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市场调查报告书

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1577291

4K卫星广播市场、机会、成长动力、产业趋势分析与预测，2024-2032年

4K Satellite Broadcasting Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年08月14日 | 出版商:

Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3个工作天内

价格

简介目录

在消费者对优质观看体验的需求不断增长的推动下，2024 年至 2032 年间，全球 4K 卫星广播市场的复合年增长率将超过 14%。随着家庭越来越多地采用 4K 超高清电视，对利用这些先进功能的内容也产生了并行需求。作为回应，卫星广播公司正在推出 4K 频道，以确保增强的影像清晰度和色彩深度。这种扩张得益于卫星技术进步、优化频宽和提高传输质量。此外，4K 内容的迅速普及（从现场体育赛事到大片）正在增强消费者的兴趣和采用率。

举个例子，2024年4月，SES SA宣布以31亿美元策略收购Intelsat SA。此次合作旨在扩大 SES 的卫星群、频谱组合和地面网络，改善服务产品和财务表现。

4K 卫星广播市场根据广播平台、内容、服务提供者、最终用途和地区进行分类。

到 2023 年，直接到户 (DTH) 卫星广播将占据约 40% 的市场份额。其广泛的覆盖范围保证了偏远地区的服务，并透过提供高清和 4K 超高清内容等产品，显着增强了观众体验。 DTH 灵活的订阅模式、按需服务以及技术固有的可扩展性，在不断进步的支持下，巩固了其领先地位。

在顶级家庭娱乐需求激增的推动下，到 2023 年，住宅细分市场将占据 4K 卫星广播市场 74% 的主导份额。智慧电视和串流媒体技术的兴起促使家庭寻求直接存取大量频道和高清内容。家庭观看的吸引力，加上适应性强的订阅模式和随选服务，可以满足不同的品味。可支配收入的增加和家庭娱乐系统成本的下降进一步放大了该领域的成长。卫星技术的可扩展性允许无缝扩展和升级，使住宅领域受益。

亚太地区4K卫星广播市场到2023年将占40%的份额，引领全球格局。这种主导地位归因于其庞大且迅速增长的人口，这刺激了对多样化、高品质媒体内容的强劲需求。随着 4K 和智慧电视等先进技术变得更加便宜，采用率飙升。城市扩张和更好的基础设施使卫星和广播服务更容易获得。中国和印度等国家的经济繁荣正在推动娱乐支出的成长，而该地区丰富的文化多样性需要广泛的内容产品，从而推动了 4K 卫星广播产业的成长。

产业生态系统分析
供应商格局
- 平台提供者
- 通路伙伴
- 经销商/物流
- 最终用户
利润率分析
技术和创新格局
专利分析
重要新闻和倡议
监管环境
衝击力
- 成长动力
  - 消费者对 4K 内容的需求不断增长
  - 卫星系统的技术进步
  - 内容创作者和卫星营运商之间的合作伙伴关係
  - 政府措施和法规
- 产业陷阱与挑战
  - 生产和传输成本高
  - 4K 内容有限
成长潜力分析
波特的分析
PESTEL分析

第 4 章：竞争格局

介绍
公司市占率
主要市场参与者的竞争分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：按广播平台划分，2021-2032 年

主要趋势
直接到户 (DTH) 卫星广播
直播卫星 (DBS)
有线头端器
其他的

第 6 章：市场估计与预测：按内容划分，2021-2032 年

主要趋势
运动的
电影
讯息
音乐
其他的

第 7 章：市场估计与预测：按服务提供者划分，2021-2032 年

主要趋势
卫星营运商
广播公司

第 8 章：市场估计与预测：依最终用途，2021-2032 年

主要趋势
住宅
商业的

第 9 章：市场估计与预测：按地区，2021-2032 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 俄罗斯
- 北欧人
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳洲
- 东南亚
- 亚太地区其他地区
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地区
MEA
- 南非
- 沙乌地阿拉伯
- 阿联酋
- MEA 的其余部分

第 10 章：公司简介

Amazon Prime Video
ARRIS International plc (CommScope)
ATEME
Canal+ Group
Charter Communications, Inc.
Cisco Systems, Inc.
DirecTV (AT and T)
DISH Network
Ericsson Media Solutions (MediaKind)
Eutelsat Communications
Globecast
Harmonic Inc.
Hispasat
Intelsat
Netflix
SES SA
Sky Group (Comcast)
Telesat
Verizon Communications Inc.
Viasat, Inc.

