市场调查报告书
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1533158
北美梅斯卡尔市场预测至 2030 年 - 区域分析 - 按产品类型、类别和配销通路North America Mezcal Market Forecast to 2030 - Regional Analysis - by Product Type, Category, and Distribution Channel |
北美梅斯卡尔市场预计将从2022年的6.122亿美元成长到2030年的9.3373亿美元。
对豪华和优质饮料的需求增加推动了北美梅斯卡尔市场
对豪华和优质饮料不断增长的需求已成为梅斯卡尔市场的驱动力。这一趋势的一个重要催化剂是消费者可支配收入的增加。随着人们收入的成长,他们更倾向于将一部分预算用于沉迷于梅斯卡尔等高端烈酒。随着消费者寻求独特、优质的饮酒体验,这为优质梅斯卡尔品牌的蓬勃发展提供了机会。此外,千禧世代的影响力也不容小觑。由于对品质、真实性和独特风味的渴望,这群人对高端饮料的消费表现出了特殊的偏好。梅斯卡尔完全符合这些偏好,提供与千禧世代人口产生共鸣的手工製作产品,大大促进了需求的激增。
此外,消费者偏好的演变在推动梅斯卡尔市场方面发挥关键作用。现代消费者越来越寻求超越普通的独特而精緻的烈酒。梅斯卡尔酒凭藉其复杂的生产工艺、烟熏味和独特的风味,很好地适应了这一转变。它已成为精緻品味的象征,并赢得了优质饮料选择的声誉,吸引了寻求更高品质饮用体验的挑剔消费者。
蓬勃发展的鸡尾酒文化进一步促进了梅斯卡尔在豪华饮料市场的崛起。调酒师和调酒师已将梅斯卡尔视为一种多功能优质原料,可用于製作独特且创新的鸡尾酒。其烟熏和复杂的风味增添了饮料的深度和特色,使其成为高檔酒吧和餐厅的抢手选择。这提高了梅斯卡尔的知名度,并激发了消费者在家中重现这些高檔鸡尾酒体验的兴趣,进一步推动了需求。
最后,有效的行销策略和独特的包装增强了梅斯卡尔作为奢侈品的认知。优质梅斯卡尔品牌投资于精緻的品牌宣传,突显产品的手工起源,强调其独特性。这种行销方式吸引了寻求身份象征和独特礼物选择的消费者,从而增强了豪华烈酒市场对梅斯卡尔的需求。
北美梅斯卡尔市场概况
梅斯卡尔酒是一种蒸馏酒精饮料,主要产于墨西哥,其中酒精含量超过一半。它是从龙舌兰植物的心臟(称为皮纳)中提取的,从龙舌兰植物的心臟中提取汁液并进一步转化为梅斯卡尔酒。该植物几乎需要七到十五年才能成熟。梅斯卡尔酒通常直接饮用,也可以与任何其他液体混合,例如鸡尾酒。主要出口美国、日本两国。此外,许多美国企业家与墨西哥生产商合作,在该国销售他们的产品,并提升其手工品质。
在北美,美国是梅斯卡尔酒的重要市场,其次是加拿大和墨西哥。 25-50岁的消费者是北美梅斯卡尔消费群的重要组成部分。与普通葡萄酒和啤酒相比,梅斯卡尔酒的价格通常较高,因此人均收入直接影响北美梅斯卡尔酒的消费量。中年人也非常倾向于传统和奢侈的饮料。因此,预计未来几年他们对北美梅斯卡尔市场成长的贡献将会更大。供应商进一步专注于推出高度差异化的优质梅斯卡尔饮料,以利用对优质和超优质烈酒不断增长的需求,尤其是千禧世代消费者的需求。优质梅斯卡尔烈酒需求的成长可以进一步归因于北美和西欧等已开发经济体消费者消费能力的不断增强。
北美梅斯卡尔市场收入及 2030 年预测(百万美元)
北美梅斯卡尔市场细分
北美梅斯卡尔市场分为产品类型、类别、配销通路和国家。
根据产品类型,北美梅斯卡尔市场分为 joven、reposado、anejo 等。 2022 年,青少年酒在北美梅斯卡尔市场占据最大份额。
从类别来看,北美梅斯卡尔市场分为100%龙舌兰酒和混合酒。 2022 年,100% 龙舌兰细分市场在北美梅斯卡尔市场占据更大份额。
依配销通路划分,北美梅斯卡尔市场分为超市及大卖场、专卖店、网上零售等。 2022 年,专卖店细分市场占据北美梅斯卡尔市场的最大份额。
根据国家/地区,北美梅斯卡尔市场分为美国、加拿大和墨西哥。 2022 年,美国主导北美梅斯卡尔市场。
Quiquiriqui Mezcal Ltd、Davide Campari Milano NV、Gente de Mezcal SA de CV、Bacardi Martini BV、Diageo Plc、Madre Mezcal Inc、Pernod Richard SA 和 Proximo Spirits Inc 是北美梅斯卡尔市场上的一些领先公司。
The North America mezcal market is expected to grow from US$ 612.20 million in 2022 to US$ 933.73 million by 2030. It is estimated to grow at a CAGR of 5.4% from 2022 to 2030.
