SVOD 市场、机会、成长动力、产业趋势分析与预测，2024-2032 年

2024 年至2032 年，全球SVOD 市场规模将呈现11% 的复合年增长率。 。不断扩大的内容库使 SVOD 提供者能够提供多样化的选择，迎合不同的品味和偏好。这项策略增强了服务的吸引力并促进了订户保留。随着 SVOD 平台不断投资于原创且引人注目的内容，它们透过吸引新订户和满足现有用户不断变化的需求来推动市场成长。

例如，2024 年 5 月，Canal+ 集团推出 M7 SVOD 服务，扩大在德语国家的服务。 M7 Deutschland 将展示增强的产品组合，包括这项新的订阅视讯点播服务。此举凸显了区域参与者在推动市场成长和竞争方面日益重要。它还凸显了一个更广泛的趋势，即成熟的媒体公司正在投资 SVOD 服务，以吸引不同的受众并增强其市场影响力。

SVOD 产业根据内容、定价模型、设备和地区进行划分。

随着智慧型手机和平板电脑成为串流媒体体验的核心，行动装置领域将在 2024 年至 2032 年经历显着转变。随时随地存取内容的便利性推动了消费者对适合行动装置的平台的偏好，从而增加了针对这些装置优化的 SVOD 服务的需求。增强的行动功能，例如离线观看和自适应串流媒体，进一步吸引了用户。随着越来越多的观众依赖行动装置进行娱乐，该细分市场将占据 SVOD 市场的最大份额，反映出向便携式和灵活的观看选项的转变。

由于其对精打细算的消费者的广泛吸引力，到 2032 年，经济实惠的细分市场将占据相当大的立足点。随着观众寻求经济高效的方式来存取各种内容，价格实惠的订阅计划变得越来越有吸引力。提供者正在透过分层定价模式和促销优惠来应对，使串流媒体服务可供更广泛的受众使用。这种对负担能力的重视推动了市场成长，并透过吸引很大一部分消费者群来增强该细分市场的主导地位。

在经济快速成长、网路存取增加和可支配收入增加的推动下，到 2032 年，亚太地区 SVOD 产业将实现可观的成长。该地区不断壮大的中产阶级以及对点播内容的偏好正在推动对 SVOD 服务的需求。区域提供者提供的在地化内容和有竞争力的定价策略进一步推动了市场扩张。亚太地区的动态成长和数位转型使其成为 SVOD 市场的重要贡献者。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

• 产业生态系统分析
• 供应商格局
  • 内容创作者
  • 平台
  • 分销管道
  • 观众
  • 利润率分析
• 技术与创新格局
• 专利分析
• 重要新闻和倡议
• 监管环境
• 衝击力
  • 成长动力
    • 提高网路普及率
    • 智慧型设备的采用不断增加
    • 消费者对灵活性的需求不断增加
    • 串流媒体技术不断创新
  • 产业陷阱与挑战
    • 高内容授权和製作成本
    • 数位盗版和未经授权的内容分发日益猖獗
• 成长潜力分析
• 波特的分析
• PESTEL分析

第 4 章：竞争格局

• 介绍
• 公司市占率分析
• 竞争定位矩阵
• 战略展望矩阵

第 5 章：市场估计与预测：按内容分类，2021 - 2032

• 主要趋势
• 一般娱乐
  • 优质的
  • 价格实惠
  • 广告支持
• 利基内容
  • 优质的
  • 价格实惠
  • 广告支持
• 原创节目
  • 优质的
  • 价格实惠
  • 广告支持

第 6 章：市场估计与预测：按定价模型，2021 - 2032

• 主要趋势
• 优质的
• 价格实惠
• 广告支持

第 7 章：市场估计与预测：按设备划分，2021 - 2032 年

• 主要趋势
• 行动装置
• 智慧电视
• 桌上型电脑和笔记型电脑
• 串流媒体设备
• 其他的

第 8 章：市场估计与预测：按地区划分，2021 - 2032 年

• 主要趋势
• 北美洲
  • 我们
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 法国
  • 义大利
  • 俄罗斯
  • 西班牙
  • 欧洲其他地区
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 澳洲
  • 东南亚
  • 亚太地区其他地区
• 拉丁美洲
  • 巴西
  • 墨西哥
  • 阿根廷
  • 拉丁美洲其他地区
• MEA
  • 阿联酋
  • 南非
  • 沙乌地阿拉伯
  • MEA 的其余部分

第 9 章：公司简介

• Amazon Prime Video
• Apple TV+
• Britbox
• Crave
• Crunchyroll
• DAZN
• Discovery+
• Disney+
• ESPN+
• HBO Max
• Hulu
• iQIYI
• Netflix
• Paramount+
• Peacock
• Shahid VIP
• Stan
• Tencent Video
• Viu
• YouTube Premium

Global SVOD market size will exhibit an 11% CAGR from 2024 to 2032. Investments in unique and exclusive content are pivotal in attracting subscribers to SVOD services, as consumers seek fresh and distinctive programming not available elsewhere. Expanding content libraries allows SVOD providers to offer diverse options, catering to varied tastes and preferences. This strategy enhances the appeal of the service and fosters subscriber retention. As SVOD platforms continuously invest in original and compelling content, they drive market growth by attracting new subscribers and satisfying the evolving demands of existing users.

For instance, in May 2024, Canal+ Group is expanding its services in German-speaking countries with the launch of the M7 SVOD service. M7 Deutschland will present an enhanced product portfolio, including this new subscription video-on-demand offering. This move highlights the increasing importance of regional players in driving market growth and competition. It also underscores a broader trend where established media companies are investing in SVOD services to capture diverse audiences and strengthen their market presence.

The SVOD industry is segregated based on content, pricing model, device, and region.

The mobile devices segment will undergo notable transformation over 2024-2032 as smartphones and tablets become central to the streaming experience. The convenience of accessing content on the go drives consumer preference for mobile-friendly platforms, boosting demand for SVOD services optimized for these devices. Enhanced mobile features, such as offline viewing and adaptive streaming, further attract users. As more viewers rely on mobile devices for entertainment, this segment will secure the largest share of the SVOD market, reflecting the shift towards portable and flexible viewing options.

The affordable segment will establish a considerable foothold by 2032, owing to its widespread appeal among budget-conscious consumers. As viewers seek cost-effective ways to access a diverse range of content, affordable subscription plans become increasingly attractive. Providers are responding with tiered pricing models and promotional offers, making streaming services accessible to a broader audience. This emphasis on affordability drives market growth and enhances the segment's dominance by appealing to a significant portion of the consumer base.

Asia Pacific SVOD industry will secure a considerable growth rate through 2032, driven by rapid economic growth, increasing internet access, and rising disposable incomes. The region's expanding middle class and preference for on-demand content are driving demand for SVOD services. Localized content offerings and competitive pricing strategies by regional providers are further fueling market expansion. The dynamic growth and digital transformation in Asia Pacific make it a substantial contributor to the SVOD market.

Table of Contents

Chapter 1 Methodology and Scope

• 1.1 Research design
  • 1.1.1 Research approach
  • 1.1.2 Data collection methods
• 1.2 Base estimates and calculations
  • 1.2.1 Base year calculation
  • 1.2.2 Key trends for market estimates
• 1.3 Forecast model
• 1.4 Primary research and validation
  • 1.4.1 Primary sources
  • 1.4.2 Data mining sources
• 1.5 Market definitions

Chapter 2 Executive Summary

• 2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

• 3.1 Industry ecosystem analysis
• 3.2 Supplier landscape
  • 3.2.1 Content creators
  • 3.2.2 Platforms
  • 3.2.3 Distribution channels
  • 3.2.4 Viewers
  • 3.2.5 Profit margin analysis
• 3.3 Technology and innovation landscape
• 3.4 Patent analysis
• 3.5 Key news and initiatives
• 3.6 Regulatory landscape
• 3.7 Impact forces
  • 3.7.1 Growth drivers
    • 3.7.1.1 Increasing internet penetration
    • 3.7.1.2 Rising adoption of smart devices
    • 3.7.1.3 Increasing consumer demand for flexibility
    • 3.7.1.4 Rising innovations in streaming technology
  • 3.7.2 Industry pitfalls and challenges
    • 3.7.2.1 High content licensing and production costs
    • 3.7.2.2 Growing digital piracy and unauthorized distribution of content
• 3.8 Growth potential analysis
• 3.9 Porter's analysis
• 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

• 4.1 Introduction
• 4.2 Company market share analysis
• 4.3 Competitive positioning matrix
• 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Content, 2021 - 2032 ($Bn)

• 5.1 Key trends
• 5.2 General entertainment
  • 5.2.1 Premium
  • 5.2.2 Affordable
  • 5.2.3 Ad-supported
• 5.3 Niche content
  • 5.3.1 Premium
  • 5.3.2 Affordable
  • 5.3.3 Ad-supported
• 5.4 Original programming
  • 5.4.1 Premium
  • 5.4.2 Affordable
  • 5.4.3 Ad-supported

Chapter 6 Market Estimates and Forecast, By Pricing Model, 2021 - 2032 ($Bn)

• 6.1 Key trends
• 6.2 Premium
• 6.3 Affordable
• 6.4 Ad-supported

Chapter 7 Market Estimates and Forecast, By Device, 2021 - 2032 ($Bn)

• 7.1 Key trends
• 7.2 Mobile devices
• 7.3 Smart TVs
• 7.4 Desktop and laptops
• 7.5 Streaming devices
• 7.6 Others

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2032 ($Mn)

• 8.1 Key trends
• 8.2 North America
  • 8.2.1 U.S.
  • 8.2.2 Canada
• 8.3 Europe
  • 8.3.1 UK
  • 8.3.2 Germany
  • 8.3.3 France
  • 8.3.4 Italy
  • 8.3.5 Russia
  • 8.3.6 Spain
  • 8.3.7 Rest of Europe
• 8.4 Asia Pacific
  • 8.4.1 China
  • 8.4.2 Japan
  • 8.4.3 India
  • 8.4.4 South Korea
  • 8.4.5 Australia
  • 8.4.6 Southeast Asia
  • 8.4.7 Rest of Asia Pacific
• 8.5 Latin America
  • 8.5.1 Brazil
  • 8.5.2 Mexico
  • 8.5.3 Argentina
  • 8.5.4 Rest of Latin America
• 8.6 MEA
  • 8.6.1 UAE
  • 8.6.2 South Africa
  • 8.6.3 Saudi Arabia
  • 8.6.4 Rest of MEA

Chapter 9 Company Profiles

• 9.1 Amazon Prime Video
• 9.2 Apple TV+
• 9.3 Britbox
• 9.4 Crave
• 9.5 Crunchyroll
• 9.6 DAZN
• 9.7 Discovery+
• 9.8 Disney+
• 9.9 ESPN+
• 9.10 HBO Max
• 9.11 Hulu
• 9.12 iQIYI
• 9.13 Netflix
• 9.14 Paramount+
• 9.15 Peacock
• 9.16 Shahid VIP
• 9.17 Stan
• 9.18 Tencent Video
• 9.19 Viu
• 9.20 YouTube Premium