简介目录

Product Code: 6215

The Global 4K Satellite Broadcasting Market will register over 14% CAGR between 2024 and 2032, driven by the rising consumer appetite for premium viewing experiences. As households increasingly adopt 4K UHD TVs, there's a parallel demand for content that leverages these advanced capabilities. In response, satellite broadcasters are rolling out 4K channels, ensuring enhanced picture clarity and color depth. This expansion is bolstered by technological advancements in satellites, optimizing bandwidth and elevating transmission quality. Furthermore, the burgeoning availability of 4K content, spanning live sports to blockbuster movies, is amplifying consumer interest and adoption.

Quoting an instance, In April 2024, SES S.A. announced the acquisition of Intelsat S.A. for USD 3.1 billion in a strategic move. This partnership aims to expand SES's satellite fleet, spectrum portfolio, and ground network, improving service offerings and financial performance.

The 4K Satellite Broadcasting Market is sorted based on broadcasting platform, content, service provider, end use , and region.

The Direct-to-Home (DTH) satellite broadcasting captured around 40% of the market share in 2023. DTH's dominance stems from its capability to deliver a vast array of channels and premium content straight to consumers, bypassing traditional cable infrastructure. Its extensive reach guarantees service in remote areas, and with offerings like HD and 4K Ultra HD content, it significantly enhances the viewer experience. DTH's flexible subscription models, on-demand services, and the technology's inherent scalability, bolstered by ongoing advancements, solidify its leading position.

The residential segment commanded a dominant 74% share of the 4K satellite broadcasting market in 2023, driven by a surging demand for top-tier home entertainment. The rise of smart TVs and streaming tech has led households to seek direct access to a plethora of channels and high-definition content. The allure of home viewing, coupled with adaptable subscription models and on-demand services, caters to varied tastes. Rising disposable incomes and the decreasing cost of home entertainment systems further amplify this segment's growth. The scalability of satellite technology allows for seamless expansions and upgrades, benefiting the residential sector.

Asia Pacific 4K satellite broadcasting market, with a significant 40% share in 2023, leads the global landscape. This dominance is attributed to its vast and swiftly expanding population, which fuels a robust demand for diverse, high-quality media content. As advanced technologies like 4K and smart TVs become more affordable, adoption rates soar. Urban expansion and better infrastructure are making satellite and broadcasting services more accessible. Economic booms in nations like China and India are driving up entertainment spending, and the region's rich cultural diversity demands a wide array of content offerings, propelling the growth of the 4K satellite broadcasting industry.

Chapter 1 Methodology and Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimation
1.3 Forecast model
1.4 Primary research and validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market definitions

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Platform Providers
- 3.2.2 Channel Partners
- 3.2.3 Distributors/Logistics
- 3.2.4 End user
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Increasing consumer demand for 4K content
  - 3.8.1.2 Technological advancements in satellite systems
  - 3.8.1.3 Partnerships between content creators and satellite operators
  - 3.8.1.4 Government initiatives and regulations
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 High costs of production and transmission
  - 3.8.2.2 Limited 4K content availability
3.9 Growth potential analysis
3.10 Porter's analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share
4.3 Competitive analysis of major market players
4.4 Competitive positioning matrix
4.5 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Broadcasting Platform, 2021-2032 ($Bn)

5.1 Key trends
5.2 Direct-to-Home (DTH) satellite broadcasting
5.3 Direct Broadcast Satellite (DBS)
5.4 Cable headends
5.5 Others

Chapter 6 Market Estimates and Forecast, By Content, 2021-2032 ($Bn)

6.1 Key trends
6.2 Sports
6.3 Movies
6.4 News
6.5 Music
6.6 Others

Chapter 7 Market Estimates and Forecast, By Service Provider, 2021-2032 ($Bn)

7.1 Key trends
7.2 Satellite operators
7.3 Broadcasters

Chapter 8 Market Estimates and Forecast, By End-use, 2021-2032 ($Bn)

8.1 Key trends
8.2 Residential
8.3 Commercial

Chapter 9 Market Estimates and Forecast, By Region, 2021-2032 ($Bn)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Russia
- 9.3.7 Nordics
- 9.3.8 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 Australia
- 9.4.6 Southeast Asia
- 9.4.7 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Argentina
- 9.5.4 Rest of Latin America
9.6 MEA
- 9.6.1 South Africa
- 9.6.2 Saudi Arabia
- 9.6.3 UAE
- 9.6.4 Rest of MEA