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梅斯卡尔酒市场－2026-2031年预测

Mezcal Market - Forecast from 2026 to 2031

出版日期: 2026年01月21日 | 出版商:

Knowledge Sourcing Intelligence | 英文 144 Pages | 商品交期: 最快1-2个工作天内

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简介目录

预计到 2025 年，梅斯卡尔酒市场规模将达到 12.98 亿美元，到 2031 年将达到 23.81 亿美元，复合年增长率为 10.64%。

墨西哥传统烈酒梅斯卡尔酒）由龙舌兰植物的蒸馏发酵液製成，在全球烈酒产业持续掀起热潮。这种手工佳酿主要产于墨西哥南部瓦哈卡州，采用多种龙舌兰品种（不包括蓝色龙舌兰）酿造，已吸引了加拿大、美国、日本和欧洲等地的高端消费者的目光。专注于梅斯卡尔酒酒生产的手工酒厂的兴起，也印证了这种酒在全球市场上的持续走强。

文化遗产和製造工艺

「梅斯卡尔酒」（梅斯卡尔酒）这个名字源自于纳瓦特尔语“mexicali”，意为烤龙舌兰。这款酒凝聚了墨西哥数百年的传统，产自从北部到南部各州的不同乡村地区。它的製作方法是将富含可发酵糖分的龙舌兰茎（俗称“maguey”）烘烤而成。这种传统工艺，加上各地不同的生产方式，造就了一种既体现文化底蕴又展现精湛手工技艺的烈酒。

市场动态与成长要素

由于多种相互关联的因素，梅斯卡尔酒市场正经历显着的扩张。消费者的偏好明显转向高端手工烈酒，这使得梅斯卡尔酒成为那些寻求独特高品质酒精饮品的消费者的理想之选。这种烈酒的传统酿造工艺和地理特色完美契合了现代消费者对地道饮酒体验的需求。

消费者偏好的转变在推动市场成长方面发挥关键作用。植物来源梅斯卡尔酒丰富而复杂的风味，吸引那些寻求新颖独特、独特的烈酒替代品的消费者。这种对独特异国风味体验的偏好，正将梅斯卡尔酒推向「体验式饮酒」潮流的前沿。

健康与保健也是重要的成长驱动力。随着消费者越来越关注饮品选择，对天然纯正的烈酒的需求日益增长。梅斯卡尔酒酒作为一种传统手工酿造的酒精饮品，其定位与注重健康的消费者产生了强烈的共鸣，他们希望酒精饮品能带来潜在的健康益处。

有效的营销和推广策略显着提升了梅斯卡尔酒酒在全球市场的知名度。生产商将梅斯卡尔酒宣传为一种精緻的手工饮品，成功地提高了目标消费群体对其的认知度和兴趣。梅斯卡尔酒生产过程中蕴含的文化和地理特色增强了其市场竞争力，吸引消费者关注其源自墨西哥梅斯卡尔酒酿造工艺的纯正风味和历史底蕴。

产品创新

领先的梅斯卡尔酒品牌不断推出体现此品类精湛工艺的高级产品。 Illegal 梅斯卡尔酒的 Reposado 梅斯卡尔酒以其顺滑的口感和卓越的风味，完美诠释了精湛的手工技艺。这得归功于其精心挑选的原料和长达六个月的陈酿过程，最终达到最佳的风味平衡。 Rey Campero 的 Espadin梅斯卡尔酒酒产自瓦哈卡州的 Sanchez 酒厂，突出了高品质梅斯卡尔酒特有的烟熏味和芳香风味。其玻璃容器陈酿工艺使其拥有隻有小规模生产才能实现的细腻口感。

细分市场分析：在Hoben品类中主导地位

年轻的梅斯卡尔酒类具备引领市场的强大实力，预计未来几年将占据显着的市场份额。这一成长动能主要得益于全球消费量的成长，而消费量的上升又源自于消费者对高端烈酒的热衷以及不断变化的消费偏好。以梅斯卡尔酒酒为基酒的鸡尾酒的流行也进一步推动了这种快速增长。年轻的梅斯卡尔酒的独特魅力在于其纯正的口感，满足了眼光独到的消费者对真正龙舌兰风味的追求，保留了龙舌兰植物的新鲜精华，且不受陈酿过程的影响。预计这种消费者偏好将在整个预测期内持续推动年轻梅斯卡尔酒类的销售成长。

区域市场趋势：欧洲市场扩张

欧洲正崛起为梅斯卡尔酒未来成长的核心市场，预计在预测期内将实现惊人的复合年增长率。西班牙正是这一区域成长趋势的代表，梅斯卡尔酒在巴塞隆纳和马德里等主要大都市地区日益流行。这一增长得益于欧洲消费者日益挑剔的偏好以及对手工精製顶级烈酒的亲和性。消费者对饮品的认知不断提高，进一步推动了对具有独特风味和生产过程的产品的需求。为此，梅斯卡尔酒生产商正积极推出符合欧洲偏好的高端手工产品，使该地区成为未来几年梅斯卡尔酒市场成长的关键驱动力。

文化真实性、手工生产方法、不断变化的消费者偏好和策略性市场定位的结合，使梅斯卡尔酒成为不断发展的全球烈酒市场中一个引人注目的参与者，并使其在主要国际市场中持续增长。

本报告的主要优势：

深入分析：提供对主要和新兴地区的深入市场洞察，重点关注客户群、政府政策和社会经济因素、消费者偏好、行业垂直领域和其他细分市场。
竞争格局：了解全球主要参与者的策略倡议，并了解透过正确的策略进入市场的机会。
市场驱动因素与未来趋势：探讨影响市场的动态因素和关键趋势及其对未来市场发展的影响。
可操作的建议：利用这些见解，在动态环境中做出策略决策，并开拓新的商机和收入来源。
受众广泛：适用于Start-Ups、研究机构、顾问公司、中小企业和大型企业，且经济实惠。

它是用来做什么的？

产业与市场分析、机会评估、产品需求预测、打入市场策略、地理扩张、资本投资决策、法规结构及影响、新产品开发、竞争情报

研究范围：

2021年至2025年的历史数据和2026年至2031年的预测数据
成长机会、挑战、供应链前景、法规结构与趋势分析
竞争定位、策略和市场占有率分析
按业务板块和地区（包括国家）分類的收入和预测评估
公司概况（策略、产品、财务资讯）及主要发展动态。

介绍
北美洲
- 美国
- 加拿大
- 墨西哥
南美洲
- 巴西
- 阿根廷
- 其他的
欧洲
- 德国
- 法国
- 英国
- 西班牙
- 其他的
中东和非洲
- 沙乌地阿拉伯
- 阿拉伯聯合大公国
- 其他的
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 印尼
- 泰国
- 其他的

第九章：竞争格局与分析

主要企业和策略分析
市占率分析
合併、收购、协议和合作
竞争对手仪錶板

第十章：公司简介

Ilegal Mezcal（Bacardi）
Mezcal Vago
Rey Campero
Wahaka Mezcal
Casa Cortes
Xiaman Spirits GmbH
Diageo Plc.
Pernod Ricard
Mezcal Amaras
SU Casa Mezcal

第十一章附录

货币
先决条件
基准年和预测年时间表
相关人员的主要收益
调查方法
简称

简介目录

Product Code: KSI061616423

Mezcal Market is expected to grow at a 10.64% CAGR, increasing from USD 1.298 billion in 2025 to USD 2.381 billion in 2031.

Mezcal, the traditional Mexican distilled beverage crafted from fermented liquids extracted from cooked agave plants, has emerged as a dynamic force in the global spirits industry. Primarily produced in the southern Mexican state of Oaxaca from various agave types excluding blue agave, this artisanal spirit has captured the attention of discerning consumers across Canada, the United States, Japan, and Europe. The proliferation of artisan distilleries dedicated to mezcal production underscores the beverage's ascending trajectory in the global marketplace.

Cultural Heritage and Production Process

The term "mezcal" derives from the Nahuatl word "Mexicali," meaning "baked agave." This beverage represents centuries-old Mexican traditions, produced in diverse rural regions spanning from northern to southern states. The production process involves cooking the stems of agave species, commonly known as "maguey," which contain fermentable sugars. This traditional methodology, combined with regional production variations, creates a spirit that embodies both cultural authenticity and artisanal craftsmanship.

Market Dynamics and Growth Drivers

The mezcal market is experiencing substantial expansion driven by several interconnected factors. Consumer preferences are shifting decisively toward premium and artisanal spirits, positioning mezcal as an ideal choice for those seeking distinctive and high-quality alcoholic beverages. The spirit's traditional manufacturing processes and regional variations align perfectly with contemporary consumer demands for authentic drinking experiences.

Evolving consumer tastes play a crucial role in market acceleration. The rich and complex flavor profiles derived from the agave plant attract consumers pursuing novel and adventurous alternatives to traditional spirits. This preference for unique and exotic taste experiences has positioned mezcal as a frontrunner in the experiential drinking trend.

