市场调查报告书
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1533159
2030 年亚太地区梅斯卡尔市场预测 - 区域分析 - 按产品类型、类别和配销通路Asia Pacific Mezcal Market Forecast to 2030 - Regional Analysis - by Product Type, Category, and Distribution Channel |
亚太地区梅斯卡尔市场预计将从2022年的3.0573亿美元成长到2030年的5.3879亿美元。
对精酿烈酒的需求不断增长推动了亚太梅斯卡尔市场的发展
随着消费者变得更加挑剔并寻求独特、正宗和优质的烈酒,精酿梅斯卡尔酒已成为受欢迎的选择。这一机会的一个关键优势是手工梅斯卡尔生产商能够在拥挤的市场中脱颖而出。例如,「Mezcal Vago」和「Del Maguey」等品牌透过强调其手工生产方法、独特的风味特征以及与当地龙舌兰农民的直接关係而获得认可。这些生产商正在满足对品质的需求,并利用消费者希望与其烈酒背后的故事和传统联繫起来的日益增长的趋势。
此外,精酿烈酒运动为消费者创造了更多样化的梅斯卡尔酒。梅斯卡尔製造商正在尝试不同的龙舌兰品种、陈酿工艺和风味注入,为消费者提供更广泛的味觉体验。这种多样性吸引了鸡尾酒爱好者和收藏家,增强了梅斯卡尔市场的整体吸引力。对精酿烈酒的需求预计将为梅斯卡尔生产商提供一个机会来提升其产品、讲述独特的故事并迎合寻求正宗优质酒精饮料的消费者。
亚太梅斯卡尔市场概况
亚太地区其他地区包括台湾、新加坡、马来西亚和越南等。这些国家的烈酒生产行业取得了显着成长。此外,亚洲其他国家对独特优质烈酒的需求增加,导致梅斯卡尔市场的成长。
亚太地区梅斯卡尔市场营收及 2030 年预测(百万美元)
亚太地区梅斯卡尔市场细分
亚太地区梅斯卡尔市场分为产品类型、类别、配销通路和国家。
根据产品类型,亚太梅斯卡尔市场分为 joven、reposado、anejo 等。 2022 年,青少年酒在亚太地区梅斯卡尔市场占据最大份额。
从类别来看,亚太地区梅斯卡尔市场分为 100% 龙舌兰酒和混合酒。 2022 年,100% 龙舌兰细分市场在亚太梅斯卡尔市场占据更大份额。
依配销通路划分,亚太地区梅斯卡尔市场分为超市及大卖场、专卖店、线上零售等。 2022 年,专卖店细分市场在亚太地区梅斯卡尔市场中占据最大份额。
根据国家/地区,亚太地区梅斯卡尔市场分为中国、日本、印度、澳洲、韩国和亚太地区其他地区。 2022 年,亚太地区其他地区将主导亚太梅斯卡尔市场。
Bacardi Martini BV、Davide Campari Milano NV、Diageo Plc、Pernod Richard SA、Proximo Spirits Inc 和 Quiquiriqui Mezcal Ltd 是亚太梅斯卡尔市场上的一些领先公司。
The Asia Pacific mezcal market is expected to grow from US$ 305.73 million in 2022 to US$ 538.79 million by 2030. It is estimated to record a CAGR of 7.3% from 2022 to 2030.
Increasing Demand for Craft Spirits Boosts Asia Pacific Mezcal Market
As consumers become more discerning and seek unique, authentic, and premium spirits, craft Mezcals have gained traction as a favored choice. One key advantage of this opportunity is the ability of craft Mezcal producers to differentiate themselves in a crowded market. For instance, brands such as "Mezcal Vago" and "Del Maguey" have gained recognition by emphasizing their artisanal production methods, unique flavor profiles, and direct relationships with local agave farmers. These producers are meeting the demand for quality and tapping into the growing trend of consumers wanting to connect with the stories and traditions behind their spirits.
Furthermore, the craft spirits movement has created a more diverse range of Mezcals available to consumers. Mezcal manufacturers are experimenting with different agave varietals, aging processes, and flavor infusions, offering consumers a broader spectrum of taste experiences. This diversity appeals to cocktail enthusiasts and collectors alike, enhancing the Mezcal market's overall appeal. The demand for craft spirits is expected to provide an opportunity for Mezcal producers to elevate their products, tell unique stories, and cater to consumers seeking authentic and premium alcoholic beverages.
Asia Pacific Mezcal Market Overview
The Rest of Asia Pacific includes Taiwan, Singapore, Malaysia, and Vietnam, among others. These countries have made significant growth in the spirit production sector. Moreover, the demand for a unique and premium spirit has increased in the Rest of Asian countries, leading to the market growth of mezcal.
Asia Pacific Mezcal Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Mezcal Market Segmentation
The Asia Pacific mezcal market is segmented into product type, category, distribution channel, and country.
Based on product type, the Asia Pacific mezcal Market is segmented into joven, reposado, anejo, and others. The joven segment held the largest share of the Asia Pacific mezcal market in 2022.
In terms of category, the Asia Pacific mezcal Market is bifurcated into 100% agave and blend. The 100% agave segment held a larger share of the Asia Pacific mezcal market in 2022.
By distribution channel, the Asia Pacific mezcal market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the Asia Pacific mezcal market in 2022.
Based on country, the Asia Pacific mezcal market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated Asia Pacific mezcal market in 2022.
Bacardi Martini BV, Davide Campari Milano NV, Diageo Plc, Pernod Richard SA, Proximo Spirits Inc, and Quiquiriqui Mezcal Ltd are some of the leading companies operating in the Asia Pacific mezcal market.