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市场调查报告书
商品编码
1685218

梅斯卡尔酒市场机会、成长动力、产业趋势分析与 2025 - 2034 年预测

Mezcal Market Opportunity, Growth Drivers, Industry Trend Analysis, and Forecast 2025 - 2034
出版日期: | 出版商: Global Market Insights Inc. | 英文 235 Pages | 商品交期: 2-3个工作天内

价格
简介目录

2024 年全球梅斯卡尔酒市场价值为 5.702 亿美元，预计 2025 年至 2034 年期间的复合年增长率将达到 11.9%。这一增长是由全球对优质和手工饮料的需求日益增长所推动的，而梅斯卡尔酒因其独特的风味和文化吸引力而脱颖而出。儘管梅斯卡尔酒在历史上与墨西哥联繫紧密，但它在全球范围内的需求正在不断增长，尤其是在欧洲和亚洲等地区，其独特的风味吸引了新消费者的口味。梅斯卡尔酒受欢迎程度的飙升可以归因于它在精酿鸡尾酒文化中的日益普及以及其作为高品质烈酒的广泛认可。随着全球消费者转向更正宗、传统的酒类，梅斯卡尔酒因其不可否认的「精酿」吸引力而成为高端酒类产品的前列。此外，梅斯卡尔酒产区旅游业的兴起也推动了市场扩张，既促进了当地经济，也提高了全球对这种标誌性烈酒的认识。

梅斯卡尔市场 - IMG1

消费者对手工烈酒的兴趣，特别是那些植根于手工生产技术的烈酒，是推动梅斯卡尔酒市场发展的一个主要因素。其製作过程中采用的传统方法，例如在地下坑中烹製龙舌兰酒以及在陶罐中蒸馏龙舌兰酒，增加了一定程度的真实性和可持续性，吸引了具有环保意识的买家。这些生产实践凸显了烈酒的独特性和文化意义，在日益全球化的市场中提升了其吸引力。随着世界转向更永续和文化丰富的消费选择，梅斯卡尔酒完全有能力利用这一趋势。

市场范围
起始年份 2024
预测年份 2025-2034
起始值 5.702 亿美元
预测值 18亿美元
复合年增长率 11.9％

从产品细分来看，年轻类别的梅斯卡尔酒表现突出，预计 2024 年的复合年增长率为 12.3%，价值为 3.367 亿美元。 Joven 梅斯卡尔酒以其未陈酿的纯净而闻名，它以清新、未过滤的口味捕捉了龙舌兰的精华，深受经验丰富的爱好者和新手的喜爱。这一部分因其多功能性而广受欢迎，常用于调製鸡尾酒，越来越受到调酒师和调酒师的青睐。此外，与陈年品种相比，它的价格更实惠，对于刚开始探索梅斯卡尔酒的消费者来说，它是一个有吸引力的选择。 Joven 类别的高端化趋势日益增强，进一步提升了其受欢迎程度，确保了国内外需求的稳定成长。

另一个关键细分市场是 100% 龙舌兰酒，2024 年的价值为 3.132 亿美元，预计到 2034 年的复合年增长率为 12.3%。该细分市场迎合了那些寻求正宗、高品质龙舌兰烈酒的挑剔消费者的需求。随着消费者在购买决策中变得更加知情和挑剔，对独特性和传统生产方法的重视推动了对 100% 龙舌兰梅斯卡尔酒的需求。对工艺和文化遗产的关注确保了它的持续成功，因为它符合烈酒行业对精緻、手工产品的广泛趋势。

在美国，梅斯卡尔酒市场在 2024 年创造了 3.9 亿美元的收入，预计未来十年的复合年增长率为 11.5%。人们对手工酿造烈酒和梅斯卡尔酒独特的烟熏味道的兴趣日益浓厚，推动了需求的增长，尤其是鑑赏家和普通饮酒者。作为梅斯卡尔酒最大的出口市场之一，美国在该酒的全球扩张中发挥关键作用。梅斯卡尔酒在酒吧和餐厅中的出现率越来越高，进一步推动了其日益增长的受欢迎程度，使其成为追求新奇、大胆口味的冒险饮酒者的首选。

目录

第 1 章：方法论与范围

  • 市场范围和定义
  • 基础估算与计算
  • 预测计算
  • 资料来源
    • 基本的
    • 次要
      • 付费来源
      • 公共资源

第 2 章：执行摘要

第 3 章：产业洞察

  • 产业生态系统分析
    • 影响价值链的因素
    • 利润率分析
    • 中断
    • 未来展望
    • 製造商
    • 经销商
  • 供应商概况
  • 利润率分析
  • 重要新闻及倡议
  • 监管格局
  • 衝击力
    • 成长动力
      • 对手工和工艺烈酒的需求不断增加。
      • 提高对梅斯卡尔酒独特风味和香气的认识
      • 龙舌兰饮料越来越受欢迎
    • 产业陷阱与挑战
      • 龙舌兰供应有限
      • 来自其他烈酒的竞争
  • 成长潜力分析
  • 波特的分析
  • PESTEL 分析

