付费电视市场规模、份额、成长分析，按类型、技术类型、应用、地区 - 产业预测，2024-2031 年

2022年全球付费电视市场规模为224亿美元，从2023年的236.2亿美元成长到2031年的939.2亿美元，复合年增长率预计为21.8%。

在消费者对高品质内容和卓越影像解析度的需求的推动下，付费电视市场正在经历显着成长。这个市场扩张的主要驱动力是在单一平台上以具有竞争力的价格提供多个服务提供者的各种优质内容。付费电视供应商正在透过提供附加价值服务（例如可自订的频道订阅、折扣订阅、网路连线选项以及针对特定消费者需求的捆绑套餐）来适应并创造利润丰厚的商机。此外，整合宽频广播系统的采用将扩大服务范围并扩大市场范围。广播和宽频技术的融合实现了高效的大量内容传送和个人化的观看体验。智慧型电视联盟和HbbTV协会之间的合作将使消费者能够访问更广泛的电视应用程序，并透过智慧型电视和机上盒促进增强的互动性。小型有线电视业者利用基于 HbbTV 的入口网站在支援 HbbTV 的装置上提供广泛的服务。高速宽频和坚固耐用的连网型设备的不断增加使服务供应商能够随时随地无缝地提供线性电视和视讯点播 (VoD) 服务。随着供应商透过创新解决方案响应不断变化的消费者偏好，这种多方面的方法使付费电视市场能够持续成长。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 抑制因素和挑战
• 波特分析与影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 技术进步
• 监管环境
• 专利分析
• 价值链分析
• 案例研究分析
• 客户和购买标准分析
• 市场吸引力指数

付费电视市场规模：按类型

• 延期付款
• 预付款

按技术类型分類的付费电视市场规模

• 有线电视
• DTT 和卫星电视
• 网际网路通讯通讯协定电视 (IPTV)

付费电视市场规模：依使用情况分类

• 商业的
• 住宅
• 其他的

付费电视市场规模：按地区划分

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• Carter Communications
• Comcast Corporation（Xfinity）
• Dish TV India Limited
• DISH Network Corporation
• Rostelecom
• Fetch TV Pty Limited
• Foxtel
• Tata Sky
• d2h
• Sky TV
• Magnaquest
• XPERI INC.
• MediaFirst
• Paymytv
• Rambus.com

结论和建议

Global Pay TV Market size was valued at USD 22.4 Billion in 2022 and is poised to grow from USD 23.62 Billion in 2023 to USD 93.92 Billion by 2031, growing at a CAGR of 21.8% in the forecast period (2024-2031).

The pay TV market is experiencing significant growth driven by consumer demand for high-quality content and superior picture resolution. A major catalyst for this expansion is the ability to access diverse premium content from multiple service providers on a single platform at competitive prices. Pay TV providers are adapting by offering value-added services, such as customizable channel subscriptions, reduced subscription fees, internet connectivity options, and bundled packages tailored to meet specific consumer needs, thereby creating lucrative profit opportunities. Additionally, the adoption of integrated broadband broadcasting systems enhances the breadth of service offerings, improving market reach. This convergence of broadcasting and broadband technologies enables both efficient mass content delivery and personalized viewer experiences. The collaboration between the Smart TV Alliance and HbbTV Association empowers consumers with a wider array of TV applications, facilitating enhanced interactivity via smart TVs and set-top boxes. Smaller cable operators are leveraging HbbTV-based portals to deliver extensive service offerings on HbbTV-compatible devices. The increasing presence of high-speed broadband and robust connected devices further supports service providers in delivering linear TV and Video-on-Demand (VoD) services seamlessly, anytime and anywhere. This multifaceted approach is positioning the pay TV market for sustained growth as providers meet evolving consumer preferences with innovative solutions.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Pay Tv market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Pay Tv Market Segmental Analysis

Global Pay TV Market is segmented by Type, by Technology Type, by Application and by Region. Based on Type, the market is segmented into Postpaid, Prepaid. Based on Technology Type, the market is segmented into Cable TV, DTT and Satellite TV, and IPTV. Based on application, the market is segmented into Residential, Commercial and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Pay Tv Market

The Global Pay TV market is significantly driven by the rising demand for personalization and customization in viewing experiences. Today's consumers increasingly seek tailored content that suits their individual tastes, prompting Pay TV providers to focus heavily on these aspects. By leveraging advanced algorithms and AI technologies, these providers can offer personalized recommendations based on unique viewing habits, thereby enhancing user engagement. This shift emphasizes the evolving preferences for streaming services and is intensifying competition in the Pay TV sector, making it more appealing to a tech-savvy demographic that values unique and customized entertainment options.

Restraints in the Global Pay Tv Market

One of the significant challenges facing the global Pay TV market is the rising popularity of OTT platforms, such as Netflix. These services present affordable and flexible alternatives to traditional paid television subscriptions, leading to a notable trend of cord-cutting among consumers. As more viewers gravitate towards streaming services, they appreciate the freedom from rigid programming schedules and the absence of lengthy contractual obligations. This shift in consumer preferences is creating substantial pressure on the Pay TV industry, as the convenience and accessibility of OTT offerings continue to capture a larger share of the audience, thereby hindering the growth potential of conventional Pay TV services.

Market Trends of the Global Pay Tv Market

The Global Pay TV market is witnessing a significant shift towards Cloud DVR services, which are revolutionizing content consumption. As traditional physical DVRs become obsolete, subscribers are increasingly favoring cloud-based solutions that offer flexibility and convenience. With the ability to record and access shows and movies from any internet-enabled device, consumers enjoy enhanced viewing experiences without the limitations of hardware. This transition not only caters to rising consumer expectations but also reduces operational costs for service providers, streamlining maintenance and infrastructure. Consequently, cloud DVRs are setting a new standard in the Pay TV landscape, driving growth and reshaping market dynamics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Technological Advancement
• Regulatory Landscape
• Patent Analysis
• Value Chain Analysis
• Case Study Analysis
• Customer & Buying Criteria Analysis
• Market Attractiveness Index

Global Pay TV Market Size by Type & CAGR (2024-2031)

• Postpaid
• Prepaid

Global Pay TV Market Size by Technology Type & CAGR (2024-2031)

• Cable TV
• DTT and Satellite TV
• Internet Protocol Television (IPTV)

Global Pay TV Market Size by Application & CAGR (2024-2031)

• Commercial
• Residential
• Others

Global Pay TV Market Size by Region & CAGR (2024-2031)

• North America, (by Type, by Technology Type, by Application)
  • US
  • Canada
• Europe, (by Type, by Technology Type, by Application)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Type, by Technology Type, by Application)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Type, by Technology Type, by Application)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Type, by Technology Type, by Application)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• Carter Communications
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Comcast Corporation (Xfinity)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Dish TV India Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DISH Network Corporation
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rostelecom
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fetch TV Pty Limited
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Foxtel
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Tata Sky
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• d2h
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sky TV
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Magnaquest
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• XPERI INC.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MediaFirst
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Paymytv
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rambus.com
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation