付费电视市场、机会、成长动力、产业趋势分析与预测，2024-2032

PayTV Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年07月02日 | 出版商:

Global Market Insights Inc. | 英文 200 Pages | 商品交期: 2-3个工作天内

价格

简介目录

由于内容提供者、网路营运商和科技公司之间的伙伴关係和合作不断增加，2024 年至 2032 年全球付费电视市场规模的复合年增长率将达到 2%。这种策略联盟不仅提高了订阅者可用内容的品质和多样性，而且丰富了整体观看体验。这些合作使付费电视服务能够融入先进的功能，包括个人化推荐、点播内容和互动平台。例如，2023 年 8 月，全国付费电视网 JTBC 和 SAMG Entertainment 建立了合作伙伴关係，以增强 MOS 内容。该联盟使付费电视产品更加多样化，使其对更广泛的受众更具吸引力。

付费电视市场分为技术、订阅类型、应用程式和地区。

从技术角度来看，预计从2024 年到2032 年，网路协定电视(IPTV) 领域将出现显着的复合年增长率。摆脱传统的有线或卫星方法。 IPTV 为观众提供了更大的灵活性，让他们可以跨智慧型手机、平板电脑和智慧电视等装置存取各种频道和随选内容。随着 IPTV 的不断发展，它承诺提供更动态和引人入胜的娱乐体验，同时满足当代观众不断变化的偏好。

付费电视产业的商业应用领域预计将在 2024 年至 2032 年期间扩张。透过整合付费电视，这些企业可以提供高品质、多样化的内容，以提高客户满意度和参与度。商业付费电视系统还提供一些功能，例如点播电影、现场体育赛事以及针对特定观众偏好的客製化内容包。

从区域来看，欧洲付费电视市场预计 2024 年至 2032 年将出现显着的复合年增长率。解决方案提供者正在策划与当地观众产生共鸣的节目，包括地区新闻、文化节目和当地製作的娱乐节目。这种强调区域和本地内容的趋势将推动欧洲付费电视行业的成长和多元化，为观众提供更具相关性和吸引力的节目选择。

产业生态系统分析
供应商格局
- 元件供应商
- 技术提供者
- 软体供应商
- 系统整合商
- 最终用户
利润率分析
技术与创新格局
专利分析
重要新闻和倡议
监管环境
衝击力
- 成长动力
  - 提供多样化、高品质的内容来吸引订阅者
  - 采用 4K/UHD、HDR 和沈浸式音讯技术
  - 捆绑选项和单点频道选择
  - 将 OTT 服务纳入传统产品
- 产业陷阱与挑战
  - 来自 Netflix 和 Amazon Prime Video 等平台的压力
  - 许可协议和监管合规性的复杂性
成长潜力分析
波特的分析
PESTEL分析

第 4 章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：按技术分类，2021 - 2032 年

主要趋势
有线电视
卫星电视
网际网路通讯协定电视 (IPTV)

第 6 章：市场估计与预测：按订阅类型，2021 - 2032 年

主要趋势，
后付费
预付费

第 7 章：市场估计与预测：按应用分类，2021 - 2032

主要趋势
商业的
住宅
其他的

第 8 章：市场估计与预测：按地区，2021 - 2032

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 西班牙
- 义大利
- 俄罗斯
- 北欧人
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳新银行
- 东南亚
- 亚太地区其他地区
拉丁美洲
- 巴西
- 墨西哥
- 阿根廷
- 拉丁美洲其他地区
MEA
- 阿联酋
- 南非
- 沙乌地阿拉伯
- MEA 的其余部分

第 9 章：公司简介

Comcast Corporation
AT and T Inc.
Charter Communications
DISH Network Corporation
Sky plc
Verizon Communications
Liberty Global plc
Altice USA
Deutsche Telekom
Foxtel
Rogers Communications
Bell Canada
Canal+ Group
KPN
J:COM
BT Group plc (BT TV)
Liberty Global
Mediaset
Orange S.A.
Shaw Communications

简介目录

Product Code: 10087

Global PayTV Market size will record a 2% CAGR from 2024 to 2032, due to increasing partnerships and collaborations among content providers, network operators, and technology firms. Such strategic alliances are not only enhancing the quality and variety of content available to subscribers but also enriching the overall viewing experience. These collaborations empower PayTV services to incorporate advanced features, including personalized recommendations, on-demand content, and interactive platforms. For example, in August 2023, a partnership was forged between the nationwide PayTV network JTBC and SAMG Entertainment to enhance MOS Content. This alliance is diversifying PayTV offerings, making them more appealing to a broader audience.

