免费广播服务市场 - 按平台（地面、卫星、有线）、按服务（电视、广播）、按配销通路、按内容、按传输技术、按最终用户和预测，2024 年至 2032 年

由于网路普及率的提高以及数位和卫星技术的创新，全球免费空中服务市场在 2024 年至 2032 年间将呈现 9.5% 的复合年增长率。随着越来越多的消费者连接到高速互联网，在线上播放免费内容的能力不断增强，从而扩大了市场范围。数位和卫星技术的进步提高了讯号品质和可访问性，使提供者能够提供更广泛的频道并改善观众体验。这些技术改进使免费广播服务更具吸引力和更容易获得，从而推动市场成长并扩大观众参与。

例如，2024 年 5 月，DAZN 与 Amagi 合作推出了 10 个新的全球免费体育频道，扩大了其免费体育节目的范围。这种扩张显示了一种日益增长的趋势，即提供免费订阅费用的优质内容、增强可访问性和扩大市场覆盖范围。透过为粉丝提供更多免费接触高品质体育内容的接触点，DAZN 的倡议可能会吸引更多观众，并为免费服务树立新标准，从而有可能影响其他提供者增强其服务。

免费广播服务产业根据平台、服务、配销通路、内容、传输技术、最终用户和地区进行细分。

由于其广泛的可及性和高品质的讯号传输，到 2032 年，直接到户 (DTH) 领域将见证显着的市场份额。 DTH 服务直接向消费者的家中提供清晰、不间断的接收和广泛的频道，无需订阅费用即可增强他们的观看体验。卫星传输的便利性和 DTH 技术的日益普及奠定了其主导地位。此外，DTH 提供区域和国际节目的能力使其成为许多家庭的首选。

由于消费者越来越偏好经济高效的娱乐选择，到 2032 年，住宅市场将获得相当大的立足点。随着人们对免费频道的认识不断提高以及数位电视技术的进步，越来越多的房主选择免费电视服务来免费观看各种节目。此外，智慧电视和数位天线的成长提高了可访问性和质量，进一步推动了需求。该细分市场庞大的消费者基础以及对经济实惠的观看解决方案的偏好导致其市场份额不大。

到 2032 年，欧洲免费广播服务市场份额将以显着的复合年增长率扩大，这要归功于其成熟的广播基础设施、数位电视的广泛采用以及对免费广播频道的强有力的监管支持。该地区多元化的媒体格局和庞大的消费者基础进一步推动了对免费服务的需求。此外，向高清和数位格式的持续过渡增强了免费节目的吸引力。欧洲严格的媒体监管和技术进步使其成为免费航空服务产业发展的关键贡献者。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
• 供应商格局
  • 平台提供者
  • 软体供应商
  • 服务商
  • 配销通路
  • 最终用户
• 利润率分析
• 技术与创新格局
• 专利分析
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 免费内容的高需求
    • 政府支持和监管
    • 从类比广播向数位广播的不断转变
    • 广告收入潜力不断上升
  • 产业陷阱与挑战
    • 严重依赖广告收入
    • 来自订阅服务和数位服务的竞争
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按平台划分，2021 - 2032 年

• 主要趋势
• 地面（无线广播）
• 卫星
• 电缆

第 6 章：市场估计与预测：依服务分类，2021 - 2032 年

• 主要趋势
• 电视
• 收音机

第 7 章：市场估计与预测：按配销通路，2021 - 2032

• 主要趋势
• 直接到户 (DTH)
• 有线电视营运商
• 地面广播网络

第 8 章：市场估计与预测：依内容分类，2021 - 2032

• 主要趋势
• 运动的
• 电影
• 讯息
• 音乐
• 其他的

第 9 章：市场估计与预测：按传输技术划分，2021 - 2032 年

• 主要趋势
• 模拟
• 数位的

第 10 章：市场估计与预测：按最终用户划分，2021 - 2032 年

• 主要趋势
• 住宅
• 商业的

第 11 章：市场估计与预测：按地区，2021 - 2032

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 西班牙
  • 俄罗斯
  • 北欧人
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国
  • 东南亚
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地区
• MEA
  • 阿联酋
  • 南非
  • 沙乌地阿拉伯
  • MEA 的其余部分

