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市场调查报告书
商品编码
1615962

采取行动赢得健身应用市场机会、成长动力、产业趋势分析和 2024 - 2032 年预测

Move To Earn Fitness Apps Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2024 - 2032
出版日期: | 出版商: Global Market Insights Inc. | 英文 135 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2023 年，全球健身应用市场估值为 5.408 亿美元，预计 2024 年至 2032 年复合年增长率为 18.5%。 。例如，世界银行集团报告称，行动蜂窝订阅人数从2010 年的每100 人76 人增加到2022 年的每100 人108 人。推动了行动健身应用程式的发展。其中许多应用程式利用区块链技术，使用户能够赚取加密货币或不可替代的代币作为其体育活动的奖励。这种创新方法吸引了健身爱好者和加密货币投资者，将健康诱因与经济效益融为一体。

这些应用程式的产品正在多样化，现在涵盖骑自行车、跳舞、瑜伽，甚至家务等活动。这项扩展迎合了更广泛的受众，适应不同的健身水平和偏好。行动赚取健身应用程式的供应商正在与健身房、健身俱乐部和设备製造商合作，提供折扣、独家内容和真实的健身体验。事实证明，这种合作关係可以有效吸引更多订户。

市场依平台分为 Android、iOS 等。 iOS 细分市场主导了市场，因为与 Android 用户相比，iOS 用户的强制信用卡关联导致订阅率和应用程式内购买率更高，从而推动了 iOS 细分市场的收入成长。 iOS 用户通常收入水平较高，更有可能在应用程式、应用程式内购买和高级功能上消费。这种消费行为进一步推动了 iOS 市场的成长。

市场范围
开始年份 2023年
预测年份 2024-2032
起始值 5.408 亿美元
预测值 25亿美元
复合年增长率 18.5%

该市场还按设备类型分为智慧型手机、穿戴式装置和平板电脑。 2023 年，智慧型手机细分市场占据 3.753 亿美元的市场份额。国际电信联盟 (ITU) 报告称，2022 年全球行动用户数将超过 85.8 亿，超过全球 79.5 亿人口。美国的行动赚钱健身应用市场在全球处于领先地位，预计到 2032 年将达到 8.595 亿美元。

世界银行集团指出，到 2021 年，91.8% 的美国人口可以上网。全国健身运动月和全国妇女健康週等政府活动提高了美国人们对健身活动的认识，促进了健身应用程式的日益普及。美国也是许多科技公司、新创公司和投资者的所在地，他们积极开发和支持创新的健身技术，包括行动赚钱健身应用程式。

目录

第 1 章：方法与范围

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
  • 产业影响力
    • 成长动力
      • 对健康和健身活动的认识不断增强
      • 加强融入企业健康计划
      • 智慧型手机和穿戴式装置的普及率不断提高
      • 财政激励措施的可用性
    • 产业陷阱与挑战
      • 与支付和税收政策相关的监管不确定性
      • 与资料隐私和安全相关的担忧
  • 成长潜力分析
  • 技术景观
  • 监管环境
  • 未来市场趋势
  • 波特的分析
  • PESTEL分析

第 4 章：竞争格局

  • 介绍
  • 公司市占率分析
  • 公司矩阵分析
  • 主要市场参与者的竞争分析
  • 竞争定位矩阵
  • 战略仪表板

第 5 章：市场估计与预测：按平台划分，2021 - 2032 年

  • 主要趋势
  • 安卓
  • iOS系统
  • 其他平台

第 6 章：市场估计与预测：按设备类型，2021 - 2032 年

  • 主要趋势
  • 智慧型手机
  • 平板电脑
  • 穿戴式装置

第 7 章：市场估计与预测：按支付模式，2021 - 2032

  • 主要趋势
  • 免费增值模式
  • 付费游戏
  • 广告支持
  • 其他支付模式

第 8 章：市场估计与预测：按地区，2021 - 2032

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 德国
    • 英国
    • 法国
    • 西班牙
    • 义大利
    • 荷兰
    • 欧洲其他地区
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 澳洲
    • 韩国
    • 亚太地区其他地区
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
    • 拉丁美洲其他地区
  • 中东和非洲
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋
    • 中东和非洲其他地区

第 9 章：公司简介

  • DietBet
  • DOTMOOVS
  • Evidation Health, Inc.
  • Fitmint
  • Gala MIX Inc.
  • Genopets
  • HealthyWage LLC
  • higi SH LLC
  • Step App
  • STEPN
  • Sweatco Ltd
  • Under Armour, Inc.
  • Vitality
  • Webtec
  • WIRTUAL
简介目录
Product Code: 11197

The Global Move To Earn Fitness Apps Market was valued at USD 540.8 million during 2023, with projections estimating an 18.5% CAGR growth from 2024 to 2032. The surge in smartphone and internet accessibility has led to a notable uptick in mobile app usage, particularly in the fitness domain. For example, the World Bank Group reported that mobile cellular subscriptions rose from 76 per 100 individuals in 2010 to 108 per 100 in 2022. This trend, coupled with the easy accessibility of move-to-earn fitness apps on mobile devices, has fueled the market's rapid expansion. Many of these apps leverage blockchain technology, enabling users to earn cryptocurrency or non-fungible tokens as rewards for their physical activities. This innovative approach has drawn in both fitness aficionados and cryptocurrency investors, merging health incentives with financial gains.