第四章：竞争格局

  • 介绍
  • 公司市占率分析
  • 竞争定位矩阵
  • 战略展望矩阵

第 5 章：市场估计与预测：按产品类型，2021-2034 年

  • 主要趋势
  • 雷波萨多
  • 阿内霍
  • 托巴拉
  • 其他的

第 6 章：市场估计与预测：按浓度，2021 年至 2034 年

  • 主要趋势
  • 100% 龙舌兰酒
  • 混合龙舌兰酒

第 7 章：市场估计与预测：依封装类型，2021-2034 年

  • 主要趋势
  • 玻璃瓶
  • 陶瓷瓶
  • 盒装梅斯卡尔酒
  • 其他的

第 8 章：市场估计与预测：按配销通路，2021-2034 年

  • 主要趋势
  • 超市和大卖场
  • 便利商店
  • 网路零售
  • 专卖店
  • 其他的

第 9 章：市场估计与预测：按地区，2021 年至 2034 年

  • 主要趋势
  • 北美洲
    • 我们
    • 加拿大
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 义大利
    • 西班牙
    • 俄罗斯
  • 亚太地区
    • 中国
    • 印度
    • 日本
    • 韩国
    • 澳洲
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中东及非洲
    • 南非
    • 沙乌地阿拉伯
    • 阿联酋

第十章：公司简介

  • Bacardi Limited
  • Brown-Forman
  • Craft Distillers
  • Destileria Tlacolula
  • Diageo
  • Familia Camarena
  • MADRE MEZCAL
  • Pernod Ricard
  • Rey Campero
  • Tequila & Spirits Mexico
  • WILLIAM GRANT & SONS LTD
简介目录
Product Code: 7259

The Global Mezcal Market, valued at USD 570.2 million in 2024, is projected to grow at a remarkable CAGR of 11.9% from 2025 to 2034. This growth is being driven by an increasing global appetite for premium and artisanal beverages, with mezcal standing out due to its distinct flavors and cultural appeal. While historically tied to Mexico, the mezcal market is witnessing rising demand across the globe, especially in regions like Europe and Asia, where its unique profile is captivating the tastes of new consumers. The surge in mezcal's popularity can be attributed to its growing presence in craft cocktail culture and its widespread recognition as a high-quality spirit. As global consumers turn to more authentic, traditional liquors, mezcal benefits from an undeniable "craft" appeal that positions it at the forefront of premium drink offerings. Additionally, the market expansion is fueled by the rise of tourism in mezcal-producing regions, bolstering both the local economy and global awareness of this iconic spirit.

Mezcal Market - IMG1

Consumer interest in craft spirits, particularly those rooted in artisanal production techniques, is a major factor propelling the mezcal market. The traditional methods used in its creation, such as cooking agave in underground pits and distilling it in clay pots, add a level of authenticity and sustainability that appeals to environmentally conscious buyers. These production practices highlight the spirit's uniqueness and cultural significance, driving its appeal in an increasingly globalized market. As the world shifts towards more sustainable and culturally rich consumption choices, mezcal is well-positioned to capitalize on this trend.

Market Scope
Start Year2024
Forecast Year2025-2034
Start Value$570.2 Million
Forecast Value$1.8 Billion
CAGR11.9%

Looking at product segments, the joven category of mezcal, valued at USD 336.7 million in 2024, stands out with an anticipated CAGR of 12.3% during the forecast period. Joven mezcal, known for its unaged purity, captures the essence of agave with a fresh, unfiltered taste that is beloved by both seasoned enthusiasts and newcomers alike. This segment is popular for its versatility often used in cocktails that are gaining traction among bartenders and mixologists. Moreover, its more affordable price point, compared to aged varieties, makes it an appealing option for consumers just beginning to explore mezcal. The increasing trend of premiumization within the joven category further boosts its popularity, ensuring a steady rise in demand both locally and internationally.

Another key segment is the 100% tequila variety, which was valued at USD 313.2 million in 2024 and is forecast to grow at a CAGR of 12.3% through 2034. This segment caters to discerning consumers who are looking for authentic, high-quality agave-based spirits. As consumers become more educated and selective in their purchasing decisions, the emphasis on exclusivity and traditional production methods drives the demand for 100% tequila mezcal. The focus on craftsmanship and cultural heritage ensures its continued success, as it aligns with broader trends in the spirits industry toward refined, artisanal offerings.