第 12 章：公司简介

• Al Jazeera Media Network
• Die ARD
• Australian Broadcasting Corporation
• British Broadcasting Corporation
• China Central Television
• Columbia Broadcasting System
• Doordarshan
• Fuji Television Network, Inc.
• Grupo Globo
• Grupo Televisa, S.A.B.
• Independent Television
• Korean Broadcasting System
• Munhwa Broadcasting Corporation
• National Broadcasting Company
• Nine Entertainment Co. Holdings Limited
• Nippon Hoso Kyokai (Japan Broadcasting Corporation)
• Public Broadcasting Service
• Seven West Media Limited
• Television Francaise 1
• Zweites Deutsches Fernsehen

Global Free to Air Services Market will exhibit a 9.5% CAGR between 2024 and 2032 due to increased internet penetration and innovations in digital and satellite technology. As more consumers gain access to high-speed internet, the ability to stream free-to-air content online grows, expanding market reach. Advancements in digital and satellite technology enhance signal quality and accessibility, allowing providers to offer a wider range of channels and improve the viewer experience. These technological improvements make free-to-air services more attractive and accessible, thus fueling market growth and broadening audience engagement.

For instance, in May 2024, DAZN, in partnership with Amagi, launched 10 new global free-to-air sports channels, expanding its free sports offerings. This expansion demonstrates a growing trend toward offering premium content without subscription fees, enhancing accessibility, and broadening market reach. By providing more touchpoints for fans to access high-quality sports content at no cost, DAZN's move is likely to attract a larger audience and set a new standard for free-to-air services, potentially influencing other providers to enhance their offerings.

The free to air services industry is segmented based on platform, service, distribution channel, content, transmission technology, end user, and region.

The direct-to-home (DTH) segment will witness a remarkable market share by 2032, fueled by its widespread accessibility and high-quality signal transmission. DTH services provide clear, uninterrupted reception and a wide array of channels directly to consumers' homes, enhancing their viewing experience without subscription costs. The convenience of satellite-based delivery and the growing adoption of DTH technology contribute to its dominant position. Besides, DTH's ability to offer regional and international programming makes it a preferred choice for many households.

The residential segment will gain a considerable foothold by 2032, owing to increasing consumer preference for cost-effective entertainment options. With rising awareness of free-to-air channels and advancements in digital TV technology, homeowners are increasingly opting for free-to-air services to access a wide range of programming without subscription fees. Additionally, the growth of smart TVs and digital antennas enhances accessibility and quality, further driving demand. This segment's significant consumer base and preference for budget-friendly viewing solutions contribute to its modest market share.

Europe free to air services market share will expand at a noteworthy CAGR through 2032, attributed to its mature broadcasting infrastructure, widespread adoption of digital TV, and strong regulatory support for free-to-air channels. The region's diverse media landscape and substantial consumer base further drive demand for free-to-air services. Also, the ongoing transition to high-definition and digital formats enhances the appeal of free-to-air offerings. Europe's robust media regulations and technological progress make it a crucial contributor to the growth of the free to air services industry.

Table of Contents

Chapter 1 Methodology & Scope

• 1.1 Market scope & definition
• 1.2 Research design
  • 1.2.1 Research approach
  • 1.2.2 Data collection methods
• 1.3 Base estimates & calculations
  • 1.3.1 Base year calculation
  • 1.3.2 Key trends for market estimation
• 1.4 Forecast model
• 1.5 Primary research and validation
  • 1.5.1 Primary sources
  • 1.5.2 Data mining sources

