鬍鬚美容产品市场规模 - 按产品类型、按成分（传统、有机）、按用途、按最终用途、按价格、按配销通路、全球预测 2024 - 2032 年

在产业领导者推出一波新产品的推动下，2024 年至 2032 年间，全球鬍鬚美容产品市场规模的复合年增长率将超过 6.2%。随着美容趋势的发展，消费者越来越多地寻求高品质的产品来维护和造型他们的脸部毛髮。领先的公司正在利用这一趋势，推出满足不同喜好和需求的创新鬍鬚修饰解决方案。例如，2023 年 10 月，以男士美容和个人护理而闻名的 Harry’s 以全新系列进军鬍鬚护理领域，推出了两款新颖产品。这些产品的设计宗旨是对皮肤温和、轻盈、香气细腻、不含油腻，带有橙色、雪松木和干邑绿的味道。

这些产品通常拥有先进的配方、人体工学设计和旨在增强美容体验的独特功能。随着鬍鬚作为一种时尚宣言的日益流行，对优质美容产品的需求不断增加。知名品牌新产品的涌入扩大了消费者的选择，同时刺激了竞争，最终推动了鬍鬚美容产品市场的成长。

整个鬍鬚美容产品产业根据类型、成分、用途、最终用途、价格、配销通路和地区进行分类。

从 2024 年到 2032 年，凝胶和蜡细分市场将实现显着的复合年增长率。随着越来越多的男性选择精心修饰脸部毛髮，对这些造型产品的需求正在上升。凝胶和蜡产品可满足不同的美容需求，提供塑形、雕塑和驯服不规则鬍鬚的解决方案。因此，它们在推动鬍鬚美容产品市场的成长方面发挥着重要作用。

到 2032 年，商业用途领域的鬍鬚美容产品市场份额将录得健康估值。随着鬍鬚和脸部毛髮美容的日益普及，这些企业寻求各种产品，包括鬍鬚膏、鬍鬚油、蜡和造型工具，以提供全面的美容服务。随着商业机构努力提供卓越的美容体验，鬍鬚美容产品的需求持续飙升，推动了市场成长。

到 2032 年，北美鬍鬚美容产品市场将占据可观的市场份额。不断变化的美容趋势、个人护理意识的提高以及对整洁脸部毛髮的日益偏好等因素推动了北美市场的发展。

这种需求促使製造商创新并提供针对北美消费者特定需求的多样化产品，进一步推动市场成长。例如，2024 年 2 月，NBA 全明星勒布朗詹姆斯和商业伙伴 Maverick Carter 共同拥有的多媒体品牌 The Shop 宣布，准备进军美容领域，推出男士美容系列计划于2024 年4 月推出。购买，并且还将在美国约1,600 家沃尔玛商店出售。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
• 技术概览
• 监管环境
• 产业影响力
  • 成长动力
  • 产业陷阱与挑战
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：依产品类型

• 主要趋势
• 油和精华液
• 霜/膏
• 凝胶和蜡
• 洁面乳
• 修剪器
• 其他（工具及配件）

第 6 章：市场估计与预测：依成分

• 主要趋势
• 传统的
• 有机的

第 7 章：市场估计与预测：依目的

• 主要趋势
• 药
• 一般用途

第 8 章：市场估计与预测：依最终用途

• 主要趋势
• 个人使用
• 商业用途

第 9 章：市场估计与预测：按价格

• 主要趋势
• 低的
• 中等的
• 高的

第 10 章：市场估计与预测：按配销通路

• 主要趋势
• 在线的
  • 公司网站
  • 电子商务
• 离线
  • 超市/大卖场
  • 专卖店
  • 其他（大型零售店）

第 11 章：市场估计与预测：按地区

• 主要动向：按地区
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 德国
  • 英国
  • 法国
  • 义大利
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地区
• MEA
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非
  • MEA 的其余部分

第 12 章：公司简介

• Beard Club
• CALYNDIA P.C.
• Conair LLC
• Every Man Jack
• Golden Grooming
• Helios Lifestyle Private Limited
• J&J Beard Company
• Manscaped
• McNROE Consumer Products Pvt Ltd.
• Procter and Gamble
• Stubble + Stache
• Texas Beard Company
• Ustraa
• Wahl Clipper
• ZOUSZ

Global Beard Grooming Products Market Size will witness over 6.2% CAGR between 2024 and 2032, fueled by a wave of new product launches from industry leaders. As grooming trends evolve, consumers are increasingly seeking high-quality products to maintain and style their facial hair. Leading companies are capitalizing on this trend by introducing innovative beard grooming solutions that cater to diverse preferences and needs. For instance, in October 2023, Harry's, a brand renowned for men's grooming and personal care, ventured into the beard care segment with a fresh line, introducing two novel products. These offerings were designed to be gentle on the skin, lightweight, delicately fragranced, and devoid of oiliness, with hints of orange, cedarwood, and cognac green.

These products often boast advanced formulations, ergonomic designs, and unique features aimed at enhancing the grooming experience. With the growing popularity of beards as a fashion statement, the demand for premium grooming products is on the rise. The influx of new offerings from reputable brands expands consumer choices while stimulating competition, ultimately driving growth in the Beard Grooming Products Market.

