市场调查报告书
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1471295
女性用女用贴身内衣市场:按产品类型、布料类型、年龄层、分销管道 - 全球预测 2024-2030Women Lingerie Market by Product (Bra, Knickers & Panties, Shapewear), Cloth Type (Cotton, Lace, Nylon), Age Group, Distribution Channel - Global Forecast 2024-2030 |
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预计2023年女性用女用贴身内衣市场规模为590.7亿美元,2024年将达625.2亿美元,预计2030年将达到898.5亿美元,复合年增长率为6.17%。
女性用女用贴身内衣是专为女性设计的一类服装类,包括内衣、睡衣和轻便长袍。女用贴身内衣由亚麻以外的多种材料製成,包括丝绸、缎子、蕾丝、棉以及聚酯和尼龙等合成纤维。女性用女用贴身内衣的主要功能是支撑和塑造穿着者的身体,确保舒适度并强调某些身体特征。向兼具美观、舒适和功能性的女用贴身内衣转变对于市场开拓极为重要,也是市场成长的因素。此外,线上零售平台极大地增加了对各种女用贴身内衣产品的访问,透过便利性和多样性推动了成长。但部分领域竞争激烈、市场饱和,差异化困难。也出现过因女用贴身内衣引起皮肤过敏的案例,影响了女用贴身内衣的普及。此外,布料和製造技术的进步可改善产品供应,例如更合身、创新材料和永续选择,正在为製造商创造重要机会。
主要市场统计 | |
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基准年[2023] | 590.7亿美元 |
预测年份 [2024] | 625.2亿美元 |
预测年份 [2030] | 898.5亿美元 |
复合年增长率(%) | 6.17% |
对不易被发现且更舒适的塑身衣的需求不断增加
胸罩产业在女用贴身内衣市场中极为重要,主要旨在提供支撑、塑造胸部形状并提供舒适感。无钢圈文胸,也称为无钢圈胸罩或软杯文胸,罩杯下方没有硬金属或塑胶钢丝。它提供舒适的贴合度和自然的廓形,适合日常穿着。另一方面,钢托胸罩将又细又硬的钢丝缝在每个罩杯的下侧,旨在提升、塑形和支撑,特别适合丰满的胸部。内裤和短裤类别包括各种款式,从三角裤和时尚裤到丁字裤和丁字裤,旨在提供不同程度的覆盖和美观。塑身衣旨在塑造身体轮廓并提供流线型轮廓。它们的范围从轻、中型到紧,针对身体的不同部位,包括腰部、臀部、大腿和胸部。
分销管道:由于线上市场的便利性和广泛的选择,人们越来越偏好线上市场。
线下通路包括百货公司、专卖店、精品店等实体零售店。这种传统的零售方式允许顾客亲自评估产品,确保购买前合身和舒适,这对于女用贴身内衣购物至关重要。线上分销管道包括电子商务网站、品牌线上商店和第三方市场。该管道因其便利性、多样性以及敏感购买的定价和隐私性更好而广受欢迎。
区域洞察
美国和加拿大是美洲的重要市场,女用贴身内衣产业不断发展,其特征是消费者对女用贴身内衣产品的支出很高。北美消费者优先考虑品牌忠诚度、重视永续性和道德製造流程。对尺寸容忍度和身体积极性的需求很高,迎合各种体型的品牌正在赢得市场占有率。欧盟国家处于环保女用贴身内衣的前沿,对有机和再生材料的需求很高。消费者是精明的并且重视永续性。中东市场的特点是消费者偏好高端设计师女用贴身内衣和奢侈品消费。人们对朴素而时尚的女用贴身内衣越来越感兴趣。非洲正在见证一个不断增长的市场,重点关注价格实惠且耐用的产品。人们对本地生产的女用贴身内衣的认识和需求不断增长,支持当地商业和工艺。包括中国、日本和印度在内的亚太地区的女性用女用贴身内衣市场正在经历显着成长。这是由于可支配收入的增加、中阶的崛起以及对个人福祉的日益关注所推动的。由于其便利性和多种产品的可用性,网路零售业已成为购买女用贴身内衣的重要管道。
FPNV定位矩阵
FPNV定位矩阵对于评估女性用女用贴身内衣市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对女性用女用贴身内衣市场供应商的现状进行深入而详细的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析还提供了对该行业竞争特征的宝贵见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:提供有关新产品发布、开拓地区、最新发展和投资的详细资讯。
4.竞争力评估及资讯:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况、製造能力等进行全面评估。
5. 产品开发与创新:提供对未来技术、研发活动和突破性产品开发的见解。
1.女性用女用贴身内衣市场的市场规模与预测是多少?
2.在女性用女用贴身内衣市场的预测期间内,有哪些产品、细分市场、应用和领域需要考虑投资?
3.女性用女用贴身内衣市场的技术趋势和法规结构是什么?
4.女性用女用贴身内衣市场主要供应商的市场占有率是多少?
5.进入女性用女用贴身内衣市场的合适型态和策略手段是什么?
[198 Pages Report] The Women Lingerie Market size was estimated at USD 59.07 billion in 2023 and expected to reach USD 62.52 billion in 2024, at a CAGR 6.17% to reach USD 89.85 billion by 2030.
Women's lingerie constitutes a category of clothing specifically designed for women that includes undergarments, sleepwear, and lightweight robes. Lingerie is made from a wide variety of materials beyond linen, including silk, satin, lace, cotton, and synthetic fabrics, including polyester and nylon. The primary function of women's lingerie is to support and shape the wearer's body, ensuring comfort and enhancing certain body features. A shift towards lingerie that combines aesthetic appeal with comfort and functionality has been pivotal in product development, owing to the market growth. Additionally, online retail platforms have exponentially increased accessibility to a wide range of lingerie products, facilitating growth through convenience and variety. However, high competition and market saturation in certain segments make differentiation difficult. Certain incidents of skin allergies from lingerie impact the adoption rate of lingerie. Furthermore, advancements in fabrics and manufacturing technologies to improve product offerings, including better fits, innovative materials, and sustainable options, pose significant opportunities to the manufacturers.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 59.07 billion |
Estimated Year [2024] | USD 62.52 billion |
Forecast Year [2030] | USD 89.85 billion |
CAGR (%) | 6.17% |
Product: Rising demand for shapewear with invisibility and high comfort
The bra segment is pivotal within the lingerie market, designed primarily to provide support, enhance the breast shape, and offer comfort. Non-wired bras, also known as wire-free or soft-cup bras, do not have rigid metal or plastic wiring under the cup. They are designed to offer comfort and a natural silhouette, making them suitable for daily wear. On the other hand, wired bras include a thin, rigid wire sewn into the underside of each cup and are designed to provide lift, shape, and support, particularly for fuller busts. The knickers & panties category encompasses a wide range of styles, from briefs and hipsters to thongs and G-strings, designed to offer varying degrees of coverage and aesthetic appeal. Shapewear is designed to contour the body, offering a streamlined silhouette. It ranges from light and medium to firm control, targeting different areas of the body, including the waist, hips, thighs, and bust.
Distribution Channel: Growing preferences for online marketplaces for their convenience and variety of products
The offline channel encompasses brick-and-mortar retail outlets, including department stores, specialty stores, and boutiques. This traditional retail approach allows customers to physically evaluate products, ensuring fit and comfort before purchase, which is crucial in lingerie shopping. The online distribution channel includes eCommerce websites, brand-specific online stores, and third-party marketplaces. This channel has experienced higher popularity, driven by its convenience, variety, and, often, better pricing and privacy for sensitive purchases.
Regional Insights
The United States and Canada represent significant markets in the Americas, with a growing lingerie industry characterized by high consumer spending on lingerie products. North American consumers prioritize brand loyalty, with a significant emphasis on sustainability and ethical manufacturing processes. There is a high demand for size inclusivity and body positivity, with brands that cater to a wide range of body types gaining market share. EU countries are at the forefront of embracing eco-conscious lingerie, with a strong demand for organic and recycled materials. Consumers are well-informed and place a premium on sustainability. The Middle East market is characterized by luxury spending, with consumers favoring high-end, designer lingerie. There is a rising interest in modest yet fashionable lingerie options. Africa is witnessing a growing market with a focus on affordable and durable products. There is increasing awareness and demand for locally produced lingerie, supporting local businesses and craftsmanship. The Asia Pacific region, encompassing China, Japan, and India, is experiencing substantial growth in the women's lingerie market. This is fueled by increasing disposable incomes, a burgeoning middle class, and a growing emphasis on personal well-being. The online retail sector has become a significant channel for purchasing lingerie, driven by convenience and the availability of multiple products.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Women Lingerie Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Women Lingerie Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Women Lingerie Market, highlighting leading vendors and their innovative profiles. These include ARAKS, BareWeb, Inc., Bold & Bae Fashion Pvt. Ltd., CALIDA GROUP, COCO DE MER LTD., Cosabella, Cosmo Lady Limited, CUUP by FullBeauty Brands Operations, LLC, Embry Holdings Limited, For Love & Lemons, LLC, Fruit of the Loom, Inc., Gap, Inc., Hanky Panky Ltd., Hop Lun Limited, Hush Hush, I.D. Sarrieri, Jockey International, Inc., KIKI DE MONTPARNASSE, MAS Holdings, PURPLE PANDA FASHIONS LIMITED, PVH Corp., Skims Body, Inc., Triumph Intertrade AG, UNIQLO Co., Ltd., and Victoria's Secret & Co..
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Women Lingerie Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Women Lingerie Market?
3. What are the technology trends and regulatory frameworks in the Women Lingerie Market?
4. What is the market share of the leading vendors in the Women Lingerie Market?
5. Which modes and strategic moves are suitable for entering the Women Lingerie Market?