Health consciousness represents another significant growth catalyst. As consumers become increasingly mindful of their beverage choices, demand intensifies for spirits perceived as natural and authentic. Mezcal's positioning as a handcrafted, traditionally manufactured spirit resonates strongly with health-oriented consumers seeking alcoholic beverages with perceived wellness benefits.

Effective marketing and promotional strategies have substantially elevated mezcal's profile in the global market. Producers' efforts to promote mezcal as a refined and artisanal spirit have successfully increased awareness and interest among target demographics. The cultural and regional appeal intrinsically linked to mezcal production enhances its marketability, with consumers drawn to the authenticity and heritage embedded in Mexican mezcal manufacturing traditions.

Product Innovations

Leading mezcal brands continue to introduce premium offerings that exemplify the category's artisanal excellence. Ilegal Mezcal's Reposado exemplifies this craftsmanship through its velvety texture and exceptional sipping experience, achieved through meticulous selection and six-month aging processes that create optimal flavor blends. Rey Campero's Espadin Mezcal, produced at the Sanchez distillery in Oaxaca, showcases the smoky and aromatic characteristics that define quality mezcal, with glass container resting that imparts the delicate flavors characteristic of small-batch productions.

Segment Analysis: Joven Category Leadership

The joven category is positioned for market dominance in coming years, expected to capture considerable market share. This growth trajectory stems from global consumption increases fueled by luxury spirit obsession and dynamic consumer preference evolution. The popularity of mezcal-based cocktails further amplifies this exceptional growth. Joven mezcal's particular appeal lies in its preservation of the agave plant's fresh essence, delivering undiluted taste that aligns with discerning consumers' desires to experience authentic agave flavors unaffected by aging processes. This consumer preference positions the joven sector for sustained sales increases throughout the forecast period.

Regional Market Focus: European Expansion

Europe emerges as a pivotal market for mezcal's future growth, projected to achieve a phenomenal compound annual growth rate during the forecast period. Spain exemplifies this regional surge, with mezcal development accelerating in major urban centers including Barcelona and Madrid. European consumers' discriminating tastes and growing affinity for artisanal and premium spirits drive this expansion. Heightened beverage consciousness has intensified demand for products offering distinct flavors and production methodologies. Responding strategically, mezcal producers are launching premium, artisanal options specifically tailored to European preferences, establishing the region as the nucleus of mezcal market growth in forthcoming years.

The convergence of cultural authenticity, artisanal production methods, evolving consumer preferences, and strategic market positioning establishes mezcal as a compelling participant in the evolving global spirits landscape, with sustained growth anticipated across key international markets.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2021 to 2025 & forecast data from 2026 to 2031
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information), and Key Developments among others.

Mezcal Market Segmentation

By Product Type
Joven
Reposado
Anejo
Others
By Category
100% Agave
Blend
By Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Online Retail
Others
By Geography
North America
United States
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Others
Asia Pacific
China
India
Japan
South Korea
Indonesia
Thailand
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study
2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. MEZCAL MARKET BY PRODUCT TYPE

5.1. Introduction
5.2. Joven
5.3. Reposado
5.4. Anejo
5.5. Others

6. MEZCAL MARKET BY CATEGORY

6.1. Introduction
6.2. 100% Agave
6.3. Blend

7. MEZCAL MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction
7.2. Supermarkets and Hypermarkets
7.3. Specialty Stores
7.4. Online Retail
7.5. Others

8. MEZCAL MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. USA
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. Germany
- 8.4.2. France
- 8.4.3. United Kingdom
- 8.4.4. Spain
- 8.4.5. Others
8.5. Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Others
8.6. Asia Pacific
- 8.6.1. China
- 8.6.2. India
- 8.6.3. Japan
- 8.6.4. South Korea
- 8.6.5. Indonesia
- 8.6.6. Thailand
- 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

9.1. Major Players and Strategy Analysis
9.2. Market Share Analysis
9.3. Mergers, Acquisitions, Agreements, and Collaborations
9.4. Competitive Dashboard

10. COMPANY PROFILES

10.1. Ilegal Mezcal (Bacardi)
10.2. Mezcal Vago
10.3. Rey Campero
10.4. Wahaka Mezcal
10.5. Casa Cortes
10.6. Xiaman Spirits GmbH
10.7. Diageo Plc.
10.8. Pernod Ricard
10.9. Mezcal Amaras
10.10. SU Casa Mezcal

11. APPENDIX

11.1. Currency
11.2. Assumptions
11.3. Base and Forecast Years Timeline
11.4. Key Benefits for the Stakeholders
11.5. Research Methodology
11.6. Abbreviations

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梅斯卡尔酒市场－2026-2031年预测