In the U.S., the mezcal market generated USD 390 million in 2024 and is expected to grow at a CAGR of 11.5% over the next decade. Rising interest in craft spirits and mezcal's distinctive smoky flavor has driven demand, particularly among both connoisseurs and casual drinkers. As one of the largest export markets for mezcal, the U.S. plays a pivotal role in the global expansion of the spirit. This growing popularity is further fueled by mezcal's increasing presence in bars and restaurants, positioning it as a go-to choice for adventurous drinkers seeking new, bold flavors.

Table of Contents

Chapter 1 Methodology & Scope

  • 1.1 Market scope & definitions
  • 1.2 Base estimates & calculations
  • 1.3 Forecast calculations
  • 1.4 Data sources
    • 1.4.1 Primary
    • 1.4.2 Secondary
      • 1.4.2.1 Paid sources
      • 1.4.2.2 Public sources

Chapter 2 Executive Summary

  • 2.1 Industry synopsis, 2021-2034

Chapter 3 Industry Insights

  • 3.1 Industry ecosystem analysis
    • 3.1.1 Factor affecting the value chain
    • 3.1.2 Profit margin analysis
    • 3.1.3 Disruptions
    • 3.1.4 Future outlook
    • 3.1.5 Manufacturers
    • 3.1.6 Distributors
  • 3.2 Supplier landscape
  • 3.3 Profit margin analysis
  • 3.4 Key news & initiatives
  • 3.5 Regulatory landscape
  • 3.6 Impact forces
    • 3.6.1 Growth drivers
      • 3.6.1.1 Increasing demand for artisanal and craft spirits.
      • 3.6.1.2 Increasing awareness of the unique flavor and aroma of mezcal
      • 3.6.1.3 Growing popularity of agave-based beverages
    • 3.6.2 Industry pitfalls & challenges
      • 3.6.2.1 Limited availability of agave
      • 3.6.2.2 Competition from other spirits
  • 3.7 Growth potential analysis
  • 3.8 Porter’s analysis
  • 3.9 PESTEL analysis

Chapter 4 Competitive Landscape, 2024

  • 4.1 Introduction
  • 4.2 Company market share analysis
  • 4.3 Competitive positioning matrix
  • 4.4 Strategic outlook matrix

Chapter 5 Market Estimates & Forecast, By Product Type, 2021-2034 (USD Million) (Kilo Tons)

  • 5.1 Key trends
  • 5.2 Reposado
  • 5.3 Anejo
  • 5.4 Tobala
  • 5.5 Others

Chapter 6 Market Estimates & Forecast, By Concentration, 2021-2034 (USD Million) (Kilo Tons)

  • 6.1 Key trends
  • 6.2 100% tequila
  • 6.3 Mixed tequila

Chapter 7 Market Estimates & Forecast, By Packaging Type, 2021-2034 (USD Million) (Kilo Tons)

  • 7.1 Key trends
  • 7.2 Glass bottles
  • 7.3 Ceramic bottles
  • 7.4 Boxed mezcal
  • 7.5 Others

Chapter 8 Market Estimates & Forecast, By Distribution Channel, 2021-2034 (USD Million) (Kilo Tons)

  • 8.1 Key trends
  • 8.2 Supermarkets and hypermarkets
  • 8.3 Convenience stores
  • 8.4 Online retail
  • 8.5 Specialty stores
  • 8.6 Others

Chapter 9 Market Estimates & Forecast, By Region, 2021-2034 (USD Million) (Kilo Tons)

  • 9.1 Key trends
  • 9.2 North America
    • 9.2.1 U.S.
    • 9.2.2 Canada
  • 9.3 Europe
    • 9.3.1 UK
    • 9.3.2 Germany
    • 9.3.3 France
    • 9.3.4 Italy
    • 9.3.5 Spain
    • 9.3.6 Russia
  • 9.4 Asia Pacific
    • 9.4.1 China
    • 9.4.2 India
    • 9.4.3 Japan
    • 9.4.4 South Korea
    • 9.4.5 Australia
  • 9.5 Latin America
    • 9.5.1 Brazil
    • 9.5.2 Mexico
  • 9.6 MEA
    • 9.6.1 South Africa
    • 9.6.2 Saudi Arabia
    • 9.6.3 UAE

Chapter 10 Company Profiles

  • 10.1 Bacardi Limited
  • 10.2 Brown-Forman
  • 10.3 Craft Distillers
  • 10.4 Destileria Tlacolula
  • 10.5 Diageo
  • 10.6 Familia Camarena
  • 10.7 MADRE MEZCAL
  • 10.8 Pernod Ricard
  • 10.9 Rey Campero
  • 10.10 Tequila & Spirits Mexico
  • 10.11 WILLIAM GRANT & SONS LTD