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市场调查报告书
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1544809

擦拭巾市场、机会、成长动力、产业趋势分析与预测，2024-2032

Wipes Market, Opportunity, Growth Drivers, Industry Trend Analysis and Forecast, 2024-2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 487 Pages | 商品交期: 2-3个工作天内

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简介目录

在擦拭巾配方创新以及对环保、可生物降解和无塑胶选项不断增长的需求的推动下，2024 年至 2032 年间，全球擦拭巾市场将以 5.5% 的复合年增长率增长。消费者越来越优先考虑将高效能与环境责任结合的产品。配方技术的进步使湿纸巾不仅在清洁和消毒方面表现出色，而且符合永续发展目标。随着环境问题的加剧，转向可生物降解和无塑胶湿纸巾凸显了消费者选择更环保、更认真的更广泛趋势。

例如，2024 年 7 月，艺康推出了 Disinfectant 1 Wipe，标誌着一款完全不含塑胶、易于降解的消毒湿纸巾首次亮相，并已在 EPA 註册。这款湿纸巾可在一分钟内实现有效的医院级消毒。这项创新凸显了消费者和监管机构对可持续、无塑胶产品日益增长的需求，这些产品不会影响医院级消毒等高性能基准。这样的推出不仅迎合了具有环保意识的消费者，而且开创了行业先例，有可能引导市场提高功效和永续性标准。

擦拭巾行业根据类型、应用、材料、可用性、价格范围、配销通路和地区对其产品进行分类。

在人们对店内购物和产品获取即时性的普遍偏好的推动下，线下通路领域预计在 2024 年至 2032 年间出现显着增长。无论是在超市、便利商店还是专卖店，购物者都喜欢在购买前检查湿纸巾的触觉体验。这些实体零售商不仅提供多样化的选择，而且还透过面对面客户服务的优势来满足即时需求。这种动态强化了线下通路在湿纸巾市场的主导地位。

到 2032 年，由于材料固有的柔软性、吸水性和低过敏性特性，棉花市场将迎来大幅繁荣，使其成为多种应用的首选。棉质湿纸巾以其亲肤触感和清洁功效而闻名，因其可生物降解性和可持续性而引起了具有生态意识的消费者的共鸣。此外，棉花的适应性涵盖从脸部到家用的广泛擦拭巾，巩固了其卓越的市场地位。

从2024年到2032年，在快速城市化、可支配收入增加和卫生意识增强的推动下，亚太地区湿纸巾产业有望显着成长。由于对高效清洁解决方案的日益青睐以及个人护理和家庭清洁产品消费的增加，该地区不断扩大的零售网络扩大了对湿巾的需求。鑑于亚太地区多样化的消费格局和不断变化的生活方式趋势，它成为全球湿纸巾领域的关键参与者。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 干扰
    • 未来展望
    • 製造商
    • 经销商
  • 供应商格局
  • 利润率分析
  • 原料分析
  • 重要新闻和倡议
  • 监管环境
  • 衝击力
    • 成长动力
      • 快速的城市化和生活方式的改变
      • 不断成长的酒店业
      • 提高消费者的卫生意识
      • 增加可支配收入
    • 产业陷阱与挑战
      • 市场饱和，竞争激烈
      • 原物料价格波动
  • 成长潜力分析
  • 波特的分析
  • PESTEL分析

第 4 章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场估计与预测：按类型，2021-2032 年

  • 主要趋势
  • 湿纸巾
  • 干湿纸巾

第 6 章：市场估计与预测：按应用划分，2021-2032 年

  • 主要趋势
  • 个人护理
    • 婴儿湿纸巾
    • 清洁湿纸巾
    • 个人卫生
    • 宠物护理湿纸巾
  • 居家及居家清洁
    • 厨房湿纸巾
    • 浴室湿纸巾
    • 餐饮服务湿纸巾
  • 工业擦拭巾

