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市场调查报告书

商品编码

1544719

播客市场、机会、成长动力、产业趋势分析与预测，2024-2032

Podcasting Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032

出版日期: 2024年07月15日 | 出版商:

Global Market Insights Inc. | 英文 250 Pages | 商品交期: 2-3个工作天内

价格

简介目录

2024 年至 2032 年，全球播客市场的复合年增长率将超过 15%，而智慧型手机普及率的飙升将进一步放大这一趋势。行动网路连线的改进使得存取播客比以往任何时候都更加容易。此外，消费者对点播内容偏好的增加以及收听时多工处理的便利性也促进了播客的流行。内容创作者数量的不断增加和主题的多样化也吸引了更广泛的受众，推动了市场扩张。举个例子，2024 年 6 月，Podbean 推出了人工智慧驱动的行动录音工作室，使播客能够直接从应用程式录製、编辑和优化剧集。此功能可提高音讯质量，自动产生标题和描述，并提高播客的可发现性。

此外，播客获利策略的进步（例如动态广告插入和订阅模式）正在增强创作者和平台的收入潜力。这将进一步推动市场扩张。

播客产业根据部署模型、播客长度、製作阶段、最终用途和地区进行细分。

由于人们对资料安全和控制的担忧日益增加，到 2032 年，本地软体领域将经历显着增长。组织和大型播客更喜欢本地解决方案，以保持对其资料的全面监督并降低与基于云端的服务相关的风险。这种方法可确保敏感内容和听众资讯在其基础设施内进行管理，从而提供增强的隐私性并符合法规要求。此外，本地解决方案提供了更多的客製化选项，使组织能够根据其特定需求自订软体，并将其与现有系统无缝整合。

到 2032 年，微播客长度细分市场将占据显着的市场份额，满足对小型、易于消费的内容日益增长的需求。随着听众在媒体消费中寻求更大的灵活性和便利性，较短的播客剧集可以无缝地融入繁忙的日程安排，并且是随时随地消费的理想选择。这种格式既吸引时间有限的用户，也吸引那些寻求快速、有吸引力的内容而无需投入大量时间的用户。微型播客的流行也使创作者能够透过频繁、有针对性的内容吸引新的受众并提高参与度，从而提高听众的保留率和频率。

在先进的数位基础设施和高网路普及率的推动下，到 2032 年，北美播客市场将呈现显着成长。智慧型装置和串流媒体技术的广泛采用，再加上强大的媒体和娱乐文化，正在培养一个充满活力的播客生态系统，吸引了创作者和广告商。对内容製作和创新货币化策略的投资增加进一步推动了市场扩张，而对个人化内容和利基主题的日益重视则增强了听众的参与度。

产业生态系统分析
供应商矩阵
利润率分析
技术和创新格局
专利分析
重要新闻和倡议
监管环境
衝击力
- 成长动力
  - 提高智慧型手机普及率
  - 随选内容的需求不断增长
  - 智慧扬声器和物联网设备的激增
  - 对原创内容和独家交易的投资
  - 货币化机会
- 产业陷阱与挑战
  - 独立创作者面临的获利挑战
  - 内容过度饱和和可发现性问题
成长潜力分析
波特的分析
PESTEL分析

第 4 章：竞争格局

介绍
公司市占率分析
竞争定位矩阵
战略展望矩阵

第 5 章：市场估计与预测：按内容创建，2021-2032

主要趋势
内容创作
后製
分配
分析和货币化

第 6 章：市场估计与预测：按部署划分，2021-2032 年

主要趋势
基于云端的解决方案
本地软体
混合动力车型

第 7 章：市场估计与预测：按最终用途，2021-2032 年

主要趋势
新闻与政治
喜剧
教育
商业
健康与健身
生活方式和嗜好
科技
运动的
真实犯罪
娱乐
观光观光
其他流派

第 8 章：市场估计与预测：按播客长度划分，2021-2032 年

主要趋势
微型播客
简短的播客
中等形式的播客
长篇播客

第 9 章：市场估计与预测：按地区，2021-2032 年

主要趋势
北美洲
- 我们
- 加拿大
欧洲
- 英国
- 德国
- 法国
- 义大利
- 西班牙
- 欧洲其他地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 澳新银行
- 亚太地区其他地区
拉丁美洲
- 巴西
- 墨西哥
- 拉丁美洲其他地区
MEA
- 阿联酋
- 南非
- 沙乌地阿拉伯
- MEA 的其余部分

第 10 章：公司简介

Gogo
IBM
Google
Oracle
Microsoft
SAP
SAS
Cloudera
Teradata
Tibco
AWS
Software AG
Informatic
Impetus
Intel
HPE

简介目录

Product Code: 10254

Global Podcasting Market will show over 15% CAGR from 2024 to 2032, amplified by the soaring smartphone penetration. The improvements in mobile internet connectivity have made accessing podcasts easier than ever. Additionally, the rise in consumer preference for on-demand content and the convenience of multitasking while listening have contributed to podcasting's popularity. The growing number of content creators and the diverse range of topics available also attract a broader audience, fueling market expansion. Quoting an instance, in June 2024, Podbean launched its AI-powered Mobile Recording Studio, enabling podcasters to record, edit, and optimize episodes directly from the app. This feature enhances audio quality, automates title and description generation, and improves podcast discoverability.