The overall Beard Grooming Products Industry is classified based on the type, ingredient, purpose, end-use, price, distribution channel, and region.

The gel & wax segment will register a significant CAGR from 2024 to 2032. Gel and wax formulations offer versatile styling options, providing hold and control for different beard lengths and styles. With an increasing number of men opting for well-groomed facial hair, the demand for these styling products is on the rise. Gel and wax products cater to diverse grooming needs, offering solutions for shaping, sculpting, and taming unruly beards. As a result, they play a significant role in driving growth in the Beard Grooming Products Market.

The beard grooming products market share from the commercial use segment will record a healthy valuation by 2032. Barbershops, salons, and grooming establishments rely heavily on quality beard grooming products to meet the needs of their clientele. With the growing popularity of beards and facial hair grooming, these businesses seek a wide range of products, including beard balms, oils, waxes, and styling tools, to provide comprehensive grooming services. As commercial establishments strive to offer superior grooming experiences, the demand for beard grooming products continues to soar, driving market growth.

North America beard grooming products market will register a commendable market share through 2032. With a burgeoning interest in grooming among men, particularly in the United States and Canada, the region witnesses a robust demand for beard grooming products. Factors such as changing grooming trends, increased awareness of personal care, and a growing preference for well-groomed facial hair drive the market in North America.

This demand prompts manufacturers to innovate and offer diverse products tailored to the specific needs of North American consumers, further fueling market growth. For instance, in February 2024, The Shop, a multimedia brand co-owned by NBA All-Star LeBron James and business partner Maverick Carter, announced that it is poised to make its debut in the beauty sector with the introduction of a men's grooming line scheduled for launch in April 2024. This line will be available for purchase online and will also be carried in approximately 1,600 Walmart stores across the United States.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Base estimates & calculations
• 1.3 Forecast parameter
• 1.4 Data sources
  • 1.4.1 Primary
  • 1.4.2 Secondary
    • 1.4.2.1 Paid sources
    • 1.4.2.2 Public sources

Chapter 2 Executive Summary

• 2.1 Beard grooming products industry 360 degree synopsis

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Technological overview
• 3.3 Regulatory landscape
• 3.4 Industry impact forces
  • 3.4.1 Growth drivers
  • 3.4.2 Industry pitfalls & challenges
• 3.5 Growth potential analysis
• 3.6 Porter's analysis
  • 3.6.1 Supplier power
  • 3.6.2 Buyer power
  • 3.6.3 Threat of new entrants
  • 3.6.4 Threat of substitutes
  • 3.6.5 Industry rivalry
• 3.7 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Company market share analysis
• 4.2 Competitive positioning matrix
• 4.3 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type (USD Billion) (Thousand Units)

• 5.1 Key trends
• 5.2 Oil & serum
• 5.3 Cream/balm
• 5.4 Gel & wax
• 5.5 Cleanser
• 5.6 Trimmers
• 5.7 Other (tools & accessories)

Chapter 6 Market Estimates & Forecast, By Ingredient (USD Billion) (Thousand Units)

• 6.1 Key trends
• 6.2 Conventional
• 6.3 Organic

Chapter 7 Market Estimates & Forecast, By Purpose (USD Billion) (Thousand Units)

• 7.1 Key trends
• 7.2 Medicated
• 7.3 General purpose

Chapter 8 Market Estimates & Forecast, By End Use (USD Billion) (Thousand Units)

• 8.1 Key trends
• 8.2 Individual use
• 8.3 Commercial use

Chapter 9 Market Estimates & Forecast, By Price (USD Billion) (Thousand Units)

• 9.1 Key trends
• 9.2 Low
• 9.3 Medium
• 9.4 High

Chapter 10 Market Estimates & Forecast, By Distribution Channel (USD Billion) (Thousand Units)

• 10.1 Key trends
• 10.2 Online
  • 10.2.1 Company websites
  • 10.2.2 E-commerce
• 10.3 Offline
  • 10.3.1 Supermarket/hypermarket
  • 10.3.2 Specialty store
  • 10.3.3 Others (mega retail store)

Chapter 11 Market Estimates & Forecast, By Region (USD Billion) (Thousand Units)

• 11.1 Key trends, by region
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 Germany
  • 11.3.2 UK
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 South Korea
  • 11.4.5 Australia
  • 11.4.6 Rest of Asia Pacific
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
  • 11.5.4 Rest of Latin America
• 11.6 MEA
  • 11.6.1 Saudi Arabia
  • 11.6.2 UAE
  • 11.6.3 South Africa
  • 11.6.4 Rest of MEA

Chapter 12 Company Profiles

• 12.1 Beard Club
• 12.2 CALYNDIA P.C.
• 12.3 Conair LLC
• 12.4 Every Man Jack
• 12.5 Golden Grooming
• 12.6 Helios Lifestyle Private Limited
• 12.7 J&J Beard Company
• 12.8 Manscaped
• 12.9 McNROE Consumer Products Pvt Ltd.
• 12.10 Procter and Gamble
• 12.11 Stubble + Stache
• 12.12 Texas Beard Company
• 12.13 Ustraa
• 12.14 Wahl Clipper
• 12.15 ZOUSZ