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Platform provider
  • 3.2.2 Software provider
  • 3.2.3 Service provider
  • 3.2.4 Distribution channel
  • 3.2.5 End user
• 3.3 Profit margin analysis
• 3.4 Technology & innovation landscape
• 3.5 Patent analysis
• 3.6 Key news & initiatives
• 3.7 Regulatory landscape
• 3.8 Impact forces
  • 3.8.1 Growth drivers
    • 3.8.1.1 High demand for free content
    • 3.8.1.2 Government support and regulation
    • 3.8.1.3 Rising transition from analog to digital broadcasting
    • 3.8.1.4 Rising advertising revenue potential
  • 3.8.2 Industry pitfalls & challenges
    • 3.8.2.1 Heavy reliance on advertising revenue
    • 3.8.2.2 Competition from subscription-based and digital services
• 3.9 Growth potential analysis
• 3.10 Porter's analysis
  • 3.10.1 Supplier power
  • 3.10.2 Buyer power
  • 3.10.3 Threat of new entrants
  • 3.10.4 Threat of substitutes
  • 3.10.5 Industry rivalry
• 3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Platform, 2021 - 2032 ($Bn)

• 5.1 Key trends
• 5.2 Terrestrial (Over-the-air broadcasting)
• 5.3 Satellite
• 5.4 Cable

Chapter 6 Market Estimates & Forecast, By Service, 2021 - 2032 ($Bn)

• 6.1 Key trends
• 6.2 Television
• 6.3 Radio

Chapter 7 Market Estimates & Forecast, By Distribution Channel, 2021 - 2032 ($Bn)

• 7.1 Key trends
• 7.2 Direct-to-Home (DTH)
• 7.3 Cable television operators
• 7.4 Terrestrial broadcast networks

Chapter 8 Market Estimates & Forecast, By Content, 2021 - 2032 ($Bn)

• 8.1 Key trends
• 8.2 Sports
• 8.3 Movies
• 8.4 News
• 8.5 Music
• 8.6 Others

Chapter 9 Market Estimates & Forecast, By Transmission Technology, 2021 - 2032 ($Bn)

• 9.1 Key trends
• 9.2 Analog
• 9.3 Digital

Chapter 10 Market Estimates & Forecast, By End User, 2021 - 2032 ($Bn)

• 10.1 Key trends
• 10.2 Residential
• 10.3 Commercial

Chapter 11 Market Estimates & Forecast, By Region, 2021 - 2032 ($Bn)

• 11.1 Key trends
• 11.2 North America
  • 11.2.1 U.S.
  • 11.2.2 Canada
• 11.3 Europe
  • 11.3.1 UK
  • 11.3.2 Germany
  • 11.3.3 France
  • 11.3.4 Italy
  • 11.3.5 Spain
  • 11.3.6 Russia
  • 11.3.7 Nordics
  • 11.3.8 Rest of Europe
• 11.4 Asia Pacific
  • 11.4.1 China
  • 11.4.2 India
  • 11.4.3 Japan
  • 11.4.4 Australia
  • 11.4.5 South Korea
  • 11.4.6 Southeast Asia
  • 11.4.7 Rest of Asia Pacific
• 11.5 Latin America
  • 11.5.1 Brazil
  • 11.5.2 Mexico
  • 11.5.3 Argentina
  • 11.5.4 Rest of Latin America
• 11.6 MEA
  • 11.6.1 UAE
  • 11.6.2 South Africa
  • 11.6.3 Saudi Arabia
  • 11.6.4 Rest of MEA

Chapter 12 Company Profiles

• 12.1 Al Jazeera Media Network
• 12.2 Die ARD
• 12.3 Australian Broadcasting Corporation
• 12.4 British Broadcasting Corporation
• 12.5 China Central Television
• 12.6 Columbia Broadcasting System
• 12.7 Doordarshan
• 12.8 Fuji Television Network, Inc.
• 12.9 Grupo Globo
• 12.10 Grupo Televisa, S.A.B.
• 12.11 Independent Television
• 12.12 Korean Broadcasting System
• 12.13 Munhwa Broadcasting Corporation
• 12.14 National Broadcasting Company
• 12.15 Nine Entertainment Co. Holdings Limited
• 12.16 Nippon Hoso Kyokai (Japan Broadcasting Corporation)
• 12.17 Public Broadcasting Service
• 12.18 Seven West Media Limited
• 12.19 Television Francaise 1
• 12.20 Zweites Deutsches Fernsehen