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市场调查报告书
商品编码
1664842

基于位置的服务市场机会、成长动力、产业趋势分析与预测 2025 - 2034

Location-Based Services Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 180 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球基于位置的服务市场价值为 513 亿美元，预计 2025 年至 2034 年期间的复合年增长率为 21.6%。由于全球数十亿台设备都配备了 GPS 和先进的位置追踪技术，用户要求导航、电子商务、叫车和社交网路等应用程式具备特定位置的功能。

基于位置的服务市场 - IMG1

4G、5G 和 Wi-Fi 网路等连接技术的进步显着提高了 LBS 的精度和可用性，即使在室内或偏远地区等具有挑战性的环境中也是如此。各行各业的企业都利用这些功能，透过个人化体验和有针对性的行销来增强客户参与度。交通运输、医疗保健和物流整合 LBS 以优化即时追踪和营运效率。 LBS 广泛融入日常生活是推动市场扩张的主要因素。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 513亿美元
预测值 3463亿美元
复合年增长率 21.6％

基于位置的广告（LBA）是推动LBS市场发展的另一个关键因素。企业正在利用即时位置资料来投放个人化、情境驱动的广告，尤其是在零售、餐饮和娱乐等领域。分析和人工智慧（AI）的整合进一步提高了基于位置的行销活动的有效性，确保了精准定位并增强了客户互动。

市场依组件分为硬体、软体和服务。 2024 年，硬体占了超过 40% 的市场份额，预计到 2034 年将超过 1,200 亿美元。感测器、处理器和网路设备等关键部件对于汽车、消费性电子和医疗保健等行业至关重要。对智慧技术和自动化的日益重视进一步增强了对耐用和可扩展硬体解决方案的需求。

从技术角度来看，GPS/GNSS 将在 2024 年占据超过 47% 的市场份额，这得益于其提供精确、即时位置资料的能力。该技术支援导航、车队管理和自动驾驶汽车等关键应用。它在智慧基础设施中的重要作用以及对地理围栏、地图和个人导航解决方案日益增长的需求凸显了它的重要性。

在亚太地区，由于广泛的智慧型手机使用、强大的数位基础设施和 5G 的进步，中国将在 2024 年以超过 60% 的份额引领 LBS 市场。该国的快速城市化和智慧城市计划进一步加速了市场成长。

目录

第 1 章：方法论与范围

  • 研究设计
    • 研究方法
    • 资料收集方法
  • 基础估计和计算
    • 基准年计算
    • 市场估计的主要趋势
  • 预测模型
  • 初步研究与验证
    • 主要来源
    • 资料探勘来源
  • 市场定义

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
  • 供应商概况
    • 基于位置的服务硬体製造商
    • 软体供应商
    • 经销商
    • 最终用户
  • 利润率分析
  • 定价分析
  • 专利格局
  • 基于位置的服务成本明细
  • 技术与创新格局
  • 重要新闻及倡议
  • 监管格局
  • 衝击力
    • 成长动力
      • 智慧型手机和行动互联网的普及率不断提高
      • 基于位置的广告 (LBA) 需求不断增长
      • GPS、GNSS 与室内定位技术的进步
      • 交通运输、物流和公共安全领域对 LBS 的采用日益增多
    • 产业陷阱与挑战
      • 与位置追踪相关的隐私问题和资料安全风险
      • 部署先进定位系统的基础设施成本高昂
  • 成长潜力分析
  • 波特的分析
  • PESTEL 分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第五章：市场估计与预测：按组件，2021 - 2034 年

  • 主要趋势
  • 硬体
    • GPS 装置
    • RFID 标籤
    • 感测器和信标
    • 智慧型手机/平板电脑
  • 软体
    • 位置分析
    • 地理编码和反向地理编码
    • 数据整合与视觉化
    • 报告和仪表板
  • 服务
    • 咨询
    • 託管服务
    • 系统整合