第 7 章：市场估计与预测：按材料划分，2021-2032 年

  • 主要趋势
  • 棉布
  • 聚酯纤维
  • 黏胶
  • 其他的

第 8 章：市场估计与预测：按可用性划分，2021-2032

  • 主要趋势
  • 一次性的
  • 可重复使用的

第 9 章：市场估计与预测：按价格范围，2021-2032

  • 主要趋势
  • 低的
  • 中
  • 高的

第 10 章：市场估计与预测：按配销通路划分，2021-2032 年

  • 主要趋势
  • 在线的
    • 电子商务网站
    • 公司拥有的网站
  • 离线
    • 大型超市和超级市场
    • 药品和药局
    • 其他零售店

第 11 章：市场估计与预测：按地区划分，2021-2032 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
    • 亚太地区其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 拉丁美洲其他地区
  • MEA
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • MEA 的其余部分

第 12 章：公司简介

  • 3M
  • BASF SE
  • Bayer AG
  • Diamond Wipes International, Inc.
  • Hengan International Group Company Limited
  • Johnson and Johnson
  • Kimberly-Clark Corporation
  • Lenzing AG
  • Nice-Pak Products, Inc.
  • Pigeon Corporation
  • Procter and Gamble
  • Reckitt Benckiser Group plc
  • Suominen Corporation
  • The Clorox Company
  • Unileve
简介目录
Product Code: 5606

Global Wipes Market will grow at a 5.5% CAGR between 2024 and 2032, propelled by innovation in wipe formulations and the rising demand for eco-friendly, biodegradable, and plastic-free options. Consumers increasingly prioritize products that merge high performance with environmental responsibility. Technological advancements in formulations are yielding wipes that not only excel in cleaning and disinfection but also align with sustainability objectives. As environmental concerns intensify, the pivot towards biodegradable and plastic-free wipes underscores a broader movement towards greener, more conscientious consumer choices.

For example, in July 2024, Ecolab unveiled Disinfectant 1 Wipe, marking the debut of an entirely plastic-free, readily degradable disinfectant wipe, registered with the EPA. This wipe promises effective, hospital-grade disinfection in a mere minute. This innovation underscores the rising consumer and regulatory appetite for sustainable, plastic-free products that don't compromise on high-performance benchmarks like hospital-grade disinfection. Such a launch not only caters to environmentally conscious consumers but also sets a precedent in the industry, potentially steering the market towards heightened standards of efficacy and sustainability.

The wipes industry categorizes its offerings based on type, application, material, usability, price range, distribution channel, and region.

The offline channel segment is poised for significant growth between 2024 and 2032, driven by a prevalent preference for in-store shopping and the immediacy of product access. Shoppers appreciate the tactile experience of inspecting wipes before purchase, whether at supermarkets, convenience outlets, or specialty stores. These physical retailers not only present a diverse array of options but also cater to immediate needs, bolstered by the advantage of in-person customer service. Such dynamics reinforce the offline channel's dominance in the wipes market.

Through 2032, the cotton segment is set for a substantial boom, buoyed by the material's innate softness, absorbency, and hypoallergenic traits, making it a top choice for diverse applications. Cotton wipes, celebrated for their skin-friendly touch and cleaning efficacy, resonate with eco-conscious consumers due to their biodegradability and sustainability. Furthermore, cotton's adaptability spans a broad spectrum of wipes, from facial to household, cementing its preeminent market position.

From 2024 to 2032, the Asia Pacific wipes industry is on track for significant growth, spurred by swift urbanization, rising disposable incomes, and heightened hygiene consciousness. The region's expanding retail networks amplify the demand for wipes, driven by a burgeoning preference for efficient cleaning solutions and a rise in personal care and household cleaning product consumption. Given Asia Pacific's diverse consumer landscape and shifting lifestyle trends, it stands as a pivotal player in the global wipes arena.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market scope and definitions
  • 1.2 Base estimates and calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry 360°synopsis, 2021-2032