The apps are diversifying their offerings, now encompassing activities like cycling, dancing, yoga, and even household chores. This expansion caters to a broader audience, accommodating varied fitness levels and preferences. Vendors of move to earn fitness apps are collaborating with gyms, fitness clubs, and equipment manufacturers, offering discounts, exclusive content, and real-world fitness experiences. Such partnerships have proven effective in attracting more subscribers.

The market is segmented by platform into Android, iOS, and others. The iOS segment dominated the market as mandatory credit card linkage for iOS users results in higher subscription and in-app purchase rates compared to Android users, driving revenue growth in the iOS segment. iOS users generally have higher income levels and are more likely to spend on apps, in-app purchases, and premium features. This spending behavior further drives the growth of the iOS segment.

Market Scope
Start Year2023
Forecast Year2024-2032
Start Value$540.8 Million
Forecast Value$2.5 Billion
CAGR18.5%

The market is also divided by device type into smartphones, wearable devices, and tablets. The smartphones segment accounted for USD 375.3 million market share in 2023. The high number of smartphone users globally contributes to the leading share of this segment. The International Telecommunication Union (ITU) reported over 8.58 billion mobile subscriptions worldwide in 2022, exceeding the global population of 7.95 billion. The U.S. move-to-earn fitness apps market leads globally and is projected to reach USD 859.5 million by 2032. The U.S. boasts a well-established mobile infrastructure with widespread access to high-speed internet and advanced smartphones.

The World Bank Group noted that 91.8% of the U.S. population had internet access in 2021. This high penetration of smartphones and internet users facilitates greater adoption of mobile apps, including move-to-earn fitness apps. Government campaigns such as National Physical Fitness and Sports Month and National Women's Health Week have raised awareness of fitness activities in the U.S., contributing to the increasing adoption of fitness apps. The U.S. is also home to numerous tech companies, startups, and investors who actively develop and support innovative fitness technologies, including move-to-earn fitness apps.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Research design
    • 1.2.1 Research approach
    • 1.2.2 Data collection methods
  • 1.3 Base estimates & calculations
    • 1.3.1 Base year calculation
    • 1.3.2 Key trends for market estimation
  • 1.4 Forecast model
  • 1.5 Primary research and validation
    • 1.5.1 Primary sources
    • 1.5.2 Data mining sources

Chapter 2 Executive Summary

  • 2.1 Industry 360° synopsis

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Industry impact forces
    • 3.2.1 Growth drivers
      • 3.2.1.1 Growing awareness towards health and fitness activities
      • 3.2.1.2 Increasing integration into corporate wellness programs
      • 3.2.1.3 Growing penetration of smart phones and wearable devices
      • 3.2.1.4 Availability of financial incentives
    • 3.2.2 Industry pitfalls & challenges
      • 3.2.2.1 Regulatory uncertainties related to payment and taxation policies
      • 3.2.2.2 Concerns related to data privacy and security
  • 3.3 Growth potential analysis
  • 3.4 Technology landscape
  • 3.5 Regulatory landscape
  • 3.6 Future market trends
  • 3.7 Porter's analysis
  • 3.8 PESTEL analysis

Chapter 4 Competitive Landscape, 2023

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Company matrix analysis
  • 4.4 Competitive analysis of major market players
  • 4.5 Competitive positioning matrix
  • 4.6 Strategy dashboard

Chapter 5 Market Estimates and Forecast, By Platform, 2021 - 2032 ($ Mn)

  • 5.1 Key trends
  • 5.2 Android
  • 5.3 iOS
  • 5.4 Other platforms

Chapter 6 Market Estimates and Forecast, By Device Type, 2021 - 2032 ($ Mn)

  • 6.1 Key trends
  • 6.2 Smart phones
  • 6.3 Tablets
  • 6.4 Wearable devices

Chapter 7 Market Estimates and Forecast, By Payment Model, 2021 - 2032 ($ Mn)

  • 7.1 Key trends
  • 7.2 Freemium model
  • 7.3 Pay-to-play
  • 7.4 Advertisement-supported
  • 7.5 Other payment models

Chapter 8 Market Estimates and Forecast, By Region, 2021 - 2032 ($ Mn)

  • 8.1 Key trends
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
  • 8.3 Europe
    • 8.3.1 Germany
    • 8.3.2 UK
    • 8.3.3 France
    • 8.3.4 Spain
    • 8.3.5 Italy
    • 8.3.6 Netherlands
    • 8.3.7 Rest of Europe
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 Japan
    • 8.4.3 India
    • 8.4.4 Australia
    • 8.4.5 South Korea
    • 8.4.6 Rest of Asia Pacific
  • 8.5 Latin America
    • 8.5.1 Brazil
    • 8.5.2 Mexico
    • 8.5.3 Argentina
    • 8.5.4 Rest of Latin America
  • 8.6 Middle East and Africa
    • 8.6.1 South Africa
    • 8.6.2 Saudi Arabia
    • 8.6.3 UAE
    • 8.6.4 Rest of Middle East and Africa

Chapter 9 Company Profiles

  • 9.1 DietBet
  • 9.2 DOTMOOVS
  • 9.3 Evidation Health, Inc.
  • 9.4 Fitmint
  • 9.5 Gala MIX Inc.
  • 9.6 Genopets
  • 9.7 HealthyWage LLC
  • 9.8 higi SH LLC
  • 9.9 Step App
  • 9.10 STEPN
  • 9.11 Sweatco Ltd
  • 9.12 Under Armour, Inc.
  • 9.13 Vitality
  • 9.14 Webtec
  • 9.15 WIRTUAL