第六章：市场估计与预测：依技术，2021 - 2034 年

  • 主要趋势
  • 锻造连桿
  • 铸造连桿
  • 粉末冶金连桿

第 7 章：市场估计与预测：按应用，2021 - 2032 年

  • 主要趋势
  • 基于位置的广告 (LBA)
  • 导航和地图
  • 社群网路和娱乐
  • 近距离行销
  • 资产追踪与管理
  • 紧急应变和灾害管理
  • 商业智慧与分析
  • 室内定位

第 8 章：市场估计与预测：按地区，2021 - 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 义大利
    • 俄罗斯
    • 北欧
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳新银行
    • 东南亚
  • 拉丁美洲
    • 巴西
    • 墨西哥
    • 阿根廷
  • 中东及非洲
    • 阿联酋
    • 南非
    • 沙乌地阿拉伯

第九章：公司简介

  • Alibaba
  • Amazon Web Services (AWS)
  • Apple
  • Baidu
  • Cisco Systems
  • Esri (Environmental Systems Research Institute)
  • Foursquare Labs
  • Garmin
  • Google
  • HERE Technologies
  • Magellan GPS
  • Mapbox
  • Microsoft
  • Qualcomm
  • Samsung Electronics
  • Telenav
  • TomTom
  • Uber Technologies
  • Vodafone
  • ZTE
简介目录
Product Code: 12481

The Global Location-Based Services Market was valued at USD 51.3 billion in 2024 and is projected to expand at a CAGR of 21.6% from 2025 to 2034. This robust growth is fueled by the rising adoption of smartphones and the increasing availability of mobile internet, especially in developing regions. As billions of devices worldwide are equipped with GPS and advanced location-tracking technologies, users are demanding location-specific functionalities in apps ranging from navigation and e-commerce to ride-hailing and social networking.

Location-Based Services Market - IMG1

Advancements in connectivity, including 4G, 5G, and Wi-Fi networks, have significantly improved the precision and availability of LBS, even in challenging environments like indoor or remote areas. Businesses across industries capitalize on these capabilities to enhance customer engagement through personalized experiences and targeted marketing. Transportation, healthcare, and logistics integrate LBS to optimize real-time tracking and operational efficiency. This widespread incorporation of LBS into daily activities is a major factor driving market expansion.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$51.3 Billion
Forecast Value$346.3 Billion
CAGR21.6%

Location-based advertising (LBA) is another critical factor boosting the LBS market. Businesses are leveraging real-time location data to deliver personalized, context-driven advertisements, particularly in sectors like retail, dining, and entertainment. The integration of analytics and artificial intelligence (AI) has further improved the effectiveness of location-based campaigns, ensuring precise targeting and enhancing customer interaction.

The market is segmented by component into hardware, software, and services. In 2024, hardware accounted for over 40% of the market and is expected to surpass USD 120 billion by 2034. Hardware remains dominant due to its critical role in enabling advanced functionalities and ensuring long-term reliability. Key components like sensors, processors, and networking equipment are vital across industries such as automotive, consumer electronics, and healthcare. The growing emphasis on smart technologies and automation further bolsters the demand for durable and scalable hardware solutions.

By technology, GPS/GNSS held over 47% of the market share in 2024, driven by its ability to deliver precise, real-time location data. This technology supports critical applications such as navigation, fleet management, and autonomous vehicles. Its essential role in smart infrastructure and growing demand for geofencing, mapping, and personal navigation solutions underline its prominence.

In Asia Pacific, China led the LBS market with over 60% share in 2024, supported by extensive smartphone usage, strong digital infrastructure, and advancements in 5G. The country's rapid urbanization and smart city initiatives further accelerate market growth.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Research design
    • 1.1.1 Research approach
    • 1.1.2 Data collection methods
  • 1.2 Base estimates and calculations
    • 1.2.1 Base year calculation
    • 1.2.2 Key trends for market estimates
  • 1.3 Forecast model
  • 1.4 Primary research & validation
    • 1.4.1 Primary sources
    • 1.4.2 Data mining sources
  • 1.5 Market definitions