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Raw material analysis
  • 3.5 Key news and initiatives
  • 3.6 Regulatory landscape
  • 3.7 Impact forces
    • 3.7.1 Growth drivers
      • 3.7.1.1 Rapid urbanization and lifestyle changes
      • 3.7.1.2 Growing hospitality sector
      • 3.7.1.3 Increasing consumer awareness on hygiene
      • 3.7.1.4 Increasing disposable income
    • 3.7.2 Industry pitfalls and challenges
      • 3.7.2.1 Market saturation and intense competition
      • 3.7.2.2 Fluctuating raw material prices
  • 3.8 Growth potential analysis
  • 3.9 Porter's analysis
  • 3.10 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates and Forecast, By Type, 2021-2032 (USD Billion) (Million Units)

  • 5.1 Key trends
  • 5.2 Wet wipes
  • 5.3 Dry wipes

Chapter 6 Market Estimates and Forecast, By Application, 2021-2032 (USD Billion) (Million Units)

  • 6.1 Key trends
  • 6.2 Personal care
    • 6.2.1 Baby wipes
    • 6.2.2 Cleansing wipes
    • 6.2.3 Personal hygiene
    • 6.2.4 Pet care wipes
  • 6.3 Household and Home cleaning
    • 6.3.1 Kitchen wipes
    • 6.3.2 Bathroom wipes
    • 6.3.3 Food service wipes
  • 6.4 Industrial wipes

Chapter 7 Market Estimates and Forecast, By Material, 2021-2032 (USD Billion) (Million Units)

  • 7.1 Key trends
  • 7.2 Cotton
  • 7.3 Polyester
  • 7.4 Viscose
  • 7.5 Others

Chapter 8 Market Estimates and Forecast, By Usability, 2021-2032 (USD Billion) (Million Units)

  • 8.1 Key trends
  • 8.2 Disposable
  • 8.3 Reusable

Chapter 9 Market Estimates and Forecast, By Price Range, 2021-2032 (USD Billion) (Million Units)

  • 9.1 Key trends
  • 9.2 Low
  • 9.3 Mid
  • 9.4 High

Chapter 10 Market Estimates and Forecast, By Distribution Channel, 2021-2032 (USD Billion) (Million Units)

  • 10.1 Key trends
  • 10.2 Online
    • 10.2.1 E-commerce websites
    • 10.2.2 Company-owned websites
  • 10.3 Offline
    • 10.3.1 Hypermarkets and Supermarkets
    • 10.3.2 Pharmaceutical and Drug store
    • 10.3.3 Other retail stores

Chapter 11 Market Estimates and Forecast, By Region, 2021-2032 (USD Billion) (Million Units)

  • 11.1 Key trends
  • 11.2 North America
    • 11.2.1 U.S.
    • 11.2.2 Canada
  • 11.3 Europe
    • 11.3.1 UK
    • 11.3.2 Germany
    • 11.3.3 France
    • 11.3.4 Italy
    • 11.3.5 Spain
    • 11.3.6 Russia
    • 11.3.7 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 China
    • 11.4.2 India
    • 11.4.3 Japan
    • 11.4.4 South Korea
    • 11.4.5 Australia
    • 11.4.6 Rest of Asia Pacific
  • 11.5 Latin America
    • 11.5.1 Brazil
    • 11.5.2 Mexico
    • 11.5.3 Rest of Latin America
  • 11.6 MEA
    • 11.6.1 South Africa
    • 11.6.2 Saudi Arabia
    • 11.6.3 UAE
    • 11.6.4 Rest of MEA

Chapter 12 Company Profiles

  • 12.1 3M
  • 12.2 BASF SE
  • 12.3 Bayer AG
  • 12.4 Diamond Wipes International, Inc.
  • 12.5 Hengan International Group Company Limited
  • 12.6 Johnson and Johnson
  • 12.7 Kimberly-Clark Corporation
  • 12.8 Lenzing AG
  • 12.9 Nice-Pak Products, Inc.
  • 12.10 Pigeon Corporation
  • 12.11 Procter and Gamble
  • 12.12 Reckitt Benckiser Group plc
  • 12.13 Suominen Corporation
  • 12.14 The Clorox Company
  • 12.15 Unileve