The PayTV market is segregated into technology, subscription type, application, and region.

By technology, the internet protocol TV (IPTV) segment is projected to witness a significant CAGR from 2024 to 2032. This growth is fueled by the rising preference for delivering television content via internet networks, moving away from traditional cable or satellite methods. IPTV grants viewers enhanced flexibility, allowing access to a diverse array of channels and on-demand content across devices like smartphones, tablets, and smart TVs. As IPTV continues to evolve, it promises more dynamic and engaging entertainment experiences while aligning with the shifting preferences of contemporary audiences.

The commercial application segment of the PayTV industry is poised for expansion from 2024 to 2032. This is driven by the increasing adoption of PayTV services to elevate entertainment offerings in establishments like hotels, restaurants, and bars. By integrating PayTV, these businesses can offer high-quality, diverse content for enhancing customer satisfaction and engagement. Commercial PayTV systems are also providing features, such as on-demand movies, live sports events, and customized content packages tailored to specific audience preferences.

Regionally, the Europe PayTV market is anticipated to witness a notable CAGR from 2024 to 2032. This growth is largely due to the heightened focus on regional and local content. Solution providers are curating programming that resonates with local audiences, encompassing regional news, cultural shows, and locally produced entertainment. This trend of emphasizing regional and local content is set to drive growth and diversification in the European PayTV sector to offer viewers more relevant and appealing programming options.

Chapter 1 Methodology and Scope

1.1 Research design
- 1.1.1 Research approach
- 1.1.2 Data collection methods
1.2 Base estimates and calculations
- 1.2.1 Base year calculation
- 1.2.2 Key trends for market estimates
1.3 Forecast model
1.4 Primary research and validation
- 1.4.1 Primary sources
- 1.4.2 Data mining sources
1.5 Market definitions

Chapter 2 Executive Summary

2.1 Industry 360° synopsis, 2021 - 2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Supplier landscape
- 3.2.1 Component providers
- 3.2.2 Technology providers
- 3.2.3 Software providers
- 3.2.4 System integrators
- 3.2.5 End users
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Offering diverse and high-quality content to attract subscribers
  - 3.8.1.2 Adoption of 4K/UHD, HDR, and immersive audio technologies
  - 3.8.1.3 Bundling options and a la carte channel selections
  - 3.8.1.4 Incorporating OTT services into traditional offerings
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 Pressure from platforms such as Netflix and Amazon Prime Video
  - 3.8.2.2 Complexities in licensing agreements and regulatory compliance
3.9 Growth potential analysis
3.10 Porter's analysis
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Technology, 2021 - 2032 ($Bn)

5.1 Key trends
5.2 Cable TV
5.3 Satellite TV
5.4 Internet protocol TV (IPTV)

Chapter 6 Market Estimates and Forecast, By Subscription Type, 2021 - 2032 ($Bn)

6.1 Key trends,
6.2 Postpaid
6.3 Prepaid

Chapter 7 Market Estimates and Forecast, By Application, 2021 - 2032 ($Bn)

7.1 Key trends
7.2 Commercial
7.3 Residential
7.4 Others

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2032 ($Bn)

8.1 Key trends
8.2 North America
- 8.2.1 U.S.
- 8.2.2 Canada
8.3 Europe
- 8.3.1 UK
- 8.3.2 Germany
- 8.3.3 France
- 8.3.4 Spain
- 8.3.5 Italy
- 8.3.6 Russia
- 8.3.7 Nordics
- 8.3.8 Rest of Europe
8.4 Asia Pacific
- 8.4.1 China
- 8.4.2 India
- 8.4.3 Japan
- 8.4.4 South Korea
- 8.4.5 ANZ
- 8.4.6 Southeast Asia
- 8.4.7 Rest of Asia Pacific
8.5 Latin America
- 8.5.1 Brazil
- 8.5.2 Mexico
- 8.5.3 Argentina
- 8.5.4 Rest of Latin America
8.6 MEA
- 8.6.1 UAE
- 8.6.2 South Africa
- 8.6.3 Saudi Arabia
- 8.6.4 Rest of MEA