Furthermore, advancements in podcast monetization strategies, such as dynamic ad insertion and subscription models, are enhancing revenue potential for creators and platforms alike. This will further drive market expansion.

The podcasting industry is segmented based on deployment model, podcast length, production stage, end use, and region.

The on-premises software segment will experience prominent growth through 2032, due to growing concerns about data security and control. Organizations and large-scale podcasters prefer on-premises solutions to maintain complete oversight of their data and mitigate risks associated with cloud-based services. This approach ensures that sensitive content and listener information are managed within their infrastructure, providing enhanced privacy and compliance with regulatory requirements. Additionally, on-premises solutions offer greater customization options, enabling organizations to tailor the software to their specific needs and integrate it seamlessly with existing systems.

The micro-podcast length segment will seize a notable market share by 2032, catering to the increasing demand for bite-sized, easily consumable content. As listeners seek more flexibility and convenience in their media consumption, shorter podcast episodes fit seamlessly into busy schedules and are ideal for on-the-go consumption. This format appeals to both time-constrained users and those looking for quick, engaging content without a substantial time commitment. The popularity of micro-podcasts also allows creators to reach new audiences and increase engagement through frequent, focused content that drives higher listener retention and frequency.

North American podcasting market will show a significant growth rate through 2032, driven by the advanced digital infrastructure and high internet penetration rates. The extensive adoption of smart devices and streaming technologies, in consort with a strong culture of media and entertainment is fostering a dynamic podcasting ecosystem, attracting both creators and advertisers. Increased investments in content production and innovative monetization strategies further fuel market expansion, while a growing emphasis on personalized content and niche topics enhances listener engagement.

Chapter 1 Methodology and Scope

1.1 Market scope and definition
1.2 Base estimates and calculations
1.3 Forecast calculation
1.4 Data Sources
- 1.4.1 Primary
- 1.4.2 Secondary
  - 1.4.2.1 Paid sources
  - 1.4.2.2 Public sources

Chapter 2 Executive Summary

2.1 Industry 360º synopsis, 2021 - 2032
2.2 Business trends
- 2.2.1 Total addressable market (TAM), 2024-2032

Chapter 3 Industry Insights

3.1 Industry ecosystem analysis
3.2 Vendor matrix
3.3 Profit margin analysis
3.4 Technology and innovation landscape
3.5 Patent analysis
3.6 Key news and initiatives
3.7 Regulatory landscape
3.8 Impact forces
- 3.8.1 Growth drivers
  - 3.8.1.1 Increasing smartphone penetration
  - 3.8.1.2 Rising demand for on-demand content
  - 3.8.1.3 Proliferation of smart speakers and IoT devices
  - 3.8.1.4 Investments in original content and exclusive deals
  - 3.8.1.5 Monetization opportunities
- 3.8.2 Industry pitfalls and challenges
  - 3.8.2.1 Monetization challenges for independent creators
  - 3.8.2.2 Content oversaturation and discoverability issues
3.9 Growth potential analysis
3.10 Porter's analysis
- 3.10.1 Supplier power
- 3.10.2 Buyer power
- 3.10.3 Threat of new entrants
- 3.10.4 Threat of substitutes
- 3.10.5 Industry rivalry
3.11 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

4.1 Introduction
4.2 Company market share analysis
4.3 Competitive positioning matrix
4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Content Creation, 2021-2032 (USD Million)

5.1 Key trends
5.2 Content creation
5.3 Post-Production
5.4 Distribution
5.5 Analytics and Minetization

Chapter 6 Market Estimates and Forecast, By Deployment, 2021-2032 (USD Million)

6.1 Key trends
6.2 Cloud-based solutions
6.3 On-premises software
6.4 Hybrid Models

Chapter 7 Market Estimates and Forecast, By End Use, 2021-2032 (USD Million)

7.1 Key trends
7.2 News and Politics
7.3 Comedy
7.4 Education
7.5 Business
7.6 Health and Fitness
7.7 Lifestyle and Hobbies
7.8 Technology
7.9 Sports
7.10 True crime
7.11 Entertainment
7.12 Travel and Tourism
7.13 Other genre

Chapter 8 Market Estimates and Forecast, By Podcast Length, 2021-2032 (USD Million)

8.1 Key trends
8.2 Micro-podcast
8.3 Short-Form podcasts
8.4 Medium-Form podcasts
8.5 Long-Form podcasts

Chapter 9 Market Estimates and Forecast, By Region, 2021-2032 (USD Million)

9.1 Key trends
9.2 North America
- 9.2.1 U.S.
- 9.2.2 Canada
9.3 Europe
- 9.3.1 UK
- 9.3.2 Germany
- 9.3.3 France
- 9.3.4 Italy
- 9.3.5 Spain
- 9.3.6 Rest of Europe
9.4 Asia Pacific
- 9.4.1 China
- 9.4.2 India
- 9.4.3 Japan
- 9.4.4 South Korea
- 9.4.5 ANZ
- 9.4.6 Rest of Asia Pacific
9.5 Latin America
- 9.5.1 Brazil
- 9.5.2 Mexico
- 9.5.3 Rest of Latin America
9.6 MEA
- 9.6.1 UAE
- 9.6.2 South Africa
- 9.6.3 Saudi Arabia
- 9.6.4 Rest of MEA