路、线下通路),2024 - 2032 年预测Intimate Lingerie Market - By Product Type (Bras, Briefs, Sleepwear, Shapewear, Others), By Price Range (Low {<25$}, Mid {25$-50$}, High {>50$}), By Distribution Channel (Online channel, Offline channel), Forecast 2024 - 2032 |
在不断变化的消费者偏好、技术进步和创新产品的推动下,全球内衣市场预计 2024 年至 2032 年CAGR将达到 5.1%。
根据 Edied.com 2022 年的一份报告,近年来,内衣时尚出现了一个显着的趋势,从 90 年代的上托式胸罩风格转向优先考虑舒适性和功能性的设计。对以舒适为中心且包含尺寸的内衣的需求不断增长,正在塑造行业前景。消费者寻求的内衣不仅能提供支撑,而且优先考虑舒适度,同时又不影响风格。此外,人们越来越意识到身体积极性和多样性的重要性,导致对适合各种体型和尺寸的内衣的需求激增。此外,线上零售平台和电子商务通路的激增为消费者提供了更大的可及性和便利性,进一步推动了市场成长。
全球内衣市场根据产品、配销通路、材料和地区进行分类。
三角裤市场预计到 2032 年将强劲增长,因为它们因其多功能性而受到消费者的青睐,为各种体型和场合提供舒适性和支撑性的平衡。从经典设计到采用无缝结构和先进面料技术的创新款式,内裤将受到全球消费者的青睐。
在电子商务激增的推动下,线上配销通路管道预计到 2032 年将显着成长。这些平台为消费者提供了前所未有的方式,让他们可以在家中舒适地存取各种产品和品牌。线上零售商提供多种内衣款式、尺寸和价位的选择,以满足不同人群消费者的不同偏好。
在时尚潮流、文化影响和不断变化的消费者生活方式的推动下,欧洲内衣产业预计到 2032 年将显着成长。法国、义大利和英国等国家因其强劲的内衣产业和充满活力的零售环境而尤其值得注意。该地区的消费者对以其工艺、品质和创新设计而闻名的优质内衣品牌表现出强烈的亲和力。奢侈品精品店到大众零售商的存在,为知名品牌和新兴品牌提供了充足的机会,使其在欧洲市场蓬勃发展并扩大其影响力。
The global intimate lingerie market is expected to witness a CAGR of 5.1% during 2024-2032, fueled by evolving consumer preferences, technological advancements, and innovative product offerings.
According to a report by Edied.com in 2022, over recent years, a notable trend has emerged in lingerie fashion, shifting away from the push-up bra styles of the 90s towards designs that prioritize comfort and functionality. The increasing demand for comfort-centric and size-inclusive lingerie is shaping the industry outlook. Consumers are seeking undergarments that not only provide support but also prioritize comfort without compromising on style. Additionally, the growing awareness regarding the importance of body positivity and diversity has led to a surge in demand for lingerie that caters to a wide range of body types and sizes. Moreover, the proliferation of online retail platforms and e-commerce channels has facilitated greater accessibility and convenience for consumers, further driving market growth.
The global intimate lingerie market is classified based on product, distribution channel, material and region.
The briefs segment is anticipated to grow robustly through 2032, as they are favored by consumers for their versatility, offering a balance of comfort and support for various body types and occasions. From classic designs to innovative styles featuring seamless construction and advanced fabric technologies, the briefs will gain traction among the consumers worldwide.
The online distribution channel segment is anticipated to grow significantly till 2032, driven by the proliferation of e-commerce. These platforms provide consumers with unprecedented access to a wide range of products and brands from the comfort of their homes. Online retailers offer an extensive selection of lingerie styles, sizes, and price points, catering to the diverse preferences of consumers across different demographics.
Europe intimate lingerie industry is anticipated to witness significant growth till 2032, driven by fashion-forward trends, cultural influences, and changing consumer lifestyles. Countries like France, Italy, and the United Kingdom are particularly noteworthy for their robust lingerie industries and vibrant retail landscapes. The regional consumers exhibit a strong affinity for premium lingerie brands known for their craftsmanship, quality, and innovative designs. The presence of luxury boutiques to mass retailers, offer ample opportunities for both established brands and emerging players to thrive and expand their presence in European market.