Chapter 2 Executive Summary

  • 2.1 Industry 3600 synopsis, 2021 - 2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
  • 3.2 Supplier landscape
    • 3.2.1 Location-based services hardware manufacturers
    • 3.2.2 Software providers
    • 3.2.3 Distributors
    • 3.2.4 End users
  • 3.3 Profit margin analysis
  • 3.4 Pricing analysis
  • 3.5 Patent Landscape
  • 3.6 Cost Breakdown of location-based services
  • 3.7 Technology & innovation landscape
  • 3.8 Key news & initiatives
  • 3.9 Regulatory landscape
  • 3.10 Impact forces
    • 3.10.1 Growth drivers
      • 3.10.1.1 Increasing penetration of smartphones and mobile internet
      • 3.10.1.2 Growing demand for location based advertising (LBA)
      • 3.10.1.3 Advancements in GPS, GNSS, and indoor positioning technologies
      • 3.10.1.4 Rising adoption of LBS in transportation, logistics, and public safety
    • 3.10.2 Industry pitfalls & challenges
      • 3.10.2.1 Privacy concerns and data security risks associated with location tracking
      • 3.10.2.2 High infrastructure costs for deploying advanced positioning systems
  • 3.11 Growth potential analysis
  • 3.12 Porter’s analysis
  • 3.13 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Component, 2021 - 2034 ($Bn)

  • 5.1 Key trends
  • 5.2 Hardware
    • 5.2.1 GPS devices
    • 5.2.2 RFID tags
    • 5.2.3 Sensors & beacons
    • 5.2.4 Smartphones/tablets
  • 5.3 Software
    • 5.3.1 Location analytics
    • 5.3.2 Geocoding & reverse geocoding
    • 5.3.3 Data integration & visualization
    • 5.3.4 Reporting & dashboards
  • 5.4 Services
    • 5.4.1 Consulting
    • 5.4.2 Managed services
    • 5.4.3 System integration

Chapter 6 Market Estimates & Forecast, By Technology, 2021 - 2034 ($Bn)

  • 6.1 Key trends
  • 6.2 Forged connecting rods
  • 6.3 Cast connecting rods
  • 6.4 Powder-Metal connecting rods

Chapter 7 Market Estimates & Forecast, By Application, 2021 - 2032 ($Bn)

  • 7.1 Key trends
  • 7.2 Location-Based Advertising (LBA)
  • 7.3 Navigation & mapping
  • 7.4 Social networking & entertainment
  • 7.5 Proximity marketing
  • 7.6 Asset tracking & management
  • 7.7 Emergency response & disaster management
  • 7.8 Business intelligence & analytics
  • 7.9 Indoor positioning

Chapter 8 Market Estimates & Forecast, By Region, 2021 - 2034 ($Bn)

  • 8.1 Key trends
  • 8.2 North America
    • 8.2.1 U.S.
    • 8.2.2 Canada
  • 8.3 Europe
    • 8.3.1 UK
    • 8.3.2 Germany
    • 8.3.3 France
    • 8.3.4 Spain
    • 8.3.5 Italy
    • 8.3.6 Russia
    • 8.3.7 Nordics
  • 8.4 Asia Pacific
    • 8.4.1 China
    • 8.4.2 India
    • 8.4.3 Japan
    • 8.4.4 South Korea
    • 8.4.5 ANZ
    • 8.4.6 Southeast Asia
  • 8.5 Latin America
    • 8.5.1 Brazil
    • 8.5.2 Mexico
    • 8.5.3 Argentina
  • 8.6 MEA
    • 8.6.1 UAE
    • 8.6.2 South Africa
    • 8.6.3 Saudi Arabia

Chapter 9 Company Profiles

  • 9.1 Alibaba
  • 9.2 Amazon Web Services (AWS)
  • 9.3 Apple
  • 9.4 Baidu
  • 9.5 Cisco Systems
  • 9.6 Esri (Environmental Systems Research Institute)
  • 9.7 Foursquare Labs
  • 9.8 Garmin
  • 9.9 Google
  • 9.10 HERE Technologies
  • 9.11 Magellan GPS
  • 9.12 Mapbox
  • 9.13 Microsoft
  • 9.14 Qualcomm
  • 9.15 Samsung Electronics
  • 9.16 Telenav
  • 9.17 TomTom
  • 9.18 Uber Technologies
  • 9.19 Vodafone
  • 9.20 ZTE