Increase in Demand for Luxury and Premium Beverages Fuels North America Mezcal Market
The rising demand for luxury and premium beverages has emerged as a driving force for the Mezcal market. One significant catalyst for this trend is the increase in disposable income among consumers. As people's earnings have grown, they are more inclined to allocate a portion of their budget to indulging in high-end spirits such as Mezcal. This has opened up opportunities for premium Mezcal brands to thrive as consumers seek distinctive, elevated drinking experiences. Additionally, the influence of millennials cannot be understated. This demographic cohort has shown a particular penchant for spending on high-end beverages, driven by a desire for quality, authenticity, and unique flavor profiles. Mezcal aligns perfectly with these preferences, offering a handcrafted and artisanal product that resonates with the millennial demographic, contributing significantly to the surge in demand.
Moreover, the evolution of consumer preferences plays a pivotal role in driving the Mezcal market. Modern consumers increasingly seek unique and sophisticated spirits that go beyond the ordinary. With its intricate production process, smoky notes, and distinct flavors, Mezcal aligns well with this shift. It has become a symbol of refined taste and has gained a reputation as a premium beverage choice, attracting discerning consumers looking for a more elevated drinking experience.
The burgeoning cocktail culture has further contributed to Mezcal's ascent in the luxury beverage market. Mixologists and bartenders have embraced Mezcal as a versatile and premium ingredient for crafting unique and innovative cocktails. Its smoky and complex flavors add depth and character to drinks, making it a sought-after choice in upscale bars and restaurants. This has heightened Mezcal's visibility and spurred consumer interest in recreating these upscale cocktail experiences at home, further driving demand.
Lastly, the perception of Mezcal as a luxury product has been amplified by effective marketing strategies and distinctive packaging. Premium Mezcal brands have invested in sophisticated branding highlighting the product's artisanal origins, emphasizing its exclusivity. This marketing approach has attracted consumers looking for status symbols and unique gifting options, bolstering the demand for Mezcal in the luxury spirits market.
North America Mezcal Market Overview
Mezcal is a distilled alcoholic beverage, mainly found in Mexico, that contains more than half alcohol. It is produced from the agave plant's heart, called the pina, from which juice is extracted and further converted into mezcal. It takes almost seven to fifteen years for the plant to mature. Mezcal is generally consumed directly and can be mixed with any other liquid, such as a cocktail. It is mainly exported by the two countries, the United States and Japan. Furthermore, numerous entrepreneurs from the U.S. have teamed up with Mexican producers to market their products in the country, promoting its handcrafted quality.
In North America, the U.S. is a significant market for mezcal, followed by Canada and Mexico. Consumers aged 25-50 form a significant part of the consumer base for mezcal in North America. The price of mezcal is usually high compared to regular wine and beer, so the per capita income directly impacts the consumption of mezcal in North America. People in the middle age group are also very much inclined toward traditional and luxury drinks. Hence, their contribution to the growth of the mezcal market in North America is projected to be higher in the coming years. Vendors are further focusing on launching highly differentiated premium mezcal beverages to capitalize on the growing demand for premium and super-premium spirits, especially from millennial consumers. This rise in demand for premium mezcal spirits can further be attributed to the rising spending capacity of consumers in developed economies, including North America and Western Europe.
North America Mezcal Market Revenue and Forecast to 2030 (US$ Million)
North America Mezcal Market Segmentation
The North America mezcal market is segmented into product type, category, distribution channel, and country.
Based on product type, the North America mezcal Market is segmented into joven, reposado, anejo, and others. The joven segment held the largest share of the North America mezcal market in 2022.
In terms of category, the North America mezcal Market is bifurcated into 100% agave and blend. The 100% agave segment held a larger share of the North America mezcal market in 2022.
By distribution channel, the North America mezcal market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the North America mezcal market in 2022.
Based on country, the North America mezcal market is segmented into the US, Canada, and Mexico. The US dominated North America mezcal market in 2022.
Quiquiriqui Mezcal Ltd, Davide Campari Milano NV, Gente de Mezcal SA de CV, Bacardi Martini BV, Diageo Plc, Madre Mezcal Inc, Pernod Richard SA, and Proximo Spirits Inc are some of the leading companies operating in the North America mezcal market.